White Rock, NM demographics:
population, income, and more

Total population
5,716
2.7% year-over-year change
Median household income
$156,639/yr
3.9% year-over-year change
Housing units
2,303
-0.0% year-over-year change

White Rock population

How many people live in White Rock

White Rock is home to 5,716 residents, according to the most recent Census data. Gender-wise, 49.1% of White Rock locals are male, and 50.9% are female.

Total population
5,716
2.7% year-over-year change
Gender ratio
Male
49.1%
2,806
Female
50.9%
2,910
Value Percent YoY change
Male 2,806 49.1% 2.9%
Female 2,910 50.9% 2.5%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in White Rock is 42, with the population distributed as follows: about 22.5% are children under 15, then 7.6% are in the 15 to 24 age group. Adults between 25 and 44 make up 24.9% of the population, while another 23.5% fall into the 45 to 64 bracket. Finally, around 21.6% are 65 or older.

Median age
41.8
Age breakdown
Under 15
22.5%
15 to 24
7.6%
25 to 44
24.9%
45 to 64
23.5%
Over 65
21.6%
Value Percent YoY change
Under 15 1,286 22.5% -1.1%
15 to 24 433 7.6% 3.1%
25 to 44 1,423 24.9% 1.3%
45 to 64 1,341 23.5% 16.2%
Over 65 1,233 21.6% -4.3%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In White Rock, 93% of the population are US-born citizens, while 5.9% have gained naturalized citizenship. At the same time, 1.1% of residents are non-citizens. As for race, 78.2% of locals are Caucasian, 0.3% are African American and 2.2% have Asian roots. There’s also a share of 15.8% that includes residents with two or more races.

Citizenship
U.S.-born citizens
93%
Non-U.S.-born citizens
5.9%
Non-citizens
1.1%
Value Percent YoY change
U.S.-born citizens 5,316 93% 3.5%
Non-U.S.-born citizens 337 5.9% -2.6%
Non-citizens 63 1.1% -25.0%
Racial breakdown
White
78.2%
Black or African American
0.3%
American Indian and Alaska Native
2.4%
Asian
2.2%
Native Hawaiian and other Pacific Islander
0%
Two or more races
15.8%
Other
1.2%
Value Percent
White 4,471 78.2%
Black or African American 18 0.3%
American Indian and Alaska Native 136 2.4%
Asian 124 2.2%
Two or more races 900 15.8%
Other 67 1.2%

Households in White Rock

A peek inside White Rock households

White Rock has 2,052 households, with an average of 3 members in each. Of these, 75.2% are families, while the remaining 24.8% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
2,052
0.6% year-over-year change
Average people per household
3
Non-family households
510
Family households
1,542
Value Percent YoY change
Non-family households 510 24.8% -2.9%
Family households 1,542 75.2% 1.8%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in White Rock

The housing landscape of White Rock

White Rock's housing consists of 2,303 units, with 96.3% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 2.5% and offer a more compact, shared living style.

Housing units
2,303
-0.0% year-over-year change
Housing types
Value Percent
1 unit, detached 2,218 96.3%
1 unit, attached 58 2.5%
3 or 4 units 16 0.7%
20 to 49 units 11 0.5%
Homes built since 2020
75
78.6% year-over-year change

The age of buildings in White Rock

In White Rock, the median construction year is 1973. About 0.5% of homes were built before the 1940s, with another 0.7% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 11 0.5% N/A
Built between 1940 and 1949 16 0.7% 6.7%
Built between 1960 and 1969 738 32% -2.9%
Built between 1970 and 1979 1,131 49.1% 4.5%
Built between 1980 and 1989 105 4.6% -11.8%
Built between 1990 and 1999 87 3.8% -28.7%
Built between 2000 and 2009 140 6.1% -9.7%
Built in 2020 or later 75 3.3% 78.6%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

White Rock occupancy rates

Out of the 2,052 occupied housing units in White Rock, 97.6% are owner-occupied, while 2.4% are lived in by tenants. Meanwhile, 10.9% of all homes on the local market sit vacant.

Occupied housing units
2,052
0.6% year-over-year change
Occupancy breakdown
Renter occupied
50
Owner occupied
2,002
Value Percent YoY
change
Renter occupied 50 2.4% 525.0%
Owner occupied 2,002 97.6% -1.5%
Unoccupied housing units
10.9%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

White Rock housing costs

Median housing costs per month
$1,948/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.

