Willow, AK demographics:
population, income, and more

Total population
1,815
2.6% year-over-year change
Median household income
$89,000/yr
19.2% year-over-year change
Housing units
1,965
2.2% year-over-year change

Willow population

How many people live in Willow

Willow is home to 1,815 residents, according to the most recent Census data. Gender-wise, 50.3% of Willow locals are male, and 49.7% are female.

Total population
1,815
2.6% year-over-year change
Gender ratio
Male
50.3%
913
Female
49.7%
902
Value Percent YoY change
Male 913 50.3% -0.8%
Female 902 49.7% 6.2%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Willow is 46, with the population distributed as follows: about 17.1% are children under 15, then 10% are in the 15 to 24 age group. Adults between 25 and 44 make up 20.9% of the population, while another 31.1% fall into the 45 to 64 bracket. Finally, around 20.9% are 65 or older.

Median age
45.9
Age breakdown
Under 15
17.1%
15 to 24
10%
25 to 44
20.9%
45 to 64
31.1%
Over 65
20.9%
Value Percent YoY change
Under 15 310 17.1% -2.8%
15 to 24 182 10% 49.2%
25 to 44 380 20.9% -0.8%
45 to 64 564 31.1% 3.9%
Over 65 379 20.9% -5.7%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Willow, 98% of the population are US-born citizens, while 0.9% have gained naturalized citizenship. At the same time, 1.1% of residents are non-citizens. There’s also a share of 6.6% that includes residents with two or more races.

Citizenship
U.S.-born citizens
98%
Non-U.S.-born citizens
0.9%
Non-citizens
1.1%
Value Percent YoY change
U.S.-born citizens 1,779 98% 3.0%
Non-U.S.-born citizens 16 0.9% -33.3%
Non-citizens 20 1.1% 17.6%
Racial breakdown
White
89.8%
Black or African American
0%
American Indian and Alaska Native
2.8%
Asian
0.9%
Native Hawaiian and other Pacific Islander
0%
Two or more races
6.6%
Other
0%
Value Percent
White 1,629 89.8%
American Indian and Alaska Native 50 2.8%
Asian 17 0.9%
Two or more races 119 6.6%

Households in Willow

A peek inside Willow households

Willow has 786 households, with an average of 2 members in each. Of these, 58.5% are families, while the remaining 41.5% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
786
-3.1% year-over-year change
Average people per household
2
Non-family households
326
Family households
460
Value Percent YoY change
Non-family households 326 41.5% -9.9%
Family households 460 58.5% 2.5%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Willow

The housing landscape of Willow

Willow's housing consists of 1,965 units, with 98.7% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 0.3% of the housing landscape.

Housing units
1,965
2.2% year-over-year change
Housing types
Value Percent
1 unit, detached 1,939 98.7%
2 units 9 0.5%
3 or 4 units 2 0.1%
5 to 9 units 9 0.5%
Mobile home 6 0.3%
Homes built since 2020
39
-4.9% year-over-year change

The age of buildings in Willow

In Willow, the median construction year is 1994. Most development happened in the second half of the 20th century. Then, 23.4% of homes were added from 2000 to 2009, 12.4% between 2010 and 2019, and 2% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built between 1940 and 1949 17 0.9% 13.3%
Built between 1950 and 1959 32 1.6% 190.9%
Built between 1960 and 1969 105 5.3% -1.9%
Built between 1970 and 1979 330 16.8% -11.5%
Built between 1980 and 1989 365 18.6% 15.9%
Built between 1990 and 1999 373 19% -4.4%
Built between 2000 and 2009 460 23.4% -7.1%
Built between 2010 and 2019 244 12.4% 39.4%
Built in 2020 or later 39 2% -4.9%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Willow occupancy rates

Out of the 786 occupied housing units in Willow, 94.5% are owner-occupied, while 5.5% are lived in by tenants. Meanwhile, 60% of all homes on the local market sit vacant.

Occupied housing units
786
-3.1% year-over-year change
Occupancy breakdown
Renter occupied
43
Owner occupied
743
Value Percent YoY
change
Renter occupied 43 5.5% -41.9%
Owner occupied 743 94.5% 0.8%
Unoccupied housing units
60.0%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Willow housing costs

Housing costs in Willow come to a median of $1,446 per month, while tenants specifically pay a median gross rent of $1,375.

