White Cloud, MI demographics:
population, income, and more

Total population
1,280
-1.3% year-over-year change
Median household income
$45,192/yr
-18.4% year-over-year change
Housing units
479
0.2% year-over-year change

White Cloud population

How many people live in White Cloud

White Cloud is home to 1,280 residents, according to the most recent Census data. Gender-wise, 51.8% of White Cloud locals are male, and 48.2% are female.

Total population
1,280
-1.3% year-over-year change
Gender ratio
Male
51.8%
663
Female
48.2%
617
Value Percent YoY change
Male 663 51.8% -3.8%
Female 617 48.2% 1.5%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in White Cloud is 39, with the population distributed as follows: about 18% are children under 15, then 9.1% are in the 15 to 24 age group. Adults between 25 and 44 make up 29.3% of the population, while another 22.9% fall into the 45 to 64 bracket. Finally, around 20.6% are 65 or older.

Median age
39.3
Age breakdown
Under 15
18%
15 to 24
9.1%
25 to 44
29.3%
45 to 64
22.9%
Over 65
20.6%
Value Percent YoY change
Under 15 231 18% 12.1%
15 to 24 117 9.1% -22.0%
25 to 44 375 29.3% -9.9%
45 to 64 293 22.9% 3.5%
Over 65 264 20.6% 9.1%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In White Cloud, 98% of the population are US-born citizens, while 1.8% have gained naturalized citizenship. At the same time, 0.2% of residents are non-citizens. As for race, 84.8% of locals are Caucasian, 4.1% are African American and 0.2% have Asian roots. There’s also a share of 8.3% that includes residents with two or more races.

Citizenship
U.S.-born citizens
98%
Non-U.S.-born citizens
1.8%
Non-citizens
0.2%
Value Percent YoY change
U.S.-born citizens 1,254 98% -1.9%
Non-U.S.-born citizens 23 1.8% 21.1%
Non-citizens 3 0.2% N/A
Racial breakdown
White
84.8%
Black or African American
4.1%
American Indian and Alaska Native
1.4%
Asian
0.2%
Native Hawaiian and other Pacific Islander
0%
Two or more races
8.3%
Other
1.2%
Value Percent
White 1,086 84.8%
Black or African American 53 4.1%
American Indian and Alaska Native 18 1.4%
Asian 2 0.2%
Two or more races 106 8.3%
Other 15 1.2%

Households in White Cloud

A peek inside White Cloud households

White Cloud has 430 households, with an average of 3 members in each. Of these, 64.6% are families, while the remaining 35.4% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
430
5.9% year-over-year change
Average people per household
3
Non-family households
152
Family households
278
Value Percent YoY change
Non-family households 152 35.4% 3.4%
Family households 278 64.6% 7.3%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in White Cloud

The housing landscape of White Cloud

White Cloud's housing consists of 479 units, with 68.3% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 9% of the housing landscape.

Housing units
479
0.2% year-over-year change
Housing types
Value Percent
1 unit, detached 327 68.3%
2 units 22 4.6%
3 or 4 units 3 0.6%
5 to 9 units 45 9.4%
10 to 19 units 14 2.9%
20 to 49 units 25 5.2%
Mobile home 43 9%
Homes built since 2020
3
0.0% year-over-year change

The age of buildings in White Cloud

In White Cloud, the median construction year is 1971. About 14.2% of homes were built before the 1940s, with another 2.1% going up by 1949. Most development happened in the second half of the 20th century. Then, 2.1% of homes were added from 2000 to 2009, 2.9% between 2010 and 2019, and 0.6% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 68 14.2% -5.6%
Built between 1940 and 1949 10 2.1% 100.0%
Built between 1950 and 1959 83 17.3% 7.8%
Built between 1960 and 1969 69 14.4% 4.5%
Built between 1970 and 1979 99 20.7% -16.8%
Built between 1980 and 1989 59 12.3% 20.4%
Built between 1990 and 1999 64 13.4% 0.0%
Built between 2000 and 2009 10 2.1% -28.6%
Built between 2010 and 2019 14 2.9% 55.6%
Built in 2020 or later 3 0.6% 0.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

White Cloud occupancy rates

Out of the 430 occupied housing units in White Cloud, 65.6% are owner-occupied, while 34.4% are lived in by tenants. Meanwhile, 10.2% of all homes on the local market sit vacant.

Occupied housing units
430
5.9% year-over-year change
Occupancy breakdown
Renter occupied
148
Owner occupied
282
Value Percent YoY
change
Renter occupied 148 34.4% -5.7%
Owner occupied 282 65.6% 13.2%
Unoccupied housing units
10.2%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

White Cloud housing costs

Housing costs in White Cloud come to a median of $826 per month, while tenants specifically pay a median gross rent of $831.

