South of Market, San Francisco, CA demographics:
population, income, and more

Total population
21,817
4.4% year-over-year change
Median household income
$149,668/yr
-3.0% year-over-year change
Housing units
13,478
3.4% year-over-year change

South of Market population

How many people live in South of Market

South of Market is home to 21,817 residents, according to the most recent Census data. Gender-wise, 59.2% of South of Market locals are male, and 40.8% are female.

Total population
21,817
4.4% year-over-year change
Gender ratio
Male
59.2%
12,905
Female
40.8%
8,912
Value Percent YoY change
Male 12,905 59.2% 3.8%
Female 8,912 40.8% 5.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in South of Market is 36, with the population distributed as follows: about 7.7% are children under 15, then 8% are in the 15 to 24 age group. Adults between 25 and 44 make up 47.2% of the population, while another 24% fall into the 45 to 64 bracket. Finally, around 13.1% are 65 or older.

Median age
36
Age breakdown
Under 15
7.7%
15 to 24
8%
25 to 44
47.2%
45 to 64
24%
Over 65
13.1%
Value Percent YoY change
Under 15 1,676 7.7% 9.8%
15 to 24 1,757 8% 17.0%
25 to 44 10,300 47.2% -3.4%
45 to 64 5,227 24% 14.7%
Over 65 2,857 13.1% 8.1%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In South of Market, 59.2% of the population are US-born citizens, while 20.8% have gained naturalized citizenship. At the same time, 20% of residents are non-citizens. As for race, 33.7% of locals are Caucasian, 8.8% are African American and 33.9% have Asian roots. Another 1.9% are Indigenous American, 0.4% are Pacific Islanders, while 10.4% identify as another race. There’s also a share of 10.9% that includes residents with two or more races.

Citizenship
U.S.-born citizens
59.2%
Non-U.S.-born citizens
20.8%
Non-citizens
20%
Value Percent YoY change
U.S.-born citizens 12,913 59.2% 0.4%
Non-U.S.-born citizens 4,545 20.8% 9.7%
Non-citizens 4,360 20% 12.4%
Racial breakdown
White
33.7%
Black or African American
8.8%
American Indian and Alaska Native
1.9%
Asian
33.9%
Native Hawaiian and other Pacific Islander
0.4%
Two or more races
10.9%
Other
10.4%
Value Percent
White 7,351 33.7%
Black or African American 1,930 8.8%
American Indian and Alaska Native 413 1.9%
Asian 7,392 33.9%
Native Hawaiian and other Pacific Islander 95 0.4%
Two or more races 2,375 10.9%
Other 2,262 10.4%

Households in South of Market

A peek inside South of Market households

South of Market has 11,212 households, with an average of 2 members in each. Of these, 31.6% are families, while the remaining 68.4% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
11,212
3.6% year-over-year change
Average people per household
2
Non-family households
7,665
Family households
3,546
Value Percent YoY change
Non-family households 7,665 68.4% 2.7%
Family households 3,546 31.6% 5.4%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in South of Market

The housing landscape of South of Market

South of Market's housing consists of 13,478 units, with 3.8% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 2.1% and offer a more compact, shared living style.

Housing units
13,478
3.4% year-over-year change
Housing types
Value Percent
1 unit, detached 507 3.8%
1 unit, attached 277 2.1%
2 units 395 2.9%
3 or 4 units 988 7.3%
5 to 9 units 988 7.3%
10 to 19 units 1,441 10.7%
20 to 49 units 1,777 13.2%
50 or more units 7,103 52.7%
Mobile home 2 0%
Homes built since 2020
921
43.7% year-over-year change

The age of buildings in South of Market

In South of Market, the median construction year is 2000. About 27.2% of homes were built before the 1940s, with another 3.2% going up by 1949. Most development happened in the second half of the 20th century. Then, 16.3% of homes were added from 2000 to 2009, 26.3% between 2010 and 2019, and 6.8% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 3,664 27.2% -1.7%
Built between 1940 and 1949 437 3.2% 10.9%
Built between 1950 and 1959 229 1.7% -14.6%
Built between 1960 and 1969 469 3.5% -18.1%
Built between 1970 and 1979 543 4% -2.5%
Built between 1980 and 1989 705 5.2% -2.2%
Built between 1990 and 1999 766 5.7% -4.4%
Built between 2000 and 2009 2,194 16.3% 1.5%
Built between 2010 and 2019 3,551 26.3% 11.3%
Built in 2020 or later 921 6.8% 43.7%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

South of Market occupancy rates

Out of the 11,212 occupied housing units in South of Market, 21.8% are owner-occupied, while 78.2% are lived in by tenants. Meanwhile, 16.8% of all homes on the local market sit vacant.

Occupied housing units
11,212
3.6% year-over-year change
Occupancy breakdown
Renter occupied
8,764
Owner occupied
2,448
Value Percent YoY
change
Renter occupied 8,764 78.2% 3.1%
Owner occupied 2,448 21.8% 5.3%
Unoccupied housing units
16.8%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

South of Market housing costs

Housing costs in South of Market come to a median of $3,044 per month, while tenants specifically pay a median gross rent of $2,810.

