Rock Valley, Holyoke, MA demographics:
population, income, and more

Total population
10,257
-0.4% year-over-year change
Median household income
$53,605/yr
3.3% year-over-year change
Housing units
4,627
0.0% year-over-year change

Rock Valley population

How many people live in Rock Valley

Rock Valley is home to 10,257 residents, according to the most recent Census data. Gender-wise, 48.5% of Rock Valley locals are male, and 51.5% are female.

Total population
10,257
-0.4% year-over-year change
Gender ratio
Male
48.5%
4,976
Female
51.5%
5,281
Value Percent YoY change
Male 4,976 48.5% -1.0%
Female 5,281 51.5% 0.2%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Rock Valley is 40, with the population distributed as follows: about 18.4% are children under 15, then 11.7% are in the 15 to 24 age group. Adults between 25 and 44 make up 27.1% of the population, while another 22.6% fall into the 45 to 64 bracket. Finally, around 20.1% are 65 or older.

Median age
40
Age breakdown
Under 15
18.4%
15 to 24
11.7%
25 to 44
27.1%
45 to 64
22.6%
Over 65
20.1%
Value Percent YoY change
Under 15 1,887 18.4% 1.1%
15 to 24 1,204 11.7% 2.4%
25 to 44 2,783 27.1% -4.3%
45 to 64 2,319 22.6% -4.5%
Over 65 2,063 20.1% 7.8%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Rock Valley, 72.3% of the population are US-born citizens, while 25% have gained naturalized citizenship. At the same time, 2.7% of residents are non-citizens. As for race, 53.1% of locals are Caucasian, 3.4% are African American and 1.3% have Asian roots. There’s also a share of 26.6% that includes residents with two or more races.

Citizenship
U.S.-born citizens
72.3%
Non-U.S.-born citizens
25%
Non-citizens
2.7%
Value Percent YoY change
U.S.-born citizens 7,415 72.3% -0.4%
Non-U.S.-born citizens 2,562 25% -1.5%
Non-citizens 280 2.7% 14.3%
Racial breakdown
White
53.1%
Black or African American
3.4%
American Indian and Alaska Native
0.5%
Asian
1.3%
Native Hawaiian and other Pacific Islander
0%
Two or more races
26.6%
Other
15%
Value Percent
White 5,450 53.1%
Black or African American 352 3.4%
American Indian and Alaska Native 55 0.5%
Asian 129 1.3%
Two or more races 2,730 26.6%
Other 1,542 15%

Households in Rock Valley

A peek inside Rock Valley households

Rock Valley has 4,236 households, with an average of 2 members in each. Of these, 57.6% are families, while the remaining 42.4% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
4,236
0.6% year-over-year change
Average people per household
2
Non-family households
1,795
Family households
2,442
Value Percent YoY change
Non-family households 1,795 42.4% -2.2%
Family households 2,442 57.6% 2.8%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Rock Valley

The housing landscape of Rock Valley

Rock Valley's housing consists of 4,627 units, with 33.4% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 7.8% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 0.1% of the housing landscape.

Housing units
4,627
0.0% year-over-year change
Housing types
Value Percent
1 unit, detached 1,546 33.4%
1 unit, attached 361 7.8%
2 units 474 10.2%
3 or 4 units 504 10.9%
5 to 9 units 713 15.4%
10 to 19 units 447 9.7%
20 to 49 units 258 5.6%
50 or more units 321 6.9%
Mobile home 3 0.1%
Homes built since 2020
10
42.9% year-over-year change

The age of buildings in Rock Valley

In Rock Valley, the median construction year is 1950. About 42.5% of homes were built before the 1940s, with another 7.2% going up by 1949. Most development happened in the second half of the 20th century. Then, 2.5% of homes were added from 2000 to 2009, 1.6% between 2010 and 2019, and 0.2% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 1,967 42.5% -5.0%
Built between 1940 and 1949 331 7.2% 3.1%
Built between 1950 and 1959 489 10.6% 4.7%
Built between 1960 and 1969 554 12% 4.3%
Built between 1970 and 1979 539 11.6% 15.9%
Built between 1980 and 1989 367 7.9% -16.2%
Built between 1990 and 1999 181 3.9% 20.7%
Built between 2000 and 2009 116 2.5% -4.9%
Built between 2010 and 2019 74 1.6% 32.1%
Built in 2020 or later 10 0.2% 42.9%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Rock Valley occupancy rates

Out of the 4,236 occupied housing units in Rock Valley, 41.3% are owner-occupied, while 58.7% are lived in by tenants. Meanwhile, 8.5% of all homes on the local market sit vacant.

Occupied housing units
4,236
0.6% year-over-year change
Occupancy breakdown
Renter occupied
2,488
Owner occupied
1,749
Value Percent YoY
change
Renter occupied 2,488 58.7% 1.1%
Owner occupied 1,749 41.3% -0.1%
Unoccupied housing units
8.5%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Rock Valley housing costs

Housing costs in Rock Valley come to a median of $1,143 per month, while tenants specifically pay a median gross rent of $1,021.

