Winona, MN demographics:
population, income, and more

Total population
26,009
0.0% year-over-year change
Median household income
$56,337/yr
0.3% year-over-year change
Housing units
11,540
-0.6% year-over-year change

Winona population

How many people live in Winona

Winona is home to 26,009 residents, according to the most recent Census data. Gender-wise, 48.2% of Winona locals are male, and 51.8% are female.

Total population
26,009
0.0% year-over-year change
Gender ratio
Male
48.2%
12,531
Female
51.8%
13,478
Value Percent YoY change
Male 12,531 48.2% 2.1%
Female 13,478 51.8% -1.8%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Winona is 31, with the population distributed as follows: about 10.8% are children under 15, then 30.9% are in the 15 to 24 age group. Adults between 25 and 44 make up 21% of the population, while another 18.4% fall into the 45 to 64 bracket. Finally, around 18.9% are 65 or older.

Median age
31.3
Age breakdown
Under 15
10.8%
15 to 24
30.9%
25 to 44
21%
45 to 64
18.4%
Over 65
18.9%
Value Percent YoY change
Under 15 2,804 10.8% 1.9%
15 to 24 8,046 30.9% 0.7%
25 to 44 5,463 21% 0.0%
45 to 64 4,777 18.4% -3.7%
Over 65 4,919 18.9% 1.9%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Winona, 96.6% of the population are US-born citizens, while 1.7% have gained naturalized citizenship. At the same time, 1.7% of residents are non-citizens. As for race, 87.8% of locals are Caucasian, 3.6% are African American and 2% have Asian roots. There’s also a share of 5.8% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.6%
Non-U.S.-born citizens
1.7%
Non-citizens
1.7%
Value Percent YoY change
U.S.-born citizens 25,126 96.6% 0.4%
Non-U.S.-born citizens 432 1.7% -5.7%
Non-citizens 451 1.7% -13.3%
Racial breakdown
White
87.8%
Black or African American
3.6%
American Indian and Alaska Native
0.3%
Asian
2%
Native Hawaiian and other Pacific Islander
0%
Two or more races
5.8%
Other
0.6%
Value Percent
White 22,822 87.8%
Black or African American 935 3.6%
American Indian and Alaska Native 82 0.3%
Asian 516 2%
Native Hawaiian and other Pacific Islander 3 0%
Two or more races 1,500 5.8%
Other 151 0.6%

Households in Winona

A peek inside Winona households

Winona has 10,786 households, with an average of 2 members in each. Of these, 43.7% are families, while the remaining 56.3% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
10,786
-1.6% year-over-year change
Average people per household
2
Non-family households
6,076
Family households
4,710
Value Percent YoY change
Non-family households 6,076 56.3% -2.9%
Family households 4,710 43.7% 0.2%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Winona

The housing landscape of Winona

Winona's housing consists of 11,540 units, with 54.9% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 5% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 0.6% of the housing landscape.

Housing units
11,540
-0.6% year-over-year change
Housing types
Value Percent
1 unit, detached 6,334 54.9%
1 unit, attached 583 5%
2 units 876 7.6%
3 or 4 units 847 7.3%
5 to 9 units 519 4.5%
10 to 19 units 868 7.5%
20 to 49 units 975 8.4%
50 or more units 475 4.1%
Mobile home 63 0.6%
Homes built since 2020
78
13.0% year-over-year change

The age of buildings in Winona

In Winona, the median construction year is 1955. About 40.4% of homes were built before the 1940s, with another 5.6% going up by 1949. Most development happened in the second half of the 20th century. Then, 5.4% of homes were added from 2000 to 2009, 5.6% between 2010 and 2019, and 0.7% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 4,666 40.4% 8.1%
Built between 1940 and 1949 641 5.6% -16.1%
Built between 1950 and 1959 844 7.3% 0.0%
Built between 1960 and 1969 1,247 10.8% 0.6%
Built between 1970 and 1979 1,132 9.8% -12.6%
Built between 1980 and 1989 754 6.5% 1.2%
Built between 1990 and 1999 911 7.9% 2.9%
Built between 2000 and 2009 624 5.4% -24.5%
Built between 2010 and 2019 643 5.6% 2.9%
Built in 2020 or later 78 0.7% 13.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Winona occupancy rates

Out of the 10,786 occupied housing units in Winona, 58% are owner-occupied, while 42% are lived in by tenants. Meanwhile, 6.5% of all homes on the local market sit vacant.

Occupied housing units
10,786
-1.6% year-over-year change
Occupancy breakdown
Renter occupied
4,532
Owner occupied
6,254
Value Percent YoY
change
Renter occupied 4,532 42% -2.4%
Owner occupied 6,254 58% -1.0%
Unoccupied housing units
6.5%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Winona housing costs

Housing costs in Winona come to a median of $947 per month, while tenants specifically pay a median gross rent of $882.