Median housing costs per month
$3,044/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in South of Market
$2,810/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in South of Market

South of Market education at a glance

About 18.7% of the population in South of Market went to high school, while 14.2% pursued college studies. Another 4.4% earned an associate degree and 35.1% hold a bachelor’s. Meanwhile, 20.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 1,328 6.7% 20.4%
High school diploma 3,714 18.7% 7.1%
College diploma 2,809 14.2% 5.8%
Associate degree 873 4.4% 6.1%
Bachelor's degree 6,962 35.1% 3.4%
Graduate degree 4,153 20.9% -3.1%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in South of Market

How much people earn in South of Market

The average annual household income in South of Market was $176,472 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -3.2% change from the previous year. At the same time, the median income stood at $149,668, reflecting a -3% shift over the same period.

Average household income in South of Market
$176,472/year
-3.2% year-over-year change
Median household income in South of Market
$149,668/year
-3.0% year-over-year change

South of Market income by age

In South of Market, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $198,634. Those with someone between 45 and 64 in charge, often well established professionally, earn $125,449 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $84,488, while those led by someone over 65, many of whom may be retired, have about $36,289 in earnings. Overall, 81.4% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $84,488 -19.0%
25 - 44 $198,634 -4.2%
45 - 64 $125,449 7.6%
Over 65 $36,289 -11.9%
Above poverty level
17,421
Below poverty level
3,970
Value Percent YoY
change
Above poverty level 17,421 81.4% 3.2%
Below poverty level 3,970 18.6% 9.8%

Employment in South of Market

Workforce and job types in South of Market

92.7% of the working population are employed in professional or administrative positions, while 7.3% are in hands-on or service-based jobs. Also, 8.6% run their own businesses, 74.6% are employed by private companies, and 9.6% work in the public sector.

Workforce demographics

White collar
12,663
Blue collar
994
Value Percent YoY change
White collar 12,663 92.7% 0.5%
Blue collar 994 7.3% 25.4%
Employer type
Self employees
8.6%
Private companies
74.6%
Governmental workers
9.6%
Not for profit companies
7.2%
Value Percent YoY change
Self employees 1,179 8.6% -5.7%
Private companies 10,188 74.6% 1.7%
Governmental workers 1,309 9.6% 8.2%
Not for profit companies 981 7.2% 6.5%

Transportation in South of Market

How people get around in South of Market

In South of Market, the average commute time is 18 minutes. Commuting methods vary: 35.2% of residents travel by personal vehicle and 26.2% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
18 min
5.9% year-over-year change
Means of transportation
Value Percent YoY change
Car 2,749 35.2% 11.3%
Taxicab 110 1.4% -10.6%
Bus or trolleybus 1,995 25.6% 8.1%
Railroad 197 2.5% -17.2%
Ferryboat 20 0.3% 185.7%
Motorcycle 25 0.3% -58.3%
Bicycle 658 8.4% -11.6%
Walk 2,045 26.2% -17.2%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in South of Market by zipcode?

Zipcode Population Number of households Median income Average income
94103 34,964 17,952 $116,438 $162,996
94107 31,823 16,451 $182,897 $236,221

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FAQs about South of Market demographics 

What is the total population of South of Market?

South of Market has a total population of 21,817 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +4.4% compared to a year ago.

What is the gender ratio in South of Market?

The gender ratio in South of Market is as follows:
  • 59.2% males (12,905 residents)
  • 40.8% females (8,912 residents)

What is the median age in South of Market?

The median age in South of Market is 36.

What is the age distribution of the population in South of Market?

The age distribution in South of Market is as follows:
  • Under 15: 7.7% (1,676 residents)
  • Ages 15-24: 8% (1,757 residents)
  • Ages 25-44: 47.2% (10,300 residents)
  • Ages 45-64: 24% (5,227 residents)
  • Over 65: 13.1% (2,857 residents)

What is the racial and ethnic makeup of South of Market?

The racial and ethnic makeup of South of Market is as follows:
  • White: 33.7% (7,351 residents)
  • Black or African American: 8.8% (1,930 residents)
  • American Indian and Alaska Native: 1.9% (413 residents)
  • Asian: 33.9% (7,392 residents)
  • Native Hawaiian and Other Pacific Islander: 0.4% (95 residents)
  • Two or More Races: 10.9% (2,375 residents)
  • Other: 10.4% (2,262 residents)

What percentage of the population in South of Market are U.S.-born citizens?

U.S.-born citizens represent 59.2% of the population in South of Market.

How many housing units are there in South of Market?

There are 13,478 housing units in South of Market, reflecting a +3.4% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in South of Market and what is the average household size?

South of Market has a total of 11,212 households, with an average of 2 people in each.

What is the median household income in South of Market?

South of Market has a median household income of $149,668, representing a -3.0% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for South of Market?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 92.7% (12,663 residents)
  • Blue-collar workers: 7.3% (994 residents)

Places of employment:
  • Self-employed: 8.6% (1,179 residents)
  • Private companies: 74.6% (10,188 residents)
  • Governmental workers: 9.6% (1,309 residents)
  • Not-for-profit companies: 7.2% (981 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025