Education in White Rock

White Rock education at a glance

About 8.6% of the population in White Rock went to high school, while 14.3% pursued college studies. Another 8% earned an associate degree and 31.4% hold a bachelor’s. Meanwhile, 37.4% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 11 0.3% N/A
High school diploma 365 8.6% 4.0%
College diploma 607 14.3% -15.3%
Associate degree 338 8% 24.3%
Bachelor's degree 1,332 31.4% 10.0%
Graduate degree 1,583 37.4% 3.3%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in White Rock

How much people earn in White Rock

The average annual household income in White Rock was $196,450 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +3.7% change from the previous year. At the same time, the median income stood at $156,639, reflecting a +3.9% shift over the same period.

Average household income in White Rock
$196,450/year
3.7% year-over-year change
Median household income in White Rock
$156,639/year
3.9% year-over-year change

White Rock income by age

In White Rock, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $168,958. Those with someone between 45 and 64 in charge, often well established professionally, earn $166,875 overall. Overall, 97.4% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $168,958 10.7%
45 - 64 $166,875 4.9%
Over 65 $128,462 -13.7%
Above poverty level
5,497
Below poverty level
144
Value Percent YoY
change
Above poverty level 5,497 97.4% 2.4%
Below poverty level 144 2.6% 84.6%

Average renter income in White Rock

To get a better sense of what renters earn on average in White Rock, their median household income was $133,802 according to 2022 Census data.

Renter median household income
$133,802
Rent-to-income ratio
0%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in White Rock

Workforce and job types in White Rock

The job market in White Rock is powered by 2,851 working residents, spread across a range of industries and roles. 94.2% of the working population are employed in professional or administrative positions, while 5.8% are in hands-on or service-based jobs. Also, 4.5% run their own businesses, 33.8% are employed by private companies, and 52% work in the public sector.

Workforce demographics

Working population
2,851
10.0% year-over-year change
White collar
2,687
Blue collar
164
Value Percent YoY change
White collar 2,687 94.2% 9.8%
Blue collar 164 5.8% 13.9%
Employer type
Self employees
4.5%
Private companies
33.8%
Governmental workers
52%
Not for profit companies
9.8%
Value Percent YoY change
Self employees 129 4.5% -23.7%
Private companies 963 33.8% 22.7%
Governmental workers 1,481 52% 7.2%
Not for profit companies 278 9.8% 8.6%
Unemployment rate
0.2%
-76.7% year-over-year change

Available workforce

The unemployment rate in White Rock stands at 0.2%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in White Rock

How people get around in White Rock

Means of transportation
Value Percent YoY change
Car 2,454 86.1% 7.0%
Bus or trolleybus 28 1% 16.7%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

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FAQs about White Rock demographics 

What is the total population of White Rock?

White Rock has a total population of 5,716 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.7% compared to a year ago.

What is the gender ratio in White Rock?

The gender ratio in White Rock is as follows:
  • 49.1% males (2,806 residents)
  • 50.9% females (2,910 residents)

What is the median age in White Rock?

The median age in White Rock is 41.8.

What is the age distribution of the population in White Rock?

The age distribution in White Rock is as follows:
  • Under 15: 22.5% (1,286 residents)
  • Ages 15-24: 7.6% (433 residents)
  • Ages 25-44: 24.9% (1,423 residents)
  • Ages 45-64: 23.5% (1,341 residents)
  • Over 65: 21.6% (1,233 residents)

What is the racial and ethnic makeup of White Rock?

The racial and ethnic makeup of White Rock is as follows:
  • White: 78.2% (4,471 residents)
  • Black or African American: 0.3% (18 residents)
  • American Indian and Alaska Native: 2.4% (136 residents)
  • Asian: 2.2% (124 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 15.8% (900 residents)
  • Other: 1.2% (67 residents)

What percentage of the population in White Rock are U.S.-born citizens?

U.S.-born citizens represent 93% of the population in White Rock.

How many housing units are there in White Rock?

There are 2,303 housing units in White Rock, reflecting a -0.0% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in White Rock and what is the average household size?

White Rock has a total of 2,052 households, with an average of 3 people in each.

What is the median household income in White Rock?

White Rock has a median household income of $156,639, representing a +3.9% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for White Rock?

The employment rate is 99.8% in White Rock, with a workforce of 2,851 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 94.2% (2,687 residents)
  • Blue-collar workers: 5.8% (164 residents)

Places of employment:
  • Self-employed: 4.5% (129 residents)
  • Private companies: 33.8% (963 residents)
  • Governmental workers: 52% (1,481 residents)
  • Not-for-profit companies: 9.8% (278 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025