Rock, WV demographics:
population, income, and more

Total population
3,125
-12.0% year-over-year change
Median household income
$48,203/yr
6.1% year-over-year change
Housing units
1,371
-8.5% year-over-year change

Rock population

How many people live in Rock

Rock is home to 3,125 residents, according to the most recent Census data. Gender-wise, 46.7% of Rock locals are male, and 53.3% are female.

Total population
3,125
-12.0% year-over-year change
Gender ratio
Male
46.7%
1,458
Female
53.3%
1,667
Value Percent YoY change
Male 1,458 46.7% -18.7%
Female 1,667 53.3% -5.1%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Rock is 45, with the population distributed as follows: about 15% are children under 15, then 13.3% are in the 15 to 24 age group. Adults between 25 and 44 make up 22.6% of the population, while another 37.2% fall into the 45 to 64 bracket. Finally, around 11.8% are 65 or older.

Median age
44.6
Age breakdown
Under 15
15%
15 to 24
13.3%
25 to 44
22.6%
45 to 64
37.2%
Over 65
11.8%
Value Percent YoY change
Under 15 470 15% -32.7%
15 to 24 416 13.3% 23.4%
25 to 44 707 22.6% -12.8%
45 to 64 1,162 37.2% 4.9%
Over 65 370 11.8% -38.0%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Rock, 99.5% of the population are US-born citizens, while 0.5% have gained naturalized citizenship. There’s also a share of 2% that includes residents with two or more races.

Citizenship
U.S.-born citizens
99.5%
Non-U.S.-born citizens
0.5%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 3,109 99.5% -12.4%
Non-U.S.-born citizens 16 0.5% N/A
Racial breakdown
White
98%
Black or African American
0%
American Indian and Alaska Native
0%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
2%
Other
0%
Value Percent
White 3,061 98%
Two or more races 64 2%

Households in Rock

A peek inside Rock households

Rock has 1,224 households, with an average of 3 members in each. Of these, 65.8% are families, while the remaining 34.2% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,224
-9.0% year-over-year change
Average people per household
3
Non-family households
419
Family households
805
Value Percent YoY change
Non-family households 419 34.2% 5.8%
Family households 805 65.8% -15.2%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Rock

The housing landscape of Rock

Rock's housing consists of 1,371 units, with 76.4% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 0.4% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 20.7% of the housing landscape.

Housing units
1,371
-8.5% year-over-year change
Housing types
Value Percent
1 unit, detached 1,048 76.4%
1 unit, attached 6 0.4%
2 units 33 2.4%
Mobile home 284 20.7%
Homes built since 2020
% year-over-year change

The age of buildings in Rock

In Rock, the median construction year is 1977. About 11.6% of homes were built before the 1940s, with another 8.8% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 159 11.6% -48.4%
Built between 1940 and 1949 120 8.8% 37.9%
Built between 1950 and 1959 13 1% -75.5%
Built between 1960 and 1969 195 14.2% 47.7%
Built between 1970 and 1979 269 19.6% 0.0%
Built between 1980 and 1989 239 17.4% 5.8%
Built between 1990 and 1999 187 13.6% 31.7%
Built between 2000 and 2009 151 11% -38.1%
Built between 2010 and 2019 38 2.8% 0.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Rock occupancy rates

Out of the 1,224 occupied housing units in Rock, 73.1% are owner-occupied, while 26.9% are lived in by tenants. Meanwhile, 10.7% of all homes on the local market sit vacant.

Occupied housing units
1,224
-9.0% year-over-year change
Occupancy breakdown
Renter occupied
329
Owner occupied
895
Value Percent YoY
change
Renter occupied 329 26.9% -6.3%
Owner occupied 895 73.1% -10.0%
Unoccupied housing units
10.7%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Rock housing costs

Housing costs in Rock come to a median of $753 per month, while tenants specifically pay a median gross rent of $907.

