Oakland, Douglas County, WI demographics:
population, income, and more

Total population
2,753
-1.5% year-over-year change
Median household income
$78,669/yr
4.7% year-over-year change
Housing units
1,280
0.9% year-over-year change

Oakland population

How many people live in Oakland

Oakland is home to 2,753 residents, according to the most recent Census data. Gender-wise, 50.2% of Oakland locals are male, and 49.8% are female.

Total population
2,753
-1.5% year-over-year change
Gender ratio
Male
50.2%
1,383
Female
49.8%
1,370
Value Percent YoY change
Male 1,383 50.2% -1.4%
Female 1,370 49.8% -1.6%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Oakland is 43, with the population distributed as follows: about 16.4% are children under 15, then 11.5% are in the 15 to 24 age group. Adults between 25 and 44 make up 25% of the population, while another 25.9% fall into the 45 to 64 bracket. Finally, around 21.3% are 65 or older.

Median age
43
Age breakdown
Under 15
16.4%
15 to 24
11.5%
25 to 44
25%
45 to 64
25.9%
Over 65
21.3%
Value Percent YoY change
Under 15 450 16.4% -5.1%
15 to 24 317 11.5% 0.0%
25 to 44 687 25% -1.1%
45 to 64 713 25.9% -4.2%
Over 65 586 21.3% 3.7%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Oakland, 96.8% of the population are US-born citizens, while 2.7% have gained naturalized citizenship. At the same time, 0.6% of residents are non-citizens. As for race, 92.2% of locals are Caucasian, 0.6% are African American and 0.5% have Asian roots. There’s also a share of 5.3% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.8%
Non-U.S.-born citizens
2.7%
Non-citizens
0.6%
Value Percent YoY change
U.S.-born citizens 2,663 96.8% -1.0%
Non-U.S.-born citizens 74 2.7% -13.9%
Non-citizens 15 0.6% -16.7%
Racial breakdown
White
92.2%
Black or African American
0.6%
American Indian and Alaska Native
1%
Asian
0.5%
Native Hawaiian and other Pacific Islander
0%
Two or more races
5.3%
Other
0.4%
Value Percent
White 2,539 92.2%
Black or African American 17 0.6%
American Indian and Alaska Native 27 1%
Asian 15 0.5%
Two or more races 146 5.3%
Other 10 0.4%

Households in Oakland

A peek inside Oakland households

Oakland has 1,159 households, with an average of 2 members in each. Of these, 60.1% are families, while the remaining 39.8% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,159
0.9% year-over-year change
Average people per household
2
Non-family households
461
Family households
697
Value Percent YoY change
Non-family households 461 39.8% 5.0%
Family households 697 60.1% -1.8%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Oakland

The housing landscape of Oakland

Oakland's housing consists of 1,280 units, with 78.1% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.9% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 5.2% of the housing landscape.

Housing units
1,280
0.9% year-over-year change
Housing types
Value Percent
1 unit, detached 1,000 78.1%
1 unit, attached 24 1.9%
2 units 38 3%
3 or 4 units 33 2.6%
5 to 9 units 28 2.2%
10 to 19 units 27 2.1%
20 to 49 units 13 1%
50 or more units 48 3.8%
Mobile home 67 5.2%
Boat, RV, van, etc. 2 0.2%
Homes built since 2020
15
36.4% year-over-year change

The age of buildings in Oakland

In Oakland, the median construction year is 1969. About 23.6% of homes were built before the 1940s, with another 6.2% going up by 1949. Most development happened in the second half of the 20th century. Then, 10.6% of homes were added from 2000 to 2009, 6.2% between 2010 and 2019, and 1.2% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 302 23.6% 0.7%
Built between 1940 and 1949 79 6.2% -6.0%
Built between 1950 and 1959 102 8% 7.4%
Built between 1960 and 1969 159 12.4% 8.2%
Built between 1970 and 1979 184 14.4% -2.6%
Built between 1980 and 1989 90 7% -4.3%
Built between 1990 and 1999 134 10.5% -9.5%
Built between 2000 and 2009 136 10.6% 7.9%
Built between 2010 and 2019 79 6.2% 4.0%
Built in 2020 or later 15 1.2% 36.4%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Oakland occupancy rates

Out of the 1,159 occupied housing units in Oakland, 76.9% are owner-occupied, while 23% are lived in by tenants. Meanwhile, 9.5% of all homes on the local market sit vacant.

Occupied housing units
1,159
0.9% year-over-year change
Occupancy breakdown
Renter occupied
267
Owner occupied
891
Value Percent YoY
change
Renter occupied 267 23% 1.9%
Owner occupied 891 76.9% 0.5%
Unoccupied housing units
9.5%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Oakland housing costs

Housing costs in Oakland come to a median of $1,060 per month, while tenants specifically pay a median gross rent of $932.

