Oconto Falls, WI demographics:
population, income, and more

Total population
3,001
0.7% year-over-year change
Median household income
$51,228/yr
7.2% year-over-year change
Housing units
1,509
3.1% year-over-year change

Oconto Falls population

How many people live in Oconto Falls

Oconto Falls is home to 3,001 residents, according to the most recent Census data. Gender-wise, 45.9% of Oconto Falls locals are male, and 54.1% are female.

Total population
3,001
0.7% year-over-year change
Gender ratio
Male
45.9%
1,378
Female
54.1%
1,623
Value Percent YoY change
Male 1,378 45.9% 4.3%
Female 1,623 54.1% -2.1%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Oconto Falls is 43, with the population distributed as follows: about 19.4% are children under 15, then 10.2% are in the 15 to 24 age group. Adults between 25 and 44 make up 23.6% of the population, while another 27.3% fall into the 45 to 64 bracket. Finally, around 19.6% are 65 or older.

Median age
43.2
Age breakdown
Under 15
19.4%
15 to 24
10.2%
25 to 44
23.6%
45 to 64
27.3%
Over 65
19.6%
Value Percent YoY change
Under 15 582 19.4% 9.8%
15 to 24 305 10.2% -38.1%
25 to 44 709 23.6% 1.7%
45 to 64 818 27.3% 21.7%
Over 65 587 19.6% 0.0%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Oconto Falls, 98.4% of the population are US-born citizens, while 1.1% have gained naturalized citizenship. At the same time, 0.6% of residents are non-citizens. There’s also a share of 5.2% that includes residents with two or more races.

Citizenship
U.S.-born citizens
98.4%
Non-U.S.-born citizens
1.1%
Non-citizens
0.6%
Value Percent YoY change
U.S.-born citizens 2,952 98.4% -0.3%
Non-U.S.-born citizens 32 1.1% N/A
Non-citizens 17 0.6% 0.0%
Racial breakdown
White
93.8%
Black or African American
0.3%
American Indian and Alaska Native
0.7%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
5.2%
Other
0%
Value Percent
White 2,816 93.8%
Black or African American 9 0.3%
American Indian and Alaska Native 21 0.7%
Two or more races 155 5.2%

Households in Oconto Falls

A peek inside Oconto Falls households

Oconto Falls has 1,451 households, with an average of 2 members in each. Of these, 54.5% are families, while the remaining 45.5% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,451
2.8% year-over-year change
Average people per household
2
Non-family households
660
Family households
791
Value Percent YoY change
Non-family households 660 45.5% -4.2%
Family households 791 54.5% 9.4%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Oconto Falls

The housing landscape of Oconto Falls

Oconto Falls's housing consists of 1,509 units, with 62% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.5% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 2% of the housing landscape.

Housing units
1,509
3.1% year-over-year change
Housing types
Value Percent
1 unit, detached 935 62%
1 unit, attached 23 1.5%
2 units 83 5.5%
3 or 4 units 106 7%
5 to 9 units 163 10.8%
10 to 19 units 50 3.3%
20 to 49 units 72 4.8%
50 or more units 46 3%
Mobile home 31 2%
Homes built since 2020
0
% year-over-year change

The age of buildings in Oconto Falls

In Oconto Falls, the median construction year is 1969. About 22.2% of homes were built before the 1940s, with another 5% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 335 22.2% 23.2%
Built between 1940 and 1949 75 5% 19.1%
Built between 1950 and 1959 138 9.2% -32.0%
Built between 1960 and 1969 232 15.4% 5.9%
Built between 1970 and 1979 300 19.9% -2.6%
Built between 1980 and 1989 132 8.8% -6.4%
Built between 1990 and 1999 146 9.7% 32.7%
Built between 2000 and 2009 77 5.1% 10.0%
Built between 2010 and 2019 74 4.9% -3.9%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Oconto Falls occupancy rates

Out of the 1,451 occupied housing units in Oconto Falls, 61.4% are owner-occupied, while 38.6% are lived in by tenants. Meanwhile, 3.8% of all homes on the local market sit vacant.

Occupied housing units
1,451
2.8% year-over-year change
Occupancy breakdown
Renter occupied
560
Owner occupied
891
Value Percent YoY
change
Renter occupied 560 38.6% -5.2%
Owner occupied 891 61.4% 8.5%
Unoccupied housing units
3.8%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Oconto Falls housing costs

Housing costs in Oconto Falls come to a median of $811 per month, while tenants specifically pay a median gross rent of $687.

