Pooler, GA demographics:
population, income, and more

Total population
28,466
4.5% year-over-year change
Median household income
$91,766/yr
0.3% year-over-year change
Housing units
12,422
3.5% year-over-year change

Pooler population

How many people live in Pooler

Pooler is home to 28,466 residents, according to the most recent Census data. Gender-wise, 50.9% of Pooler locals are male, and 49.1% are female.

Total population
28,466
4.5% year-over-year change
Gender ratio
Male
50.9%
14,477
Female
49.1%
13,989
Value Percent YoY change
Male 14,477 50.9% 2.6%
Female 13,989 49.1% 6.5%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Pooler is 39, with the population distributed as follows: about 18.1% are children under 15, then 10.3% are in the 15 to 24 age group. Adults between 25 and 44 make up 30.1% of the population, while another 26.7% fall into the 45 to 64 bracket. Finally, around 14.9% are 65 or older.

Median age
38.7
Age breakdown
Under 15
18.1%
15 to 24
10.3%
25 to 44
30.1%
45 to 64
26.7%
Over 65
14.9%
Value Percent YoY change
Under 15 5,151 18.1% 4.1%
15 to 24 2,931 10.3% 7.1%
25 to 44 8,559 30.1% 3.6%
45 to 64 7,589 26.7% 7.4%
Over 65 4,236 14.9% 0.3%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Pooler, 81.8% of the population are US-born citizens, while 12.4% have gained naturalized citizenship. At the same time, 5.8% of residents are non-citizens. As for race, 53% of locals are Caucasian, 31.3% are African American and 4.3% have Asian roots. There’s also a share of 9% that includes residents with two or more races.

Citizenship
U.S.-born citizens
81.8%
Non-U.S.-born citizens
12.4%
Non-citizens
5.8%
Value Percent YoY change
U.S.-born citizens 23,294 81.8% 4.8%
Non-U.S.-born citizens 3,517 12.4% -1.0%
Non-citizens 1,655 5.8% 13.8%
Racial breakdown
White
53%
Black or African American
31.3%
American Indian and Alaska Native
0.1%
Asian
4.3%
Native Hawaiian and other Pacific Islander
0%
Two or more races
9%
Other
2.3%
Value Percent
White 15,089 53%
Black or African American 8,903 31.3%
American Indian and Alaska Native 34 0.1%
Asian 1,216 4.3%
Two or more races 2,571 9%
Other 653 2.3%

Households in Pooler

A peek inside Pooler households

Pooler has 11,650 households, with an average of 2 members in each. Of these, 63% are families, while the remaining 37% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
11,650
4.0% year-over-year change
Average people per household
2
Non-family households
4,315
Family households
7,335
Value Percent YoY change
Non-family households 4,315 37% 1.1%
Family households 7,335 63% 5.8%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Pooler

The housing landscape of Pooler

Pooler's housing consists of 12,422 units, with 59.4% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 7.8% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 4.7% of the housing landscape.

Housing units
12,422
3.5% year-over-year change
Housing types
Value Percent
1 unit, detached 7,379 59.4%
1 unit, attached 973 7.8%
2 units 157 1.3%
3 or 4 units 635 5.1%
5 to 9 units 326 2.6%
10 to 19 units 613 4.9%
20 to 49 units 1,089 8.8%
50 or more units 669 5.4%
Mobile home 581 4.7%
Homes built since 2020
902
102.7% year-over-year change

The age of buildings in Pooler

In Pooler, the median construction year is 2007. About 0.9% of homes were built before the 1940s, with another 0.9% going up by 1949. Most development happened in the second half of the 20th century. Then, 38.9% of homes were added from 2000 to 2009, 31.3% between 2010 and 2019, and 7.3% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 110 0.9% -44.7%
Built between 1940 and 1949 117 0.9% -2.5%
Built between 1950 and 1959 149 1.2% -13.9%
Built between 1960 and 1969 148 1.2% -2.6%
Built between 1970 and 1979 621 5% -19.1%
Built between 1980 and 1989 855 6.9% -5.7%
Built between 1990 and 1999 801 6.4% -1.1%
Built between 2000 and 2009 4,835 38.9% 5.0%
Built between 2010 and 2019 3,884 31.3% 1.5%
Built in 2020 or later 902 7.3% 102.7%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Pooler occupancy rates

Out of the 11,650 occupied housing units in Pooler, 60.2% are owner-occupied, while 39.8% are lived in by tenants. Meanwhile, 6.2% of all homes on the local market sit vacant.

Occupied housing units
11,650
4.0% year-over-year change
Occupancy breakdown
Renter occupied
4,631
Owner occupied
7,019
Value Percent YoY
change
Renter occupied 4,631 39.8% 2.8%
Owner occupied 7,019 60.2% 4.9%
Unoccupied housing units
6.2%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Pooler housing costs

Housing costs in Pooler come to a median of $1,568 per month, while tenants specifically pay a median gross rent of $1,671.

