Prescott, WI demographics:
population, income, and more

Total population
4,503
2.9% year-over-year change
Median household income
$74,412/yr
-10.1% year-over-year change
Housing units
2,250
7.8% year-over-year change

Prescott population

How many people live in Prescott

Prescott is home to 4,503 residents, according to the most recent Census data. Gender-wise, 46.1% of Prescott locals are male, and 53.9% are female.

Total population
4,503
2.9% year-over-year change
Gender ratio
Male
46.1%
2,076
Female
53.9%
2,427
Value Percent YoY change
Male 2,076 46.1% -5.4%
Female 2,427 53.9% 11.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Prescott is 42, with the population distributed as follows: about 15.9% are children under 15, then 8.1% are in the 15 to 24 age group. Adults between 25 and 44 make up 29.2% of the population, while another 27.2% fall into the 45 to 64 bracket. Finally, around 19.6% are 65 or older.

Median age
41.5
Age breakdown
Under 15
15.9%
15 to 24
8.1%
25 to 44
29.2%
45 to 64
27.2%
Over 65
19.6%
Value Percent YoY change
Under 15 718 15.9% -1.5%
15 to 24 363 8.1% -24.2%
25 to 44 1,313 29.2% 6.1%
45 to 64 1,225 27.2% 13.4%
Over 65 884 19.6% 3.9%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Prescott, 92.4% of the population are US-born citizens, while 7.6% have gained naturalized citizenship. As for race, 84.1% of locals are Caucasian, 2.8% are African American and 2.4% have Asian roots. There’s also a share of 6.6% that includes residents with two or more races.

Citizenship
U.S.-born citizens
92.4%
Non-U.S.-born citizens
7.6%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 4,159 92.4% -0.6%
Non-U.S.-born citizens 342 7.6% 77.2%
Non-citizens 2 0% N/A
Racial breakdown
White
84.1%
Black or African American
2.8%
American Indian and Alaska Native
0%
Asian
2.4%
Native Hawaiian and other Pacific Islander
0%
Two or more races
6.6%
Other
4.1%
Value Percent
White 3,788 84.1%
Black or African American 127 2.8%
Asian 107 2.4%
Two or more races 296 6.6%
Other 185 4.1%

Households in Prescott

A peek inside Prescott households

Prescott has 2,076 households, with an average of 2 members in each. Of these, 54.5% are families, while the remaining 45.5% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
2,076
9.9% year-over-year change
Average people per household
2
Non-family households
945
Family households
1,131
Value Percent YoY change
Non-family households 945 45.5% 32.5%
Family households 1,131 54.5% -3.8%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Prescott

The housing landscape of Prescott

Prescott's housing consists of 2,250 units, with 49.4% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 13.4% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 8.6% of the housing landscape.

Housing units
2,250
7.8% year-over-year change
Housing types
Value Percent
1 unit, detached 1,111 49.4%
1 unit, attached 301 13.4%
2 units 174 7.7%
3 or 4 units 149 6.6%
5 to 9 units 201 8.9%
10 to 19 units 48 2.1%
20 to 49 units 72 3.2%
Mobile home 194 8.6%
Homes built since 2020
30
% year-over-year change

The age of buildings in Prescott

In Prescott, the median construction year is 1983. About 8.4% of homes were built before the 1940s, with another 2% going up by 1949. Most development happened in the second half of the 20th century. Then, 20.3% of homes were added from 2000 to 2009, 1.8% between 2010 and 2019, and 1.3% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 188 8.4% -18.6%
Built between 1940 and 1949 44 2% 33.3%
Built between 1950 and 1959 163 7.2% -30.6%
Built between 1960 and 1969 299 13.3% -1.0%
Built between 1970 and 1979 289 12.8% -2.0%
Built between 1980 and 1989 455 20.2% 5.1%
Built between 1990 and 1999 285 12.7% 32.6%
Built between 2000 and 2009 456 20.3% 43.9%
Built between 2010 and 2019 41 1.8% 51.9%
Built in 2020 or later 30 1.3% N/A
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Prescott occupancy rates

Out of the 2,076 occupied housing units in Prescott, 62.6% are owner-occupied, while 37.4% are lived in by tenants. Meanwhile, 7.7% of all homes on the local market sit vacant.

Occupied housing units
2,076
9.9% year-over-year change
Occupancy breakdown
Renter occupied
777
Owner occupied
1,299
Value Percent YoY
change
Renter occupied 777 37.4% 42.6%
Owner occupied 1,299 62.6% -3.4%
Unoccupied housing units
7.7%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Prescott housing costs

Housing costs in Prescott come to a median of $1,281 per month, while tenants specifically pay a median gross rent of $1,189.

