Potter, WI demographics:
population, income, and more

Total population
221
-16.3% year-over-year change
Median household income
$68,750/yr
6.5% year-over-year change
Housing units
109
-9.9% year-over-year change

Potter population

How many people live in Potter

Potter is home to 221 residents, according to the most recent Census data. Gender-wise, 44.8% of Potter locals are male, and 55.2% are female.

Total population
221
-16.3% year-over-year change
Gender ratio
Male
44.8%
99
Female
55.2%
122
Value Percent YoY change
Male 99 44.8% -22.1%
Female 122 55.2% -10.9%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Potter is 45, with the population distributed as follows: about 20.4% are children under 15, then 6.3% are in the 15 to 24 age group. Adults between 25 and 44 make up 24% of the population, while another 32.6% fall into the 45 to 64 bracket. Finally, around 16.7% are 65 or older.

Median age
44.7
Age breakdown
Under 15
20.4%
15 to 24
6.3%
25 to 44
24%
45 to 64
32.6%
Over 65
16.7%
Value Percent YoY change
Under 15 45 20.4% -11.8%
15 to 24 14 6.3% -41.7%
25 to 44 53 24% -29.3%
45 to 64 72 32.6% -6.5%
Over 65 37 16.7% 0.0%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Potter, 93.7% of the population are US-born citizens, while 4.1% have gained naturalized citizenship. At the same time, 2.3% of residents are non-citizens. There’s also a share of 8.6% that includes residents with two or more races.

Citizenship
U.S.-born citizens
93.7%
Non-U.S.-born citizens
4.1%
Non-citizens
2.3%
Value Percent YoY change
U.S.-born citizens 207 93.7% -16.5%
Non-U.S.-born citizens 9 4.1% 12.5%
Non-citizens 5 2.3% -37.5%
Racial breakdown
White
91.4%
Black or African American
0%
American Indian and Alaska Native
0%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
8.6%
Other
0%
Value Percent
White 202 91.4%
Two or more races 19 8.6%

Households in Potter

A peek inside Potter households

Potter has 104 households, with an average of 2 members in each. Of these, 70.2% are families, while the remaining 29.8% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
104
-11.1% year-over-year change
Average people per household
2
Non-family households
31
Family households
73
Value Percent YoY change
Non-family households 31 29.8% -18.4%
Family households 73 70.2% -7.6%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Potter

The housing landscape of Potter

Potter's housing consists of 109 units, with 84.4% being detached single-family homes ideal for those wanting space.

Housing units
109
-9.9% year-over-year change
Housing types
Value Percent
1 unit, detached 92 84.4%
2 units 6 5.5%
3 or 4 units 4 3.7%
5 to 9 units 7 6.4%
Homes built since 2020
0
% year-over-year change

The age of buildings in Potter

In Potter, the median construction year is 1956. About 39.4% of homes were built before the 1940s, with another 6.4% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 43 39.4% -21.8%
Built between 1940 and 1949 7 6.4% -36.4%
Built between 1950 and 1959 7 6.4% 250.0%
Built between 1960 and 1969 16 14.7% -5.9%
Built between 1970 and 1979 12 11% -29.4%
Built between 1980 and 1989 6 5.5% 20.0%
Built between 1990 and 1999 9 8.3% 28.6%
Built between 2000 and 2009 8 7.3% 14.3%
Built between 2010 and 2019 1 0.9% N/A
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Potter occupancy rates

Out of the 104 occupied housing units in Potter, 89.4% are owner-occupied, while 10.6% are lived in by tenants. Meanwhile, 4.6% of all homes on the local market sit vacant.

Occupied housing units
104
-11.1% year-over-year change
Occupancy breakdown
Renter occupied
11
Owner occupied
93
Value Percent YoY
change
Renter occupied 11 10.6% -26.7%
Owner occupied 93 89.4% -8.8%
Unoccupied housing units
4.6%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Potter housing costs

Housing costs in Potter come to a median of $900 per month, while tenants specifically pay a median gross rent of $842.

