Denison, TX demographics:
population, income, and more

Total population
25,778
1.7% year-over-year change
Median household income
$67,365/yr
10.8% year-over-year change
Housing units
11,397
2.2% year-over-year change

Denison population

How many people live in Denison

Denison is home to 25,778 residents, according to the most recent Census data. Gender-wise, 47.6% of Denison locals are male, and 52.4% are female.

Total population
25,778
1.7% year-over-year change
Gender ratio
Male
47.6%
12,276
Female
52.4%
13,502
Value Percent YoY change
Male 12,276 47.6% 1.1%
Female 13,502 52.4% 2.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Denison is 40, with the population distributed as follows: about 19.9% are children under 15, then 13.2% are in the 15 to 24 age group. Adults between 25 and 44 make up 21.4% of the population, while another 25.4% fall into the 45 to 64 bracket. Finally, around 20.1% are 65 or older.

Median age
40.4
Age breakdown
Under 15
19.9%
15 to 24
13.2%
25 to 44
21.4%
45 to 64
25.4%
Over 65
20.1%
Value Percent YoY change
Under 15 5,127 19.9% -1.0%
15 to 24 3,407 13.2% 9.4%
25 to 44 5,525 21.4% 3.5%
45 to 64 6,541 25.4% -1.8%
Over 65 5,178 20.1% 2.4%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Denison, 92.7% of the population are US-born citizens, while 3.3% have gained naturalized citizenship. At the same time, 4.1% of residents are non-citizens. As for race, 73.6% of locals are Caucasian, 6.8% are African American and 1.2% have Asian roots. There’s also a share of 13.2% that includes residents with two or more races.

Citizenship
U.S.-born citizens
92.7%
Non-U.S.-born citizens
3.3%
Non-citizens
4.1%
Value Percent YoY change
U.S.-born citizens 23,887 92.7% -0.3%
Non-U.S.-born citizens 844 3.3% 45.0%
Non-citizens 1,047 4.1% 30.1%
Racial breakdown
White
73.6%
Black or African American
6.8%
American Indian and Alaska Native
0.8%
Asian
1.2%
Native Hawaiian and other Pacific Islander
0%
Two or more races
13.2%
Other
4.5%
Value Percent
White 18,959 73.6%
Black or African American 1,753 6.8%
American Indian and Alaska Native 212 0.8%
Asian 307 1.2%
Two or more races 3,392 13.2%
Other 1,155 4.5%

Households in Denison

A peek inside Denison households

Denison has 10,386 households, with an average of 2 members in each. Of these, 65.2% are families, while the remaining 34.8% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
10,386
3.9% year-over-year change
Average people per household
2
Non-family households
3,617
Family households
6,769
Value Percent YoY change
Non-family households 3,617 34.8% 2.7%
Family households 6,769 65.2% 4.5%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Denison

The housing landscape of Denison

Denison's housing consists of 11,397 units, with 75% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 4.4% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 1.5% of the housing landscape.

Housing units
11,397
2.2% year-over-year change
Housing types
Value Percent
1 unit, detached 8,552 75%
1 unit, attached 503 4.4%
2 units 642 5.6%
3 or 4 units 371 3.3%
5 to 9 units 432 3.8%
10 to 19 units 263 2.3%
20 to 49 units 135 1.2%
50 or more units 284 2.5%
Mobile home 176 1.5%
Boat, RV, van, etc. 39 0.3%
Homes built since 2020
441
52.1% year-over-year change

The age of buildings in Denison

In Denison, the median construction year is 1967. About 12.4% of homes were built before the 1940s, with another 12.6% going up by 1949. Most development happened in the second half of the 20th century. Then, 6.7% of homes were added from 2000 to 2009, 8.7% between 2010 and 2019, and 3.9% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 1,407 12.4% 0.1%
Built between 1940 and 1949 1,436 12.6% 1.8%
Built between 1950 and 1959 1,402 12.3% 14.1%
Built between 1960 and 1969 1,995 17.5% -3.2%
Built between 1970 and 1979 1,277 11.2% -3.8%
Built between 1980 and 1989 856 7.5% -22.9%
Built between 1990 and 1999 822 7.2% 6.6%
Built between 2000 and 2009 768 6.7% 3.4%
Built between 2010 and 2019 993 8.7% 23.4%
Built in 2020 or later 441 3.9% 52.1%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Denison occupancy rates

Out of the 10,386 occupied housing units in Denison, 58.6% are owner-occupied, while 41.4% are lived in by tenants. Meanwhile, 8.9% of all homes on the local market sit vacant.

Occupied housing units
10,386
3.9% year-over-year change
Occupancy breakdown
Renter occupied
4,297
Owner occupied
6,089
Value Percent YoY
change
Renter occupied 4,297 41.4% 6.6%
Owner occupied 6,089 58.6% 2.0%
Unoccupied housing units
8.9%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Denison housing costs

Housing costs in Denison come to a median of $1,097 per month, while tenants specifically pay a median gross rent of $1,309.

