Willows, CA demographics:
population, income, and more

Total population
6,190
-0.8% year-over-year change
Median household income
$64,068/yr
-18.1% year-over-year change
Housing units
2,477
0.5% year-over-year change

Willows population

How many people live in Willows

Willows is home to 6,190 residents, according to the most recent Census data. Gender-wise, 53.1% of Willows locals are male, and 46.9% are female.

Total population
6,190
-0.8% year-over-year change
Gender ratio
Male
53.1%
3,288
Female
46.9%
2,902
Value Percent YoY change
Male 3,288 53.1% 2.1%
Female 2,902 46.9% -3.8%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Willows is 39, with the population distributed as follows: about 17.7% are children under 15, then 15.7% are in the 15 to 24 age group. Adults between 25 and 44 make up 27.6% of the population, while another 22.7% fall into the 45 to 64 bracket. Finally, around 16.4% are 65 or older.

Median age
38.6
Age breakdown
Under 15
17.7%
15 to 24
15.7%
25 to 44
27.6%
45 to 64
22.7%
Over 65
16.4%
Value Percent YoY change
Under 15 1,094 17.7% 2.8%
15 to 24 974 15.7% 12.6%
25 to 44 1,706 27.6% -13.3%
45 to 64 1,404 22.7% -6.4%
Over 65 1,012 16.4% 20.1%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Willows, 79.4% of the population are US-born citizens, while 10.4% have gained naturalized citizenship. At the same time, 10.1% of residents are non-citizens. As for race, 58.6% of locals are Caucasian, 0.3% are African American and 2.9% have Asian roots. There’s also a share of 21.7% that includes residents with two or more races.

Citizenship
U.S.-born citizens
79.4%
Non-U.S.-born citizens
10.4%
Non-citizens
10.1%
Value Percent YoY change
U.S.-born citizens 4,917 79.4% -0.4%
Non-U.S.-born citizens 646 10.4% -25.2%
Non-citizens 627 10.1% 43.1%
Racial breakdown
White
58.6%
Black or African American
0.3%
American Indian and Alaska Native
0.9%
Asian
2.9%
Native Hawaiian and other Pacific Islander
0%
Two or more races
21.7%
Other
15.6%
Value Percent
White 3,629 58.6%
Black or African American 16 0.3%
American Indian and Alaska Native 55 0.9%
Asian 181 2.9%
Two or more races 1,343 21.7%
Other 966 15.6%

Households in Willows

A peek inside Willows households

Willows has 2,214 households, with an average of 3 members in each. Of these, 67.9% are families, while the remaining 32.1% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
2,214
0.1% year-over-year change
Average people per household
3
Non-family households
711
Family households
1,503
Value Percent YoY change
Non-family households 711 32.1% -19.2%
Family households 1,503 67.9% 12.8%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Willows

The housing landscape of Willows

Willows's housing consists of 2,477 units, with 59.4% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 4.4% of the housing landscape.

Housing units
2,477
0.5% year-over-year change
Housing types
Value Percent
1 unit, detached 1,470 59.4%
2 units 91 3.7%
3 or 4 units 26 1%
5 to 9 units 94 3.8%
10 to 19 units 373 15.1%
20 to 49 units 82 3.3%
50 or more units 232 9.4%
Mobile home 109 4.4%
Homes built since 2020
48
14.3% year-over-year change

The age of buildings in Willows

In Willows, the median construction year is 1975. About 8.3% of homes were built before the 1940s, with another 13.9% going up by 1949. Most development happened in the second half of the 20th century. Then, 15% of homes were added from 2000 to 2009, 3.4% between 2010 and 2019, and 1.9% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 206 8.3% 12.0%
Built between 1940 and 1949 344 13.9% 79.2%
Built between 1950 and 1959 314 12.7% -14.7%
Built between 1960 and 1969 247 10% -6.4%
Built between 1970 and 1979 246 9.9% -19.6%
Built between 1980 and 1989 493 19.9% -24.1%
Built between 1990 and 1999 122 4.9% 6.1%
Built between 2000 and 2009 372 15% 40.4%
Built between 2010 and 2019 85 3.4% 7.6%
Built in 2020 or later 48 1.9% 14.3%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Willows occupancy rates

Out of the 2,214 occupied housing units in Willows, 59.1% are owner-occupied, while 40.9% are lived in by tenants. Meanwhile, 10.6% of all homes on the local market sit vacant.

Occupied housing units
2,214
0.1% year-over-year change
Occupancy breakdown
Renter occupied
906
Owner occupied
1,308
Value Percent YoY
change
Renter occupied 906 40.9% -10.8%
Owner occupied 1,308 59.1% 9.4%
Unoccupied housing units
10.6%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Willows housing costs

Housing costs in Willows come to a median of $1,229 per month, while tenants specifically pay a median gross rent of $1,237.

