Maintaining a strong online presence is a good practice for real estate professionals who want to build their reputation and establish themselves as experts in a competitive industry. However, with so many agent websites active online, it can be hard to stand out. This is where real estate portals come in.
With more and more people being comfortable with buying a home online, real estate portals are emerging as an all-inclusive destination for purchasing property, where potential clients can view homes and also find out about other aspects of the process.
Here are just some of the benefits of posting your listings on a real estate portal:
Gain Exponentially More Exposure
Posting your listings on a real estate portal is a sure-fire way to boost your online presence and draw eyes to your listings, providing you with more exposure, more leads and ultimately more sales.
Highly trafficked real estate portals like Point2 Homes are the perfect place for agents to connect with millions of buyers and sellers. Agents who want to sell more properties, faster, can easily promote their listings and their profile for extra exposure and transfer views to their own websites.
Develop Your Agent Reputation
A well-established real estate portal will not only offer you exposure, but will also help build your reputation as an expert in the field. All the listings are already verified, so users don’t have to question the authenticity of the data; this means you won’t have to waste any time trying to gain the trust of your potential clients and establish your credibility.
Many online portals also allow you to build an agent profile, where you can include your qualifications, advertise your website and get in contact with other professionals in the industry. Potential customers are able to search for properties easily, taking advantage of various filters and useful interactive features such as virtual tours and map-based searches to simplify the decision-making process.
Take Advantage of All the Features
On established online listing portals, you can take advantage of all the built-in features in order to guarantee the best exposure for your listings and get everything you need in one single place. But if you want your own site, products such as Point2 Agent make it easier for professionals to create high quality, user-friendly websites, which are linked to the main portal, maximizing exposure for your listings and sending a lot of traffic your way.
Many real estate portals go beyond property search and offer plenty of other add-on services, such as sales history, mortgage calculators, comparables, photos and more. These add-on services not only improve the user experience, by offering value to customers and helping them during the decision making process, but they also position you as a knowledgeable agent and a true expert when it comes to helping them achieve their home-buying goals.