Massanutten, VA demographics:
population, income, and more

Total population
2,261
2.1% year-over-year change
Median household income
$108,207/yr
1.2% year-over-year change
Housing units
2,142
-12.0% year-over-year change

Massanutten population

How many people live in Massanutten

Massanutten is home to 2,261 residents, according to the most recent Census data. Gender-wise, 49.7% of Massanutten locals are male, and 50.3% are female.

Total population
2,261
2.1% year-over-year change
Gender ratio
Male
49.7%
1,124
Female
50.3%
1,137
Value Percent YoY change
Male 1,124 49.7% 2.0%
Female 1,137 50.3% 2.2%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Massanutten is 54, with the population distributed as follows: about 7.2% are children under 15, then 8.5% are in the 15 to 24 age group. Adults between 25 and 44 make up 22.9% of the population, while another 35.4% fall into the 45 to 64 bracket. Finally, around 26% are 65 or older.

Median age
53.7
Age breakdown
Under 15
7.2%
15 to 24
8.5%
25 to 44
22.9%
45 to 64
35.4%
Over 65
26%
Value Percent YoY change
Under 15 163 7.2% -16.8%
15 to 24 192 8.5% -18.6%
25 to 44 518 22.9% 27.6%
45 to 64 800 35.4% -5.4%
Over 65 588 26% 10.7%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Massanutten, 82.8% of the population are US-born citizens, while 8% have gained naturalized citizenship. At the same time, 9.2% of residents are non-citizens. As for race, 78.6% of locals are Caucasian, 2.9% are African American and 0.9% have Asian roots. There’s also a share of 15.2% that includes residents with two or more races.

Citizenship
U.S.-born citizens
82.8%
Non-U.S.-born citizens
8%
Non-citizens
9.2%
Value Percent YoY change
U.S.-born citizens 1,871 82.8% -1.2%
Non-U.S.-born citizens 182 8% -1.6%
Non-citizens 208 9.2% 52.9%
Racial breakdown
White
78.6%
Black or African American
2.9%
American Indian and Alaska Native
0%
Asian
0.9%
Native Hawaiian and other Pacific Islander
0%
Two or more races
15.2%
Other
2.4%
Value Percent
White 1,778 78.6%
Black or African American 65 2.9%
Asian 21 0.9%
Two or more races 343 15.2%
Other 54 2.4%

Households in Massanutten

A peek inside Massanutten households

Massanutten has 945 households, with an average of 2 members in each. Of these, 75.7% are families, while the remaining 24.3% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
945
2.9% year-over-year change
Average people per household
2
Non-family households
230
Family households
715
Value Percent YoY change
Non-family households 230 24.3% 38.5%
Family households 715 75.7% -4.9%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Massanutten

The housing landscape of Massanutten

Massanutten's housing consists of 2,142 units, with 63.7% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 34.1% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 1.6% of the housing landscape.

Housing units
2,142
-12.0% year-over-year change
Housing types
Value Percent
1 unit, detached 1,364 63.7%
1 unit, attached 731 34.1%
5 to 9 units 12 0.6%
Mobile home 35 1.6%
Homes built since 2020
0
% year-over-year change

The age of buildings in Massanutten

In Massanutten, the median construction year is 1996. About 0.8% of homes were built before the 1940s, with another 1.4% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 16 0.8% -77.1%
Built between 1940 and 1949 29 1.4% -51.7%
Built between 1950 and 1959 46 2.2% -39.5%
Built between 1960 and 1969 26 1.2% 23.8%
Built between 1970 and 1979 180 8.4% 109.3%
Built between 1980 and 1989 544 25.4% -16.7%
Built between 1990 and 1999 408 19% -9.7%
Built between 2000 and 2009 668 31.2% -14.8%
Built between 2010 and 2019 225 10.5% -2.6%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Massanutten occupancy rates

Out of the 945 occupied housing units in Massanutten, 93.3% are owner-occupied, while 6.7% are lived in by tenants. Meanwhile, 55.9% of all homes on the local market sit vacant.

Occupied housing units
945
2.9% year-over-year change
Occupancy breakdown
Renter occupied
63
Owner occupied
882
Value Percent YoY
change
Renter occupied 63 6.7% 16.7%
Owner occupied 882 93.3% 2.1%
Unoccupied housing units
55.9%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Massanutten housing costs

Housing costs in Massanutten come to a median of $1,305 per month, while tenants specifically pay a median gross rent of $998.