Median housing costs per month
$1,568/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Pooler
$1,671/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Pooler

Pooler education at a glance

About 25.7% of the population in Pooler went to high school, while 22.2% pursued college studies. Another 12.5% earned an associate degree and 20% hold a bachelor’s. Meanwhile, 17.2% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 511 2.3% -11.7%
High school diploma 5,706 25.7% 4.7%
College diploma 4,925 22.2% 3.6%
Associate degree 2,772 12.5% 11.1%
Bachelor's degree 4,436 20% -2.9%
Graduate degree 3,825 17.2% 9.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Pooler

How much people earn in Pooler

The average annual household income in Pooler was $105,363 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +1.7% change from the previous year. At the same time, the median income stood at $91,766, reflecting a +0.3% shift over the same period.

Average household income in Pooler
$105,363/year
1.7% year-over-year change
Median household income in Pooler
$91,766/year
0.3% year-over-year change

Pooler income by age

In Pooler, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $87,807. Those with someone between 45 and 64 in charge, often well established professionally, earn $94,867 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $61,227, while those led by someone over 65, many of whom may be retired, have about $94,380 in earnings. Overall, 92.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $61,227 5.0%
25 - 44 $87,807 -2.5%
45 - 64 $94,867 -0.8%
Over 65 $94,380 -8.9%
Above poverty level
25,941
Below poverty level
2,024
Value Percent YoY
change
Above poverty level 25,941 92.8% 3.2%
Below poverty level 2,024 7.2% 17.7%

Average renter income in Pooler

To get a better sense of what renters earn on average in Pooler, their median household income was $73,125 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 27.4%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$73,125
Rent-to-income ratio
27.4%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Pooler

Workforce and job types in Pooler

The job market in Pooler is powered by 14,682 working residents, spread across a range of industries and roles. 76.8% of the working population are employed in professional or administrative positions, while 23.2% are in hands-on or service-based jobs. Also, 9.4% run their own businesses, 62.9% are employed by private companies, and 16% work in the public sector.

Workforce demographics

Working population
14,682
6.0% year-over-year change
White collar
11,276
Blue collar
3,406
Value Percent YoY change
White collar 11,276 76.8% 11.5%
Blue collar 3,406 23.2% -8.7%
Employer type
Self employees
9.4%
Private companies
62.9%
Governmental workers
16%
Not for profit companies
11.7%
Value Percent YoY change
Self employees 1,380 9.4% 9.9%
Private companies 9,235 62.9% 2.6%
Governmental workers 2,346 16% 11.6%
Not for profit companies 1,721 11.7% 16.0%
Unemployment rate
6.1%
18.1% year-over-year change

Available workforce

The unemployment rate in Pooler stands at 6.1%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Pooler

How people get around in Pooler

In Pooler, the average commute time is 24 minutes. Commuting methods vary: 81.3% of residents travel by personal vehicle and 1% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
24 min
Means of transportation
Value Percent YoY change
Car 12,159 81.3% -2.2%
Taxicab 49 0.3% 226.7%
Motorcycle 11 0.1% N/A
Walk 154 1% 670.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Pooler by zipcode?

Zipcode Population Number of households Median income Average income
31322 30,145 12,279 $91,344 $104,768
31419 57,077 22,651 $69,635 $94,299

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FAQs about Pooler demographics 

What is the total population of Pooler?

Pooler has a total population of 28,466 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +4.5% compared to a year ago.

What is the gender ratio in Pooler?

The gender ratio in Pooler is as follows:
  • 50.9% males (14,477 residents)
  • 49.1% females (13,989 residents)

What is the median age in Pooler?

The median age in Pooler is 38.7.

What is the age distribution of the population in Pooler?

The age distribution in Pooler is as follows:
  • Under 15: 18.1% (5,151 residents)
  • Ages 15-24: 10.3% (2,931 residents)
  • Ages 25-44: 30.1% (8,559 residents)
  • Ages 45-64: 26.7% (7,589 residents)
  • Over 65: 14.9% (4,236 residents)

What is the racial and ethnic makeup of Pooler?

The racial and ethnic makeup of Pooler is as follows:
  • White: 53% (15,089 residents)
  • Black or African American: 31.3% (8,903 residents)
  • American Indian and Alaska Native: 0.1% (34 residents)
  • Asian: 4.3% (1,216 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 9% (2,571 residents)
  • Other: 2.3% (653 residents)

What percentage of the population in Pooler are U.S.-born citizens?

U.S.-born citizens represent 81.8% of the population in Pooler.

How many housing units are there in Pooler?

There are 12,422 housing units in Pooler, reflecting a +3.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Pooler and what is the average household size?

Pooler has a total of 11,650 households, with an average of 2 people in each.

What is the median household income in Pooler?

Pooler has a median household income of $91,766, representing a +0.3% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Pooler?

The employment rate is 93.9% in Pooler, with a workforce of 14,682 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 76.8% (11,276 residents)
  • Blue-collar workers: 23.2% (3,406 residents)

Places of employment:
  • Self-employed: 9.4% (1,380 residents)
  • Private companies: 62.9% (9,235 residents)
  • Governmental workers: 16% (2,346 residents)
  • Not-for-profit companies: 11.7% (1,721 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025