Median housing costs per month
$1,281/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Prescott
$1,189/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Prescott

Prescott education at a glance

About 35.6% of the population in Prescott went to high school, while 17.7% pursued college studies. Another 11.7% earned an associate degree and 22.6% hold a bachelor’s. Meanwhile, 11% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 54 1.5% 74.2%
High school diploma 1,276 35.6% -6.6%
College diploma 634 17.7% -16.7%
Associate degree 421 11.7% 35.4%
Bachelor's degree 811 22.6% 21.6%
Graduate degree 393 11% 20.2%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Prescott

How much people earn in Prescott

The average annual household income in Prescott was $91,158 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -8.4% change from the previous year. At the same time, the median income stood at $74,412, reflecting a -10% shift over the same period.

Average household income in Prescott
$91,158/year
-8.4% year-over-year change
Median household income in Prescott
$74,412/year
-10.1% year-over-year change

Prescott income by age

In Prescott, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $115,221. Those with someone between 45 and 64 in charge, often well established professionally, earn $72,843 overall. Overall, 88.3% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $115,221 3.8%
45 - 64 $72,843 -4.2%
Over 65 $77,105 -14.5%
Above poverty level
3,880
Below poverty level
514
Value Percent YoY
change
Above poverty level 3,880 88.3% -5.5%
Below poverty level 514 11.7% 429.9%

Average renter income in Prescott

To get a better sense of what renters earn on average in Prescott, their median household income was $48,804 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 29.2%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$48,804
Rent-to-income ratio
29.2%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Prescott

Workforce and job types in Prescott

The job market in Prescott is powered by 2,386 working residents, spread across a range of industries and roles. 76.7% of the working population are employed in professional or administrative positions, while 23.3% are in hands-on or service-based jobs. Also, 4.3% run their own businesses, 71.5% are employed by private companies, and 8.6% work in the public sector.

Workforce demographics

Working population
2,386
-0.8% year-over-year change
White collar
1,829
Blue collar
557
Value Percent YoY change
White collar 1,829 76.7% 3.1%
Blue collar 557 23.3% -11.7%
Employer type
Self employees
4.3%
Private companies
71.5%
Governmental workers
8.6%
Not for profit companies
15.6%
Value Percent YoY change
Self employees 102 4.3% -33.3%
Private companies 1,707 71.5% -2.2%
Governmental workers 204 8.6% 6.2%
Not for profit companies 373 15.6% 18.4%
Unemployment rate
3.1%
57.1% year-over-year change

Available workforce

The unemployment rate in Prescott stands at 3.1%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Prescott

How people get around in Prescott

Commuting methods vary: 74.8% of residents travel by personal vehicle and 5.6% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 1,611 74.8% -5.0%
Walk 121 5.6% 10.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Prescott by zipcode?

Zipcode Population Number of households Median income Average income
54021 7,346 3,078 $97,321 $119,877

Explore more communities

FAQs about Prescott demographics 

What is the total population of Prescott?

Prescott has a total population of 4,503 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.9% compared to a year ago.

What is the gender ratio in Prescott?

The gender ratio in Prescott is as follows:
  • 46.1% males (2,076 residents)
  • 53.9% females (2,427 residents)

What is the median age in Prescott?

The median age in Prescott is 41.5.

What is the age distribution of the population in Prescott?

The age distribution in Prescott is as follows:
  • Under 15: 15.9% (718 residents)
  • Ages 15-24: 8.1% (363 residents)
  • Ages 25-44: 29.2% (1,313 residents)
  • Ages 45-64: 27.2% (1,225 residents)
  • Over 65: 19.6% (884 residents)

What is the racial and ethnic makeup of Prescott?

The racial and ethnic makeup of Prescott is as follows:
  • White: 84.1% (3,788 residents)
  • Black or African American: 2.8% (127 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 2.4% (107 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 6.6% (296 residents)
  • Other: 4.1% (185 residents)

What percentage of the population in Prescott are U.S.-born citizens?

U.S.-born citizens represent 92.4% of the population in Prescott.

How many housing units are there in Prescott?

There are 2,250 housing units in Prescott, reflecting a +7.8% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Prescott and what is the average household size?

Prescott has a total of 2,076 households, with an average of 2 people in each.

What is the median household income in Prescott?

Prescott has a median household income of $74,412, representing a -10.1% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Prescott?

The employment rate is 96.9% in Prescott, with a workforce of 2,386 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 76.7% (1,829 residents)
  • Blue-collar workers: 23.3% (557 residents)

Places of employment:
  • Self-employed: 4.3% (102 residents)
  • Private companies: 71.5% (1,707 residents)
  • Governmental workers: 8.6% (204 residents)
  • Not-for-profit companies: 15.6% (373 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025