Superior City, WI demographics:
population, income, and more

Total population
27,330
0.4% year-over-year change
Median household income
$67,455/yr
3.5% year-over-year change
Housing units
13,134
1.9% year-over-year change

Superior population

How many people live in Superior

Superior is home to 27,330 residents, according to the most recent Census data. Gender-wise, 48.7% of Superior locals are male, and 51.3% are female.

Total population
27,330
0.4% year-over-year change
Gender ratio
Male
48.7%
13,309
Female
51.3%
14,021
Value Percent YoY change
Male 13,309 48.7% 0.5%
Female 14,021 51.3% 0.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Superior is 45, with the population distributed as follows: about 15.4% are children under 15, then 13.6% are in the 15 to 24 age group. Adults between 25 and 44 make up 28.1% of the population, while another 24.6% fall into the 45 to 64 bracket. Finally, around 18.3% are 65 or older.

Median age
45
Age breakdown
Under 15
15.4%
15 to 24
13.6%
25 to 44
28.1%
45 to 64
24.6%
Over 65
18.3%
Value Percent YoY change
Under 15 4,217 15.4% 1.7%
15 to 24 3,718 13.6% -3.5%
25 to 44 7,691 28.1% -0.7%
45 to 64 6,712 24.6% -0.3%
Over 65 4,992 18.3% 5.2%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Superior, 97.3% of the population are US-born citizens, while 1.5% have gained naturalized citizenship. At the same time, 1.2% of residents are non-citizens. As for race, 89% of locals are Caucasian, 1% are African American and 1.1% have Asian roots. There’s also a share of 7.1% that includes residents with two or more races.

Citizenship
U.S.-born citizens
97.3%
Non-U.S.-born citizens
1.5%
Non-citizens
1.2%
Value Percent YoY change
U.S.-born citizens 26,591 97.3% 0.6%
Non-U.S.-born citizens 421 1.5% -14.4%
Non-citizens 318 1.2% 6.3%
Racial breakdown
White
89%
Black or African American
1%
American Indian and Alaska Native
1.4%
Asian
1.1%
Native Hawaiian and other Pacific Islander
0%
Two or more races
7.1%
Other
0.3%
Value Percent
White 24,338 89%
Black or African American 281 1%
American Indian and Alaska Native 383 1.4%
Asian 292 1.1%
Two or more races 1,951 7.1%
Other 85 0.3%

Households in Superior

A peek inside Superior households

Superior has 12,257 households, with an average of 2 members in each. Of these, 48.9% are families, while the remaining 51.1% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
12,257
2.1% year-over-year change
Average people per household
2
Non-family households
6,268
Family households
5,989
Value Percent YoY change
Non-family households 6,268 51.1% 5.9%
Family households 5,989 48.9% -1.6%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Superior

The housing landscape of Superior

Superior's housing consists of 13,134 units, with 62.5% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 3.5% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 2.9% of the housing landscape.

Housing units
13,134
1.9% year-over-year change
Housing types
Value Percent
1 unit, detached 8,204 62.5%
1 unit, attached 459 3.5%
2 units 773 5.9%
3 or 4 units 736 5.6%
5 to 9 units 609 4.6%
10 to 19 units 611 4.6%
20 to 49 units 283 2.2%
50 or more units 1,081 8.2%
Mobile home 378 2.9%
Homes built since 2020
126
38.5% year-over-year change

The age of buildings in Superior

In Superior, the median construction year is 1970. About 34.9% of homes were built before the 1940s, with another 7.6% going up by 1949. Most development happened in the second half of the 20th century. Then, 5.1% of homes were added from 2000 to 2009, 3.8% between 2010 and 2019, and 1% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 4,584 34.9% 4.4%
Built between 1940 and 1949 1,001 7.6% -10.3%
Built between 1950 and 1959 1,226 9.3% 9.2%
Built between 1960 and 1969 1,479 11.3% 18.3%
Built between 1970 and 1979 1,854 14.1% -10.1%
Built between 1980 and 1989 946 7.2% 6.0%
Built between 1990 and 1999 756 5.8% -7.5%
Built between 2000 and 2009 666 5.1% -10.0%
Built between 2010 and 2019 496 3.8% 23.4%
Built in 2020 or later 126 1% 38.5%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Superior occupancy rates

Out of the 12,257 occupied housing units in Superior, 60.7% are owner-occupied, while 39.3% are lived in by tenants. Meanwhile, 6.7% of all homes on the local market sit vacant.

Occupied housing units
12,257
2.1% year-over-year change
Occupancy breakdown
Renter occupied
4,812
Owner occupied
7,445
Value Percent YoY
change
Renter occupied 4,812 39.3% 3.2%
Owner occupied 7,445 60.7% 1.4%
Unoccupied housing units
6.7%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Superior housing costs

Housing costs in Superior come to a median of $1,056 per month, while tenants specifically pay a median gross rent of $1,085.

