Rural, IL demographics:
population, income, and more

Total population
3,017
-1.4% year-over-year change
Median household income
$95,644/yr
2.2% year-over-year change
Housing units
1,438
1.3% year-over-year change

Rural population

How many people live in Rural

Rural is home to 3,017 residents, according to the most recent Census data. Gender-wise, 52.9% of Rural locals are male, and 47.1% are female.

Total population
3,017
-1.4% year-over-year change
Gender ratio
Male
52.9%
1,597
Female
47.1%
1,420
Value Percent YoY change
Male 1,597 52.9% -1.9%
Female 1,420 47.1% -0.8%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Rural is 44, with the population distributed as follows: about 17.8% are children under 15, then 10.3% are in the 15 to 24 age group. Adults between 25 and 44 make up 22.2% of the population, while another 26.1% fall into the 45 to 64 bracket. Finally, around 23.7% are 65 or older.

Median age
44
Age breakdown
Under 15
17.8%
15 to 24
10.3%
25 to 44
22.2%
45 to 64
26.1%
Over 65
23.7%
Value Percent YoY change
Under 15 536 17.8% -1.5%
15 to 24 310 10.3% 4.7%
25 to 44 669 22.2% 1.1%
45 to 64 787 26.1% -3.5%
Over 65 714 23.7% -3.9%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Rural, 96.9% of the population are US-born citizens, while 1.9% have gained naturalized citizenship. At the same time, 1.2% of residents are non-citizens. As for race, 88.4% of locals are Caucasian, 0.7% are African American and 1.2% have Asian roots. There’s also a share of 5.8% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.9%
Non-U.S.-born citizens
1.9%
Non-citizens
1.2%
Value Percent YoY change
U.S.-born citizens 2,923 96.9% -1.8%
Non-U.S.-born citizens 58 1.9% 9.4%
Non-citizens 36 1.2% 20.0%
Racial breakdown
White
88.4%
Black or African American
0.7%
American Indian and Alaska Native
0.2%
Asian
1.2%
Native Hawaiian and other Pacific Islander
0%
Two or more races
5.8%
Other
3.6%
Value Percent
White 2,666 88.4%
Black or African American 22 0.7%
American Indian and Alaska Native 6 0.2%
Asian 36 1.2%
Two or more races 176 5.8%
Other 110 3.6%

Households in Rural

A peek inside Rural households

Rural has 1,320 households, with an average of 2 members in each. Of these, 66.7% are families, while the remaining 33.3% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,320
-0.2% year-over-year change
Average people per household
2
Non-family households
439
Family households
881
Value Percent YoY change
Non-family households 439 33.3% 12.3%
Family households 881 66.7% -5.5%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Rural

The housing landscape of Rural

Rural's housing consists of 1,438 units, with 79.1% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.5% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 10.5% of the housing landscape.

Housing units
1,438
1.3% year-over-year change
Housing types
Value Percent
1 unit, detached 1,138 79.1%
1 unit, attached 22 1.5%
2 units 12 0.8%
3 or 4 units 30 2.1%
5 to 9 units 25 1.7%
10 to 19 units 41 2.8%
20 to 49 units 9 0.6%
50 or more units 10 0.7%
Mobile home 151 10.5%
Homes built since 2020
43
30.3% year-over-year change

The age of buildings in Rural

In Rural, the median construction year is 1974. About 7% of homes were built before the 1940s, with another 4.2% going up by 1949. Most development happened in the second half of the 20th century. Then, 10.6% of homes were added from 2000 to 2009, 8% between 2010 and 2019, and 3% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 100 7% -7.4%
Built between 1940 and 1949 61 4.2% -7.6%
Built between 1950 and 1959 259 18% 40.8%
Built between 1960 and 1969 222 15.4% -12.6%
Built between 1970 and 1979 294 20.4% -4.2%
Built between 1980 and 1989 71 4.9% -4.0%
Built between 1990 and 1999 121 8.4% 0.0%
Built between 2000 and 2009 153 10.6% -3.2%
Built between 2010 and 2019 115 8% 0.9%
Built in 2020 or later 43 3% 30.3%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Rural occupancy rates

Out of the 1,320 occupied housing units in Rural, 85.8% are owner-occupied, while 14.3% are lived in by tenants. Meanwhile, 8.2% of all homes on the local market sit vacant.

Occupied housing units
1,320
-0.2% year-over-year change
Occupancy breakdown
Renter occupied
189
Owner occupied
1,132
Value Percent YoY
change
Renter occupied 189 14.3% 0.0%
Owner occupied 1,132 85.8% -0.2%
Unoccupied housing units
8.2%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Rural housing costs

Housing costs in Rural come to a median of $1,156 per month, while tenants specifically pay a median gross rent of $898.