Median housing costs per month
$1,446/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Willow
$1,375/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Willow

Willow education at a glance

About 35.2% of the population in Willow went to high school, while 25.4% pursued college studies. Another 9.5% earned an associate degree and 19% hold a bachelor’s. Meanwhile, 9.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 13 1% -38.1%
High school diploma 479 35.2% -2.0%
College diploma 345 25.4% -8.5%
Associate degree 129 9.5% -7.9%
Bachelor's degree 259 19% 12.6%
Graduate degree 135 9.9% 19.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Willow

How much people earn in Willow

The average annual household income in Willow was $111,683 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +26.8% change from the previous year. At the same time, the median income stood at $89,000, reflecting a +19.2% shift over the same period.

Average household income in Willow
$111,683/year
26.8% year-over-year change
Median household income in Willow
$89,000/year
19.2% year-over-year change

Willow income by age

In Willow, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $104,853. Those with someone between 45 and 64 in charge, often well established professionally, earn $70,000 overall. Overall, 86.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $104,853 -3.7%
45 - 64 $70,000 36.6%
Over 65 $76,538 4.7%
Above poverty level
1,576
Below poverty level
239
Value Percent YoY
change
Above poverty level 1,576 86.8% 4.5%
Below poverty level 239 13.2% -8.4%

Average renter income in Willow

To get a better sense of what renters earn on average in Willow, their median household income was $61,000 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 27%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$61,000
Rent-to-income ratio
27%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Willow

Workforce and job types in Willow

The job market in Willow is powered by 699 working residents, spread across a range of industries and roles. 71.2% of the working population are employed in professional or administrative positions, while 28.8% are in hands-on or service-based jobs. Also, 14% run their own businesses, 56.8% are employed by private companies, and 19.3% work in the public sector.

Workforce demographics

Working population
699
14.8% year-over-year change
White collar
498
Blue collar
201
Value Percent YoY change
White collar 498 71.2% 15.8%
Blue collar 201 28.8% 12.3%
Employer type
Self employees
14%
Private companies
56.8%
Governmental workers
19.3%
Not for profit companies
9.9%
Value Percent YoY change
Self employees 98 14% 25.6%
Private companies 397 56.8% 13.8%
Governmental workers 135 19.3% -4.3%
Not for profit companies 69 9.9% 68.3%
Unemployment rate
6.6%
28.9% year-over-year change

Available workforce

The unemployment rate in Willow stands at 6.6%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Willow

How people get around in Willow

Commuting methods vary: 69.4% of residents travel by personal vehicle and 1.4% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 464 69.4% 3.3%
Walk 9 1.4% -18.2%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Willow by zipcode?

Zipcode Population Number of households Median income Average income
99688 2,739 1,162 $77,197 $103,074

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FAQs about Willow demographics 

What is the total population of Willow?

Willow has a total population of 1,815 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.6% compared to a year ago.

What is the gender ratio in Willow?

The gender ratio in Willow is as follows:
  • 50.3% males (913 residents)
  • 49.7% females (902 residents)

What is the median age in Willow?

The median age in Willow is 45.9.

What is the age distribution of the population in Willow?

The age distribution in Willow is as follows:
  • Under 15: 17.1% (310 residents)
  • Ages 15-24: 10% (182 residents)
  • Ages 25-44: 20.9% (380 residents)
  • Ages 45-64: 31.1% (564 residents)
  • Over 65: 20.9% (379 residents)

What is the racial and ethnic makeup of Willow?

The racial and ethnic makeup of Willow is as follows:
  • White: 89.8% (1,629 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 2.8% (50 residents)
  • Asian: 0.9% (17 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 6.6% (119 residents)
  • Other: 0% (0 residents)

What percentage of the population in Willow are U.S.-born citizens?

U.S.-born citizens represent 98% of the population in Willow.

How many housing units are there in Willow?

There are 1,965 housing units in Willow, reflecting a +2.2% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Willow and what is the average household size?

Willow has a total of 786 households, with an average of 2 people in each.

What is the median household income in Willow?

Willow has a median household income of $89,000, representing a +19.2% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Willow?

The employment rate is 93.4% in Willow, with a workforce of 699 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 71.2% (498 residents)
  • Blue-collar workers: 28.8% (201 residents)

Places of employment:
  • Self-employed: 14% (98 residents)
  • Private companies: 56.8% (397 residents)
  • Governmental workers: 19.3% (135 residents)
  • Not-for-profit companies: 9.9% (69 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025