New Market, IA demographics:
population, income, and more

Total population
397
-2.5% year-over-year change
Median household income
$50,000/yr
-14.0% year-over-year change
Housing units
218
-4.8% year-over-year change

New Market population

How many people live in New Market

New Market is home to 397 residents, according to the most recent Census data. Gender-wise, 48.9% of New Market locals are male, and 51.1% are female.

Total population
397
-2.5% year-over-year change
Gender ratio
Male
48.9%
194
Female
51.1%
203
Value Percent YoY change
Male 194 48.9% -3.5%
Female 203 51.1% -1.5%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in New Market is 53, with the population distributed as follows: about 12.6% are children under 15, then 10.1% are in the 15 to 24 age group. Adults between 25 and 44 make up 19.6% of the population, while another 31.2% fall into the 45 to 64 bracket. Finally, around 26.4% are 65 or older.

Median age
52.6
Age breakdown
Under 15
12.6%
15 to 24
10.1%
25 to 44
19.6%
45 to 64
31.2%
Over 65
26.4%
Value Percent YoY change
Under 15 50 12.6% -3.9%
15 to 24 40 10.1% 2.6%
25 to 44 78 19.6% -20.4%
45 to 64 124 31.2% 1.6%
Over 65 105 26.4% 9.4%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In New Market, 97.5% of the population are US-born citizens, while 2.5% have gained naturalized citizenship. There’s also a share of 9.1% that includes residents with two or more races.

Citizenship
U.S.-born citizens
97.5%
Non-U.S.-born citizens
2.5%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 387 97.5% -2.8%
Non-U.S.-born citizens 10 2.5% 11.1%
Racial breakdown
White
88.4%
Black or African American
0%
American Indian and Alaska Native
0%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
9.1%
Other
2.5%
Value Percent
White 351 88.4%
Two or more races 36 9.1%
Other 10 2.5%

Households in New Market

A peek inside New Market households

New Market has 188 households, with an average of 2 members in each. Of these, 61.7% are families, while the remaining 38.3% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
188
-4.1% year-over-year change
Average people per household
2
Non-family households
72
Family households
116
Value Percent YoY change
Non-family households 72 38.3% -1.4%
Family households 116 61.7% -5.7%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in New Market

The housing landscape of New Market

New Market's housing consists of 218 units, with 95.4% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 0.9% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 0.9% of the housing landscape.

Housing units
218
-4.8% year-over-year change
Housing types
Value Percent
1 unit, detached 208 95.4%
1 unit, attached 2 0.9%
3 or 4 units 4 1.8%
Mobile home 2 0.9%
Boat, RV, van, etc. 2 0.9%
Homes built since 2020
0
% year-over-year change

The age of buildings in New Market

In New Market, the median construction year is 1944. About 46.8% of homes were built before the 1940s, with another 8.3% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 102 46.8% -2.9%
Built between 1940 and 1949 18 8.3% 5.9%
Built between 1950 and 1959 9 4.1% -60.9%
Built between 1960 and 1969 10 4.6% 0.0%
Built between 1970 and 1979 38 17.4% 8.6%
Built between 1980 and 1989 16 7.3% -23.8%
Built between 2000 and 2009 18 8.3% 28.6%
Built between 2010 and 2019 7 3.2% 75.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

New Market occupancy rates

Out of the 188 occupied housing units in New Market, 78.7% are owner-occupied, while 21.3% are lived in by tenants. Meanwhile, 13.8% of all homes on the local market sit vacant.

Occupied housing units
188
-4.1% year-over-year change
Occupancy breakdown
Renter occupied
40
Owner occupied
148
Value Percent YoY
change
Renter occupied 40 21.3% -16.7%
Owner occupied 148 78.7% 0.0%
Unoccupied housing units
13.8%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

New Market housing costs

Housing costs in New Market come to a median of $755 per month, while tenants specifically pay a median gross rent of $832.

Median housing costs per month
$755/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in New Market
$832/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in New Market

New Market education at a glance

About 44.1% of the population in New Market went to high school, while 28.9% pursued college studies. Another 15.5% earned an associate degree and 10.3% hold a bachelor’s.