Median housing costs per month
$900/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Potter
$842/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Potter

Potter education at a glance

About 47.4% of the population in Potter went to high school, while 32.4% pursued college studies. Another 8.7% earned an associate degree and 9.8% hold a bachelor’s. Meanwhile, 1.2% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 1 0.6% 0.0%
High school diploma 82 47.4% -16.3%
College diploma 56 32.4% -9.7%
Associate degree 15 8.7% -34.8%
Bachelor's degree 17 9.8% -5.6%
Graduate degree 2 1.2% -50.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Potter

How much people earn in Potter

The average annual household income in Potter was $78,721 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +0% change from the previous year. At the same time, the median income stood at $68,750, reflecting a +6.4% shift over the same period.

Average household income in Potter
$78,721/year
0.0% year-over-year change
Median household income in Potter
$68,750/year
6.5% year-over-year change

Potter income by age

In Potter, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $73,750. Those with someone between 45 and 64 in charge, often well established professionally, earn $74,375 overall. Overall, 96.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $73,750 11.3%
45 - 64 $74,375 -17.9%
Over 65 $53,750 0.0%
Above poverty level
211
Below poverty level
7
Value Percent YoY
change
Above poverty level 211 96.8% -15.6%
Below poverty level 7 3.2% -36.4%

Average renter income in Potter

To get a better sense of what renters earn on average in Potter, their median household income was $55,000 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 18.4%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$55,000
Rent-to-income ratio
18.4%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Potter

Workforce and job types in Potter

The job market in Potter is powered by 124 working residents, spread across a range of industries and roles. 69.4% of the working population are employed in professional or administrative positions, while 30.6% are in hands-on or service-based jobs. Also, 9.7% run their own businesses, 63.7% are employed by private companies, and 14.5% work in the public sector.

Workforce demographics

Working population
124
-18.4% year-over-year change
White collar
86
Blue collar
38
Value Percent YoY change
White collar 86 69.4% -8.5%
Blue collar 38 30.6% -34.5%
Employer type
Self employees
9.7%
Private companies
63.7%
Governmental workers
14.5%
Not for profit companies
12.1%
Value Percent YoY change
Self employees 12 9.7% 0.0%
Private companies 79 63.7% -28.2%
Governmental workers 18 14.5% 12.5%
Not for profit companies 15 12.1% 7.1%

Transportation in Potter

How people get around in Potter

Means of transportation
Value Percent YoY change
Car 109 87.9% -19.9%
Bus or trolleybus 1 0.8% 0.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Potter by zipcode?

Zipcode Population Number of households Median income Average income
54160 221 104 $68,750 $78,721

Explore more communities

FAQs about Potter demographics 

What is the total population of Potter?

Potter has a total population of 221 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -16.3% compared to a year ago.

What is the gender ratio in Potter?

The gender ratio in Potter is as follows:
  • 44.8% males (99 residents)
  • 55.2% females (122 residents)

What is the median age in Potter?

The median age in Potter is 44.7.

What is the age distribution of the population in Potter?

The age distribution in Potter is as follows:
  • Under 15: 20.4% (45 residents)
  • Ages 15-24: 6.3% (14 residents)
  • Ages 25-44: 24% (53 residents)
  • Ages 45-64: 32.6% (72 residents)
  • Over 65: 16.7% (37 residents)

What is the racial and ethnic makeup of Potter?

The racial and ethnic makeup of Potter is as follows:
  • White: 91.4% (202 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 8.6% (19 residents)
  • Other: 0% (0 residents)

What percentage of the population in Potter are U.S.-born citizens?

U.S.-born citizens represent 93.7% of the population in Potter.

How many housing units are there in Potter?

There are 109 housing units in Potter, reflecting a -9.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Potter and what is the average household size?

Potter has a total of 104 households, with an average of 2 people in each.

What is the median household income in Potter?

Potter has a median household income of $68,750, representing a +6.5% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Potter?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 69.4% (86 residents)
  • Blue-collar workers: 30.6% (38 residents)

Places of employment:
  • Self-employed: 9.7% (12 residents)
  • Private companies: 63.7% (79 residents)
  • Governmental workers: 14.5% (18 residents)
  • Not-for-profit companies: 12.1% (15 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025