Greater Green Bay, Northeast Wisconsin, WI demographics:
population, income, and more

Total population
195,990
0.8% year-over-year change
Median household income
$94,721/yr
2.9% year-over-year change
Housing units
81,413
1.6% year-over-year change

Greater Green Bay population

How many people live in Greater Green Bay

Greater Green Bay is home to 195,990 residents, according to the most recent Census data. Gender-wise, 50.2% of Greater Green Bay locals are male, and 49.8% are female.

Total population
195,990
0.8% year-over-year change
Gender ratio
Male
50.2%
98,332
Female
49.8%
97,658
Value Percent YoY change
Male 98,332 50.2% 1.2%
Female 97,658 49.8% 0.5%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Greater Green Bay is 38, with the population distributed as follows: about 18.5% are children under 15, then 13.5% are in the 15 to 24 age group. Adults between 25 and 44 make up 25.5% of the population, while another 25.7% fall into the 45 to 64 bracket. Finally, around 16.8% are 65 or older.

Median age
38
Age breakdown
Under 15
18.5%
15 to 24
13.5%
25 to 44
25.5%
45 to 64
25.7%
Over 65
16.8%
Value Percent YoY change
Under 15 36,292 18.5% 0.1%
15 to 24 26,375 13.5% 1.0%
25 to 44 49,945 25.5% 0.5%
45 to 64 50,402 25.7% -0.2%
Over 65 32,977 16.8% 3.9%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Greater Green Bay, 95.4% of the population are US-born citizens, while 2.7% have gained naturalized citizenship. At the same time, 1.8% of residents are non-citizens. As for race, 83.3% of locals are Caucasian, 2.2% are African American and 2.7% have Asian roots. There’s also a share of 7.4% that includes residents with two or more races.

Citizenship
U.S.-born citizens
95.4%
Non-U.S.-born citizens
2.7%
Non-citizens
1.8%
Value Percent YoY change
U.S.-born citizens 187,073 95.4% 1.2%
Non-U.S.-born citizens 5,314 2.7% -8.0%
Non-citizens 3,603 1.8% -1.6%
Racial breakdown
White
83.3%
Black or African American
2.2%
American Indian and Alaska Native
2.2%
Asian
2.7%
Native Hawaiian and other Pacific Islander
0%
Two or more races
7.4%
Other
2.2%
Value Percent
White 163,200 83.3%
Black or African American 4,293 2.2%
American Indian and Alaska Native 4,394 2.2%
Asian 5,243 2.7%
Native Hawaiian and other Pacific Islander 69 0%
Two or more races 14,433 7.4%
Other 4,357 2.2%

Households in Greater Green Bay

A peek inside Greater Green Bay households

Greater Green Bay has 78,225 households, with an average of 3 members in each. Of these, 64.5% are families, while the remaining 35.5% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
78,225
1.0% year-over-year change
Average people per household
3
Non-family households
27,791
Family households
50,433
Value Percent YoY change
Non-family households 27,791 35.5% 2.5%
Family households 50,433 64.5% 0.2%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Greater Green Bay

The housing landscape of Greater Green Bay

Greater Green Bay's housing consists of 81,413 units, with 68.5% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 6.6% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 1.1% of the housing landscape.

Housing units
81,413
1.6% year-over-year change
Housing types
Value Percent
1 unit, detached 55,771 68.5%
1 unit, attached 5,403 6.6%
2 units 3,140 3.9%
3 or 4 units 1,831 2.2%
5 to 9 units 5,803 7.1%
10 to 19 units 3,532 4.3%
20 to 49 units 2,040 2.5%
50 or more units 2,954 3.6%
Mobile home 913 1.1%
Boat, RV, van, etc. 27 0%
Homes built since 2020
1,867
95.7% year-over-year change

The age of buildings in Greater Green Bay

In Greater Green Bay, the median construction year is 1991. About 8.6% of homes were built before the 1940s, with another 3% going up by 1949. Most development happened in the second half of the 20th century. Then, 16.8% of homes were added from 2000 to 2009, 11.8% between 2010 and 2019, and 2.3% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 6,975 8.6% -2.1%
Built between 1940 and 1949 2,431 3% 0.7%
Built between 1950 and 1959 5,463 6.7% -4.5%
Built between 1960 and 1969 6,975 8.6% 1.6%
Built between 1970 and 1979 11,798 14.5% -0.4%
Built between 1980 and 1989 9,171 11.3% 0.1%
Built between 1990 and 1999 13,518 16.6% -3.6%
Built between 2000 and 2009 13,646 16.8% 5.8%
Built between 2010 and 2019 9,571 11.8% 4.9%
Built in 2020 or later 1,867 2.3% 95.7%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Greater Green Bay occupancy rates

Out of the 78,225 occupied housing units in Greater Green Bay, 71% are owner-occupied, while 28.9% are lived in by tenants. Meanwhile, 3.9% of all homes on the local market sit vacant.

Occupied housing units
78,225
1.0% year-over-year change
Occupancy breakdown
Renter occupied
22,642
Owner occupied
55,582
Value Percent YoY
change
Renter occupied 22,642 28.9% -2.8%
Owner occupied 55,582 71% 2.6%
Unoccupied housing units
3.9%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Greater Green Bay housing costs

Housing costs in Greater Green Bay come to a median of $1,214 per month, while tenants specifically pay a median gross rent of $1,113.

