New Richmond, WI demographics:
population, income, and more

Total population
10,539
2.0% year-over-year change
Median household income
$88,157/yr
0.8% year-over-year change
Housing units
4,513
2.5% year-over-year change

New Richmond population

How many people live in New Richmond

New Richmond is home to 10,539 residents, according to the most recent Census data. Gender-wise, 49.8% of New Richmond locals are male, and 50.2% are female.

Total population
10,539
2.0% year-over-year change
Gender ratio
Male
49.8%
5,252
Female
50.2%
5,287
Value Percent YoY change
Male 5,252 49.8% 2.4%
Female 5,287 50.2% 1.6%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in New Richmond is 38, with the population distributed as follows: about 18.6% are children under 15, then 12.2% are in the 15 to 24 age group. Adults between 25 and 44 make up 29.1% of the population, while another 24% fall into the 45 to 64 bracket. Finally, around 16.1% are 65 or older.

Median age
38
Age breakdown
Under 15
18.6%
15 to 24
12.2%
25 to 44
29.1%
45 to 64
24%
Over 65
16.1%
Value Percent YoY change
Under 15 1,964 18.6% -5.4%
15 to 24 1,284 12.2% 26.1%
25 to 44 3,070 29.1% -4.2%
45 to 64 2,526 24% 3.1%
Over 65 1,695 16.1% 6.9%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In New Richmond, 97.5% of the population are US-born citizens, while 2% have gained naturalized citizenship. At the same time, 0.5% of residents are non-citizens. As for race, 88.4% of locals are Caucasian, 1.5% are African American and 0.1% have Asian roots. There’s also a share of 8.4% that includes residents with two or more races.

Citizenship
U.S.-born citizens
97.5%
Non-U.S.-born citizens
2%
Non-citizens
0.5%
Value Percent YoY change
U.S.-born citizens 10,280 97.5% 1.9%
Non-U.S.-born citizens 205 2% 13.3%
Non-citizens 54 0.5% -12.9%
Racial breakdown
White
88.4%
Black or African American
1.5%
American Indian and Alaska Native
0.3%
Asian
0.1%
Native Hawaiian and other Pacific Islander
0%
Two or more races
8.4%
Other
1.3%
Value Percent
White 9,314 88.4%
Black or African American 161 1.5%
American Indian and Alaska Native 27 0.3%
Asian 6 0.1%
Native Hawaiian and other Pacific Islander 2 0%
Two or more races 889 8.4%
Other 140 1.3%

Households in New Richmond

A peek inside New Richmond households

New Richmond has 4,369 households, with an average of 2 members in each. Of these, 63.2% are families, while the remaining 36.8% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
4,369
1.8% year-over-year change
Average people per household
2
Non-family households
1,609
Family households
2,760
Value Percent YoY change
Non-family households 1,609 36.8% -1.9%
Family households 2,760 63.2% 4.2%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in New Richmond

The housing landscape of New Richmond

New Richmond's housing consists of 4,513 units, with 55% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 12% and offer a more compact, shared living style.

Housing units
4,513
2.5% year-over-year change
Housing types
Value Percent
1 unit, detached 2,482 55%
1 unit, attached 541 12%
2 units 369 8.2%
3 or 4 units 385 8.5%
5 to 9 units 211 4.7%
10 to 19 units 151 3.4%
20 to 49 units 102 2.3%
50 or more units 272 6%
Homes built since 2020
167
42.7% year-over-year change

The age of buildings in New Richmond

In New Richmond, the median construction year is 1988. About 9.5% of homes were built before the 1940s, with another 3.3% going up by 1949. Most development happened in the second half of the 20th century. Then, 19% of homes were added from 2000 to 2009, 11.6% between 2010 and 2019, and 3.7% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 429 9.5% 29.2%
Built between 1940 and 1949 150 3.3% -3.9%
Built between 1950 and 1959 468 10.4% 7.6%
Built between 1960 and 1969 351 7.8% -9.1%
Built between 1970 and 1979 506 11.2% -21.1%
Built between 1980 and 1989 450 10% -12.3%
Built between 1990 and 1999 612 13.6% 15.7%
Built between 2000 and 2009 856 19% 16.8%
Built between 2010 and 2019 524 11.6% -6.9%
Built in 2020 or later 167 3.7% 42.7%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

New Richmond occupancy rates

Out of the 4,369 occupied housing units in New Richmond, 62.1% are owner-occupied, while 37.9% are lived in by tenants. Meanwhile, 3.2% of all homes on the local market sit vacant.

Occupied housing units
4,369
1.8% year-over-year change
Occupancy breakdown
Renter occupied
1,654
Owner occupied
2,715
Value Percent YoY
change
Renter occupied 1,654 37.9% 3.8%
Owner occupied 2,715 62.1% 0.7%
Unoccupied housing units
3.2%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

New Richmond housing costs

Housing costs in New Richmond come to a median of $1,340 per month, while tenants specifically pay a median gross rent of $1,168.

