Urbana, OH demographics:
population, income, and more

Total population
11,204
0.5% year-over-year change
Median household income
$68,003/yr
1.9% year-over-year change
Housing units
5,320
0.9% year-over-year change

Urbana population

How many people live in Urbana

Urbana is home to 11,204 residents, according to the most recent Census data. Gender-wise, 47.2% of Urbana locals are male, and 52.8% are female.

Total population
11,204
0.5% year-over-year change
Gender ratio
Male
47.2%
5,292
Female
52.8%
5,912
Value Percent YoY change
Male 5,292 47.2% 0.0%
Female 5,912 52.8% 0.8%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Urbana is 37, with the population distributed as follows: about 19% are children under 15, then 11.8% are in the 15 to 24 age group. Adults between 25 and 44 make up 27.7% of the population, while another 22.5% fall into the 45 to 64 bracket. Finally, around 19% are 65 or older.

Median age
37.2
Age breakdown
Under 15
19%
15 to 24
11.8%
25 to 44
27.7%
45 to 64
22.5%
Over 65
19%
Value Percent YoY change
Under 15 2,134 19% 0.1%
15 to 24 1,318 11.8% -7.4%
25 to 44 3,108 27.7% 5.6%
45 to 64 2,521 22.5% 0.1%
Over 65 2,123 19% -0.5%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Urbana, 98.7% of the population are US-born citizens, while 1% have gained naturalized citizenship. At the same time, 0.3% of residents are non-citizens. As for race, 87.3% of locals are Caucasian, 4.6% are African American and 1% have Asian roots. There’s also a share of 5.9% that includes residents with two or more races.

Citizenship
U.S.-born citizens
98.7%
Non-U.S.-born citizens
1%
Non-citizens
0.3%
Value Percent YoY change
U.S.-born citizens 11,059 98.7% -0.2%
Non-U.S.-born citizens 111 1% 146.7%
Non-citizens 34 0.3% 13.3%
Racial breakdown
White
87.3%
Black or African American
4.6%
American Indian and Alaska Native
0%
Asian
1%
Native Hawaiian and other Pacific Islander
0%
Two or more races
5.9%
Other
1.2%
Value Percent
White 9,779 87.3%
Black or African American 513 4.6%
Asian 110 1%
Two or more races 664 5.9%
Other 138 1.2%

Households in Urbana

A peek inside Urbana households

Urbana has 4,778 households, with an average of 2 members in each. Of these, 62.3% are families, while the remaining 37.7% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
4,778
1.3% year-over-year change
Average people per household
2
Non-family households
1,800
Family households
2,978
Value Percent YoY change
Non-family households 1,800 37.7% 4.5%
Family households 2,978 62.3% -0.5%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Urbana

The housing landscape of Urbana

Urbana's housing consists of 5,320 units, with 70.1% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 2% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 1.1% of the housing landscape.

Housing units
5,320
0.9% year-over-year change
Housing types
Value Percent
1 unit, detached 3,729 70.1%
1 unit, attached 109 2%
2 units 359 6.8%
3 or 4 units 438 8.2%
5 to 9 units 261 4.9%
10 to 19 units 232 4.4%
20 to 49 units 105 2%
50 or more units 27 0.5%
Mobile home 60 1.1%
Homes built since 2020
8
14.3% year-over-year change

The age of buildings in Urbana

In Urbana, the median construction year is 1960. About 33.2% of homes were built before the 1940s, with another 5.7% going up by 1949. Most development happened in the second half of the 20th century. Then, 6.5% of homes were added from 2000 to 2009, 1.5% between 2010 and 2019, and 0.2% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 1,769 33.2% -1.1%
Built between 1940 and 1949 301 5.7% -0.7%
Built between 1950 and 1959 595 11.2% -14.9%
Built between 1960 and 1969 774 14.6% 4.7%
Built between 1970 and 1979 538 10.1% 15.9%
Built between 1980 and 1989 424 8% 3.7%
Built between 1990 and 1999 486 9.1% 6.6%
Built between 2000 and 2009 344 6.5% 1.2%
Built between 2010 and 2019 81 1.5% 19.1%
Built in 2020 or later 8 0.2% 14.3%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Urbana occupancy rates

Out of the 4,778 occupied housing units in Urbana, 60.2% are owner-occupied, while 39.8% are lived in by tenants. Meanwhile, 10.2% of all homes on the local market sit vacant.

Occupied housing units
4,778
1.3% year-over-year change
Occupancy breakdown
Renter occupied
1,903
Owner occupied
2,875
Value Percent YoY
change
Renter occupied 1,903 39.8% -0.6%
Owner occupied 2,875 60.2% 2.6%
Unoccupied housing units
10.2%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Urbana housing costs

Housing costs in Urbana come to a median of $914 per month, while tenants specifically pay a median gross rent of $935.

