Highland, Douglas County, WI demographics:
population, income, and more

Total population
935
-3.2% year-over-year change
Median household income
$85,179/yr
7.1% year-over-year change
Housing units
739
-2.2% year-over-year change

Highland population

How many people live in Highland

Highland is home to 935 residents, according to the most recent Census data. Gender-wise, 52.5% of Highland locals are male, and 47.5% are female.

Total population
935
-3.2% year-over-year change
Gender ratio
Male
52.5%
491
Female
47.5%
444
Value Percent YoY change
Male 491 52.5% -4.5%
Female 444 47.5% -1.8%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Highland is 55, with the population distributed as follows: about 13.4% are children under 15, then 6.9% are in the 15 to 24 age group. Adults between 25 and 44 make up 17.2% of the population, while another 35.8% fall into the 45 to 64 bracket. Finally, around 26.7% are 65 or older.

Median age
54.8
Age breakdown
Under 15
13.4%
15 to 24
6.9%
25 to 44
17.2%
45 to 64
35.8%
Over 65
26.7%
Value Percent YoY change
Under 15 125 13.4% -5.3%
15 to 24 65 6.9% -7.1%
25 to 44 161 17.2% -1.8%
45 to 64 335 35.8% -2.0%
Over 65 250 26.7% -3.1%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Highland, 98.4% of the population are US-born citizens, while 1.2% have gained naturalized citizenship. At the same time, 0.4% of residents are non-citizens. As for race, 94.3% of locals are Caucasian, 0.1% are African American and 0.3% have Asian roots. There’s also a share of 2.9% that includes residents with two or more races.

Citizenship
U.S.-born citizens
98.4%
Non-U.S.-born citizens
1.2%
Non-citizens
0.4%
Value Percent YoY change
U.S.-born citizens 920 98.4% -3.3%
Non-U.S.-born citizens 11 1.2% 0.0%
Non-citizens 4 0.4% 0.0%
Racial breakdown
White
94.3%
Black or African American
0.1%
American Indian and Alaska Native
1.1%
Asian
0.3%
Native Hawaiian and other Pacific Islander
0%
Two or more races
2.9%
Other
1.3%
Value Percent
White 882 94.3%
Black or African American 1 0.1%
American Indian and Alaska Native 10 1.1%
Asian 3 0.3%
Two or more races 27 2.9%
Other 12 1.3%

Households in Highland

A peek inside Highland households

Highland has 423 households, with an average of 2 members in each. Of these, 67.8% are families, while the remaining 32.2% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
423
-3.4% year-over-year change
Average people per household
2
Non-family households
136
Family households
287
Value Percent YoY change
Non-family households 136 32.2% -2.2%
Family households 287 67.8% -4.0%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Highland

The housing landscape of Highland

Highland's housing consists of 739 units, with 90.9% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 0.3% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 5.1% of the housing landscape.

Housing units
739
-2.2% year-over-year change
Housing types
Value Percent
1 unit, detached 672 90.9%
1 unit, attached 2 0.3%
2 units 10 1.4%
3 or 4 units 7 1%
5 to 9 units 3 0.4%
10 to 19 units 5 0.7%
20 to 49 units 2 0.3%
Mobile home 38 5.1%
Homes built since 2020
11
57.1% year-over-year change

The age of buildings in Highland

In Highland, the median construction year is 1982. About 11% of homes were built before the 1940s, with another 5.4% going up by 1949. Most development happened in the second half of the 20th century. Then, 17% of homes were added from 2000 to 2009, 9.9% between 2010 and 2019, and 1.5% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 81 11% -3.6%
Built between 1940 and 1949 40 5.4% -13.0%
Built between 1950 and 1959 54 7.3% -3.6%
Built between 1960 and 1969 47 6.4% -17.5%
Built between 1970 and 1979 135 18.3% -4.3%
Built between 1980 and 1989 73 9.9% 1.4%
Built between 1990 and 1999 99 13.4% 1.0%
Built between 2000 and 2009 126 17% -4.5%
Built between 2010 and 2019 73 9.9% 17.7%
Built in 2020 or later 11 1.5% 57.1%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Highland occupancy rates

Out of the 423 occupied housing units in Highland, 90.3% are owner-occupied, while 9.7% are lived in by tenants. Meanwhile, 42.8% of all homes on the local market sit vacant.

Occupied housing units
423
-3.4% year-over-year change
Occupancy breakdown
Renter occupied
41
Owner occupied
382
Value Percent YoY
change
Renter occupied 41 9.7% -4.7%
Owner occupied 382 90.3% -3.3%
Unoccupied housing units
42.8%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Highland housing costs

Housing costs in Highland come to a median of $975 per month, while tenants specifically pay a median gross rent of $836.

