Potrero Hill, San Francisco, CA demographics:
population, income, and more

Total population
16,584
5.2% year-over-year change
Median household income
$149,668/yr
-3.0% year-over-year change
Housing units
10,223
4.1% year-over-year change

Potrero Hill population

How many people live in Potrero Hill

Potrero Hill is home to 16,584 residents, according to the most recent Census data. Gender-wise, 53.1% of Potrero Hill locals are male, and 46.9% are female.

Total population
16,584
5.2% year-over-year change
Gender ratio
Male
53.1%
8,807
Female
46.9%
7,776
Value Percent YoY change
Male 8,807 53.1% 2.2%
Female 7,776 46.9% 8.7%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Potrero Hill is 36, with the population distributed as follows: about 9.9% are children under 15, then 9.6% are in the 15 to 24 age group. Adults between 25 and 44 make up 46.6% of the population, while another 20.6% fall into the 45 to 64 bracket. Finally, around 13.2% are 65 or older.

Median age
36
Age breakdown
Under 15
9.9%
15 to 24
9.6%
25 to 44
46.6%
45 to 64
20.6%
Over 65
13.2%
Value Percent YoY change
Under 15 1,647 9.9% 20.3%
15 to 24 1,601 9.6% 24.4%
25 to 44 7,730 46.6% -1.9%
45 to 64 3,413 20.6% 5.0%
Over 65 2,192 13.2% 10.8%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Potrero Hill, 61.4% of the population are US-born citizens, while 21.6% have gained naturalized citizenship. At the same time, 17% of residents are non-citizens. As for race, 40.9% of locals are Caucasian, 5.4% are African American and 33.5% have Asian roots. Another 0.7% are Indigenous American, 0.2% are Pacific Islanders, while 6.6% identify as another race. There’s also a share of 12.7% that includes residents with two or more races.

Citizenship
U.S.-born citizens
61.4%
Non-U.S.-born citizens
21.6%
Non-citizens
17%
Value Percent YoY change
U.S.-born citizens 10,177 61.4% 4.5%
Non-U.S.-born citizens 3,589 21.6% 6.7%
Non-citizens 2,818 17% 5.9%
Racial breakdown
White
40.9%
Black or African American
5.4%
American Indian and Alaska Native
0.7%
Asian
33.5%
Native Hawaiian and other Pacific Islander
0.2%
Two or more races
12.7%
Other
6.6%
Value Percent
White 6,785 40.9%
Black or African American 900 5.4%
American Indian and Alaska Native 110 0.7%
Asian 5,550 33.5%
Native Hawaiian and other Pacific Islander 34 0.2%
Two or more races 2,110 12.7%
Other 1,095 6.6%

Households in Potrero Hill

A peek inside Potrero Hill households

Potrero Hill has 8,562 households, with an average of 2 members in each. Of these, 35.3% are families, while the remaining 64.7% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
8,562
4.2% year-over-year change
Average people per household
2
Non-family households
5,537
Family households
3,025
Value Percent YoY change
Non-family households 5,537 64.7% 2.7%
Family households 3,025 35.3% 7.1%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Potrero Hill

The housing landscape of Potrero Hill

Potrero Hill's housing consists of 10,223 units, with 6% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 4.5% and offer a more compact, shared living style.

Housing units
10,223
4.1% year-over-year change
Housing types
Value Percent
1 unit, detached 614 6%
1 unit, attached 456 4.5%
2 units 599 5.9%
3 or 4 units 580 5.7%
5 to 9 units 500 4.9%
10 to 19 units 722 7.1%
20 to 49 units 1,274 12.5%
50 or more units 5,476 53.6%
Homes built since 2020
314
33.6% year-over-year change

The age of buildings in Potrero Hill

In Potrero Hill, the median construction year is 2000. About 19.4% of homes were built before the 1940s, with another 2.6% going up by 1949. Most development happened in the second half of the 20th century. Then, 23.1% of homes were added from 2000 to 2009, 25% between 2010 and 2019, and 3.1% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 1,986 19.4% -3.0%
Built between 1940 and 1949 267 2.6% 11.7%
Built between 1950 and 1959 217 2.1% -6.1%
Built between 1960 and 1969 296 2.9% -1.3%
Built between 1970 and 1979 422 4.1% -4.5%
Built between 1980 and 1989 1,003 9.8% 4.7%
Built between 1990 and 1999 809 7.9% -18.6%
Built between 2000 and 2009 2,359 23.1% 4.3%
Built between 2010 and 2019 2,551 25% 20.8%
Built in 2020 or later 314 3.1% 33.6%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Potrero Hill occupancy rates

Out of the 8,562 occupied housing units in Potrero Hill, 32.6% are owner-occupied, while 67.4% are lived in by tenants. Meanwhile, 16.2% of all homes on the local market sit vacant.

Occupied housing units
8,562
4.2% year-over-year change
Occupancy breakdown
Renter occupied
5,770
Owner occupied
2,792
Value Percent YoY
change
Renter occupied 5,770 67.4% 5.0%
Owner occupied 2,792 32.6% 2.6%
Unoccupied housing units
16.2%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Potrero Hill housing costs

Housing costs in Potrero Hill come to a median of $3,044 per month, while tenants specifically pay a median gross rent of $2,810.