Median housing costs per month
$1,056/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Superior
$1,085/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Superior

Superior education at a glance

About 36.1% of the population in Superior went to high school, while 23.6% pursued college studies. Another 12.6% earned an associate degree and 19.4% hold a bachelor’s. Meanwhile, 7.3% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 224 1% 8.2%
High school diploma 8,004 36.1% 5.4%
College diploma 5,219 23.6% -5.6%
Associate degree 2,799 12.6% -5.5%
Bachelor's degree 4,295 19.4% -0.1%
Graduate degree 1,619 7.3% 12.7%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Superior

How much people earn in Superior

The average annual household income in Superior was $84,243 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -2% change from the previous year. At the same time, the median income stood at $67,455, reflecting a +3.6% shift over the same period.

Average household income in Superior
$84,243/year
-2.0% year-over-year change
Median household income in Superior
$67,455/year
3.5% year-over-year change

Superior income by age

In Superior, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $85,373. Those with someone between 45 and 64 in charge, often well established professionally, earn $73,688 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $42,578, while those led by someone over 65, many of whom may be retired, have about $51,764 in earnings. Overall, 86.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $42,578 3.3%
25 - 44 $85,373 7.1%
45 - 64 $73,688 2.0%
Over 65 $51,764 6.4%
Above poverty level
22,694
Below poverty level
3,451
Value Percent YoY
change
Above poverty level 22,694 86.8% 0.0%
Below poverty level 3,451 13.2% 2.4%

Average renter income in Superior

To get a better sense of what renters earn on average in Superior, their median household income was $32,798 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 39.7%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$32,798
Rent-to-income ratio
39.7%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Superior

Workforce and job types in Superior

The job market in Superior is powered by 14,373 working residents, spread across a range of industries and roles. 72.8% of the working population are employed in professional or administrative positions, while 27.2% are in hands-on or service-based jobs. Also, 6.2% run their own businesses, 68.6% are employed by private companies, and 16.3% work in the public sector.

Workforce demographics

Working population
14,373
-0.7% year-over-year change
White collar
10,456
Blue collar
3,917
Value Percent YoY change
White collar 10,456 72.8% -2.0%
Blue collar 3,917 27.2% 3.2%
Employer type
Self employees
6.2%
Private companies
68.6%
Governmental workers
16.3%
Not for profit companies
8.9%
Value Percent YoY change
Self employees 897 6.2% 7.5%
Private companies 9,853 68.6% -2.1%
Governmental workers 2,343 16.3% 0.8%
Not for profit companies 1,280 8.9% 2.7%
Unemployment rate
3.2%
-14.6% year-over-year change

Available workforce

The unemployment rate in Superior stands at 3.2%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Superior

How people get around in Superior

In Superior, the average commute time is 34 minutes. Commuting methods vary: 92.5% of residents travel by personal vehicle and 5.2% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
34 min
112.5% year-over-year change
Means of transportation
Value Percent YoY change
Car 11,828 92.5% -2.6%
Taxicab 22 0.2% N/A
Bus or trolleybus 208 1.6% 19.5%
Motorcycle 19 0.2% -5.0%
Bicycle 50 0.4% N/A
Walk 663 5.2% -13.7%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Superior by zipcode?

Zipcode Population Number of households Median income Average income
54874 3,690 1,470 $89,063 $99,473
54880 30,312 13,465 $68,275 $84,867

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FAQs about Superior demographics 

What is the total population of Superior?

Superior has a total population of 27,330 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.4% compared to a year ago.

What is the gender ratio in Superior?

The gender ratio in Superior is as follows:
  • 48.7% males (13,309 residents)
  • 51.3% females (14,021 residents)

What is the median age in Superior?

The median age in Superior is 45.

What is the age distribution of the population in Superior?

The age distribution in Superior is as follows:
  • Under 15: 15.4% (4,217 residents)
  • Ages 15-24: 13.6% (3,718 residents)
  • Ages 25-44: 28.1% (7,691 residents)
  • Ages 45-64: 24.6% (6,712 residents)
  • Over 65: 18.3% (4,992 residents)

What is the racial and ethnic makeup of Superior?

The racial and ethnic makeup of Superior is as follows:
  • White: 89% (24,338 residents)
  • Black or African American: 1% (281 residents)
  • American Indian and Alaska Native: 1.4% (383 residents)
  • Asian: 1.1% (292 residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 7.1% (1,951 residents)
  • Other: 0.3% (85 residents)

What percentage of the population in Superior are U.S.-born citizens?

U.S.-born citizens represent 97.3% of the population in Superior.

How many housing units are there in Superior?

There are 13,134 housing units in Superior, reflecting a +1.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Superior and what is the average household size?

Superior has a total of 12,257 households, with an average of 2 people in each.

What is the median household income in Superior?

Superior has a median household income of $67,455, representing a +3.5% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Superior?

The employment rate is 96.8% in Superior, with a workforce of 14,373 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 72.8% (10,456 residents)
  • Blue-collar workers: 27.2% (3,917 residents)

Places of employment:
  • Self-employed: 6.2% (897 residents)
  • Private companies: 68.6% (9,853 residents)
  • Governmental workers: 16.3% (2,343 residents)
  • Not-for-profit companies: 8.9% (1,280 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025