Median housing costs per month
$914/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Urbana
$935/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Urbana

Urbana education at a glance

About 53.6% of the population in Urbana went to high school, while 21.2% pursued college studies. Another 6.6% earned an associate degree and 11.5% hold a bachelor’s. Meanwhile, 5% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 185 2.2% 17.8%
High school diploma 4,615 53.6% 2.9%
College diploma 1,823 21.2% -7.8%
Associate degree 569 6.6% -3.7%
Bachelor's degree 991 11.5% 8.0%
Graduate degree 430 5% -3.1%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Urbana

How much people earn in Urbana

The average annual household income in Urbana was $82,886 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +4.9% change from the previous year. At the same time, the median income stood at $68,003, reflecting a +1.8% shift over the same period.

Average household income in Urbana
$82,886/year
4.9% year-over-year change
Median household income in Urbana
$68,003/year
1.9% year-over-year change

Urbana income by age

In Urbana, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $77,708. Those with someone between 45 and 64 in charge, often well established professionally, earn $83,864 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $58,277, while those led by someone over 65, many of whom may be retired, have about $48,276 in earnings. Overall, 86.3% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $58,277 4.0%
25 - 44 $77,708 11.6%
45 - 64 $83,864 -0.9%
Over 65 $48,276 8.0%
Above poverty level
9,314
Below poverty level
1,483
Value Percent YoY
change
Above poverty level 9,314 86.3% -0.9%
Below poverty level 1,483 13.7% 7.6%

Average renter income in Urbana

To get a better sense of what renters earn on average in Urbana, their median household income was $47,479 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 23.6%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$47,479
Rent-to-income ratio
23.6%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Urbana

Workforce and job types in Urbana

The job market in Urbana is powered by 5,347 working residents, spread across a range of industries and roles. 63.6% of the working population are employed in professional or administrative positions, while 36.4% are in hands-on or service-based jobs. Also, 7.1% run their own businesses, 73.2% are employed by private companies, and 10.4% work in the public sector.

Workforce demographics

Working population
5,347
2.2% year-over-year change
White collar
3,402
Blue collar
1,945
Value Percent YoY change
White collar 3,402 63.6% 2.8%
Blue collar 1,945 36.4% 1.0%
Employer type
Self employees
7.1%
Private companies
73.2%
Governmental workers
10.4%
Not for profit companies
9.3%
Value Percent YoY change
Self employees 381 7.1% 28.3%
Private companies 3,912 73.2% 4.0%
Governmental workers 556 10.4% -15.0%
Not for profit companies 498 9.3% -4.6%
Unemployment rate
5.7%
-20.4% year-over-year change

Available workforce

The unemployment rate in Urbana stands at 5.7%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Urbana

How people get around in Urbana

Commuting methods vary: 89% of residents travel by personal vehicle and 3.5% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 4,625 89% 4.4%
Bus or trolleybus 13 0.2% 44.4%
Motorcycle 24 0.5% -41.5%
Bicycle 5 0.1% -54.5%
Walk 183 3.5% -26.5%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Urbana by zipcode?

Zipcode Population Number of households Median income Average income
43078 19,695 8,200 $73,816 $89,839

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FAQs about Urbana demographics 

What is the total population of Urbana?

Urbana has a total population of 11,204 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.5% compared to a year ago.

What is the gender ratio in Urbana?

The gender ratio in Urbana is as follows:
  • 47.2% males (5,292 residents)
  • 52.8% females (5,912 residents)

What is the median age in Urbana?

The median age in Urbana is 37.2.

What is the age distribution of the population in Urbana?

The age distribution in Urbana is as follows:
  • Under 15: 19% (2,134 residents)
  • Ages 15-24: 11.8% (1,318 residents)
  • Ages 25-44: 27.7% (3,108 residents)
  • Ages 45-64: 22.5% (2,521 residents)
  • Over 65: 19% (2,123 residents)

What is the racial and ethnic makeup of Urbana?

The racial and ethnic makeup of Urbana is as follows:
  • White: 87.3% (9,779 residents)
  • Black or African American: 4.6% (513 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 1% (110 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 5.9% (664 residents)
  • Other: 1.2% (138 residents)

What percentage of the population in Urbana are U.S.-born citizens?

U.S.-born citizens represent 98.7% of the population in Urbana.

How many housing units are there in Urbana?

There are 5,320 housing units in Urbana, reflecting a +0.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Urbana and what is the average household size?

Urbana has a total of 4,778 households, with an average of 2 people in each.

What is the median household income in Urbana?

Urbana has a median household income of $68,003, representing a +1.9% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Urbana?

The employment rate is 94.3% in Urbana, with a workforce of 5,347 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 63.6% (3,402 residents)
  • Blue-collar workers: 36.4% (1,945 residents)

Places of employment:
  • Self-employed: 7.1% (381 residents)
  • Private companies: 73.2% (3,912 residents)
  • Governmental workers: 10.4% (556 residents)
  • Not-for-profit companies: 9.3% (498 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025