Median housing costs per month
$947/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Winona
$882/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Winona

Winona education at a glance

About 28.1% of the population in Winona went to high school, while 34.1% pursued college studies. Another 8.5% earned an associate degree and 19.3% hold a bachelor’s. Meanwhile, 9.2% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 172 0.8% -2.8%
High school diploma 6,401 28.1% 1.0%
College diploma 7,768 34.1% -2.1%
Associate degree 1,936 8.5% -8.0%
Bachelor's degree 4,383 19.3% 7.4%
Graduate degree 2,099 9.2% -2.4%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Winona

How much people earn in Winona

The average annual household income in Winona was $80,073 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +2.9% change from the previous year. At the same time, the median income stood at $56,337, reflecting a +0.3% shift over the same period.

Average household income in Winona
$80,073/year
2.9% year-over-year change
Median household income in Winona
$56,337/year
0.3% year-over-year change

Winona income by age

In Winona, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $73,846. Those with someone between 45 and 64 in charge, often well established professionally, earn $85,443 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $26,154, while those led by someone over 65, many of whom may be retired, have about $54,606 in earnings. Overall, 76.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $26,154 -0.5%
25 - 44 $73,846 12.0%
45 - 64 $85,443 4.5%
Over 65 $54,606 2.6%
Above poverty level
17,679
Below poverty level
5,330
Value Percent YoY
change
Above poverty level 17,679 76.8% -2.5%
Below poverty level 5,330 23.2% 11.7%

Average renter income in Winona

To get a better sense of what renters earn on average in Winona, their median household income was $27,287 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 38.8%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$27,287
Rent-to-income ratio
38.8%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Winona

Workforce and job types in Winona

The job market in Winona is powered by 14,898 working residents, spread across a range of industries and roles. 76.2% of the working population are employed in professional or administrative positions, while 23.8% are in hands-on or service-based jobs. Also, 6.6% run their own businesses, 67.5% are employed by private companies, and 11.7% work in the public sector.

Workforce demographics

Working population
14,898
0.9% year-over-year change
White collar
11,347
Blue collar
3,551
Value Percent YoY change
White collar 11,347 76.2% 0.8%
Blue collar 3,551 23.8% 1.3%
Employer type
Self employees
6.6%
Private companies
67.5%
Governmental workers
11.7%
Not for profit companies
14.2%
Value Percent YoY change
Self employees 984 6.6% 7.9%
Private companies 10,062 67.5% 1.8%
Governmental workers 1,740 11.7% 0.0%
Not for profit companies 2,112 14.2% -5.0%
Unemployment rate
2.7%
-25.5% year-over-year change

Available workforce

The unemployment rate in Winona stands at 2.7%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Winona

How people get around in Winona

In Winona, the average commute time is 14 minutes. Commuting methods vary: 80.2% of residents travel by personal vehicle and 7.6% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
14 min
-3.5% year-over-year change
Means of transportation
Value Percent YoY change
Car 11,620 80.2% 3.1%
Bus or trolleybus 95 0.7% -56.2%
Motorcycle 8 0.1% N/A
Bicycle 227 1.6% 24.0%
Walk 1,107 7.6% -15.2%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Winona by zipcode?

Zipcode Population Number of households Median income Average income
55987 34,072 14,228 $61,624 $86,789

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FAQs about Winona demographics 

What is the total population of Winona?

Winona has a total population of 26,009 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.0% compared to a year ago.

What is the gender ratio in Winona?

The gender ratio in Winona is as follows:
  • 48.2% males (12,531 residents)
  • 51.8% females (13,478 residents)

What is the median age in Winona?

The median age in Winona is 31.3.

What is the age distribution of the population in Winona?

The age distribution in Winona is as follows:
  • Under 15: 10.8% (2,804 residents)
  • Ages 15-24: 30.9% (8,046 residents)
  • Ages 25-44: 21% (5,463 residents)
  • Ages 45-64: 18.4% (4,777 residents)
  • Over 65: 18.9% (4,919 residents)

What is the racial and ethnic makeup of Winona?

The racial and ethnic makeup of Winona is as follows:
  • White: 87.8% (22,822 residents)
  • Black or African American: 3.6% (935 residents)
  • American Indian and Alaska Native: 0.3% (82 residents)
  • Asian: 2% (516 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (3 residents)
  • Two or More Races: 5.8% (1,500 residents)
  • Other: 0.6% (151 residents)

What percentage of the population in Winona are U.S.-born citizens?

U.S.-born citizens represent 96.6% of the population in Winona.

How many housing units are there in Winona?

There are 11,540 housing units in Winona, reflecting a -0.6% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Winona and what is the average household size?

Winona has a total of 10,786 households, with an average of 2 people in each.

What is the median household income in Winona?

Winona has a median household income of $56,337, representing a +0.3% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Winona?

The employment rate is 97.3% in Winona, with a workforce of 14,898 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 76.2% (11,347 residents)
  • Blue-collar workers: 23.8% (3,551 residents)

Places of employment:
  • Self-employed: 6.6% (984 residents)
  • Private companies: 67.5% (10,062 residents)
  • Governmental workers: 11.7% (1,740 residents)
  • Not-for-profit companies: 14.2% (2,112 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025