Wilson, St. Croix County, WI demographics:
population, income, and more

Total population
200
2.6% year-over-year change
Median household income
$88,750/yr
10.3% year-over-year change
Housing units
93
17.7% year-over-year change

Wilson population

How many people live in Wilson

Wilson is home to 200 residents, according to the most recent Census data. Gender-wise, 55.5% of Wilson locals are male, and 44.5% are female.

Total population
200
2.6% year-over-year change
Gender ratio
Male
55.5%
111
Female
44.5%
89
Value Percent YoY change
Male 111 55.5% 11.0%
Female 89 44.5% -6.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Wilson is 40, with the population distributed as follows: about 14% are children under 15, then 8.5% are in the 15 to 24 age group. Adults between 25 and 44 make up 32% of the population, while another 32.5% fall into the 45 to 64 bracket. Finally, around 13% are 65 or older.

Median age
39.9
Age breakdown
Under 15
14%
15 to 24
8.5%
25 to 44
32%
45 to 64
32.5%
Over 65
13%
Value Percent YoY change
Under 15 28 14% -3.5%
15 to 24 17 8.5% 21.4%
25 to 44 64 32% 6.7%
45 to 64 65 32.5% 1.6%
Over 65 26 13% -7.1%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

There’s also a share of 6% that includes residents with two or more races.

Citizenship
U.S.-born citizens
100%
Non-U.S.-born citizens
0%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 200 100% 2.6%
Racial breakdown
White
94%
Black or African American
0%
American Indian and Alaska Native
0%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
6%
Other
0%
Value Percent
White 188 94%
Two or more races 12 6%

Households in Wilson

A peek inside Wilson households

Wilson has 88 households, with an average of 2 members in each. Of these, 59.1% are families, while the remaining 40.9% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
88
17.3% year-over-year change
Average people per household
2
Non-family households
36
Family households
52
Value Percent YoY change
Non-family households 36 40.9% 16.1%
Family households 52 59.1% 18.2%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Wilson

The housing landscape of Wilson

Wilson's housing consists of 93 units, with 95.7% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 4.3% of the housing landscape.

Housing units
93
17.7% year-over-year change
Housing types
Value Percent
1 unit, detached 89 95.7%
Mobile home 4 4.3%
Homes built since 2020
0
% year-over-year change

The age of buildings in Wilson

In Wilson, the median construction year is 1974. About 18.3% of homes were built before the 1940s, with another 12.9% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 17 18.3% -5.6%
Built between 1940 and 1949 12 12.9% 0.0%
Built between 1950 and 1959 6 6.4% 0.0%
Built between 1960 and 1969 4 4.3% 100.0%
Built between 1970 and 1979 17 18.3% 13.3%
Built between 1980 and 1989 6 6.4% 200.0%
Built between 1990 and 1999 11 11.8% 37.5%
Built between 2000 and 2009 16 17.2% 0.0%
Built between 2010 and 2019 4 4.3% N/A
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Wilson occupancy rates

Out of the 88 occupied housing units in Wilson, 90.9% are owner-occupied, while 9.1% are lived in by tenants. Meanwhile, 5.4% of all homes on the local market sit vacant.

Occupied housing units
88
17.3% year-over-year change
Occupancy breakdown
Renter occupied
8
Owner occupied
80
Value Percent YoY
change
Renter occupied 8 9.1% 33.3%
Owner occupied 80 90.9% 15.9%
Unoccupied housing units
5.4%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Wilson housing costs

Housing costs in Wilson come to a median of $1,409 per month, while tenants specifically pay a median gross rent of $1,667.

