Winona, MS demographics:
population, income, and more

Total population
4,183
-3.1% year-over-year change
Median household income
$31,932/yr
16.2% year-over-year change
Housing units
2,271
1.8% year-over-year change

Winona population

How many people live in Winona

Winona is home to 4,183 residents, according to the most recent Census data. Gender-wise, 45.5% of Winona locals are male, and 54.5% are female.

Total population
4,183
-3.1% year-over-year change
Gender ratio
Male
45.5%
1,902
Female
54.5%
2,281
Value Percent YoY change
Male 1,902 45.5% 0.2%
Female 2,281 54.5% -5.7%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Winona is 40, with the population distributed as follows: about 18.7% are children under 15, then 16.5% are in the 15 to 24 age group. Adults between 25 and 44 make up 19% of the population, while another 24.7% fall into the 45 to 64 bracket. Finally, around 21.1% are 65 or older.

Median age
40.4
Age breakdown
Under 15
18.7%
15 to 24
16.5%
25 to 44
19%
45 to 64
24.7%
Over 65
21.1%
Value Percent YoY change
Under 15 782 18.7% -26.9%
15 to 24 692 16.5% 7.0%
25 to 44 793 19% 2.3%
45 to 64 1,034 24.7% 7.5%
Over 65 882 21.1% 2.0%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

There’s also a share of 0.4% that includes residents with two or more races.

Citizenship
U.S.-born citizens
100%
Non-U.S.-born citizens
0%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 4,183 100% -3.1%
Racial breakdown
White
47.4%
Black or African American
52.2%
American Indian and Alaska Native
0%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
0.4%
Other
0%
Value Percent
White 1,982 47.4%
Black or African American 2,184 52.2%
Two or more races 17 0.4%

Households in Winona

A peek inside Winona households

Winona has 1,678 households, with an average of 2 members in each. Of these, 67% are families, while the remaining 33% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,678
11.2% year-over-year change
Average people per household
2
Non-family households
553
Family households
1,125
Value Percent YoY change
Non-family households 553 33% 7.8%
Family households 1,125 67% 12.9%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Winona

The housing landscape of Winona

Winona's housing consists of 2,271 units, with 69% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 5.9% of the housing landscape.

Housing units
2,271
1.8% year-over-year change
Housing types
Value Percent
1 unit, detached 1,567 69%
2 units 220 9.7%
3 or 4 units 78 3.4%
5 to 9 units 51 2.2%
10 to 19 units 52 2.3%
20 to 49 units 44 1.9%
50 or more units 124 5.5%
Mobile home 135 5.9%
Homes built since 2020
0
% year-over-year change

The age of buildings in Winona

In Winona, the median construction year is 1976. About 6% of homes were built before the 1940s, with another 12.2% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 136 6% -38.7%
Built between 1940 and 1949 277 12.2% -8.3%
Built between 1950 and 1959 293 12.9% -9.0%
Built between 1960 and 1969 202 8.9% 14.8%
Built between 1970 and 1979 355 15.6% 10.2%
Built between 1980 and 1989 553 24.4% 10.8%
Built between 1990 and 1999 250 11% 13.6%
Built between 2000 and 2009 116 5.1% -25.2%
Built between 2010 and 2019 89 3.9% 584.6%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Winona occupancy rates

Out of the 1,678 occupied housing units in Winona, 62% are owner-occupied, while 38% are lived in by tenants. Meanwhile, 26.1% of all homes on the local market sit vacant.

Occupied housing units
1,678
11.2% year-over-year change
Occupancy breakdown
Renter occupied
638
Owner occupied
1,040
Value Percent YoY
change
Renter occupied 638 38% -7.0%
Owner occupied 1,040 62% 26.4%
Unoccupied housing units
26.1%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Winona housing costs

Housing costs in Winona come to a median of $790 per month, while tenants specifically pay a median gross rent of $728.

