Baldwin, WI demographics:
population, income, and more

Total population
4,342
0.7% year-over-year change
Median household income
$77,179/yr
0.7% year-over-year change
Housing units
1,612
-3.1% year-over-year change

Baldwin population

How many people live in Baldwin

Baldwin is home to 4,342 residents, according to the most recent Census data. Gender-wise, 49.9% of Baldwin locals are male, and 50.1% are female.

Total population
4,342
0.7% year-over-year change
Gender ratio
Male
49.9%
2,168
Female
50.1%
2,174
Value Percent YoY change
Male 2,168 49.9% -0.9%
Female 2,174 50.1% 2.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Baldwin is 34, with the population distributed as follows: about 29.3% are children under 15, then 8.5% are in the 15 to 24 age group. Adults between 25 and 44 make up 29.9% of the population, while another 20.4% fall into the 45 to 64 bracket. Finally, around 11.9% are 65 or older.

Median age
34.1
Age breakdown
Under 15
29.3%
15 to 24
8.5%
25 to 44
29.9%
45 to 64
20.4%
Over 65
11.9%
Value Percent YoY change
Under 15 1,271 29.3% 11.0%
15 to 24 369 8.5% -32.2%
25 to 44 1,298 29.9% 4.3%
45 to 64 888 20.4% -5.5%
Over 65 516 11.9% 17.5%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Baldwin, 99.4% of the population are US-born citizens, while 0.6% have gained naturalized citizenship. There’s also a share of 3.3% that includes residents with two or more races.

Citizenship
U.S.-born citizens
99.4%
Non-U.S.-born citizens
0.6%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 4,315 99.4% 0.2%
Non-U.S.-born citizens 27 0.6% 237.5%
Racial breakdown
White
95.3%
Black or African American
0.5%
American Indian and Alaska Native
0%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
3.3%
Other
0.9%
Value Percent
White 4,139 95.3%
Black or African American 20 0.5%
Two or more races 143 3.3%
Other 40 0.9%

Households in Baldwin

A peek inside Baldwin households

Baldwin has 1,612 households, with an average of 3 members in each. Of these, 72.7% are families, while the remaining 27.3% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,612
-3.1% year-over-year change
Average people per household
3
Non-family households
440
Family households
1,172
Value Percent YoY change
Non-family households 440 27.3% -13.2%
Family households 1,172 72.7% 1.4%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Baldwin

The housing landscape of Baldwin

Baldwin's housing consists of 1,612 units, with 59.7% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 12.8% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 4.8% of the housing landscape.

Housing units
1,612
-3.1% year-over-year change
Housing types
Value Percent
1 unit, detached 963 59.7%
1 unit, attached 207 12.8%
2 units 80 5%
3 or 4 units 144 8.9%
5 to 9 units 11 0.7%
10 to 19 units 53 3.3%
20 to 49 units 67 4.2%
50 or more units 9 0.6%
Mobile home 78 4.8%
Homes built since 2020
42
% year-over-year change

The age of buildings in Baldwin

In Baldwin, the median construction year is 1994. About 12.1% of homes were built before the 1940s, with another 0.8% going up by 1949. Most development happened in the second half of the 20th century. Then, 33.7% of homes were added from 2000 to 2009, 2.2% between 2010 and 2019, and 2.6% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 195 12.1% -33.2%
Built between 1940 and 1949 13 0.8% -43.5%
Built between 1950 and 1959 93 5.8% -5.1%
Built between 1960 and 1969 100 6.2% 63.9%
Built between 1970 and 1979 229 14.2% 27.9%
Built between 1980 and 1989 75 4.6% -38.5%
Built between 1990 and 1999 286 17.7% 31.8%
Built between 2000 and 2009 543 33.7% -17.4%
Built between 2010 and 2019 36 2.2% 157.1%
Built in 2020 or later 42 2.6% N/A
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Baldwin occupancy rates

Out of the 1,612 occupied housing units in Baldwin, 70.6% are owner-occupied, while 29.4% are lived in by tenants.

Occupied housing units
1,612
-3.1% year-over-year change
Occupancy breakdown
Renter occupied
474
Owner occupied
1,138
Value Percent YoY
change
Renter occupied 474 29.4% 0.8%
Owner occupied 1,138 70.6% -4.6%
Unoccupied housing units
0.0%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Baldwin housing costs

Housing costs in Baldwin come to a median of $1,436 per month, while tenants specifically pay a median gross rent of $1,154.