Median housing costs per month
$811/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Oconto Falls
$687/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Oconto Falls

Oconto Falls education at a glance

About 40.7% of the population in Oconto Falls went to high school, while 23.6% pursued college studies. Another 10.8% earned an associate degree and 17.9% hold a bachelor’s. Meanwhile, 6% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 22 1% -35.3%
High school diploma 925 40.7% 0.7%
College diploma 537 23.6% -0.4%
Associate degree 245 10.8% -22.2%
Bachelor's degree 408 17.9% 2.8%
Graduate degree 137 6% 114.1%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Oconto Falls

How much people earn in Oconto Falls

The average annual household income in Oconto Falls was $63,567 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +12.2% change from the previous year. At the same time, the median income stood at $51,228, reflecting a +7.2% shift over the same period.

Average household income in Oconto Falls
$63,567/year
12.2% year-over-year change
Median household income in Oconto Falls
$51,228/year
7.2% year-over-year change

Oconto Falls income by age

In Oconto Falls, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $53,342. Those with someone between 45 and 64 in charge, often well established professionally, earn $52,614 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $70,921, while those led by someone over 65, many of whom may be retired, have about $47,561 in earnings. Overall, 90.1% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $70,921 46.2%
25 - 44 $53,342 8.3%
45 - 64 $52,614 10.4%
Over 65 $47,561 5.1%
Above poverty level
2,544
Below poverty level
279
Value Percent YoY
change
Above poverty level 2,544 90.1% 4.8%
Below poverty level 279 9.9% -37.7%

Average renter income in Oconto Falls

To get a better sense of what renters earn on average in Oconto Falls, their median household income was $30,152 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 27.3%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$30,152
Rent-to-income ratio
27.3%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Oconto Falls

Workforce and job types in Oconto Falls

The job market in Oconto Falls is powered by 1,310 working residents, spread across a range of industries and roles. 59.5% of the working population are employed in professional or administrative positions, while 40.5% are in hands-on or service-based jobs. Also, 1.4% run their own businesses, 85.9% are employed by private companies, and 3% work in the public sector.

Workforce demographics

Working population
1,310
2.4% year-over-year change
White collar
780
Blue collar
530
Value Percent YoY change
White collar 780 59.5% 10.0%
Blue collar 530 40.5% -7.0%
Employer type
Self employees
1.4%
Private companies
85.9%
Governmental workers
3%
Not for profit companies
9.7%
Value Percent YoY change
Self employees 18 1.4% -66.7%
Private companies 1,125 85.9% 16.5%
Governmental workers 40 3% -51.8%
Not for profit companies 127 9.7% -27.8%
Unemployment rate
2.9%
-9.3% year-over-year change

Available workforce

The unemployment rate in Oconto Falls stands at 2.9%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Oconto Falls

How people get around in Oconto Falls

Commuting methods vary: 84.2% of residents travel by personal vehicle and 0.9% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 1,022 84.2% -9.2%
Walk 11 0.9% N/A
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Oconto Falls by zipcode?

Zipcode Population Number of households Median income Average income
54154 5,741 2,548 $59,767 $82,374

Explore more communities

FAQs about Oconto Falls demographics 

What is the total population of Oconto Falls?

Oconto Falls has a total population of 3,001 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.7% compared to a year ago.

What is the gender ratio in Oconto Falls?

The gender ratio in Oconto Falls is as follows:
  • 45.9% males (1,378 residents)
  • 54.1% females (1,623 residents)

What is the median age in Oconto Falls?

The median age in Oconto Falls is 43.2.

What is the age distribution of the population in Oconto Falls?

The age distribution in Oconto Falls is as follows:
  • Under 15: 19.4% (582 residents)
  • Ages 15-24: 10.2% (305 residents)
  • Ages 25-44: 23.6% (709 residents)
  • Ages 45-64: 27.3% (818 residents)
  • Over 65: 19.6% (587 residents)

What is the racial and ethnic makeup of Oconto Falls?

The racial and ethnic makeup of Oconto Falls is as follows:
  • White: 93.8% (2,816 residents)
  • Black or African American: 0.3% (9 residents)
  • American Indian and Alaska Native: 0.7% (21 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 5.2% (155 residents)
  • Other: 0% (0 residents)

What percentage of the population in Oconto Falls are U.S.-born citizens?

U.S.-born citizens represent 98.4% of the population in Oconto Falls.

How many housing units are there in Oconto Falls?

There are 1,509 housing units in Oconto Falls, reflecting a +3.1% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Oconto Falls and what is the average household size?

Oconto Falls has a total of 1,451 households, with an average of 2 people in each.

What is the median household income in Oconto Falls?

Oconto Falls has a median household income of $51,228, representing a +7.2% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Oconto Falls?

The employment rate is 97.1% in Oconto Falls, with a workforce of 1,310 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 59.5% (780 residents)
  • Blue-collar workers: 40.5% (530 residents)

Places of employment:
  • Self-employed: 1.4% (18 residents)
  • Private companies: 85.9% (1,125 residents)
  • Governmental workers: 3% (40 residents)
  • Not-for-profit companies: 9.7% (127 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025