Brandon, SD demographics:
population, income, and more

Total population
10,996
0.0% year-over-year change
Median household income
$110,806/yr
5.7% year-over-year change
Housing units
4,189
-0.8% year-over-year change

Brandon population

How many people live in Brandon

Brandon is home to 10,996 residents, according to the most recent Census data. Gender-wise, 52% of Brandon locals are male, and 48% are female.

Total population
10,996
0.0% year-over-year change
Gender ratio
Male
52%
5,714
Female
48%
5,282
Value Percent YoY change
Male 5,714 52% 0.3%
Female 5,282 48% -0.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Brandon is 37, with the population distributed as follows: about 27.6% are children under 15, then 8.3% are in the 15 to 24 age group. Adults between 25 and 44 make up 28.8% of the population, while another 20.5% fall into the 45 to 64 bracket. Finally, around 14.8% are 65 or older.

Median age
36.7
Age breakdown
Under 15
27.6%
15 to 24
8.3%
25 to 44
28.8%
45 to 64
20.5%
Over 65
14.8%
Value Percent YoY change
Under 15 3,037 27.6% 10.0%
15 to 24 916 8.3% -9.2%
25 to 44 3,162 28.8% 4.2%
45 to 64 2,254 20.5% -14.3%
Over 65 1,627 14.8% 4.0%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Brandon, 95.8% of the population are US-born citizens, while 3.1% have gained naturalized citizenship. At the same time, 1.1% of residents are non-citizens. As for race, 91.3% of locals are Caucasian, 3.4% are African American and 0.1% have Asian roots. There’s also a share of 4.9% that includes residents with two or more races.

Citizenship
U.S.-born citizens
95.8%
Non-U.S.-born citizens
3.1%
Non-citizens
1.1%
Value Percent YoY change
U.S.-born citizens 10,537 95.8% 0.1%
Non-U.S.-born citizens 340 3.1% -4.5%
Non-citizens 119 1.1% 10.2%
Racial breakdown
White
91.3%
Black or African American
3.4%
American Indian and Alaska Native
0%
Asian
0.1%
Native Hawaiian and other Pacific Islander
0%
Two or more races
4.9%
Other
0.3%
Value Percent
White 10,040 91.3%
Black or African American 372 3.4%
American Indian and Alaska Native 1 0%
Asian 14 0.1%
Two or more races 534 4.9%
Other 35 0.3%

Households in Brandon

A peek inside Brandon households

Brandon has 4,072 households, with an average of 3 members in each. Of these, 71.1% are families, while the remaining 28.9% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
4,072
-0.2% year-over-year change
Average people per household
3
Non-family households
1,175
Family households
2,897
Value Percent YoY change
Non-family households 1,175 28.9% -0.5%
Family households 2,897 71.1% -0.1%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Brandon

The housing landscape of Brandon

Brandon's housing consists of 4,189 units, with 77.2% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 6.9% and offer a more compact, shared living style.

Housing units
4,189
-0.8% year-over-year change
Housing types
Value Percent
1 unit, detached 3,233 77.2%
1 unit, attached 289 6.9%
3 or 4 units 71 1.7%
5 to 9 units 259 6.2%
10 to 19 units 40 1%
20 to 49 units 118 2.8%
50 or more units 179 4.3%
Homes built since 2020
155
84.5% year-over-year change

The age of buildings in Brandon

In Brandon, the median construction year is 2001. About 3% of homes were built before the 1940s, with another 0.2% going up by 1949. Most development happened in the second half of the 20th century. Then, 29.7% of homes were added from 2000 to 2009, 18.2% between 2010 and 2019, and 3.7% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 127 3% 18.7%
Built between 1940 and 1949 9 0.2% -10.0%
Built between 1950 and 1959 153 3.6% -24.6%
Built between 1960 and 1969 156 3.7% -21.6%
Built between 1970 and 1979 453 10.8% 1.1%
Built between 1980 and 1989 431 10.3% 20.4%
Built between 1990 and 1999 699 16.7% -5.7%
Built between 2000 and 2009 1,244 29.7% -5.9%
Built between 2010 and 2019 762 18.2% 1.7%
Built in 2020 or later 155 3.7% 84.5%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Brandon occupancy rates

Out of the 4,072 occupied housing units in Brandon, 80.1% are owner-occupied, while 19.9% are lived in by tenants. Meanwhile, 2.8% of all homes on the local market sit vacant.

Occupied housing units
4,072
-0.2% year-over-year change
Occupancy breakdown
Renter occupied
809
Owner occupied
3,263
Value Percent YoY
change
Renter occupied 809 19.9% 0.5%
Owner occupied 3,263 80.1% -0.4%
Unoccupied housing units
2.8%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Brandon housing costs

Housing costs in Brandon come to a median of $1,311 per month, while tenants specifically pay a median gross rent of $976.

