Willard, NM demographics:
population, income, and more

Total population
248
0.8% year-over-year change
Median household income
$63,125/yr
% year-over-year change
Housing units
131
26.0% year-over-year change

Willard population

How many people live in Willard

Willard is home to 248 residents, according to the most recent Census data. Gender-wise, 58.1% of Willard locals are male, and 41.9% are female.

Total population
248
0.8% year-over-year change
Gender ratio
Male
58.1%
144
Female
41.9%
104
Value Percent YoY change
Male 144 58.1% -8.3%
Female 104 41.9% 16.9%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Willard is 45, with the population distributed as follows: about 15.7% are children under 15, then 23.8% are in the 15 to 24 age group. Adults between 25 and 44 make up 10.9% of the population, while another 29.4% fall into the 45 to 64 bracket. Finally, around 20.2% are 65 or older.

Median age
44.9
Age breakdown
Under 15
15.7%
15 to 24
23.8%
25 to 44
10.9%
45 to 64
29.4%
Over 65
20.2%
Value Percent YoY change
Under 15 39 15.7% 178.6%
15 to 24 59 23.8% -24.4%
25 to 44 27 10.9% -53.5%
45 to 64 73 29.4% 15.9%
Over 65 50 20.2% 51.5%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Willard, 95.2% of the population are US-born citizens, while 2.8% have gained naturalized citizenship. At the same time, 2% of residents are non-citizens. There’s also a share of 31.4% that includes residents with two or more races.

Citizenship
U.S.-born citizens
95.2%
Non-U.S.-born citizens
2.8%
Non-citizens
2%
Value Percent YoY change
U.S.-born citizens 236 95.2% 1.7%
Non-U.S.-born citizens 7 2.8% -50.0%
Non-citizens 5 2% N/A
Racial breakdown
White
39.5%
Black or African American
0%
American Indian and Alaska Native
0%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
31.4%
Other
29%
Value Percent
White 98 39.5%
Two or more races 78 31.4%
Other 72 29%

Households in Willard

A peek inside Willard households

Willard has 111 households, with an average of 2 members in each. Of these, 68.5% are families, while the remaining 31.5% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
111
38.8% year-over-year change
Average people per household
2
Non-family households
35
Family households
76
Value Percent YoY change
Non-family households 35 31.5% 75.0%
Family households 76 68.5% 26.7%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Willard

The housing landscape of Willard

Willard's housing consists of 131 units, with 58% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 42% of the housing landscape.

Housing units
131
26.0% year-over-year change
Housing types
Value Percent
1 unit, detached 76 58%
Mobile home 55 42%
Homes built since 2020
0
% year-over-year change

The age of buildings in Willard

In Willard, the median construction year is 1979. About 13.7% of homes were built before the 1940s, with another 4.6% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 18 13.7% 5.9%
Built between 1940 and 1949 6 4.6% -14.3%
Built between 1950 and 1959 34 26% 25.9%
Built between 1970 and 1979 8 6.1% 14.3%
Built between 1980 and 1989 17 13% 466.7%
Built between 1990 and 1999 46 35.1% 9.5%
Built between 2000 and 2009 2 1.5% 100.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Willard occupancy rates

Out of the 111 occupied housing units in Willard, 94.6% are owner-occupied, while 5.4% are lived in by tenants. Meanwhile, 15.3% of all homes on the local market sit vacant.

Occupied housing units
111
38.8% year-over-year change
Occupancy breakdown
Renter occupied
6
Owner occupied
105
Value Percent YoY
change
Renter occupied 6 5.4% 100.0%
Owner occupied 105 94.6% 36.4%
Unoccupied housing units
15.3%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Willard housing costs

Median housing costs per month
$667/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.

Education in Willard

Willard education at a glance

About 46.5% of the population in Willard went to high school, while 8.8% pursued college studies. Another 5.7% earned an associate degree and 8.2% hold a bachelor’s. Meanwhile, 21.4% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 15 9.4% 25.0%
High school diploma 74 46.5% -6.3%
College diploma 14 8.8% 100.0%
Associate degree 9 5.7% -35.7%
Bachelor's degree 13 8.2% -18.8%
Graduate degree 34 21.4% -19.1%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Willard

How much people earn in Willard

The average annual household income in Willard was $67,924 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -12.1% change from the previous year.

Average household income in Willard
$67,924/year
-12.1% year-over-year change
Median household income in Willard
$63,125/year
% year-over-year change

Willard income by age

Those with someone between 45 and 64 in charge, often well established professionally, earn $127,625 overall. Overall, 93.2% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
45 - 64 $127,625 3.6%
Over 65 $24,688 10.6%
Above poverty level
231
Below poverty level
17
Value Percent YoY
change
Above poverty level 231 93.2% 16.7%
Below poverty level 17 6.8% -64.6%

Employment in Willard

Workforce and job types in Willard

The job market in Willard is powered by 92 working residents, spread across a range of industries and roles. 87% of the working population are employed in professional or administrative positions, while 13% are in hands-on or service-based jobs.

Workforce demographics

Working population
92
-8.9% year-over-year change
White collar
80
Blue collar
12
Value Percent YoY change
White collar 80 87% 6.7%
Blue collar 12 13% -53.9%
Employer type
Self employees
0%
Private companies
19.6%
Governmental workers
76.1%
Not for profit companies
4.4%
Value Percent YoY change
Private companies 18 19.6% -33.3%
Governmental workers 70 76.1% -5.4%
Not for profit companies 4 4.4% N/A
Unemployment rate
4.2%
-79.0% year-over-year change

Available workforce

The unemployment rate in Willard stands at 4.2%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Willard

How people get around in Willard

In Willard, the average commute time is 41 minutes.

Commute time
41 min
60.2% year-over-year change
Means of transportation
Value Percent YoY change
Car 90 97.8% 3.5%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Willard by zipcode?

Zipcode Population Number of households Median income Average income
87063 265 119 $72,721 $68,245

Explore more communities

FAQs about Willard demographics 

What is the total population of Willard?

Willard has a total population of 248 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.8% compared to a year ago.

What is the gender ratio in Willard?

The gender ratio in Willard is as follows:
  • 58.1% males (144 residents)
  • 41.9% females (104 residents)

What is the median age in Willard?

The median age in Willard is 44.9.

What is the age distribution of the population in Willard?

The age distribution in Willard is as follows:
  • Under 15: 15.7% (39 residents)
  • Ages 15-24: 23.8% (59 residents)
  • Ages 25-44: 10.9% (27 residents)
  • Ages 45-64: 29.4% (73 residents)
  • Over 65: 20.2% (50 residents)

What is the racial and ethnic makeup of Willard?

The racial and ethnic makeup of Willard is as follows:
  • White: 39.5% (98 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 31.4% (78 residents)
  • Other: 29% (72 residents)

What percentage of the population in Willard are U.S.-born citizens?

U.S.-born citizens represent 95.2% of the population in Willard.

How many housing units are there in Willard?

There are 131 housing units in Willard, reflecting a +26.0% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Willard and what is the average household size?

Willard has a total of 111 households, with an average of 2 people in each.

What is the median household income in Willard?

Willard has a median household income of $63,125, representing a % shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Willard?

The employment rate is 95.8% in Willard, with a workforce of 92 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 87% (80 residents)
  • Blue-collar workers: 13% (12 residents)

Places of employment:
  • Self-employed: 0% (0 residents)
  • Private companies: 19.6% (18 residents)
  • Governmental workers: 76.1% (70 residents)
  • Not-for-profit companies: 4.4% (4 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025