New Braunfels, TX demographics:
population, income, and more

Total population
104,643
6.0% year-over-year change
Median household income
$86,021/yr
-2.5% year-over-year change
Housing units
44,517
6.5% year-over-year change

New Braunfels population

How many people live in New Braunfels

New Braunfels is home to 104,643 residents, according to the most recent Census data. Gender-wise, 49% of New Braunfels locals are male, and 51% are female.

Total population
104,643
6.0% year-over-year change
Gender ratio
Male
49%
51,295
Female
51%
53,348
Value Percent YoY change
Male 51,295 49% 5.0%
Female 53,348 51% 7.0%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in New Braunfels is 37, with the population distributed as follows: about 19.5% are children under 15, then 13.4% are in the 15 to 24 age group. Adults between 25 and 44 make up 28.6% of the population, while another 23.6% fall into the 45 to 64 bracket. Finally, around 14.9% are 65 or older.

Median age
37.1
Age breakdown
Under 15
19.5%
15 to 24
13.4%
25 to 44
28.6%
45 to 64
23.6%
Over 65
14.9%
Value Percent YoY change
Under 15 20,388 19.5% 3.2%
15 to 24 13,966 13.4% 11.4%
25 to 44 29,965 28.6% 0.7%
45 to 64 24,713 23.6% 8.6%
Over 65 15,611 14.9% 12.4%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In New Braunfels, 92% of the population are US-born citizens, while 5.2% have gained naturalized citizenship. At the same time, 2.9% of residents are non-citizens. As for race, 67.6% of locals are Caucasian, 2.4% are African American and 1.4% have Asian roots. There’s also a share of 22.3% that includes residents with two or more races.

Citizenship
U.S.-born citizens
92%
Non-U.S.-born citizens
5.2%
Non-citizens
2.9%
Value Percent YoY change
U.S.-born citizens 96,243 92% 6.5%
Non-U.S.-born citizens 5,400 5.2% 5.5%
Non-citizens 3,000 2.9% -7.0%
Racial breakdown
White
67.6%
Black or African American
2.4%
American Indian and Alaska Native
0.3%
Asian
1.4%
Native Hawaiian and other Pacific Islander
0%
Two or more races
22.3%
Other
6.1%
Value Percent
White 70,739 67.6%
Black or African American 2,536 2.4%
American Indian and Alaska Native 300 0.3%
Asian 1,416 1.4%
Two or more races 23,307 22.3%
Other 6,345 6.1%

Households in New Braunfels

A peek inside New Braunfels households

New Braunfels has 40,991 households, with an average of 3 members in each. Of these, 64.3% are families, while the remaining 35.7% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
40,991
6.5% year-over-year change
Average people per household
3
Non-family households
14,624
Family households
26,367
Value Percent YoY change
Non-family households 14,624 35.7% 13.4%
Family households 26,367 64.3% 3.0%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in New Braunfels

The housing landscape of New Braunfels

New Braunfels's housing consists of 44,517 units, with 68.4% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 3.3% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 4.3% of the housing landscape.

Housing units
44,517
6.5% year-over-year change
Housing types
Value Percent
1 unit, detached 30,456 68.4%
1 unit, attached 1,475 3.3%
2 units 962 2.2%
3 or 4 units 985 2.2%
5 to 9 units 1,014 2.3%
10 to 19 units 2,432 5.5%
20 to 49 units 2,222 5%
50 or more units 3,012 6.8%
Mobile home 1,916 4.3%
Boat, RV, van, etc. 43 0.1%
Homes built since 2020
4,047
33.2% year-over-year change

The age of buildings in New Braunfels

In New Braunfels, the median construction year is 2006. About 3.1% of homes were built before the 1940s, with another 1.7% going up by 1949. Most development happened in the second half of the 20th century. Then, 22.6% of homes were added from 2000 to 2009, 31.1% between 2010 and 2019, and 9.1% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 1,367 3.1% 5.1%
Built between 1940 and 1949 761 1.7% -11.0%
Built between 1950 and 1959 1,409 3.2% -12.7%
Built between 1960 and 1969 1,567 3.5% 1.8%
Built between 1970 and 1979 3,723 8.4% 3.1%
Built between 1980 and 1989 3,926 8.8% -1.0%
Built between 1990 and 1999 3,783 8.5% 5.7%
Built between 2000 and 2009 10,071 22.6% 11.1%
Built between 2010 and 2019 13,863 31.1% 4.7%
Built in 2020 or later 4,047 9.1% 33.2%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

New Braunfels occupancy rates

Out of the 40,991 occupied housing units in New Braunfels, 65.3% are owner-occupied, while 34.7% are lived in by tenants. Meanwhile, 7.9% of all homes on the local market sit vacant.

Occupied housing units
40,991
6.5% year-over-year change
Occupancy breakdown
Renter occupied
14,226
Owner occupied
26,765
Value Percent YoY
change
Renter occupied 14,226 34.7% 6.3%
Owner occupied 26,765 65.3% 6.7%
Unoccupied housing units
7.9%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

New Braunfels housing costs

Housing costs in New Braunfels come to a median of $1,628 per month, while tenants specifically pay a median gross rent of $1,654.