Median housing costs per month
$1,229/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Willows
$1,237/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Willows

Willows education at a glance

About 45.2% of the population in Willows went to high school, while 23.2% pursued college studies. Another 6.9% earned an associate degree and 11.9% hold a bachelor’s. Meanwhile, 1.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 519 11% 41.0%
High school diploma 2,142 45.2% -0.1%
College diploma 1,098 23.2% 9.7%
Associate degree 328 6.9% -31.5%
Bachelor's degree 563 11.9% -14.1%
Graduate degree 89 1.9% -53.9%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Willows

How much people earn in Willows

The average annual household income in Willows was $80,898 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -7.1% change from the previous year. At the same time, the median income stood at $64,068, reflecting a -18% shift over the same period.

Average household income in Willows
$80,898/year
-7.1% year-over-year change
Median household income in Willows
$64,068/year
-18.1% year-over-year change

Willows income by age

Those with someone between 45 and 64 in charge, often well established professionally, earn $68,750 overall. Overall, 82% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
45 - 64 $68,750 -13.4%
Over 65 $59,000 -3.8%
Above poverty level
4,893
Below poverty level
1,076
Value Percent YoY
change
Above poverty level 4,893 82% -5.4%
Below poverty level 1,076 18% 25.3%

Average renter income in Willows

To get a better sense of what renters earn on average in Willows, their median household income was $41,222 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 36%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$41,222
Rent-to-income ratio
36%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Willows

Workforce and job types in Willows

The job market in Willows is powered by 2,804 working residents, spread across a range of industries and roles. 71.1% of the working population are employed in professional or administrative positions, while 28.9% are in hands-on or service-based jobs. Also, 8.9% run their own businesses, 65% are employed by private companies, and 18.3% work in the public sector.

Workforce demographics

Working population
2,804
-9.1% year-over-year change
White collar
1,993
Blue collar
811
Value Percent YoY change
White collar 1,993 71.1% -5.8%
Blue collar 811 28.9% -16.5%
Employer type
Self employees
8.9%
Private companies
65%
Governmental workers
18.3%
Not for profit companies
7.8%
Value Percent YoY change
Self employees 249 8.9% -27.2%
Private companies 1,823 65% -9.1%
Governmental workers 512 18.3% -8.4%
Not for profit companies 220 7.8% 22.2%
Unemployment rate
8.4%
-19.9% year-over-year change

Available workforce

The unemployment rate in Willows stands at 8.4%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Willows

How people get around in Willows

Commuting methods vary: 86.6% of residents travel by personal vehicle and 3.2% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 2,324 86.6% -3.8%
Walk 85 3.2% -32.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Willows by zipcode?

Zipcode Population Number of households Median income Average income
95988 8,808 3,046 $66,339 $81,724

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FAQs about Willows demographics 

What is the total population of Willows?

Willows has a total population of 6,190 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -0.8% compared to a year ago.

What is the gender ratio in Willows?

The gender ratio in Willows is as follows:
  • 53.1% males (3,288 residents)
  • 46.9% females (2,902 residents)

What is the median age in Willows?

The median age in Willows is 38.6.

What is the age distribution of the population in Willows?

The age distribution in Willows is as follows:
  • Under 15: 17.7% (1,094 residents)
  • Ages 15-24: 15.7% (974 residents)
  • Ages 25-44: 27.6% (1,706 residents)
  • Ages 45-64: 22.7% (1,404 residents)
  • Over 65: 16.4% (1,012 residents)

What is the racial and ethnic makeup of Willows?

The racial and ethnic makeup of Willows is as follows:
  • White: 58.6% (3,629 residents)
  • Black or African American: 0.3% (16 residents)
  • American Indian and Alaska Native: 0.9% (55 residents)
  • Asian: 2.9% (181 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 21.7% (1,343 residents)
  • Other: 15.6% (966 residents)

What percentage of the population in Willows are U.S.-born citizens?

U.S.-born citizens represent 79.4% of the population in Willows.

How many housing units are there in Willows?

There are 2,477 housing units in Willows, reflecting a +0.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Willows and what is the average household size?

Willows has a total of 2,214 households, with an average of 3 people in each.

What is the median household income in Willows?

Willows has a median household income of $64,068, representing a -18.1% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Willows?

The employment rate is 91.6% in Willows, with a workforce of 2,804 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 71.1% (1,993 residents)
  • Blue-collar workers: 28.9% (811 residents)

Places of employment:
  • Self-employed: 8.9% (249 residents)
  • Private companies: 65% (1,823 residents)
  • Governmental workers: 18.3% (512 residents)
  • Not-for-profit companies: 7.8% (220 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025