Median housing costs per month
$1,436/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Baldwin
$1,154/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Baldwin

Baldwin education at a glance

About 30.1% of the population in Baldwin went to high school, while 23.4% pursued college studies. Another 12.8% earned an associate degree and 19% hold a bachelor’s. Meanwhile, 13.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 23 0.8% -30.3%
High school diploma 887 30.1% 8.7%
College diploma 690 23.4% -7.4%
Associate degree 376 12.8% -12.8%
Bachelor's degree 559 19% -12.4%
Graduate degree 408 13.9% 8.2%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Baldwin

How much people earn in Baldwin

The average annual household income in Baldwin was $98,418 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +1.7% change from the previous year. At the same time, the median income stood at $77,179, reflecting a +0.7% shift over the same period.

Average household income in Baldwin
$98,418/year
1.7% year-over-year change
Median household income in Baldwin
$77,179/year
0.7% year-over-year change

Baldwin income by age

In Baldwin, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $128,512. Those with someone between 45 and 64 in charge, often well established professionally, earn $79,219 overall. Overall, 90.4% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $128,512 19.9%
45 - 64 $79,219 -1.2%
Over 65 $49,688 -18.2%
Above poverty level
3,814
Below poverty level
403
Value Percent YoY
change
Above poverty level 3,814 90.4% -3.6%
Below poverty level 403 9.6% 49.3%

Average renter income in Baldwin

To get a better sense of what renters earn on average in Baldwin, their median household income was $41,049 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 33.7%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$41,049
Rent-to-income ratio
33.7%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Baldwin

Workforce and job types in Baldwin

The job market in Baldwin is powered by 2,231 working residents, spread across a range of industries and roles. 74.4% of the working population are employed in professional or administrative positions, while 25.6% are in hands-on or service-based jobs. Also, 7.1% run their own businesses, 65.6% are employed by private companies, and 21.5% work in the public sector.

Workforce demographics

Working population
2,231
-4.7% year-over-year change
White collar
1,659
Blue collar
572
Value Percent YoY change
White collar 1,659 74.4% -6.5%
Blue collar 572 25.6% 1.1%
Employer type
Self employees
7.1%
Private companies
65.6%
Governmental workers
21.5%
Not for profit companies
5.8%
Value Percent YoY change
Self employees 159 7.1% -18.5%
Private companies 1,464 65.6% 0.7%
Governmental workers 479 21.5% -16.6%
Not for profit companies 129 5.8% 9.3%
Unemployment rate
0.3%
-14.3% year-over-year change

Available workforce

The unemployment rate in Baldwin stands at 0.3%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Baldwin

How people get around in Baldwin

Means of transportation
Value Percent YoY change
Car 1,902 86.6% -3.5%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Baldwin by zipcode?

Zipcode Population Number of households Median income Average income
54002 6,872 2,561 $88,275 $104,111

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FAQs about Baldwin demographics 

What is the total population of Baldwin?

Baldwin has a total population of 4,342 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.7% compared to a year ago.

What is the gender ratio in Baldwin?

The gender ratio in Baldwin is as follows:
  • 49.9% males (2,168 residents)
  • 50.1% females (2,174 residents)

What is the median age in Baldwin?

The median age in Baldwin is 34.1.

What is the age distribution of the population in Baldwin?

The age distribution in Baldwin is as follows:
  • Under 15: 29.3% (1,271 residents)
  • Ages 15-24: 8.5% (369 residents)
  • Ages 25-44: 29.9% (1,298 residents)
  • Ages 45-64: 20.4% (888 residents)
  • Over 65: 11.9% (516 residents)

What is the racial and ethnic makeup of Baldwin?

The racial and ethnic makeup of Baldwin is as follows:
  • White: 95.3% (4,139 residents)
  • Black or African American: 0.5% (20 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 3.3% (143 residents)
  • Other: 0.9% (40 residents)

What percentage of the population in Baldwin are U.S.-born citizens?

U.S.-born citizens represent 99.4% of the population in Baldwin.

How many housing units are there in Baldwin?

There are 1,612 housing units in Baldwin, reflecting a -3.1% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Baldwin and what is the average household size?

Baldwin has a total of 1,612 households, with an average of 3 people in each.

What is the median household income in Baldwin?

Baldwin has a median household income of $77,179, representing a +0.7% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Baldwin?

The employment rate is 99.7% in Baldwin, with a workforce of 2,231 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 74.4% (1,659 residents)
  • Blue-collar workers: 25.6% (572 residents)

Places of employment:
  • Self-employed: 7.1% (159 residents)
  • Private companies: 65.6% (1,464 residents)
  • Governmental workers: 21.5% (479 residents)
  • Not-for-profit companies: 5.8% (129 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025