Median housing costs per month
$975/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Highland
$836/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Highland

Highland education at a glance

About 29.5% of the population in Highland went to high school, while 22% pursued college studies. Another 17% earned an associate degree and 20.5% hold a bachelor’s. Meanwhile, 10.2% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 7 0.9% -12.5%
High school diploma 232 29.5% -9.0%
College diploma 173 22% -5.5%
Associate degree 134 17% 3.9%
Bachelor's degree 161 20.5% 7.3%
Graduate degree 80 10.2% -7.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Highland

How much people earn in Highland

The average annual household income in Highland was $97,424 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +3.1% change from the previous year. At the same time, the median income stood at $85,179, reflecting a +7.1% shift over the same period.

Average household income in Highland
$97,424/year
3.1% year-over-year change
Median household income in Highland
$85,179/year
7.1% year-over-year change

Highland income by age

In Highland, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $104,250. Those with someone between 45 and 64 in charge, often well established professionally, earn $111,250 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $120,625, while those led by someone over 65, many of whom may be retired, have about $63,125 in earnings. Overall, 93.4% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $120,625 57.5%
25 - 44 $104,250 2.2%
45 - 64 $111,250 11.9%
Over 65 $63,125 7.5%
Above poverty level
865
Below poverty level
61
Value Percent YoY
change
Above poverty level 865 93.4% -2.5%
Below poverty level 61 6.6% -11.6%

Employment in Highland

Workforce and job types in Highland

73.5% of the working population are employed in professional or administrative positions, while 26.5% are in hands-on or service-based jobs. Also, 10.3% run their own businesses, 60.2% are employed by private companies, and 18.8% work in the public sector.

Workforce demographics

White collar
319
Blue collar
115
Value Percent YoY change
White collar 319 73.5% 0.9%
Blue collar 115 26.5% -13.5%
Employer type
Self employees
10.3%
Private companies
60.2%
Governmental workers
18.8%
Not for profit companies
10.6%
Value Percent YoY change
Self employees 45 10.3% -4.3%
Private companies 262 60.2% 0.0%
Governmental workers 82 18.8% -8.9%
Not for profit companies 46 10.6% -8.0%

Transportation in Highland

How people get around in Highland

In Highland, the average commute time is 12 minutes. Commuting methods vary: 98.2% of residents travel by personal vehicle and 1.6% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
12 min
50.0% year-over-year change
Means of transportation
Value Percent YoY change
Car 375 98.2% -4.1%
Motorcycle 1 0.3% 0.0%
Walk 6 1.6% -14.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Highland by zipcode?

Zipcode Population Number of households Median income Average income
54849 1,857 830 $80,714 $95,622
54873 3,056 1,371 $88,359 $98,323
54820 707 339 $85,179 $97,578

Explore more communities

FAQs about Highland demographics 

What is the total population of Highland?

Highland has a total population of 935 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -3.2% compared to a year ago.

What is the gender ratio in Highland?

The gender ratio in Highland is as follows:
  • 52.5% males (491 residents)
  • 47.5% females (444 residents)

What is the median age in Highland?

The median age in Highland is 54.8.

What is the age distribution of the population in Highland?

The age distribution in Highland is as follows:
  • Under 15: 13.4% (125 residents)
  • Ages 15-24: 6.9% (65 residents)
  • Ages 25-44: 17.2% (161 residents)
  • Ages 45-64: 35.8% (335 residents)
  • Over 65: 26.7% (250 residents)

What is the racial and ethnic makeup of Highland?

The racial and ethnic makeup of Highland is as follows:
  • White: 94.3% (882 residents)
  • Black or African American: 0.1% (1 residents)
  • American Indian and Alaska Native: 1.1% (10 residents)
  • Asian: 0.3% (3 residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 2.9% (27 residents)
  • Other: 1.3% (12 residents)

What percentage of the population in Highland are U.S.-born citizens?

U.S.-born citizens represent 98.4% of the population in Highland.

How many housing units are there in Highland?

There are 739 housing units in Highland, reflecting a -2.2% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Highland and what is the average household size?

Highland has a total of 423 households, with an average of 2 people in each.

What is the median household income in Highland?

Highland has a median household income of $85,179, representing a +7.1% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Highland?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 73.5% (319 residents)
  • Blue-collar workers: 26.5% (115 residents)

Places of employment:
  • Self-employed: 10.3% (45 residents)
  • Private companies: 60.2% (262 residents)
  • Governmental workers: 18.8% (82 residents)
  • Not-for-profit companies: 10.6% (46 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025