Median housing costs per month
$1,628/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in New Braunfels
$1,654/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in New Braunfels

New Braunfels education at a glance

About 31.1% of the population in New Braunfels went to high school, while 23.5% pursued college studies. Another 7% earned an associate degree and 25.9% hold a bachelor’s. Meanwhile, 10% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 2,065 2.6% 7.4%
High school diploma 24,927 31.1% 5.6%
College diploma 18,798 23.5% 13.0%
Associate degree 5,582 7% -5.9%
Bachelor's degree 20,704 25.9% 7.0%
Graduate degree 7,971 10% 3.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in New Braunfels

How much people earn in New Braunfels

The average annual household income in New Braunfels was $112,101 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -1% change from the previous year. At the same time, the median income stood at $86,021, reflecting a -2.5% shift over the same period.

Average household income in New Braunfels
$112,101/year
-1.0% year-over-year change
Median household income in New Braunfels
$86,021/year
-2.5% year-over-year change

New Braunfels income by age

In New Braunfels, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $99,225. Those with someone between 45 and 64 in charge, often well established professionally, earn $102,391 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $56,600, while those led by someone over 65, many of whom may be retired, have about $62,081 in earnings. Overall, 92.5% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $56,600 9.7%
25 - 44 $99,225 1.2%
45 - 64 $102,391 -2.8%
Over 65 $62,081 2.7%
Above poverty level
94,603
Below poverty level
7,634
Value Percent YoY
change
Above poverty level 94,603 92.5% 4.6%
Below poverty level 7,634 7.5% 24.5%

Average renter income in New Braunfels

To get a better sense of what renters earn on average in New Braunfels, their median household income was $57,922 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 34.3%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$57,922
Rent-to-income ratio
34.3%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in New Braunfels

Workforce and job types in New Braunfels

The job market in New Braunfels is powered by 53,900 working residents, spread across a range of industries and roles. 82% of the working population are employed in professional or administrative positions, while 18% are in hands-on or service-based jobs. Also, 11.4% run their own businesses, 65.8% are employed by private companies, and 15.4% work in the public sector.

Workforce demographics

Working population
53,900
5.2% year-over-year change
White collar
44,187
Blue collar
9,713
Value Percent YoY change
White collar 44,187 82% 5.9%
Blue collar 9,713 18% 2.0%
Employer type
Self employees
11.4%
Private companies
65.8%
Governmental workers
15.4%
Not for profit companies
7.5%
Value Percent YoY change
Self employees 6,133 11.4% 15.4%
Private companies 35,439 65.8% 3.4%
Governmental workers 8,287 15.4% 8.9%
Not for profit companies 4,041 7.5% -0.2%
Unemployment rate
4.2%
20.2% year-over-year change

Available workforce

The unemployment rate in New Braunfels stands at 4.2%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in New Braunfels

How people get around in New Braunfels

In New Braunfels, the average commute time is 27 minutes. Commuting methods vary: 82.2% of residents travel by personal vehicle and 0.7% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
27 min
Means of transportation
Value Percent YoY change
Car 43,985 82.2% 4.0%
Taxicab 32 0.1% N/A
Bus or trolleybus 61 0.1% 41.9%
Motorcycle 23 0% N/A
Bicycle 306 0.6% 2.3%
Walk 379 0.7% -19.4%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in New Braunfels by zipcode?

Zipcode Population Number of households Median income Average income
78130 104,009 40,747 $83,064 $107,633
78132 40,953 14,736 $135,315 $173,967

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FAQs about New Braunfels demographics 

What is the total population of New Braunfels?

New Braunfels has a total population of 104,643 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +6.0% compared to a year ago.

What is the gender ratio in New Braunfels?

The gender ratio in New Braunfels is as follows:
  • 49% males (51,295 residents)
  • 51% females (53,348 residents)

What is the median age in New Braunfels?

The median age in New Braunfels is 37.1.

What is the age distribution of the population in New Braunfels?

The age distribution in New Braunfels is as follows:
  • Under 15: 19.5% (20,388 residents)
  • Ages 15-24: 13.4% (13,966 residents)
  • Ages 25-44: 28.6% (29,965 residents)
  • Ages 45-64: 23.6% (24,713 residents)
  • Over 65: 14.9% (15,611 residents)

What is the racial and ethnic makeup of New Braunfels?

The racial and ethnic makeup of New Braunfels is as follows:
  • White: 67.6% (70,739 residents)
  • Black or African American: 2.4% (2,536 residents)
  • American Indian and Alaska Native: 0.3% (300 residents)
  • Asian: 1.4% (1,416 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 22.3% (23,307 residents)
  • Other: 6.1% (6,345 residents)

What percentage of the population in New Braunfels are U.S.-born citizens?

U.S.-born citizens represent 92% of the population in New Braunfels.

How many housing units are there in New Braunfels?

There are 44,517 housing units in New Braunfels, reflecting a +6.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in New Braunfels and what is the average household size?

New Braunfels has a total of 40,991 households, with an average of 3 people in each.

What is the median household income in New Braunfels?

New Braunfels has a median household income of $86,021, representing a -2.5% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for New Braunfels?

The employment rate is 95.8% in New Braunfels, with a workforce of 53,900 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 82% (44,187 residents)
  • Blue-collar workers: 18% (9,713 residents)

Places of employment:
  • Self-employed: 11.4% (6,133 residents)
  • Private companies: 65.8% (35,439 residents)
  • Governmental workers: 15.4% (8,287 residents)
  • Not-for-profit companies: 7.5% (4,041 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025