Durand, WI demographics:
population, income, and more

Total population
1,731
-0.2% year-over-year change
Median household income
$58,820/yr
1.6% year-over-year change
Housing units
945
-3.2% year-over-year change

Durand population

How many people live in Durand

Durand is home to 1,731 residents, according to the most recent Census data. Gender-wise, 46.7% of Durand locals are male, and 53.3% are female.

Total population
1,731
-0.2% year-over-year change
Gender ratio
Male
46.7%
809
Female
53.3%
922
Value Percent YoY change
Male 809 46.7% -1.5%
Female 922 53.3% 0.9%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Durand is 43, with the population distributed as follows: about 16.5% are children under 15, then 11.1% are in the 15 to 24 age group. Adults between 25 and 44 make up 24.7% of the population, while another 21.3% fall into the 45 to 64 bracket. Finally, around 26.5% are 65 or older.

Median age
43
Age breakdown
Under 15
16.5%
15 to 24
11.1%
25 to 44
24.7%
45 to 64
21.3%
Over 65
26.5%
Value Percent YoY change
Under 15 286 16.5% 16.3%
15 to 24 192 11.1% 3.8%
25 to 44 427 24.7% 2.4%
45 to 64 368 21.3% -11.5%
Over 65 458 26.5% -2.8%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Durand, 96.9% of the population are US-born citizens, while 2.7% have gained naturalized citizenship. At the same time, 0.5% of residents are non-citizens. As for race, 93.8% of locals are Caucasian, 0.2% are African American and 2% have Asian roots. There’s also a share of 2.1% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.9%
Non-U.S.-born citizens
2.7%
Non-citizens
0.5%
Value Percent YoY change
U.S.-born citizens 1,677 96.9% -1.5%
Non-U.S.-born citizens 46 2.7% 84.0%
Non-citizens 8 0.5% 14.3%
Racial breakdown
White
93.8%
Black or African American
0.2%
American Indian and Alaska Native
0.1%
Asian
2%
Native Hawaiian and other Pacific Islander
0%
Two or more races
2.1%
Other
1.8%
Value Percent
White 1,624 93.8%
Black or African American 4 0.2%
American Indian and Alaska Native 1 0.1%
Asian 34 2%
Two or more races 36 2.1%
Other 32 1.8%

Households in Durand

A peek inside Durand households

Durand has 812 households, with an average of 2 members in each. Of these, 59.8% are families, while the remaining 40.2% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
812
-5.1% year-over-year change
Average people per household
2
Non-family households
326
Family households
486
Value Percent YoY change
Non-family households 326 40.2% -9.9%
Family households 486 59.8% -1.6%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Durand

The housing landscape of Durand

Durand's housing consists of 945 units, with 72.5% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 5.6% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 0.5% of the housing landscape.

Housing units
945
-3.2% year-over-year change
Housing types
Value Percent
1 unit, detached 685 72.5%
1 unit, attached 53 5.6%
2 units 48 5.1%
3 or 4 units 58 6.1%
5 to 9 units 46 4.9%
10 to 19 units 40 4.2%
20 to 49 units 10 1.1%
Mobile home 5 0.5%
Homes built since 2020
0
% year-over-year change

The age of buildings in Durand

In Durand, the median construction year is 1957. About 23.1% of homes were built before the 1940s, with another 14.7% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 218 23.1% -2.7%
Built between 1940 and 1949 139 14.7% 26.4%
Built between 1950 and 1959 170 18% -2.9%
Built between 1960 and 1969 124 13.1% -0.8%
Built between 1970 and 1979 153 16.2% 3.4%
Built between 1980 and 1989 46 4.9% -39.5%
Built between 1990 and 1999 46 4.9% -16.4%
Built between 2000 and 2009 45 4.8% -18.2%
Built between 2010 and 2019 4 0.4% -50.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Durand occupancy rates

Out of the 812 occupied housing units in Durand, 74.4% are owner-occupied, while 25.6% are lived in by tenants. Meanwhile, 14.1% of all homes on the local market sit vacant.

Occupied housing units
812
-5.1% year-over-year change
Occupancy breakdown
Renter occupied
208
Owner occupied
604
Value Percent YoY
change
Renter occupied 208 25.6% 2.5%
Owner occupied 604 74.4% -7.5%
Unoccupied housing units
14.1%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Durand housing costs

Housing costs in Durand come to a median of $888 per month, while tenants specifically pay a median gross rent of $830.