Median housing costs per month
$1,060/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Oakland
$932/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Oakland

Oakland education at a glance

About 37.7% of the population in Oakland went to high school, while 22.3% pursued college studies. Another 14.2% earned an associate degree and 18.2% hold a bachelor’s. Meanwhile, 7% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 15 0.7% 0.0%
High school diploma 824 37.7% 3.3%
College diploma 487 22.3% -9.8%
Associate degree 310 14.2% -0.3%
Bachelor's degree 399 18.2% 3.4%
Graduate degree 152 7% 0.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Oakland

How much people earn in Oakland

The average annual household income in Oakland was $97,555 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +1% change from the previous year. At the same time, the median income stood at $78,669, reflecting a +4.7% shift over the same period.

Average household income in Oakland
$97,555/year
1.0% year-over-year change
Median household income in Oakland
$78,669/year
4.7% year-over-year change

Oakland income by age

In Oakland, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $105,616. Those with someone between 45 and 64 in charge, often well established professionally, earn $87,690 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $64,140, while those led by someone over 65, many of whom may be retired, have about $54,266 in earnings. Overall, 91.5% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $64,140 54.3%
25 - 44 $105,616 7.4%
45 - 64 $87,690 5.6%
Over 65 $54,266 2.3%
Above poverty level
2,437
Below poverty level
226
Value Percent YoY
change
Above poverty level 2,437 91.5% -1.9%
Below poverty level 226 8.5% 3.2%

Employment in Oakland

Workforce and job types in Oakland

72.4% of the working population are employed in professional or administrative positions, while 27.6% are in hands-on or service-based jobs. Also, 6.7% run their own businesses, 67.7% are employed by private companies, and 14.6% work in the public sector.

Workforce demographics

White collar
975
Blue collar
372
Value Percent YoY change
White collar 975 72.4% -1.0%
Blue collar 372 27.6% -4.4%
Employer type
Self employees
6.7%
Private companies
67.7%
Governmental workers
14.6%
Not for profit companies
11.1%
Value Percent YoY change
Self employees 90 6.7% 13.9%
Private companies 912 67.7% -3.4%
Governmental workers 196 14.6% -2.5%
Not for profit companies 149 11.1% 0.0%

Transportation in Oakland

How people get around in Oakland

In Oakland, the average commute time is 1 minutes. Commuting methods vary: 95.7% of residents travel by personal vehicle and 3% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
1 min
0.0% year-over-year change
Means of transportation
Value Percent YoY change
Car 1,162 95.7% -4.0%
Taxicab 1 0.1% N/A
Bus or trolleybus 12 1% 9.1%
Motorcycle 1 0.1% 0.0%
Bicycle 2 0.2% N/A
Walk 36 3% -10.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Oakland by zipcode?

Zipcode Population Number of households Median income Average income
54874 3,690 1,470 $89,063 $99,473
54880 30,312 13,465 $68,275 $84,867

Explore more communities

FAQs about Oakland demographics 

What is the total population of Oakland?

Oakland has a total population of 2,753 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -1.5% compared to a year ago.

What is the gender ratio in Oakland?

The gender ratio in Oakland is as follows:
  • 50.2% males (1,383 residents)
  • 49.8% females (1,370 residents)

What is the median age in Oakland?

The median age in Oakland is 43.

What is the age distribution of the population in Oakland?

The age distribution in Oakland is as follows:
  • Under 15: 16.4% (450 residents)
  • Ages 15-24: 11.5% (317 residents)
  • Ages 25-44: 25% (687 residents)
  • Ages 45-64: 25.9% (713 residents)
  • Over 65: 21.3% (586 residents)

What is the racial and ethnic makeup of Oakland?

The racial and ethnic makeup of Oakland is as follows:
  • White: 92.2% (2,539 residents)
  • Black or African American: 0.6% (17 residents)
  • American Indian and Alaska Native: 1% (27 residents)
  • Asian: 0.5% (15 residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 5.3% (146 residents)
  • Other: 0.4% (10 residents)

What percentage of the population in Oakland are U.S.-born citizens?

U.S.-born citizens represent 96.8% of the population in Oakland.

How many housing units are there in Oakland?

There are 1,280 housing units in Oakland, reflecting a +0.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Oakland and what is the average household size?

Oakland has a total of 1,159 households, with an average of 2 people in each.

What is the median household income in Oakland?

Oakland has a median household income of $78,669, representing a +4.7% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Oakland?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 72.4% (975 residents)
  • Blue-collar workers: 27.6% (372 residents)

Places of employment:
  • Self-employed: 6.7% (90 residents)
  • Private companies: 67.7% (912 residents)
  • Governmental workers: 14.6% (196 residents)
  • Not-for-profit companies: 11.1% (149 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025