Median housing costs per month
$826/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in White Cloud
$831/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in White Cloud

White Cloud education at a glance

About 44.9% of the population in White Cloud went to high school, while 27.6% pursued college studies. Another 8.2% earned an associate degree and 10.8% hold a bachelor’s. Meanwhile, 2.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 57 5.6% 14.0%
High school diploma 459 44.9% -5.9%
College diploma 282 27.6% -0.7%
Associate degree 84 8.2% -12.5%
Bachelor's degree 110 10.8% 4.8%
Graduate degree 30 2.9% -14.3%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in White Cloud

How much people earn in White Cloud

The average annual household income in White Cloud was $64,462 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -9.8% change from the previous year. At the same time, the median income stood at $45,192, reflecting a -18.4% shift over the same period.

Average household income in White Cloud
$64,462/year
-9.8% year-over-year change
Median household income in White Cloud
$45,192/year
-18.4% year-over-year change

White Cloud income by age

In White Cloud, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $41,458. Those with someone between 45 and 64 in charge, often well established professionally, earn $72,868 overall. Overall, 84.6% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $41,458 -12.4%
45 - 64 $72,868 0.0%
Over 65 $31,944 1.1%
Above poverty level
941
Below poverty level
172
Value Percent YoY
change
Above poverty level 941 84.6% 6.7%
Below poverty level 172 15.4% -16.5%

Average renter income in White Cloud

To get a better sense of what renters earn on average in White Cloud, their median household income was $23,520 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 42.4%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$23,520
Rent-to-income ratio
42.4%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in White Cloud

Workforce and job types in White Cloud

The job market in White Cloud is powered by 462 working residents, spread across a range of industries and roles. 66.2% of the working population are employed in professional or administrative positions, while 33.8% are in hands-on or service-based jobs. Also, 2.8% run their own businesses, 69.7% are employed by private companies, and 10.6% work in the public sector.

Workforce demographics

Working population
462
-2.1% year-over-year change
White collar
306
Blue collar
156
Value Percent YoY change
White collar 306 66.2% -5.8%
Blue collar 156 33.8% 6.1%
Employer type
Self employees
2.8%
Private companies
69.7%
Governmental workers
10.6%
Not for profit companies
16.9%
Value Percent YoY change
Self employees 13 2.8% 62.5%
Private companies 322 69.7% -5.3%
Governmental workers 49 10.6% -15.5%
Not for profit companies 78 16.9% 18.2%
Unemployment rate
7.0%
288.9% year-over-year change

Available workforce

The unemployment rate in White Cloud stands at 7%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in White Cloud

How people get around in White Cloud

Commuting methods vary: 81.6% of residents travel by personal vehicle and 3.5% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 377 81.6% -5.0%
Bus or trolleybus 8 1.7% -33.3%
Bicycle 13 2.8% N/A
Walk 16 3.5% 33.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in White Cloud by zipcode?

Zipcode Population Number of households Median income Average income
49349 8,133 3,193 $54,028 $71,279

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FAQs about White Cloud demographics 

What is the total population of White Cloud?

White Cloud has a total population of 1,280 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -1.3% compared to a year ago.

What is the gender ratio in White Cloud?

The gender ratio in White Cloud is as follows:
  • 51.8% males (663 residents)
  • 48.2% females (617 residents)

What is the median age in White Cloud?

The median age in White Cloud is 39.3.

What is the age distribution of the population in White Cloud?

The age distribution in White Cloud is as follows:
  • Under 15: 18% (231 residents)
  • Ages 15-24: 9.1% (117 residents)
  • Ages 25-44: 29.3% (375 residents)
  • Ages 45-64: 22.9% (293 residents)
  • Over 65: 20.6% (264 residents)

What is the racial and ethnic makeup of White Cloud?

The racial and ethnic makeup of White Cloud is as follows:
  • White: 84.8% (1,086 residents)
  • Black or African American: 4.1% (53 residents)
  • American Indian and Alaska Native: 1.4% (18 residents)
  • Asian: 0.2% (2 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 8.3% (106 residents)
  • Other: 1.2% (15 residents)

What percentage of the population in White Cloud are U.S.-born citizens?

U.S.-born citizens represent 98% of the population in White Cloud.

How many housing units are there in White Cloud?

There are 479 housing units in White Cloud, reflecting a +0.2% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in White Cloud and what is the average household size?

White Cloud has a total of 430 households, with an average of 3 people in each.

What is the median household income in White Cloud?

White Cloud has a median household income of $45,192, representing a -18.4% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for White Cloud?

The employment rate is 93% in White Cloud, with a workforce of 462 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 66.2% (306 residents)
  • Blue-collar workers: 33.8% (156 residents)

Places of employment:
  • Self-employed: 2.8% (13 residents)
  • Private companies: 69.7% (322 residents)
  • Governmental workers: 10.6% (49 residents)
  • Not-for-profit companies: 16.9% (78 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025