Wichita Falls, TX demographics:
population, income, and more

Total population
102,581
0.0% year-over-year change
Median household income
$60,177/yr
2.8% year-over-year change
Housing units
43,371
-0.1% year-over-year change

Wichita Falls population

How many people live in Wichita Falls

Wichita Falls is home to 102,581 residents, according to the most recent Census data. Gender-wise, 52.4% of Wichita Falls locals are male, and 47.6% are female.

Total population
102,581
0.0% year-over-year change
Gender ratio
Male
52.4%
53,721
Female
47.6%
48,860
Value Percent YoY change
Male 53,721 52.4% 0.0%
Female 48,860 47.6% 0.1%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Wichita Falls is 34, with the population distributed as follows: about 18.7% are children under 15, then 17.7% are in the 15 to 24 age group. Adults between 25 and 44 make up 27.8% of the population, while another 21.3% fall into the 45 to 64 bracket. Finally, around 14.5% are 65 or older.

Median age
33.8
Age breakdown
Under 15
18.7%
15 to 24
17.7%
25 to 44
27.8%
45 to 64
21.3%
Over 65
14.5%
Value Percent YoY change
Under 15 19,157 18.7% -2.0%
15 to 24 18,163 17.7% -0.4%
25 to 44 28,559 27.8% 0.1%
45 to 64 21,826 21.3% 1.6%
Over 65 14,876 14.5% 0.8%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Wichita Falls, 90.6% of the population are US-born citizens, while 4.5% have gained naturalized citizenship. At the same time, 4.8% of residents are non-citizens. As for race, 66.6% of locals are Caucasian, 13.1% are African American and 2.7% have Asian roots. Another 0.6% are Indigenous American, 0.2% are Pacific Islanders, while 4.2% identify as another race. There’s also a share of 12.6% that includes residents with two or more races.

Citizenship
U.S.-born citizens
90.6%
Non-U.S.-born citizens
4.5%
Non-citizens
4.8%
Value Percent YoY change
U.S.-born citizens 92,978 90.6% -0.4%
Non-U.S.-born citizens 4,629 4.5% 0.2%
Non-citizens 4,974 4.8% 8.4%
Racial breakdown
White
66.6%
Black or African American
13.1%
American Indian and Alaska Native
0.6%
Asian
2.7%
Native Hawaiian and other Pacific Islander
0.2%
Two or more races
12.6%
Other
4.2%
Value Percent
White 68,293 66.6%
Black or African American 13,447 13.1%
American Indian and Alaska Native 629 0.6%
Asian 2,747 2.7%
Native Hawaiian and other Pacific Islander 158 0.2%
Two or more races 12,950 12.6%
Other 4,357 4.2%

Households in Wichita Falls

A peek inside Wichita Falls households

Wichita Falls has 38,169 households, with an average of 2 members in each. Of these, 60.8% are families, while the remaining 39.2% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
38,169
0.1% year-over-year change
Average people per household
2
Non-family households
14,968
Family households
23,201
Value Percent YoY change
Non-family households 14,968 39.2% 0.7%
Family households 23,201 60.8% -0.3%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Wichita Falls

The housing landscape of Wichita Falls

Wichita Falls's housing consists of 43,371 units, with 68.8% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.7% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 2.5% of the housing landscape.

Housing units
43,371
-0.1% year-over-year change
Housing types
Value Percent
1 unit, detached 29,857 68.8%
1 unit, attached 718 1.7%
2 units 1,233 2.8%
3 or 4 units 2,528 5.8%
5 to 9 units 2,962 6.8%
10 to 19 units 1,950 4.5%
20 to 49 units 739 1.7%
50 or more units 2,254 5.2%
Mobile home 1,087 2.5%
Boat, RV, van, etc. 43 0.1%
Homes built since 2020
226
60.3% year-over-year change

The age of buildings in Wichita Falls

In Wichita Falls, the median construction year is 1972. About 10% of homes were built before the 1940s, with another 5.7% going up by 1949. Most development happened in the second half of the 20th century. Then, 8.6% of homes were added from 2000 to 2009, 4.6% between 2010 and 2019, and 0.5% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 4,327 10% 0.3%
Built between 1940 and 1949 2,470 5.7% -2.2%
Built between 1950 and 1959 7,354 17% 0.8%
Built between 1960 and 1969 6,411 14.8% -2.4%
Built between 1970 and 1979 7,264 16.8% 4.5%
Built between 1980 and 1989 6,682 15.4% -2.0%
Built between 1990 and 1999 2,915 6.7% -15.2%
Built between 2000 and 2009 3,732 8.6% 9.6%
Built between 2010 and 2019 1,990 4.6% 2.3%
Built in 2020 or later 226 0.5% 60.3%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Wichita Falls occupancy rates

Out of the 38,169 occupied housing units in Wichita Falls, 56.4% are owner-occupied, while 43.6% are lived in by tenants. Meanwhile, 12% of all homes on the local market sit vacant.

Occupied housing units
38,169
0.1% year-over-year change
Occupancy breakdown
Renter occupied
16,637
Owner occupied
21,532
Value Percent YoY
change
Renter occupied 16,637 43.6% 1.5%
Owner occupied 21,532 56.4% -0.9%
Unoccupied housing units
12.0%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Wichita Falls housing costs

Housing costs in Wichita Falls come to a median of $1,014 per month, while tenants specifically pay a median gross rent of $1,022.