Median housing costs per month
$3,044/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Potrero Hill
$2,810/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Potrero Hill

Potrero Hill education at a glance

About 10.8% of the population in Potrero Hill went to high school, while 10.6% pursued college studies. Another 3% earned an associate degree and 36.7% hold a bachelor’s. Meanwhile, 33.7% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 755 5.1% 20.0%
High school diploma 1,595 10.8% 5.9%
College diploma 1,557 10.6% 3.5%
Associate degree 443 3% -4.9%
Bachelor's degree 5,398 36.7% 0.3%
Graduate degree 4,953 33.7% 4.9%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Potrero Hill

How much people earn in Potrero Hill

The average annual household income in Potrero Hill was $216,468 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -0.2% change from the previous year. At the same time, the median income stood at $149,668, reflecting a -3% shift over the same period.

Average household income in Potrero Hill
$216,468/year
-0.2% year-over-year change
Median household income in Potrero Hill
$149,668/year
-3.0% year-over-year change

Potrero Hill income by age

In Potrero Hill, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $198,634. Those with someone between 45 and 64 in charge, often well established professionally, earn $125,449 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $84,488, while those led by someone over 65, many of whom may be retired, have about $36,289 in earnings. Overall, 87.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $84,488 -19.0%
25 - 44 $198,634 -4.2%
45 - 64 $125,449 7.6%
Over 65 $36,289 -11.9%
Above poverty level
14,106
Below poverty level
1,959
Value Percent YoY
change
Above poverty level 14,106 87.8% 2.4%
Below poverty level 1,959 12.2% 22.8%

Employment in Potrero Hill

Workforce and job types in Potrero Hill

96.1% of the working population are employed in professional or administrative positions, while 3.9% are in hands-on or service-based jobs. Also, 8.3% run their own businesses, 73.2% are employed by private companies, and 10.7% work in the public sector.

Workforce demographics

White collar
10,456
Blue collar
429
Value Percent YoY change
White collar 10,456 96.1% 1.9%
Blue collar 429 3.9% -17.8%
Employer type
Self employees
8.3%
Private companies
73.2%
Governmental workers
10.7%
Not for profit companies
7.8%
Value Percent YoY change
Self employees 900 8.3% -8.2%
Private companies 7,965 73.2% -0.9%
Governmental workers 1,166 10.7% 22.9%
Not for profit companies 854 7.8% 4.3%

Transportation in Potrero Hill

How people get around in Potrero Hill

In Potrero Hill, the average commute time is 15 minutes. Commuting methods vary: 39.2% of residents travel by personal vehicle and 28.1% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
15 min
-6.2% year-over-year change
Means of transportation
Value Percent YoY change
Car 2,472 39.2% 3.5%
Taxicab 145 2.3% 36.8%
Bus or trolleybus 1,091 17.3% 3.8%
Railroad 314 5% -38.2%
Ferryboat 3 0% 200.0%
Motorcycle 49 0.8% -14.0%
Bicycle 463 7.3% -5.3%
Walk 1,771 28.1% -8.8%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Potrero Hill by zipcode?

Zipcode Population Number of households Median income Average income
94103 34,964 17,952 $116,438 $162,996
94107 31,823 16,451 $182,897 $236,221

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FAQs about Potrero Hill demographics 

What is the total population of Potrero Hill?

Potrero Hill has a total population of 16,584 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +5.2% compared to a year ago.

What is the gender ratio in Potrero Hill?

The gender ratio in Potrero Hill is as follows:
  • 53.1% males (8,807 residents)
  • 46.9% females (7,776 residents)

What is the median age in Potrero Hill?

The median age in Potrero Hill is 36.

What is the age distribution of the population in Potrero Hill?

The age distribution in Potrero Hill is as follows:
  • Under 15: 9.9% (1,647 residents)
  • Ages 15-24: 9.6% (1,601 residents)
  • Ages 25-44: 46.6% (7,730 residents)
  • Ages 45-64: 20.6% (3,413 residents)
  • Over 65: 13.2% (2,192 residents)

What is the racial and ethnic makeup of Potrero Hill?

The racial and ethnic makeup of Potrero Hill is as follows:
  • White: 40.9% (6,785 residents)
  • Black or African American: 5.4% (900 residents)
  • American Indian and Alaska Native: 0.7% (110 residents)
  • Asian: 33.5% (5,550 residents)
  • Native Hawaiian and Other Pacific Islander: 0.2% (34 residents)
  • Two or More Races: 12.7% (2,110 residents)
  • Other: 6.6% (1,095 residents)

What percentage of the population in Potrero Hill are U.S.-born citizens?

U.S.-born citizens represent 61.4% of the population in Potrero Hill.

How many housing units are there in Potrero Hill?

There are 10,223 housing units in Potrero Hill, reflecting a +4.1% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Potrero Hill and what is the average household size?

Potrero Hill has a total of 8,562 households, with an average of 2 people in each.

What is the median household income in Potrero Hill?

Potrero Hill has a median household income of $149,668, representing a -3.0% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Potrero Hill?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 96.1% (10,456 residents)
  • Blue-collar workers: 3.9% (429 residents)

Places of employment:
  • Self-employed: 8.3% (900 residents)
  • Private companies: 73.2% (7,965 residents)
  • Governmental workers: 10.7% (1,166 residents)
  • Not-for-profit companies: 7.8% (854 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025