Santa Rosa, NM demographics:
population, income, and more

Total population
2,462
0.6% year-over-year change
Median household income
$48,789/yr
16.2% year-over-year change
Housing units
1,018
-1.9% year-over-year change

Santa Rosa population

How many people live in Santa Rosa

Santa Rosa is home to 2,462 residents, according to the most recent Census data. Gender-wise, 60.1% of Santa Rosa locals are male, and 39.9% are female.

Total population
2,462
0.6% year-over-year change
Gender ratio
Male
60.1%
1,480
Female
39.9%
982
Value Percent YoY change
Male 1,480 60.1% 1.1%
Female 982 39.9% -0.1%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Santa Rosa is 35, with the population distributed as follows: about 21% are children under 15, then 12.2% are in the 15 to 24 age group. Adults between 25 and 44 make up 31.3% of the population, while another 25.7% fall into the 45 to 64 bracket. Finally, around 9.8% are 65 or older.

Median age
35
Age breakdown
Under 15
21%
15 to 24
12.2%
25 to 44
31.3%
45 to 64
25.7%
Over 65
9.8%
Value Percent YoY change
Under 15 517 21% 9.3%
15 to 24 301 12.2% 45.4%
25 to 44 771 31.3% -0.8%
45 to 64 633 25.7% -2.0%
Over 65 240 9.8% -30.2%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Santa Rosa, 89.8% of the population are US-born citizens, while 3.2% have gained naturalized citizenship. At the same time, 7% of residents are non-citizens. As for race, 42.6% of locals are Caucasian, 2.4% are African American and 2.9% have Asian roots. There’s also a share of 22.1% that includes residents with two or more races.

Citizenship
U.S.-born citizens
89.8%
Non-U.S.-born citizens
3.2%
Non-citizens
7%
Value Percent YoY change
U.S.-born citizens 2,211 89.8% -2.9%
Non-U.S.-born citizens 78 3.2% 44.4%
Non-citizens 173 7% 47.9%
Racial breakdown
White
42.6%
Black or African American
2.4%
American Indian and Alaska Native
3.5%
Asian
2.9%
Native Hawaiian and other Pacific Islander
0%
Two or more races
22.1%
Other
26.5%
Value Percent
White 1,048 42.6%
Black or African American 58 2.4%
American Indian and Alaska Native 87 3.5%
Asian 72 2.9%
Two or more races 545 22.1%
Other 652 26.5%

Households in Santa Rosa

A peek inside Santa Rosa households

Santa Rosa has 757 households, with an average of 3 members in each. Of these, 52.8% are families, while the remaining 47.2% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
757
8.9% year-over-year change
Average people per household
3
Non-family households
357
Family households
400
Value Percent YoY change
Non-family households 357 47.2% 27.5%
Family households 400 52.8% -3.6%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Santa Rosa

The housing landscape of Santa Rosa

Santa Rosa's housing consists of 1,018 units, with 47.4% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.8% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 35.6% of the housing landscape.

Housing units
1,018
-1.9% year-over-year change
Housing types
Value Percent
1 unit, detached 482 47.4%
1 unit, attached 18 1.8%
2 units 37 3.6%
3 or 4 units 65 6.4%
5 to 9 units 42 4.1%
20 to 49 units 4 0.4%
Mobile home 362 35.6%
Boat, RV, van, etc. 8 0.8%
Homes built since 2020
19
% year-over-year change

The age of buildings in Santa Rosa

In Santa Rosa, the median construction year is 1978. About 13% of homes were built before the 1940s, with another 10.5% going up by 1949. Most development happened in the second half of the 20th century. Then, 13.3% of homes were added from 2000 to 2009, 1.3% between 2010 and 2019, and 1.9% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 132 13% 7.3%
Built between 1940 and 1949 107 10.5% 18.9%
Built between 1950 and 1959 50 4.9% -27.5%
Built between 1960 and 1969 124 12.2% -6.8%
Built between 1970 and 1979 118 11.6% -21.9%
Built between 1980 and 1989 59 5.8% -50.0%
Built between 1990 and 1999 261 25.6% 13.0%
Built between 2000 and 2009 135 13.3% 21.6%
Built between 2010 and 2019 13 1.3% 8.3%
Built in 2020 or later 19 1.9% N/A
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Santa Rosa occupancy rates

Out of the 757 occupied housing units in Santa Rosa, 66.8% are owner-occupied, while 33.2% are lived in by tenants. Meanwhile, 25.6% of all homes on the local market sit vacant.

Occupied housing units
757
8.9% year-over-year change
Occupancy breakdown
Renter occupied
251
Owner occupied
506
Value Percent YoY
change
Renter occupied 251 33.2% 33.5%
Owner occupied 506 66.8% -0.2%
Unoccupied housing units
25.6%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Santa Rosa housing costs

Housing costs in Santa Rosa come to a median of $498 per month, while tenants specifically pay a median gross rent of $727.