Median housing costs per month
$1,014/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Wichita Falls
$1,022/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Wichita Falls

Wichita Falls education at a glance

About 38.8% of the population in Wichita Falls went to high school, while 26% pursued college studies. Another 7% earned an associate degree and 15.1% hold a bachelor’s. Meanwhile, 6.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 5,035 6.3% 11.5%
High school diploma 30,907 38.8% -0.1%
College diploma 20,690 26% -2.1%
Associate degree 5,579 7% -0.6%
Bachelor's degree 12,004 15.1% 5.6%
Graduate degree 5,489 6.9% -5.2%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Wichita Falls

How much people earn in Wichita Falls

The average annual household income in Wichita Falls was $84,758 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +2.6% change from the previous year. At the same time, the median income stood at $60,177, reflecting a +2.8% shift over the same period.

Average household income in Wichita Falls
$84,758/year
2.6% year-over-year change
Median household income in Wichita Falls
$60,177/year
2.8% year-over-year change

Wichita Falls income by age

In Wichita Falls, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $70,489. Those with someone between 45 and 64 in charge, often well established professionally, earn $69,869 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $32,466, while those led by someone over 65, many of whom may be retired, have about $47,676 in earnings. Overall, 82.4% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $32,466 4.3%
25 - 44 $70,489 3.1%
45 - 64 $69,869 5.4%
Over 65 $47,676 -2.1%
Above poverty level
74,363
Below poverty level
15,853
Value Percent YoY
change
Above poverty level 74,363 82.4% -0.4%
Below poverty level 15,853 17.6% 1.3%

Average renter income in Wichita Falls

To get a better sense of what renters earn on average in Wichita Falls, their median household income was $39,940 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 30.7%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$39,940
Rent-to-income ratio
30.7%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Wichita Falls

Workforce and job types in Wichita Falls

The job market in Wichita Falls is powered by 45,354 working residents, spread across a range of industries and roles. 76.8% of the working population are employed in professional or administrative positions, while 23.2% are in hands-on or service-based jobs. Also, 9.1% run their own businesses, 66% are employed by private companies, and 16.8% work in the public sector.

Workforce demographics

Working population
45,354
-1.2% year-over-year change
White collar
34,842
Blue collar
10,512
Value Percent YoY change
White collar 34,842 76.8% -1.1%
Blue collar 10,512 23.2% -1.6%
Employer type
Self employees
9.1%
Private companies
66%
Governmental workers
16.8%
Not for profit companies
8%
Value Percent YoY change
Self employees 4,141 9.1% -2.6%
Private companies 29,940 66% -2.4%
Governmental workers 7,623 16.8% 3.0%
Not for profit companies 3,650 8% 1.8%
Unemployment rate
3.8%
8.0% year-over-year change

Available workforce

The unemployment rate in Wichita Falls stands at 3.8%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Wichita Falls

How people get around in Wichita Falls

Commuting methods vary: 82.7% of residents travel by personal vehicle and 8% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 41,046 82.7% -0.3%
Taxicab 76 0.2% 24.6%
Bus or trolleybus 108 0.2% -4.4%
Ferryboat 16 0% 33.3%
Motorcycle 50 0.1% -21.9%
Bicycle 170 0.3% -10.1%
Walk 3,996 8% 0.1%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Wichita Falls by zipcode?

Zipcode Population Number of households Median income Average income
76301 15,479 6,139 $41,947 $56,371
76302 11,932 5,030 $59,590 $88,545
76305 4,941 2,053 $78,071 $88,286
76306 13,963 5,356 $46,957 $69,156
76308 21,896 8,765 $74,772 $93,633
76309 13,395 5,682 $54,159 $80,835
76310 19,029 7,826 $82,183 $117,559

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FAQs about Wichita Falls demographics 

What is the total population of Wichita Falls?

Wichita Falls has a total population of 102,581 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.0% compared to a year ago.

What is the gender ratio in Wichita Falls?

The gender ratio in Wichita Falls is as follows:
  • 52.4% males (53,721 residents)
  • 47.6% females (48,860 residents)

What is the median age in Wichita Falls?

The median age in Wichita Falls is 33.8.

What is the age distribution of the population in Wichita Falls?

The age distribution in Wichita Falls is as follows:
  • Under 15: 18.7% (19,157 residents)
  • Ages 15-24: 17.7% (18,163 residents)
  • Ages 25-44: 27.8% (28,559 residents)
  • Ages 45-64: 21.3% (21,826 residents)
  • Over 65: 14.5% (14,876 residents)

What is the racial and ethnic makeup of Wichita Falls?

The racial and ethnic makeup of Wichita Falls is as follows:
  • White: 66.6% (68,293 residents)
  • Black or African American: 13.1% (13,447 residents)
  • American Indian and Alaska Native: 0.6% (629 residents)
  • Asian: 2.7% (2,747 residents)
  • Native Hawaiian and Other Pacific Islander: 0.2% (158 residents)
  • Two or More Races: 12.6% (12,950 residents)
  • Other: 4.2% (4,357 residents)

What percentage of the population in Wichita Falls are U.S.-born citizens?

U.S.-born citizens represent 90.6% of the population in Wichita Falls.

How many housing units are there in Wichita Falls?

There are 43,371 housing units in Wichita Falls, reflecting a -0.1% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Wichita Falls and what is the average household size?

Wichita Falls has a total of 38,169 households, with an average of 2 people in each.

What is the median household income in Wichita Falls?

Wichita Falls has a median household income of $60,177, representing a +2.8% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Wichita Falls?

The employment rate is 96.2% in Wichita Falls, with a workforce of 45,354 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 76.8% (34,842 residents)
  • Blue-collar workers: 23.2% (10,512 residents)

Places of employment:
  • Self-employed: 9.1% (4,141 residents)
  • Private companies: 66% (29,940 residents)
  • Governmental workers: 16.8% (7,623 residents)
  • Not-for-profit companies: 8% (3,650 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025