Median housing costs per month
$1,156/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Rural
$898/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Rural

Rural education at a glance

About 36.9% of the population in Rural went to high school, while 24.3% pursued college studies. Another 9.7% earned an associate degree and 17.6% hold a bachelor’s. Meanwhile, 9.5% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 48 2% 6.7%
High school diploma 870 36.9% 0.9%
College diploma 572 24.3% -8.8%
Associate degree 229 9.7% -5.8%
Bachelor's degree 414 17.6% 5.3%
Graduate degree 225 9.5% -2.2%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Rural

How much people earn in Rural

The average annual household income in Rural was $109,903 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -0.3% change from the previous year. At the same time, the median income stood at $95,644, reflecting a +2.2% shift over the same period.

Average household income in Rural
$109,903/year
-0.3% year-over-year change
Median household income in Rural
$95,644/year
2.2% year-over-year change

Rural income by age

In Rural, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $121,563. Those with someone between 45 and 64 in charge, often well established professionally, earn $114,487 overall. Overall, 93.9% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $121,563 -0.1%
45 - 64 $114,487 -4.9%
Over 65 $62,854 -4.5%
Above poverty level
2,804
Below poverty level
183
Value Percent YoY
change
Above poverty level 2,804 93.9% -1.0%
Below poverty level 183 6.1% -8.0%

Employment in Rural

Workforce and job types in Rural

75.8% of the working population are employed in professional or administrative positions, while 24.2% are in hands-on or service-based jobs. Also, 7.9% run their own businesses, 65.3% are employed by private companies, and 16.2% work in the public sector.

Workforce demographics

White collar
1,093
Blue collar
349
Value Percent YoY change
White collar 1,093 75.8% -4.5%
Blue collar 349 24.2% 10.4%
Employer type
Self employees
7.9%
Private companies
65.3%
Governmental workers
16.2%
Not for profit companies
10.5%
Value Percent YoY change
Self employees 114 7.9% -2.6%
Private companies 942 65.3% -1.5%
Governmental workers 234 16.2% 1.3%
Not for profit companies 152 10.5% -3.8%

Transportation in Rural

How people get around in Rural

In Rural, the average commute time is 4 minutes. Commuting methods vary: 96.1% of residents travel by personal vehicle and 3% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
4 min
0.0% year-over-year change
Means of transportation
Value Percent YoY change
Car 1,227 96.1% -4.1%
Bus or trolleybus 6 0.5% 20.0%
Bicycle 5 0.4% 25.0%
Walk 39 3% 0.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Rural by zipcode?

Zipcode Population Number of households Median income Average income
61240 5,795 2,259 $113,220 $125,210
61264 10,073 4,809 $78,068 $98,919

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FAQs about Rural demographics 

What is the total population of Rural?

Rural has a total population of 3,017 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -1.4% compared to a year ago.

What is the gender ratio in Rural?

The gender ratio in Rural is as follows:
  • 52.9% males (1,597 residents)
  • 47.1% females (1,420 residents)

What is the median age in Rural?

The median age in Rural is 44.

What is the age distribution of the population in Rural?

The age distribution in Rural is as follows:
  • Under 15: 17.8% (536 residents)
  • Ages 15-24: 10.3% (310 residents)
  • Ages 25-44: 22.2% (669 residents)
  • Ages 45-64: 26.1% (787 residents)
  • Over 65: 23.7% (714 residents)

What is the racial and ethnic makeup of Rural?

The racial and ethnic makeup of Rural is as follows:
  • White: 88.4% (2,666 residents)
  • Black or African American: 0.7% (22 residents)
  • American Indian and Alaska Native: 0.2% (6 residents)
  • Asian: 1.2% (36 residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 5.8% (176 residents)
  • Other: 3.6% (110 residents)

What percentage of the population in Rural are U.S.-born citizens?

U.S.-born citizens represent 96.9% of the population in Rural.

How many housing units are there in Rural?

There are 1,438 housing units in Rural, reflecting a +1.3% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Rural and what is the average household size?

Rural has a total of 1,320 households, with an average of 2 people in each.

What is the median household income in Rural?

Rural has a median household income of $95,644, representing a +2.2% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Rural?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 75.8% (1,093 residents)
  • Blue-collar workers: 24.2% (349 residents)

Places of employment:
  • Self-employed: 7.9% (114 residents)
  • Private companies: 65.3% (942 residents)
  • Governmental workers: 16.2% (234 residents)
  • Not-for-profit companies: 10.5% (152 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025