Median housing costs per month
$1,409/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Wilson
$1,667/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Wilson

Wilson education at a glance

About 43.9% of the population in Wilson went to high school, while 21.3% pursued college studies. Another 14% earned an associate degree and 11.6% hold a bachelor’s. Meanwhile, 6.1% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 5 3% 25.0%
High school diploma 72 43.9% -1.4%
College diploma 35 21.3% -2.8%
Associate degree 23 14% -14.8%
Bachelor's degree 19 11.6% 46.1%
Graduate degree 10 6.1% 11.1%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Wilson

How much people earn in Wilson

The average annual household income in Wilson was $99,385 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +13.8% change from the previous year. At the same time, the median income stood at $88,750, reflecting a +10.3% shift over the same period.

Average household income in Wilson
$99,385/year
13.8% year-over-year change
Median household income in Wilson
$88,750/year
10.3% year-over-year change

Wilson income by age

In Wilson, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $123,958. Those with someone between 45 and 64 in charge, often well established professionally, earn $85,625 overall. Overall, 89.6% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $123,958 2.8%
45 - 64 $85,625 42.7%
Above poverty level
172
Below poverty level
20
Value Percent YoY
change
Above poverty level 172 89.6% -0.6%
Below poverty level 20 10.4% 11.1%

Employment in Wilson

Workforce and job types in Wilson

The job market in Wilson is powered by 106 working residents, spread across a range of industries and roles. 70.8% of the working population are employed in professional or administrative positions, while 29.2% are in hands-on or service-based jobs. Also, 6.6% run their own businesses, 76.4% are employed by private companies, and 4.7% work in the public sector.

Workforce demographics

Working population
106
2.9% year-over-year change
White collar
75
Blue collar
31
Value Percent YoY change
White collar 75 70.8% 5.6%
Blue collar 31 29.2% -3.1%
Employer type
Self employees
6.6%
Private companies
76.4%
Governmental workers
4.7%
Not for profit companies
12.3%
Value Percent YoY change
Self employees 7 6.6% -36.4%
Private companies 81 76.4% 0.0%
Governmental workers 5 4.7% 25.0%
Not for profit companies 13 12.3% 85.7%
Unemployment rate
13.1%
23.1% year-over-year change

Available workforce

The unemployment rate in Wilson stands at 13.1%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Wilson

How people get around in Wilson

Means of transportation
Value Percent YoY change
Car 95 89.6% 2.1%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Wilson by zipcode?

Zipcode Population Number of households Median income Average income
54027 1,154 405 $100,750 $111,691

Explore more communities

FAQs about Wilson demographics 

What is the total population of Wilson?

Wilson has a total population of 200 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.6% compared to a year ago.

What is the gender ratio in Wilson?

The gender ratio in Wilson is as follows:
  • 55.5% males (111 residents)
  • 44.5% females (89 residents)

What is the median age in Wilson?

The median age in Wilson is 39.9.

What is the age distribution of the population in Wilson?

The age distribution in Wilson is as follows:
  • Under 15: 14% (28 residents)
  • Ages 15-24: 8.5% (17 residents)
  • Ages 25-44: 32% (64 residents)
  • Ages 45-64: 32.5% (65 residents)
  • Over 65: 13% (26 residents)

What is the racial and ethnic makeup of Wilson?

The racial and ethnic makeup of Wilson is as follows:
  • White: 94% (188 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 6% (12 residents)
  • Other: 0% (0 residents)

What percentage of the population in Wilson are U.S.-born citizens?

U.S.-born citizens represent 100% of the population in Wilson.

How many housing units are there in Wilson?

There are 93 housing units in Wilson, reflecting a +17.7% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Wilson and what is the average household size?

Wilson has a total of 88 households, with an average of 2 people in each.

What is the median household income in Wilson?

Wilson has a median household income of $88,750, representing a +10.3% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Wilson?

The employment rate is 86.9% in Wilson, with a workforce of 106 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 70.8% (75 residents)
  • Blue-collar workers: 29.2% (31 residents)

Places of employment:
  • Self-employed: 6.6% (7 residents)
  • Private companies: 76.4% (81 residents)
  • Governmental workers: 4.7% (5 residents)
  • Not-for-profit companies: 12.3% (13 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025