Median housing costs per month
$888/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Durand
$830/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Durand

Durand education at a glance

About 42.6% of the population in Durand went to high school, while 22.2% pursued college studies. Another 11.6% earned an associate degree and 20% hold a bachelor’s. Meanwhile, 2.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 10 0.8% -33.3%
High school diploma 569 42.6% -10.2%
College diploma 296 22.2% -3.9%
Associate degree 155 11.6% 26.0%
Bachelor's degree 267 20% -6.3%
Graduate degree 39 2.9% -23.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Durand

How much people earn in Durand

The average annual household income in Durand was $74,000 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -2.8% change from the previous year. At the same time, the median income stood at $58,820, reflecting a +1.6% shift over the same period.

Average household income in Durand
$74,000/year
-2.8% year-over-year change
Median household income in Durand
$58,820/year
1.6% year-over-year change

Durand income by age

In Durand, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $66,786. Those with someone between 45 and 64 in charge, often well established professionally, earn $74,620 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $36,295, while those led by someone over 65, many of whom may be retired, have about $55,833 in earnings. Overall, 86.4% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $36,295 -0.4%
25 - 44 $66,786 2.8%
45 - 64 $74,620 -4.3%
Over 65 $55,833 1.8%
Above poverty level
1,462
Below poverty level
230
Value Percent YoY
change
Above poverty level 1,462 86.4% -7.4%
Below poverty level 230 13.6% 98.3%

Average renter income in Durand

To get a better sense of what renters earn on average in Durand, their median household income was $32,407 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 30.7%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$32,407
Rent-to-income ratio
30.7%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Durand

Workforce and job types in Durand

The job market in Durand is powered by 844 working residents, spread across a range of industries and roles. 78.1% of the working population are employed in professional or administrative positions, while 21.9% are in hands-on or service-based jobs. Also, 11.7% run their own businesses, 61.6% are employed by private companies, and 18.8% work in the public sector.

Workforce demographics

Working population
844
-4.6% year-over-year change
White collar
659
Blue collar
185
Value Percent YoY change
White collar 659 78.1% -2.4%
Blue collar 185 21.9% -11.9%
Employer type
Self employees
11.7%
Private companies
61.6%
Governmental workers
18.8%
Not for profit companies
7.8%
Value Percent YoY change
Self employees 99 11.7% -13.9%
Private companies 520 61.6% -2.8%
Governmental workers 159 18.8% -11.2%
Not for profit companies 66 7.8% 17.9%
Unemployment rate
4.6%
173.3% year-over-year change

Available workforce

The unemployment rate in Durand stands at 4.6%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Durand

How people get around in Durand

In Durand, the average commute time is 20 minutes.

Commute time
20 min
Means of transportation
Value Percent YoY change
Car 612 74.7% -6.7%
Bicycle 24 2.9% 14.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Durand by zipcode?

Zipcode Population Number of households Median income Average income
54736 4,169 1,736 $74,083 $91,231

Explore more communities

FAQs about Durand demographics 

What is the total population of Durand?

Durand has a total population of 1,731 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -0.2% compared to a year ago.

What is the gender ratio in Durand?

The gender ratio in Durand is as follows:
  • 46.7% males (809 residents)
  • 53.3% females (922 residents)

What is the median age in Durand?

The median age in Durand is 43.

What is the age distribution of the population in Durand?

The age distribution in Durand is as follows:
  • Under 15: 16.5% (286 residents)
  • Ages 15-24: 11.1% (192 residents)
  • Ages 25-44: 24.7% (427 residents)
  • Ages 45-64: 21.3% (368 residents)
  • Over 65: 26.5% (458 residents)

What is the racial and ethnic makeup of Durand?

The racial and ethnic makeup of Durand is as follows:
  • White: 93.8% (1,624 residents)
  • Black or African American: 0.2% (4 residents)
  • American Indian and Alaska Native: 0.1% (1 residents)
  • Asian: 2% (34 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 2.1% (36 residents)
  • Other: 1.8% (32 residents)

What percentage of the population in Durand are U.S.-born citizens?

U.S.-born citizens represent 96.9% of the population in Durand.

How many housing units are there in Durand?

There are 945 housing units in Durand, reflecting a -3.2% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Durand and what is the average household size?

Durand has a total of 812 households, with an average of 2 people in each.

What is the median household income in Durand?

Durand has a median household income of $58,820, representing a +1.6% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Durand?

The employment rate is 95.4% in Durand, with a workforce of 844 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 78.1% (659 residents)
  • Blue-collar workers: 21.9% (185 residents)

Places of employment:
  • Self-employed: 11.7% (99 residents)
  • Private companies: 61.6% (520 residents)
  • Governmental workers: 18.8% (159 residents)
  • Not-for-profit companies: 7.8% (66 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025