Ashwaubenon, WI demographics:
population, income, and more

Total population
17,314
2.3% year-over-year change
Median household income
$69,667/yr
-2.1% year-over-year change
Housing units
8,879
5.9% year-over-year change

Ashwaubenon population

How many people live in Ashwaubenon

Ashwaubenon is home to 17,314 residents, according to the most recent Census data. Gender-wise, 46.3% of Ashwaubenon locals are male, and 53.7% are female.

Total population
17,314
2.3% year-over-year change
Gender ratio
Male
46.3%
8,011
Female
53.7%
9,303
Value Percent YoY change
Male 8,011 46.3% -1.0%
Female 9,303 53.7% 5.2%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Ashwaubenon is 43, with the population distributed as follows: about 14.5% are children under 15, then 13.3% are in the 15 to 24 age group. Adults between 25 and 44 make up 24.4% of the population, while another 25.4% fall into the 45 to 64 bracket. Finally, around 22.5% are 65 or older.

Median age
43.1
Age breakdown
Under 15
14.5%
15 to 24
13.3%
25 to 44
24.4%
45 to 64
25.4%
Over 65
22.5%
Value Percent YoY change
Under 15 2,503 14.5% -0.7%
15 to 24 2,297 13.3% -2.4%
25 to 44 4,229 24.4% 3.0%
45 to 64 4,397 25.4% 2.5%
Over 65 3,888 22.5% 6.2%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Ashwaubenon, 93.9% of the population are US-born citizens, while 3.6% have gained naturalized citizenship. At the same time, 2.5% of residents are non-citizens. As for race, 82.7% of locals are Caucasian, 1.7% are African American and 6.4% have Asian roots. There’s also a share of 7.7% that includes residents with two or more races.

Citizenship
U.S.-born citizens
93.9%
Non-U.S.-born citizens
3.6%
Non-citizens
2.5%
Value Percent YoY change
U.S.-born citizens 16,259 93.9% 3.4%
Non-U.S.-born citizens 615 3.6% -22.1%
Non-citizens 440 2.5% 6.0%
Racial breakdown
White
82.7%
Black or African American
1.7%
American Indian and Alaska Native
1%
Asian
6.4%
Native Hawaiian and other Pacific Islander
0%
Two or more races
7.7%
Other
0.5%
Value Percent
White 14,314 82.7%
Black or African American 299 1.7%
American Indian and Alaska Native 173 1%
Asian 1,114 6.4%
Two or more races 1,326 7.7%
Other 88 0.5%

Households in Ashwaubenon

A peek inside Ashwaubenon households

Ashwaubenon has 8,486 households, with an average of 2 members in each. Of these, 54.9% are families, while the remaining 45.1% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
8,486
4.5% year-over-year change
Average people per household
2
Non-family households
3,830
Family households
4,656
Value Percent YoY change
Non-family households 3,830 45.1% 10.3%
Family households 4,656 54.9% 0.2%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Ashwaubenon

The housing landscape of Ashwaubenon

Ashwaubenon's housing consists of 8,879 units, with 55.7% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 8.2% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 0.4% of the housing landscape.

Housing units
8,879
5.9% year-over-year change
Housing types
Value Percent
1 unit, detached 4,949 55.7%
1 unit, attached 726 8.2%
2 units 351 4%
3 or 4 units 219 2.5%
5 to 9 units 974 11%
10 to 19 units 681 7.7%
20 to 49 units 498 5.6%
50 or more units 442 5%
Mobile home 39 0.4%
Homes built since 2020
283
108.1% year-over-year change

The age of buildings in Ashwaubenon

In Ashwaubenon, the median construction year is 1978. About 1.8% of homes were built before the 1940s, with another 0.6% going up by 1949. Most development happened in the second half of the 20th century. Then, 6.3% of homes were added from 2000 to 2009, 6.8% between 2010 and 2019, and 3.2% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 161 1.8% 16.7%
Built between 1940 and 1949 51 0.6% -3.8%
Built between 1950 and 1959 577 6.5% -1.9%
Built between 1960 and 1969 1,490 16.8% 9.7%
Built between 1970 and 1979 2,663 30% 7.7%
Built between 1980 and 1989 1,396 15.7% 0.7%
Built between 1990 and 1999 1,091 12.3% 2.7%
Built between 2000 and 2009 562 6.3% 1.8%
Built between 2010 and 2019 605 6.8% -5.0%
Built in 2020 or later 283 3.2% 108.1%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Ashwaubenon occupancy rates

Out of the 8,486 occupied housing units in Ashwaubenon, 59.8% are owner-occupied, while 40.2% are lived in by tenants. Meanwhile, 4.4% of all homes on the local market sit vacant.

Occupied housing units
8,486
4.5% year-over-year change
Occupancy breakdown
Renter occupied
3,410
Owner occupied
5,076
Value Percent YoY
change
Renter occupied 3,410 40.2% 0.3%
Owner occupied 5,076 59.8% 7.5%
Unoccupied housing units
4.4%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Ashwaubenon housing costs

Housing costs in Ashwaubenon come to a median of $1,042 per month, while tenants specifically pay a median gross rent of $964.

