Pepin County, WI demographics:
population, income, and more

Total population
7,431
0.8% year-over-year change
Median household income
$75,256/yr
1.0% year-over-year change
Housing units
3,606
0.1% year-over-year change

Pepin County population

How many people live in Pepin County

Pepin County is home to 7,431 residents, according to the most recent Census data. Gender-wise, 51% of Pepin County locals are male, and 49% are female.

Total population
7,431
0.8% year-over-year change
Gender ratio
Male
51%
3,790
Female
49%
3,641
Value Percent YoY change
Male 3,790 51% 0.3%
Female 3,641 49% 1.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Pepin County is 46, with the population distributed as follows: about 18.1% are children under 15, then 10.2% are in the 15 to 24 age group. Adults between 25 and 44 make up 20.6% of the population, while another 26.6% fall into the 45 to 64 bracket. Finally, around 24.5% are 65 or older.

Median age
46
Age breakdown
Under 15
18.1%
15 to 24
10.2%
25 to 44
20.6%
45 to 64
26.6%
Over 65
24.5%
Value Percent YoY change
Under 15 1,344 18.1% 1.7%
15 to 24 759 10.2% 0.7%
25 to 44 1,528 20.6% 0.4%
45 to 64 1,978 26.6% -1.8%
Over 65 1,822 24.5% 3.5%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Pepin County, 97.7% of the population are US-born citizens, while 1.4% have gained naturalized citizenship. At the same time, 0.9% of residents are non-citizens. As for race, 94.8% of locals are Caucasian, 0.4% are African American and 0.6% have Asian roots. There’s also a share of 2.6% that includes residents with two or more races.

Citizenship
U.S.-born citizens
97.7%
Non-U.S.-born citizens
1.4%
Non-citizens
0.9%
Value Percent YoY change
U.S.-born citizens 7,261 97.7% 0.5%
Non-U.S.-born citizens 102 1.4% 36.0%
Non-citizens 68 0.9% -6.8%
Racial breakdown
White
94.8%
Black or African American
0.4%
American Indian and Alaska Native
0.2%
Asian
0.6%
Native Hawaiian and other Pacific Islander
0%
Two or more races
2.6%
Other
1.3%
Value Percent
White 7,046 94.8%
Black or African American 31 0.4%
American Indian and Alaska Native 11 0.2%
Asian 48 0.6%
Two or more races 196 2.6%
Other 99 1.3%

Households in Pepin County

A peek inside Pepin County households

Pepin County has 3,046 households, with an average of 2 members in each. Of these, 69.9% are families, while the remaining 30.1% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
3,046
-0.1% year-over-year change
Average people per household
2
Non-family households
917
Family households
2,129
Value Percent YoY change
Non-family households 917 30.1% -2.5%
Family households 2,129 69.9% 0.9%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Pepin County

The housing landscape of Pepin County

Pepin County's housing consists of 3,606 units, with 84.1% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 2.3% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 4% of the housing landscape.

Housing units
3,606
0.1% year-over-year change
Housing types
Value Percent
1 unit, detached 3,033 84.1%
1 unit, attached 84 2.3%
2 units 89 2.5%
3 or 4 units 64 1.8%
5 to 9 units 105 2.9%
10 to 19 units 61 1.7%
20 to 49 units 23 0.6%
Mobile home 143 4%
Boat, RV, van, etc. 4 0.1%
Homes built since 2020
41
105.0% year-over-year change

The age of buildings in Pepin County

In Pepin County, the median construction year is 1970. About 25.4% of homes were built before the 1940s, with another 7.1% going up by 1949. Most development happened in the second half of the 20th century. Then, 16.2% of homes were added from 2000 to 2009, 4.7% between 2010 and 2019, and 1.1% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 914 25.4% -1.3%
Built between 1940 and 1949 257 7.1% 7.5%
Built between 1950 and 1959 320 8.9% -2.1%
Built between 1960 and 1969 318 8.8% 7.8%
Built between 1970 and 1979 488 13.5% -2.6%
Built between 1980 and 1989 244 6.8% -16.7%
Built between 1990 and 1999 270 7.5% -1.8%
Built between 2000 and 2009 583 16.2% 4.9%
Built between 2010 and 2019 171 4.7% 0.0%
Built in 2020 or later 41 1.1% 105.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Pepin County occupancy rates

Out of the 3,046 occupied housing units in Pepin County, 83% are owner-occupied, while 17% are lived in by tenants. Meanwhile, 15.5% of all homes on the local market sit vacant.

Occupied housing units
3,046
-0.1% year-over-year change
Occupancy breakdown
Renter occupied
519
Owner occupied
2,527
Value Percent YoY
change
Renter occupied 519 17% 3.4%
Owner occupied 2,527 83% -0.8%
Unoccupied housing units
15.5%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Pepin County housing costs

Housing costs in Pepin County come to a median of $975 per month, while tenants specifically pay a median gross rent of $869.