Median housing costs per month
$1,305/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Massanutten
$998/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Massanutten

Massanutten education at a glance

About 23.4% of the population in Massanutten went to high school, while 11.2% pursued college studies. Another 13.1% earned an associate degree and 23.9% hold a bachelor’s. Meanwhile, 27.8% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 11 0.6% -69.4%
High school diploma 471 23.4% 10.8%
College diploma 226 11.2% -3.0%
Associate degree 263 13.1% 4.0%
Bachelor's degree 481 23.9% 0.0%
Graduate degree 558 27.8% 18.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Massanutten

How much people earn in Massanutten

The average annual household income in Massanutten was $156,118 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +13.8% change from the previous year. At the same time, the median income stood at $108,207, reflecting a +1.2% shift over the same period.

Average household income in Massanutten
$156,118/year
13.8% year-over-year change
Median household income in Massanutten
$108,207/year
1.2% year-over-year change

Massanutten income by age

In Massanutten, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $107,768. Those with someone between 45 and 64 in charge, often well established professionally, earn $121,875 overall. Overall, 98% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $107,768 -17.1%
45 - 64 $121,875 -1.9%
Over 65 $97,000 1.5%
Above poverty level
2,217
Below poverty level
44
Value Percent YoY
change
Above poverty level 2,217 98% 2.3%
Below poverty level 44 2% -8.3%

Average renter income in Massanutten

To get a better sense of what renters earn on average in Massanutten, their median household income was $68,472 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 17.5%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$68,472
Rent-to-income ratio
17.5%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Massanutten

Workforce and job types in Massanutten

The job market in Massanutten is powered by 1,295 working residents, spread across a range of industries and roles. 80.2% of the working population are employed in professional or administrative positions, while 19.8% are in hands-on or service-based jobs. Also, 5% run their own businesses, 59.2% are employed by private companies, and 28% work in the public sector.

Workforce demographics

Working population
1,295
4.9% year-over-year change
White collar
1,039
Blue collar
256
Value Percent YoY change
White collar 1,039 80.2% 4.8%
Blue collar 256 19.8% 4.9%
Employer type
Self employees
5%
Private companies
59.2%
Governmental workers
28%
Not for profit companies
7.8%
Value Percent YoY change
Self employees 65 5% 58.5%
Private companies 766 59.2% 2.8%
Governmental workers 363 28% 2.2%
Not for profit companies 101 7.8% 7.5%
Unemployment rate
1.8%
35.3% year-over-year change

Available workforce

The unemployment rate in Massanutten stands at 1.8%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Massanutten

How people get around in Massanutten

Means of transportation
Value Percent YoY change
Car 1,115 87.7% 5.6%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

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FAQs about Massanutten demographics 

What is the total population of Massanutten?

Massanutten has a total population of 2,261 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.1% compared to a year ago.

What is the gender ratio in Massanutten?

The gender ratio in Massanutten is as follows:
  • 49.7% males (1,124 residents)
  • 50.3% females (1,137 residents)

What is the median age in Massanutten?

The median age in Massanutten is 53.7.

What is the age distribution of the population in Massanutten?

The age distribution in Massanutten is as follows:
  • Under 15: 7.2% (163 residents)
  • Ages 15-24: 8.5% (192 residents)
  • Ages 25-44: 22.9% (518 residents)
  • Ages 45-64: 35.4% (800 residents)
  • Over 65: 26% (588 residents)

What is the racial and ethnic makeup of Massanutten?

The racial and ethnic makeup of Massanutten is as follows:
  • White: 78.6% (1,778 residents)
  • Black or African American: 2.9% (65 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 0.9% (21 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 15.2% (343 residents)
  • Other: 2.4% (54 residents)

What percentage of the population in Massanutten are U.S.-born citizens?

U.S.-born citizens represent 82.8% of the population in Massanutten.

How many housing units are there in Massanutten?

There are 2,142 housing units in Massanutten, reflecting a -12.0% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Massanutten and what is the average household size?

Massanutten has a total of 945 households, with an average of 2 people in each.

What is the median household income in Massanutten?

Massanutten has a median household income of $108,207, representing a +1.2% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Massanutten?

The employment rate is 98.2% in Massanutten, with a workforce of 1,295 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 80.2% (1,039 residents)
  • Blue-collar workers: 19.8% (256 residents)

Places of employment:
  • Self-employed: 5% (65 residents)
  • Private companies: 59.2% (766 residents)
  • Governmental workers: 28% (363 residents)
  • Not-for-profit companies: 7.8% (101 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025