Median housing costs per month
$498/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Santa Rosa
$727/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Santa Rosa

Santa Rosa education at a glance

About 53.5% of the population in Santa Rosa went to high school, while 16% pursued college studies. Another 7% earned an associate degree and 12.4% hold a bachelor’s. Meanwhile, 4% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 130 7% -1.5%
High school diploma 987 53.5% -0.6%
College diploma 296 16% 1.7%
Associate degree 129 7% -22.3%
Bachelor's degree 228 12.4% 9.1%
Graduate degree 74 4% 13.8%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Santa Rosa

How much people earn in Santa Rosa

The average annual household income in Santa Rosa was $83,091 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +3.4% change from the previous year. At the same time, the median income stood at $48,789, reflecting a +16.2% shift over the same period.

Average household income in Santa Rosa
$83,091/year
3.4% year-over-year change
Median household income in Santa Rosa
$48,789/year
16.2% year-over-year change

Santa Rosa income by age

In Santa Rosa, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $115,625. Those with someone between 45 and 64 in charge, often well established professionally, earn $40,745 overall. Overall, 77.1% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $115,625 2.6%
45 - 64 $40,745 0.5%
Over 65 $48,000 23.0%
Above poverty level
1,557
Below poverty level
462
Value Percent YoY
change
Above poverty level 1,557 77.1% -2.4%
Below poverty level 462 22.9% 25.2%

Average renter income in Santa Rosa

To get a better sense of what renters earn on average in Santa Rosa, their median household income was $17,391 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 50.2%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$17,391
Rent-to-income ratio
50.2%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Santa Rosa

Workforce and job types in Santa Rosa

The job market in Santa Rosa is powered by 983 working residents, spread across a range of industries and roles. 61.6% of the working population are employed in professional or administrative positions, while 38.4% are in hands-on or service-based jobs. Also, 10.4% run their own businesses, 56% are employed by private companies, and 24.1% work in the public sector.

Workforce demographics

Working population
983
19.7% year-over-year change
White collar
605
Blue collar
378
Value Percent YoY change
White collar 605 61.6% 1.7%
Blue collar 378 38.4% 67.3%
Employer type
Self employees
10.4%
Private companies
56%
Governmental workers
24.1%
Not for profit companies
9.5%
Value Percent YoY change
Self employees 102 10.4% 17.2%
Private companies 551 56% 39.5%
Governmental workers 237 24.1% 4.4%
Not for profit companies 93 9.5% -17.0%
Unemployment rate
2.4%
-38.5% year-over-year change

Available workforce

The unemployment rate in Santa Rosa stands at 2.4%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Santa Rosa

How people get around in Santa Rosa

Commuting methods vary: 97.8% of residents travel by personal vehicle and 2.2% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 955 97.8% 23.2%
Walk 21 2.2% -27.6%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Santa Rosa by zipcode?

Zipcode Population Number of households Median income Average income
88435 3,343 1,107 $49,648 $103,704

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FAQs about Santa Rosa demographics 

What is the total population of Santa Rosa?

Santa Rosa has a total population of 2,462 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.6% compared to a year ago.

What is the gender ratio in Santa Rosa?

The gender ratio in Santa Rosa is as follows:
  • 60.1% males (1,480 residents)
  • 39.9% females (982 residents)

What is the median age in Santa Rosa?

The median age in Santa Rosa is 35.

What is the age distribution of the population in Santa Rosa?

The age distribution in Santa Rosa is as follows:
  • Under 15: 21% (517 residents)
  • Ages 15-24: 12.2% (301 residents)
  • Ages 25-44: 31.3% (771 residents)
  • Ages 45-64: 25.7% (633 residents)
  • Over 65: 9.8% (240 residents)

What is the racial and ethnic makeup of Santa Rosa?

The racial and ethnic makeup of Santa Rosa is as follows:
  • White: 42.6% (1,048 residents)
  • Black or African American: 2.4% (58 residents)
  • American Indian and Alaska Native: 3.5% (87 residents)
  • Asian: 2.9% (72 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 22.1% (545 residents)
  • Other: 26.5% (652 residents)

What percentage of the population in Santa Rosa are U.S.-born citizens?

U.S.-born citizens represent 89.8% of the population in Santa Rosa.

How many housing units are there in Santa Rosa?

There are 1,018 housing units in Santa Rosa, reflecting a -1.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Santa Rosa and what is the average household size?

Santa Rosa has a total of 757 households, with an average of 3 people in each.

What is the median household income in Santa Rosa?

Santa Rosa has a median household income of $48,789, representing a +16.2% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Santa Rosa?

The employment rate is 97.6% in Santa Rosa, with a workforce of 983 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 61.6% (605 residents)
  • Blue-collar workers: 38.4% (378 residents)

Places of employment:
  • Self-employed: 10.4% (102 residents)
  • Private companies: 56% (551 residents)
  • Governmental workers: 24.1% (237 residents)
  • Not-for-profit companies: 9.5% (93 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025