Median housing costs per month
$975/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Pepin County
$869/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Pepin County

Pepin County education at a glance

About 41.3% of the population in Pepin County went to high school, while 19.7% pursued college studies. Another 13.7% earned an associate degree and 16.2% hold a bachelor’s. Meanwhile, 5.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 180 3.1% 35.3%
High school diploma 2,383 41.3% -0.3%
College diploma 1,138 19.7% 1.1%
Associate degree 791 13.7% 1.5%
Bachelor's degree 937 16.2% -3.0%
Graduate degree 342 5.9% -3.1%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Pepin County

How much people earn in Pepin County

The average annual household income in Pepin County was $94,084 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -1.8% change from the previous year. At the same time, the median income stood at $75,256, reflecting a +1% shift over the same period.

Average household income in Pepin County
$94,084/year
-1.8% year-over-year change
Median household income in Pepin County
$75,256/year
1.0% year-over-year change

Pepin County income by age

In Pepin County, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $87,667. Those with someone between 45 and 64 in charge, often well established professionally, earn $90,217 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $45,625, while those led by someone over 65, many of whom may be retired, have about $56,573 in earnings. Overall, 89.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $45,625 22.7%
25 - 44 $87,667 0.2%
45 - 64 $90,217 1.9%
Over 65 $56,573 1.6%
Above poverty level
6,489
Below poverty level
735
Value Percent YoY
change
Above poverty level 6,489 89.8% -1.9%
Below poverty level 735 10.2% 29.2%

Employment in Pepin County

Workforce and job types in Pepin County

The job market in Pepin County is powered by 3,553 working residents, spread across a range of industries and roles. 68.8% of the working population are employed in professional or administrative positions, while 31.2% are in hands-on or service-based jobs. Also, 16.1% run their own businesses, 61.7% are employed by private companies, and 13.8% work in the public sector.

Workforce demographics

Working population
3,553
-0.8% year-over-year change
White collar
2,444
Blue collar
1,109
Value Percent YoY change
White collar 2,444 68.8% -0.0%
Blue collar 1,109 31.2% -2.5%
Employer type
Self employees
16.1%
Private companies
61.7%
Governmental workers
13.8%
Not for profit companies
8.4%
Value Percent YoY change
Self employees 572 16.1% 2.9%
Private companies 2,193 61.7% -2.7%
Governmental workers 491 13.8% -8.9%
Not for profit companies 297 8.4% 26.9%
Unemployment rate
3.1%
44.3% year-over-year change

Available workforce

The unemployment rate in Pepin County stands at 3.1%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Pepin County

How people get around in Pepin County

Commuting methods vary: 79.1% of residents travel by personal vehicle and 2.3% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 2,725 79.1% -3.1%
Taxicab 3 0.1% -25.0%
Bus or trolleybus 3 0.1% 0.0%
Motorcycle 3 0.1% 0.0%
Bicycle 26 0.8% 13.0%
Walk 79 2.3% -16.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Pepin County by zipcode?

Zipcode Population Number of households Median income Average income
54736 4,169 1,736 $74,083 $91,231
54755 7,389 2,924 $72,564 $89,522
54759 1,392 615 $80,750 $91,960
54769 515 243 $78,125 $118,093
54721 1,367 514 $75,305 $96,032

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FAQs about Pepin County demographics 

What is the total population of Pepin County?

Pepin County has a total population of 7,431 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.8% compared to a year ago.

What is the gender ratio in Pepin County?

The gender ratio in Pepin County is as follows:
  • 51% males (3,790 residents)
  • 49% females (3,641 residents)

What is the median age in Pepin County?

The median age in Pepin County is 46.

What is the age distribution of the population in Pepin County?

The age distribution in Pepin County is as follows:
  • Under 15: 18.1% (1,344 residents)
  • Ages 15-24: 10.2% (759 residents)
  • Ages 25-44: 20.6% (1,528 residents)
  • Ages 45-64: 26.6% (1,978 residents)
  • Over 65: 24.5% (1,822 residents)

What is the racial and ethnic makeup of Pepin County?

The racial and ethnic makeup of Pepin County is as follows:
  • White: 94.8% (7,046 residents)
  • Black or African American: 0.4% (31 residents)
  • American Indian and Alaska Native: 0.2% (11 residents)
  • Asian: 0.6% (48 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 2.6% (196 residents)
  • Other: 1.3% (99 residents)

What percentage of the population in Pepin County are U.S.-born citizens?

U.S.-born citizens represent 97.7% of the population in Pepin County.

How many housing units are there in Pepin County?

There are 3,606 housing units in Pepin County, reflecting a +0.1% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Pepin County and what is the average household size?

Pepin County has a total of 3,046 households, with an average of 2 people in each.

What is the median household income in Pepin County?

Pepin County has a median household income of $75,256, representing a +1.0% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Pepin County?

The employment rate is 96.9% in Pepin County, with a workforce of 3,553 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 68.8% (2,444 residents)
  • Blue-collar workers: 31.2% (1,109 residents)

Places of employment:
  • Self-employed: 16.1% (572 residents)
  • Private companies: 61.7% (2,193 residents)
  • Governmental workers: 13.8% (491 residents)
  • Not-for-profit companies: 8.4% (297 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025