Median housing costs per month
$1,143/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Rock Valley
$1,021/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Rock Valley

Rock Valley education at a glance

About 43.2% of the population in Rock Valley went to high school, while 17% pursued college studies. Another 7.7% earned an associate degree and 15.3% hold a bachelor’s. Meanwhile, 9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 635 7.9% 6.7%
High school diploma 3,478 43.2% -3.5%
College diploma 1,374 17% -2.5%
Associate degree 619 7.7% -5.1%
Bachelor's degree 1,233 15.3% 3.7%
Graduate degree 721 9% 12.3%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Rock Valley

How much people earn in Rock Valley

The average annual household income in Rock Valley was $73,703 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -0.8% change from the previous year. At the same time, the median income stood at $53,605, reflecting a +3.3% shift over the same period.

Average household income in Rock Valley
$73,703/year
-0.8% year-over-year change
Median household income in Rock Valley
$53,605/year
3.3% year-over-year change

Rock Valley income by age

In Rock Valley, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $61,099. Those with someone between 45 and 64 in charge, often well established professionally, earn $70,708 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $46,000, while those led by someone over 65, many of whom may be retired, have about $42,869 in earnings. Overall, 73% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $46,000 6.2%
25 - 44 $61,099 4.8%
45 - 64 $70,708 8.8%
Over 65 $42,869 3.4%
Above poverty level
7,225
Below poverty level
2,678
Value Percent YoY
change
Above poverty level 7,225 73% -4.5%
Below poverty level 2,678 27% 13.9%

Employment in Rock Valley

Workforce and job types in Rock Valley

78.2% of the working population are employed in professional or administrative positions, while 21.8% are in hands-on or service-based jobs. Also, 6.2% run their own businesses, 62.4% are employed by private companies, and 16.5% work in the public sector.

Workforce demographics

White collar
3,247
Blue collar
903
Value Percent YoY change
White collar 3,247 78.2% -3.8%
Blue collar 903 21.8% -6.0%
Employer type
Self employees
6.2%
Private companies
62.4%
Governmental workers
16.5%
Not for profit companies
14.9%
Value Percent YoY change
Self employees 256 6.2% -14.9%
Private companies 2,591 62.4% -5.7%
Governmental workers 684 16.5% -3.2%
Not for profit companies 620 14.9% 6.5%

Transportation in Rock Valley

How people get around in Rock Valley

Commuting methods vary: 92.2% of residents travel by personal vehicle and 3.3% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 3,264 92.2% -8.8%
Taxicab 3 0.1% 50.0%
Bus or trolleybus 133 3.8% 30.4%
Railroad 4 0.1% 0.0%
Bicycle 22 0.6% 266.7%
Walk 116 3.3% 13.7%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Rock Valley by zipcode?

Zipcode Population Number of households Median income Average income
01040 37,813 15,618 $53,605 $73,703

Explore more communities

FAQs about Rock Valley demographics 

What is the total population of Rock Valley?

Rock Valley has a total population of 10,257 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -0.4% compared to a year ago.

What is the gender ratio in Rock Valley?

The gender ratio in Rock Valley is as follows:
  • 48.5% males (4,976 residents)
  • 51.5% females (5,281 residents)

What is the median age in Rock Valley?

The median age in Rock Valley is 40.

What is the age distribution of the population in Rock Valley?

The age distribution in Rock Valley is as follows:
  • Under 15: 18.4% (1,887 residents)
  • Ages 15-24: 11.7% (1,204 residents)
  • Ages 25-44: 27.1% (2,783 residents)
  • Ages 45-64: 22.6% (2,319 residents)
  • Over 65: 20.1% (2,063 residents)

What is the racial and ethnic makeup of Rock Valley?

The racial and ethnic makeup of Rock Valley is as follows:
  • White: 53.1% (5,450 residents)
  • Black or African American: 3.4% (352 residents)
  • American Indian and Alaska Native: 0.5% (55 residents)
  • Asian: 1.3% (129 residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 26.6% (2,730 residents)
  • Other: 15% (1,542 residents)

What percentage of the population in Rock Valley are U.S.-born citizens?

U.S.-born citizens represent 72.3% of the population in Rock Valley.

How many housing units are there in Rock Valley?

There are 4,627 housing units in Rock Valley, reflecting a 0.0% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Rock Valley and what is the average household size?

Rock Valley has a total of 4,236 households, with an average of 2 people in each.

What is the median household income in Rock Valley?

Rock Valley has a median household income of $53,605, representing a +3.3% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Rock Valley?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 78.2% (3,247 residents)
  • Blue-collar workers: 21.8% (903 residents)

Places of employment:
  • Self-employed: 6.2% (256 residents)
  • Private companies: 62.4% (2,591 residents)
  • Governmental workers: 16.5% (684 residents)
  • Not-for-profit companies: 14.9% (620 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025