Median housing costs per month
$1,097/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Denison
$1,309/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Denison

Denison education at a glance

About 42.6% of the population in Denison went to high school, while 25.9% pursued college studies. Another 11.4% earned an associate degree and 11.8% hold a bachelor’s. Meanwhile, 5.1% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 627 3.2% 6.1%
High school diploma 8,218 42.6% 1.5%
College diploma 5,010 25.9% 1.7%
Associate degree 2,206 11.4% 3.9%
Bachelor's degree 2,275 11.8% 0.9%
Graduate degree 980 5.1% 4.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Denison

How much people earn in Denison

The average annual household income in Denison was $85,594 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +5.8% change from the previous year. At the same time, the median income stood at $67,365, reflecting a +10.8% shift over the same period.

Average household income in Denison
$85,594/year
5.8% year-over-year change
Median household income in Denison
$67,365/year
10.8% year-over-year change

Denison income by age

In Denison, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $70,169. Those with someone between 45 and 64 in charge, often well established professionally, earn $75,588 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $81,402, while those led by someone over 65, many of whom may be retired, have about $54,297 in earnings. Overall, 85% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $81,402 N/A
25 - 44 $70,169 11.6%
45 - 64 $75,588 4.2%
Over 65 $54,297 6.4%
Above poverty level
21,116
Below poverty level
3,735
Value Percent YoY
change
Above poverty level 21,116 85% 3.4%
Below poverty level 3,735 15% -11.0%

Average renter income in Denison

To get a better sense of what renters earn on average in Denison, their median household income was $38,326 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 41%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$38,326
Rent-to-income ratio
41%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Denison

Workforce and job types in Denison

The job market in Denison is powered by 11,444 working residents, spread across a range of industries and roles. 72.5% of the working population are employed in professional or administrative positions, while 27.5% are in hands-on or service-based jobs. Also, 9.4% run their own businesses, 74.7% are employed by private companies, and 12.6% work in the public sector.

Workforce demographics

Working population
11,444
4.6% year-over-year change
White collar
8,295
Blue collar
3,149
Value Percent YoY change
White collar 8,295 72.5% 6.1%
Blue collar 3,149 27.5% 0.8%
Employer type
Self employees
9.4%
Private companies
74.7%
Governmental workers
12.6%
Not for profit companies
3.4%
Value Percent YoY change
Self employees 1,079 9.4% -9.7%
Private companies 8,544 74.7% 5.5%
Governmental workers 1,438 12.6% 9.7%
Not for profit companies 383 3.4% 16.1%
Unemployment rate
4.6%
-3.0% year-over-year change

Available workforce

The unemployment rate in Denison stands at 4.6%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Denison

How people get around in Denison

Commuting methods vary: 88.1% of residents travel by personal vehicle and 0.6% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 9,974 88.1% 4.7%
Bus or trolleybus 37 0.3% -13.9%
Motorcycle 2 0% -33.3%
Bicycle 51 0.4% 6.2%
Walk 68 0.6% -31.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Denison by zipcode?

Zipcode Population Number of households Median income Average income
75020 24,835 10,085 $71,605 $95,026
75021 9,173 3,379 $83,067 $89,569

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FAQs about Denison demographics 

What is the total population of Denison?

Denison has a total population of 25,778 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +1.7% compared to a year ago.

What is the gender ratio in Denison?

The gender ratio in Denison is as follows:
  • 47.6% males (12,276 residents)
  • 52.4% females (13,502 residents)

What is the median age in Denison?

The median age in Denison is 40.4.

What is the age distribution of the population in Denison?

The age distribution in Denison is as follows:
  • Under 15: 19.9% (5,127 residents)
  • Ages 15-24: 13.2% (3,407 residents)
  • Ages 25-44: 21.4% (5,525 residents)
  • Ages 45-64: 25.4% (6,541 residents)
  • Over 65: 20.1% (5,178 residents)

What is the racial and ethnic makeup of Denison?

The racial and ethnic makeup of Denison is as follows:
  • White: 73.6% (18,959 residents)
  • Black or African American: 6.8% (1,753 residents)
  • American Indian and Alaska Native: 0.8% (212 residents)
  • Asian: 1.2% (307 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 13.2% (3,392 residents)
  • Other: 4.5% (1,155 residents)

What percentage of the population in Denison are U.S.-born citizens?

U.S.-born citizens represent 92.7% of the population in Denison.

How many housing units are there in Denison?

There are 11,397 housing units in Denison, reflecting a +2.2% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Denison and what is the average household size?

Denison has a total of 10,386 households, with an average of 2 people in each.

What is the median household income in Denison?

Denison has a median household income of $67,365, representing a +10.8% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Denison?

The employment rate is 95.4% in Denison, with a workforce of 11,444 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 72.5% (8,295 residents)
  • Blue-collar workers: 27.5% (3,149 residents)

Places of employment:
  • Self-employed: 9.4% (1,079 residents)
  • Private companies: 74.7% (8,544 residents)
  • Governmental workers: 12.6% (1,438 residents)
  • Not-for-profit companies: 3.4% (383 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025