Median housing costs per month
$1,311/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Brandon
$976/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Brandon

Brandon education at a glance

About 24.6% of the population in Brandon went to high school, while 21.3% pursued college studies. Another 13.4% earned an associate degree and 27.7% hold a bachelor’s. Meanwhile, 12.6% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 35 0.5% 2.9%
High school diploma 1,827 24.6% -2.0%
College diploma 1,581 21.3% -6.7%
Associate degree 992 13.4% -5.5%
Bachelor's degree 2,059 27.7% 3.6%
Graduate degree 934 12.6% -5.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Brandon

How much people earn in Brandon

The average annual household income in Brandon was $135,230 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +0.7% change from the previous year. At the same time, the median income stood at $110,806, reflecting a +5.7% shift over the same period.

Average household income in Brandon
$135,230/year
0.7% year-over-year change
Median household income in Brandon
$110,806/year
5.7% year-over-year change

Brandon income by age

In Brandon, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $125,078. Those with someone between 45 and 64 in charge, often well established professionally, earn $144,519 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $44,901, while those led by someone over 65, many of whom may be retired, have about $70,208 in earnings. Overall, 98.6% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $44,901 N/A
25 - 44 $125,078 12.0%
45 - 64 $144,519 0.5%
Over 65 $70,208 -1.9%
Above poverty level
10,754
Below poverty level
157
Value Percent YoY
change
Above poverty level 10,754 98.6% 1.3%
Below poverty level 157 1.4% -45.1%

Average renter income in Brandon

To get a better sense of what renters earn on average in Brandon, their median household income was $42,326 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 27.7%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$42,326
Rent-to-income ratio
27.7%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Brandon

Workforce and job types in Brandon

The job market in Brandon is powered by 5,902 working residents, spread across a range of industries and roles. 80.4% of the working population are employed in professional or administrative positions, while 19.6% are in hands-on or service-based jobs. Also, 10.8% run their own businesses, 65.2% are employed by private companies, and 12.2% work in the public sector.

Workforce demographics

Working population
5,902
-3.0% year-over-year change
White collar
4,745
Blue collar
1,157
Value Percent YoY change
White collar 4,745 80.4% -4.3%
Blue collar 1,157 19.6% 2.8%
Employer type
Self employees
10.8%
Private companies
65.2%
Governmental workers
12.2%
Not for profit companies
11.7%
Value Percent YoY change
Self employees 638 10.8% -1.5%
Private companies 3,849 65.2% -5.5%
Governmental workers 723 12.2% -1.8%
Not for profit companies 692 11.7% 10.7%
Unemployment rate
1.2%
-23.9% year-over-year change

Available workforce

The unemployment rate in Brandon stands at 1.2%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Brandon

How people get around in Brandon

Commuting methods vary: 78% of residents travel by personal vehicle and 0.7% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 4,592 78% -4.5%
Bus or trolleybus 10 0.2% -16.7%
Subway or elevated 47 0.8% N/A
Motorcycle 20 0.3% -20.0%
Walk 43 0.7% -24.6%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Brandon by zipcode?

Zipcode Population Number of households Median income Average income
57005 12,290 4,508 $112,500 $136,890

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FAQs about Brandon demographics 

What is the total population of Brandon?

Brandon has a total population of 10,996 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by 0.0% compared to a year ago.

What is the gender ratio in Brandon?

The gender ratio in Brandon is as follows:
  • 52% males (5,714 residents)
  • 48% females (5,282 residents)

What is the median age in Brandon?

The median age in Brandon is 36.7.

What is the age distribution of the population in Brandon?

The age distribution in Brandon is as follows:
  • Under 15: 27.6% (3,037 residents)
  • Ages 15-24: 8.3% (916 residents)
  • Ages 25-44: 28.8% (3,162 residents)
  • Ages 45-64: 20.5% (2,254 residents)
  • Over 65: 14.8% (1,627 residents)

What is the racial and ethnic makeup of Brandon?

The racial and ethnic makeup of Brandon is as follows:
  • White: 91.3% (10,040 residents)
  • Black or African American: 3.4% (372 residents)
  • American Indian and Alaska Native: 0% (1 residents)
  • Asian: 0.1% (14 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 4.9% (534 residents)
  • Other: 0.3% (35 residents)

What percentage of the population in Brandon are U.S.-born citizens?

U.S.-born citizens represent 95.8% of the population in Brandon.

How many housing units are there in Brandon?

There are 4,189 housing units in Brandon, reflecting a -0.8% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Brandon and what is the average household size?

Brandon has a total of 4,072 households, with an average of 3 people in each.

What is the median household income in Brandon?

Brandon has a median household income of $110,806, representing a +5.7% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Brandon?

The employment rate is 98.8% in Brandon, with a workforce of 5,902 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 80.4% (4,745 residents)
  • Blue-collar workers: 19.6% (1,157 residents)

Places of employment:
  • Self-employed: 10.8% (638 residents)
  • Private companies: 65.2% (3,849 residents)
  • Governmental workers: 12.2% (723 residents)
  • Not-for-profit companies: 11.7% (692 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025