Median housing costs per month
$1,042/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Ashwaubenon
$964/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Ashwaubenon

Ashwaubenon education at a glance

About 33.1% of the population in Ashwaubenon went to high school, while 18.6% pursued college studies. Another 13.8% earned an associate degree and 22% hold a bachelor’s. Meanwhile, 11.3% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 166 1.2% -6.2%
High school diploma 4,684 33.1% 6.4%
College diploma 2,630 18.6% 3.0%
Associate degree 1,959 13.8% 17.0%
Bachelor's degree 3,114 22% -7.4%
Graduate degree 1,604 11.3% -0.9%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Ashwaubenon

How much people earn in Ashwaubenon

The average annual household income in Ashwaubenon was $90,495 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -0.9% change from the previous year. At the same time, the median income stood at $69,667, reflecting a -2.1% shift over the same period.

Average household income in Ashwaubenon
$90,495/year
-0.9% year-over-year change
Median household income in Ashwaubenon
$69,667/year
-2.1% year-over-year change

Ashwaubenon income by age

In Ashwaubenon, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $63,689. Those with someone between 45 and 64 in charge, often well established professionally, earn $90,694 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $36,488, while those led by someone over 65, many of whom may be retired, have about $64,388 in earnings. Overall, 88.7% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $36,488 N/A
25 - 44 $63,689 -12.5%
45 - 64 $90,694 -1.9%
Over 65 $64,388 0.5%
Above poverty level
14,979
Below poverty level
1,911
Value Percent YoY
change
Above poverty level 14,979 88.7% 2.9%
Below poverty level 1,911 11.3% -7.2%

Average renter income in Ashwaubenon

To get a better sense of what renters earn on average in Ashwaubenon, their median household income was $38,494 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 30.1%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$38,494
Rent-to-income ratio
30.1%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Ashwaubenon

Workforce and job types in Ashwaubenon

The job market in Ashwaubenon is powered by 9,350 working residents, spread across a range of industries and roles. 77.2% of the working population are employed in professional or administrative positions, while 22.8% are in hands-on or service-based jobs. Also, 8.1% run their own businesses, 75.4% are employed by private companies, and 6.1% work in the public sector.

Workforce demographics

Working population
9,350
3.4% year-over-year change
White collar
7,215
Blue collar
2,135
Value Percent YoY change
White collar 7,215 77.2% 3.1%
Blue collar 2,135 22.8% 4.3%
Employer type
Self employees
8.1%
Private companies
75.4%
Governmental workers
6.1%
Not for profit companies
10.4%
Value Percent YoY change
Self employees 754 8.1% -9.3%
Private companies 7,046 75.4% 7.2%
Governmental workers 573 6.1% -16.2%
Not for profit companies 977 10.4% 2.2%
Unemployment rate
2.8%
-6.9% year-over-year change

Available workforce

The unemployment rate in Ashwaubenon stands at 2.8%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Ashwaubenon

How people get around in Ashwaubenon

Commuting methods vary: 81.5% of residents travel by personal vehicle and 2.2% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 7,541 81.5% 1.8%
Bus or trolleybus 13 0.1% -72.3%
Bicycle 26 0.3% -10.3%
Walk 204 2.2% 24.4%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Ashwaubenon by zipcode?

Zipcode Population Number of households Median income Average income
54301 21,724 9,892 $78,684 $88,761
54304 28,502 12,750 $63,865 $84,728
54313 41,422 16,039 $107,599 $133,123
54115 50,411 19,923 $94,721 $119,949

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FAQs about Ashwaubenon demographics 

What is the total population of Ashwaubenon?

Ashwaubenon has a total population of 17,314 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.3% compared to a year ago.

What is the gender ratio in Ashwaubenon?

The gender ratio in Ashwaubenon is as follows:
  • 46.3% males (8,011 residents)
  • 53.7% females (9,303 residents)

What is the median age in Ashwaubenon?

The median age in Ashwaubenon is 43.1.

What is the age distribution of the population in Ashwaubenon?

The age distribution in Ashwaubenon is as follows:
  • Under 15: 14.5% (2,503 residents)
  • Ages 15-24: 13.3% (2,297 residents)
  • Ages 25-44: 24.4% (4,229 residents)
  • Ages 45-64: 25.4% (4,397 residents)
  • Over 65: 22.5% (3,888 residents)

What is the racial and ethnic makeup of Ashwaubenon?

The racial and ethnic makeup of Ashwaubenon is as follows:
  • White: 82.7% (14,314 residents)
  • Black or African American: 1.7% (299 residents)
  • American Indian and Alaska Native: 1% (173 residents)
  • Asian: 6.4% (1,114 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 7.7% (1,326 residents)
  • Other: 0.5% (88 residents)

What percentage of the population in Ashwaubenon are U.S.-born citizens?

U.S.-born citizens represent 93.9% of the population in Ashwaubenon.

How many housing units are there in Ashwaubenon?

There are 8,879 housing units in Ashwaubenon, reflecting a +5.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Ashwaubenon and what is the average household size?

Ashwaubenon has a total of 8,486 households, with an average of 2 people in each.

What is the median household income in Ashwaubenon?

Ashwaubenon has a median household income of $69,667, representing a -2.1% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Ashwaubenon?

The employment rate is 97.2% in Ashwaubenon, with a workforce of 9,350 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 77.2% (7,215 residents)
  • Blue-collar workers: 22.8% (2,135 residents)

Places of employment:
  • Self-employed: 8.1% (754 residents)
  • Private companies: 75.4% (7,046 residents)
  • Governmental workers: 6.1% (573 residents)
  • Not-for-profit companies: 10.4% (977 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025