Median housing costs per month
$790/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Winona
$728/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Winona

Winona education at a glance

About 41.2% of the population in Winona went to high school, while 25.4% pursued college studies. Another 7.6% earned an associate degree and 9.4% hold a bachelor’s. Meanwhile, 8.1% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 259 8.3% -6.8%
High school diploma 1,279 41.2% -1.3%
College diploma 788 25.4% 8.1%
Associate degree 236 7.6% -7.1%
Bachelor's degree 293 9.4% 15.3%
Graduate degree 251 8.1% -5.6%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Winona

How much people earn in Winona

The average annual household income in Winona was $50,804 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +14% change from the previous year. At the same time, the median income stood at $31,932, reflecting a +16.2% shift over the same period.

Average household income in Winona
$50,804/year
14.0% year-over-year change
Median household income in Winona
$31,932/year
16.2% year-over-year change

Winona income by age

In Winona, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $37,639. Those with someone between 45 and 64 in charge, often well established professionally, earn $40,500 overall. Overall, 68.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $37,639 -1.4%
45 - 64 $40,500 N/A
Over 65 $30,657 3.9%
Above poverty level
2,761
Below poverty level
1,250
Value Percent YoY
change
Above poverty level 2,761 68.8% 8.8%
Below poverty level 1,250 31.2% -18.5%

Average renter income in Winona

To get a better sense of what renters earn on average in Winona, their median household income was $22,910 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 38.1%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$22,910
Rent-to-income ratio
38.1%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Winona

Workforce and job types in Winona

The job market in Winona is powered by 1,538 working residents, spread across a range of industries and roles. 74.2% of the working population are employed in professional or administrative positions, while 25.8% are in hands-on or service-based jobs. Also, 8.6% run their own businesses, 59.8% are employed by private companies, and 21.3% work in the public sector.

Workforce demographics

Working population
1,538
3.8% year-over-year change
White collar
1,141
Blue collar
397
Value Percent YoY change
White collar 1,141 74.2% 9.4%
Blue collar 397 25.8% -9.6%
Employer type
Self employees
8.6%
Private companies
59.8%
Governmental workers
21.3%
Not for profit companies
10.3%
Value Percent YoY change
Self employees 132 8.6% 18.9%
Private companies 920 59.8% 10.1%
Governmental workers 327 21.3% -13.9%
Not for profit companies 159 10.3% 2.6%
Unemployment rate
6.6%
2.9% year-over-year change

Available workforce

The unemployment rate in Winona stands at 6.6%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Winona

How people get around in Winona

Commuting methods vary: 84% of residents travel by personal vehicle and 8.6% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 1,306 84% 0.4%
Walk 134 8.6% -3.6%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Winona by zipcode?

Zipcode Population Number of households Median income Average income
38967 6,693 2,858 $39,663 $58,234

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FAQs about Winona demographics 

What is the total population of Winona?

Winona has a total population of 4,183 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -3.1% compared to a year ago.

What is the gender ratio in Winona?

The gender ratio in Winona is as follows:
  • 45.5% males (1,902 residents)
  • 54.5% females (2,281 residents)

What is the median age in Winona?

The median age in Winona is 40.4.

What is the age distribution of the population in Winona?

The age distribution in Winona is as follows:
  • Under 15: 18.7% (782 residents)
  • Ages 15-24: 16.5% (692 residents)
  • Ages 25-44: 19% (793 residents)
  • Ages 45-64: 24.7% (1,034 residents)
  • Over 65: 21.1% (882 residents)

What is the racial and ethnic makeup of Winona?

The racial and ethnic makeup of Winona is as follows:
  • White: 47.4% (1,982 residents)
  • Black or African American: 52.2% (2,184 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 0.4% (17 residents)
  • Other: 0% (0 residents)

What percentage of the population in Winona are U.S.-born citizens?

U.S.-born citizens represent 100% of the population in Winona.

How many housing units are there in Winona?

There are 2,271 housing units in Winona, reflecting a +1.8% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Winona and what is the average household size?

Winona has a total of 1,678 households, with an average of 2 people in each.

What is the median household income in Winona?

Winona has a median household income of $31,932, representing a +16.2% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Winona?

The employment rate is 93.4% in Winona, with a workforce of 1,538 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 74.2% (1,141 residents)
  • Blue-collar workers: 25.8% (397 residents)

Places of employment:
  • Self-employed: 8.6% (132 residents)
  • Private companies: 59.8% (920 residents)
  • Governmental workers: 21.3% (327 residents)
  • Not-for-profit companies: 10.3% (159 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025