Education level
Value Percent YoY change
No high school 4 1.2% 33.3%
High school diploma 145 44.1% 2.1%
College diploma 95 28.9% -1.0%
Associate degree 51 15.5% -8.9%
Bachelor's degree 34 10.3% -24.4%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in New Market

How much people earn in New Market

The average annual household income in New Market was $65,502 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -7.9% change from the previous year. At the same time, the median income stood at $50,000, reflecting a -14% shift over the same period.

Average household income in New Market
$65,502/year
-7.9% year-over-year change
Median household income in New Market
$50,000/year
-14.0% year-over-year change

New Market income by age

In New Market, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $61,250. Those with someone between 45 and 64 in charge, often well established professionally, earn $64,286 overall. Overall, 82.1% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $61,250 N/A
45 - 64 $64,286 -25.8%
Over 65 $40,208 8.4%
Above poverty level
325
Below poverty level
71
Value Percent YoY
change
Above poverty level 325 82.1% -6.9%
Below poverty level 71 17.9% 26.8%

Average renter income in New Market

To get a better sense of what renters earn on average in New Market, their median household income was $36,719 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 27.2%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$36,719
Rent-to-income ratio
27.2%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in New Market

Workforce and job types in New Market

The job market in New Market is powered by 208 working residents, spread across a range of industries and roles. 65.4% of the working population are employed in professional or administrative positions, while 34.6% are in hands-on or service-based jobs. Also, 13% run their own businesses, 62% are employed by private companies, and 14.4% work in the public sector.

Workforce demographics

Working population
208
-10.3% year-over-year change
White collar
136
Blue collar
72
Value Percent YoY change
White collar 136 65.4% -4.9%
Blue collar 72 34.6% -19.1%
Employer type
Self employees
13%
Private companies
62%
Governmental workers
14.4%
Not for profit companies
10.6%
Value Percent YoY change
Self employees 27 13% -18.2%
Private companies 129 62% -8.5%
Governmental workers 30 14.4% -11.8%
Not for profit companies 22 10.6% -8.3%
Unemployment rate
2.8%
0.0% year-over-year change

Available workforce

The unemployment rate in New Market stands at 2.8%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in New Market

How people get around in New Market

In New Market, the average commute time is 14 minutes. Commuting methods vary: 89.3% of residents travel by personal vehicle and 6.1% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
14 min
Means of transportation
Value Percent YoY change
Car 175 89.3% -12.1%
Walk 12 6.1% 0.0%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in New Market by zipcode?

Zipcode Population Number of households Median income Average income
51646 767 301 $73,625 $78,123

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FAQs about New Market demographics 

What is the total population of New Market?

New Market has a total population of 397 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -2.5% compared to a year ago.

What is the gender ratio in New Market?

The gender ratio in New Market is as follows:
  • 48.9% males (194 residents)
  • 51.1% females (203 residents)

What is the median age in New Market?

The median age in New Market is 52.6.

What is the age distribution of the population in New Market?

The age distribution in New Market is as follows:
  • Under 15: 12.6% (50 residents)
  • Ages 15-24: 10.1% (40 residents)
  • Ages 25-44: 19.6% (78 residents)
  • Ages 45-64: 31.2% (124 residents)
  • Over 65: 26.4% (105 residents)

What is the racial and ethnic makeup of New Market?

The racial and ethnic makeup of New Market is as follows:
  • White: 88.4% (351 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 9.1% (36 residents)
  • Other: 2.5% (10 residents)

What percentage of the population in New Market are U.S.-born citizens?

U.S.-born citizens represent 97.5% of the population in New Market.

How many housing units are there in New Market?

There are 218 housing units in New Market, reflecting a -4.8% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in New Market and what is the average household size?

New Market has a total of 188 households, with an average of 2 people in each.

What is the median household income in New Market?

New Market has a median household income of $50,000, representing a -14.0% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for New Market?

The employment rate is 97.2% in New Market, with a workforce of 208 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 65.4% (136 residents)
  • Blue-collar workers: 34.6% (72 residents)

Places of employment:
  • Self-employed: 13% (27 residents)
  • Private companies: 62% (129 residents)
  • Governmental workers: 14.4% (30 residents)
  • Not-for-profit companies: 10.6% (22 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025