Median housing costs per month
$753/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Rock
$907/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Rock

Rock education at a glance

About 72.5% of the population in Rock went to high school, while 11.9% pursued college studies. Another 5.5% earned an associate degree and 7% hold a bachelor’s. Meanwhile, 1.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 30 1.2% -54.5%
High school diploma 1,832 72.5% -15.7%
College diploma 301 11.9% 52.8%
Associate degree 138 5.5% 30.2%
Bachelor's degree 177 7% -3.3%
Graduate degree 49 1.9% N/A
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Rock

How much people earn in Rock

The average annual household income in Rock was $63,432 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +9.4% change from the previous year. At the same time, the median income stood at $48,203, reflecting a +6.1% shift over the same period.

Average household income in Rock
$63,432/year
9.4% year-over-year change
Median household income in Rock
$48,203/year
6.1% year-over-year change

Rock income by age

In Rock, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $82,879. Those with someone between 45 and 64 in charge, often well established professionally, earn $47,544 overall. Overall, 79.2% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $82,879 11.9%
45 - 64 $47,544 N/A
Over 65 $71,250 N/A
Above poverty level
2,378
Below poverty level
626
Value Percent YoY
change
Above poverty level 2,378 79.2% -13.5%
Below poverty level 626 20.8% -5.9%

Employment in Rock

Workforce and job types in Rock

70.1% of the working population are employed in professional or administrative positions, while 29.9% are in hands-on or service-based jobs. Also, 15.9% run their own businesses, 45.8% are employed by private companies, and 33.4% work in the public sector.

Workforce demographics

White collar
1,016
Blue collar
433
Value Percent YoY change
White collar 1,016 70.1% 11.3%
Blue collar 433 29.9% 8.5%
Employer type
Self employees
15.9%
Private companies
45.8%
Governmental workers
33.4%
Not for profit companies
4.9%
Value Percent YoY change
Self employees 231 15.9% -15.1%
Private companies 663 45.8% 2.2%
Governmental workers 484 33.4% 30.5%
Not for profit companies 71 4.9% 255.0%

Transportation in Rock

How people get around in Rock

Means of transportation
Value Percent YoY change
Car 1,243 100% 18.2%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Rock by zipcode?

Zipcode Population Number of households Median income Average income
24747 3,125 1,224 $48,203 $63,433

Explore more communities

FAQs about Rock demographics 

What is the total population of Rock?

Rock has a total population of 3,125 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -12.0% compared to a year ago.

What is the gender ratio in Rock?

The gender ratio in Rock is as follows:
  • 46.7% males (1,458 residents)
  • 53.3% females (1,667 residents)

What is the median age in Rock?

The median age in Rock is 44.6.

What is the age distribution of the population in Rock?

The age distribution in Rock is as follows:
  • Under 15: 15% (470 residents)
  • Ages 15-24: 13.3% (416 residents)
  • Ages 25-44: 22.6% (707 residents)
  • Ages 45-64: 37.2% (1,162 residents)
  • Over 65: 11.8% (370 residents)

What is the racial and ethnic makeup of Rock?

The racial and ethnic makeup of Rock is as follows:
  • White: 98% (3,061 residents)
  • Black or African American: 0% ( residents)
  • American Indian and Alaska Native: 0% ( residents)
  • Asian: 0% ( residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 2% (64 residents)
  • Other: 0% ( residents)

What percentage of the population in Rock are U.S.-born citizens?

U.S.-born citizens represent 99.5% of the population in Rock.

How many housing units are there in Rock?

There are 1,371 housing units in Rock, reflecting a -8.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Rock and what is the average household size?

Rock has a total of 1,224 households, with an average of 3 people in each.

What is the median household income in Rock?

Rock has a median household income of $48,203, representing a +6.1% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Rock?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 70.1% (1,016 residents)
  • Blue-collar workers: 29.9% (433 residents)

Places of employment:
  • Self-employed: 15.9% (231 residents)
  • Private companies: 45.8% (663 residents)
  • Governmental workers: 33.4% (484 residents)
  • Not-for-profit companies: 4.9% (71 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025