Median housing costs per month
$1,214/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Greater Green Bay
$1,113/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Greater Green Bay

Greater Green Bay education at a glance

About 32.4% of the population in Greater Green Bay went to high school, while 20.2% pursued college studies. Another 12.2% earned an associate degree and 23.8% hold a bachelor’s. Meanwhile, 9.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 2,301 1.5% -13.8%
High school diploma 49,093 32.4% 0.6%
College diploma 30,522 20.2% -0.9%
Associate degree 18,507 12.2% 0.2%
Bachelor's degree 35,988 23.8% 3.3%
Graduate degree 14,959 9.9% 5.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Greater Green Bay

How much people earn in Greater Green Bay

The average annual household income in Greater Green Bay was $113,748 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +2.8% change from the previous year. At the same time, the median income stood at $94,721, reflecting a +2.9% shift over the same period.

Average household income in Greater Green Bay
$113,748/year
2.8% year-over-year change
Median household income in Greater Green Bay
$94,721/year
2.9% year-over-year change

Greater Green Bay income by age

In Greater Green Bay, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $108,141. Those with someone between 45 and 64 in charge, often well established professionally, earn $104,167 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $61,522, while those led by someone over 65, many of whom may be retired, have about $61,092 in earnings. Overall, 93.5% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $61,522 1.5%
25 - 44 $108,141 3.6%
45 - 64 $104,167 -0.8%
Over 65 $61,092 4.1%
Above poverty level
176,217
Below poverty level
12,216
Value Percent YoY
change
Above poverty level 176,217 93.5% 1.0%
Below poverty level 12,216 6.5% -1.2%

Employment in Greater Green Bay

Workforce and job types in Greater Green Bay

76.7% of the working population are employed in professional or administrative positions, while 23.3% are in hands-on or service-based jobs. Also, 7.4% run their own businesses, 71.6% are employed by private companies, and 11.1% work in the public sector.

Workforce demographics

White collar
79,479
Blue collar
24,140
Value Percent YoY change
White collar 79,479 76.7% 1.7%
Blue collar 24,140 23.3% -3.5%
Employer type
Self employees
7.4%
Private companies
71.6%
Governmental workers
11.1%
Not for profit companies
9.9%
Value Percent YoY change
Self employees 7,724 7.4% 3.4%
Private companies 74,156 71.6% -0.3%
Governmental workers 11,475 11.1% -0.7%
Not for profit companies 10,263 9.9% 5.8%

Transportation in Greater Green Bay

How people get around in Greater Green Bay

In Greater Green Bay, the average commute time is 56 minutes. Commuting methods vary: 97.5% of residents travel by personal vehicle and 1.9% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
56 min
-39.1% year-over-year change
Means of transportation
Value Percent YoY change
Car 85,695 97.5% -1.8%
Taxicab 56 0.1% 21.7%
Bus or trolleybus 203 0.2% -37.1%
Ferryboat 3 0% 0.0%
Motorcycle 112 0.1% -8.2%
Bicycle 102 0.1% 14.6%
Walk 1,700 1.9% 5.1%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Greater Green Bay by zipcode?

Zipcode Population Number of households Median income Average income
54126 4,233 1,554 $99,310 $109,532
54155 7,418 2,826 $99,597 $131,387
54162 9,596 3,644 $80,594 $103,187
54229 4,329 1,886 $97,135 $106,806
54301 21,724 9,892 $78,684 $88,761
54303 28,153 12,626 $60,781 $77,859
54115 50,411 19,923 $94,721 $119,949
54173 3,403 1,380 $107,708 $140,584
54180 3,378 1,263 $94,375 $113,440
54208 6,231 2,333 $95,509 $110,231

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FAQs about Greater Green Bay demographics 

What is the total population of Greater Green Bay?

Greater Green Bay has a total population of 195,990 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.8% compared to a year ago.

What is the gender ratio in Greater Green Bay?

The gender ratio in Greater Green Bay is as follows:
  • 50.2% males (98,332 residents)
  • 49.8% females (97,658 residents)

What is the median age in Greater Green Bay?

The median age in Greater Green Bay is 38.

What is the age distribution of the population in Greater Green Bay?

The age distribution in Greater Green Bay is as follows:
  • Under 15: 18.5% (36,292 residents)
  • Ages 15-24: 13.5% (26,375 residents)
  • Ages 25-44: 25.5% (49,945 residents)
  • Ages 45-64: 25.7% (50,402 residents)
  • Over 65: 16.8% (32,977 residents)

What is the racial and ethnic makeup of Greater Green Bay?

The racial and ethnic makeup of Greater Green Bay is as follows:
  • White: 83.3% (163,200 residents)
  • Black or African American: 2.2% (4,293 residents)
  • American Indian and Alaska Native: 2.2% (4,394 residents)
  • Asian: 2.7% (5,243 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (69 residents)
  • Two or More Races: 7.4% (14,433 residents)
  • Other: 2.2% (4,357 residents)

What percentage of the population in Greater Green Bay are U.S.-born citizens?

U.S.-born citizens represent 95.4% of the population in Greater Green Bay.

How many housing units are there in Greater Green Bay?

There are 81,413 housing units in Greater Green Bay, reflecting a +1.6% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Greater Green Bay and what is the average household size?

Greater Green Bay has a total of 78,225 households, with an average of 3 people in each.

What is the median household income in Greater Green Bay?

Greater Green Bay has a median household income of $94,721, representing a +2.9% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Greater Green Bay?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 76.7% (79,479 residents)
  • Blue-collar workers: 23.3% (24,140 residents)

Places of employment:
  • Self-employed: 7.4% (7,724 residents)
  • Private companies: 71.6% (74,156 residents)
  • Governmental workers: 11.1% (11,475 residents)
  • Not-for-profit companies: 9.9% (10,263 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025