Median housing costs per month
$1,340/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in New Richmond
$1,168/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in New Richmond

New Richmond education at a glance

About 32.9% of the population in New Richmond went to high school, while 21% pursued college studies. Another 13.6% earned an associate degree and 22.3% hold a bachelor’s. Meanwhile, 9.8% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 34 0.4% -27.7%
High school diploma 2,644 32.9% 2.7%
College diploma 1,687 21% -2.0%
Associate degree 1,092 13.6% 5.1%
Bachelor's degree 1,793 22.3% -3.0%
Graduate degree 784 9.8% 23.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in New Richmond

How much people earn in New Richmond

The average annual household income in New Richmond was $97,553 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +0.4% change from the previous year. At the same time, the median income stood at $88,157, reflecting a +0.8% shift over the same period.

Average household income in New Richmond
$97,553/year
0.4% year-over-year change
Median household income in New Richmond
$88,157/year
0.8% year-over-year change

New Richmond income by age

In New Richmond, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $101,009. Those with someone between 45 and 64 in charge, often well established professionally, earn $110,294 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $67,692, while those led by someone over 65, many of whom may be retired, have about $54,836 in earnings. Overall, 89.4% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $67,692 N/A
25 - 44 $101,009 -0.9%
45 - 64 $110,294 -9.9%
Over 65 $54,836 6.8%
Above poverty level
8,985
Below poverty level
1,069
Value Percent YoY
change
Above poverty level 8,985 89.4% -0.8%
Below poverty level 1,069 10.6% 38.3%

Average renter income in New Richmond

To get a better sense of what renters earn on average in New Richmond, their median household income was $58,039 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 24.1%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$58,039
Rent-to-income ratio
24.1%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in New Richmond

Workforce and job types in New Richmond

The job market in New Richmond is powered by 5,583 working residents, spread across a range of industries and roles. 74.8% of the working population are employed in professional or administrative positions, while 25.2% are in hands-on or service-based jobs. Also, 4.9% run their own businesses, 73.5% are employed by private companies, and 17.5% work in the public sector.

Workforce demographics

Working population
5,583
-1.0% year-over-year change
White collar
4,178
Blue collar
1,405
Value Percent YoY change
White collar 4,178 74.8% -2.5%
Blue collar 1,405 25.2% 3.7%
Employer type
Self employees
4.9%
Private companies
73.5%
Governmental workers
17.5%
Not for profit companies
4.2%
Value Percent YoY change
Self employees 275 4.9% -18.4%
Private companies 4,101 73.5% -2.1%
Governmental workers 975 17.5% 10.9%
Not for profit companies 232 4.2% -1.3%
Unemployment rate
2.9%
72.9% year-over-year change

Available workforce

The unemployment rate in New Richmond stands at 2.9%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in New Richmond

How people get around in New Richmond

Commuting methods vary: 83.6% of residents travel by personal vehicle and 0.7% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 4,502 83.6% -0.8%
Taxicab 5 0.1% N/A
Bus or trolleybus 7 0.1% 16.7%
Bicycle 24 0.4% 50.0%
Walk 38 0.7% 8.6%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in New Richmond by zipcode?

Zipcode Population Number of households Median income Average income
54017 20,366 7,684 $98,571 $108,698

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FAQs about New Richmond demographics 

What is the total population of New Richmond?

New Richmond has a total population of 10,539 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.0% compared to a year ago.

What is the gender ratio in New Richmond?

The gender ratio in New Richmond is as follows:
  • 49.8% males (5,252 residents)
  • 50.2% females (5,287 residents)

What is the median age in New Richmond?

The median age in New Richmond is 38.

What is the age distribution of the population in New Richmond?

The age distribution in New Richmond is as follows:
  • Under 15: 18.6% (1,964 residents)
  • Ages 15-24: 12.2% (1,284 residents)
  • Ages 25-44: 29.1% (3,070 residents)
  • Ages 45-64: 24% (2,526 residents)
  • Over 65: 16.1% (1,695 residents)

What is the racial and ethnic makeup of New Richmond?

The racial and ethnic makeup of New Richmond is as follows:
  • White: 88.4% (9,314 residents)
  • Black or African American: 1.5% (161 residents)
  • American Indian and Alaska Native: 0.3% (27 residents)
  • Asian: 0.1% (6 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (2 residents)
  • Two or More Races: 8.4% (889 residents)
  • Other: 1.3% (140 residents)

What percentage of the population in New Richmond are U.S.-born citizens?

U.S.-born citizens represent 97.5% of the population in New Richmond.

How many housing units are there in New Richmond?

There are 4,513 housing units in New Richmond, reflecting a +2.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in New Richmond and what is the average household size?

New Richmond has a total of 4,369 households, with an average of 2 people in each.

What is the median household income in New Richmond?

New Richmond has a median household income of $88,157, representing a +0.8% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for New Richmond?

The employment rate is 97.1% in New Richmond, with a workforce of 5,583 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 74.8% (4,178 residents)
  • Blue-collar workers: 25.2% (1,405 residents)

Places of employment:
  • Self-employed: 4.9% (275 residents)
  • Private companies: 73.5% (4,101 residents)
  • Governmental workers: 17.5% (975 residents)
  • Not-for-profit companies: 4.2% (232 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025