Williams Bay, WI demographics:
population, income, and more

Total population
2,981
0.5% year-over-year change
Median household income
$84,113/yr
19.2% year-over-year change
Housing units
2,173
6.9% year-over-year change

Williams Bay population

How many people live in Williams Bay

Williams Bay is home to 2,981 residents, according to the most recent Census data. Gender-wise, 47.4% of Williams Bay locals are male, and 52.6% are female.

Total population
2,981
0.5% year-over-year change
Gender ratio
Male
47.4%
1,414
Female
52.6%
1,567
Value Percent YoY change
Male 1,414 47.4% -1.5%
Female 1,567 52.6% 2.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Williams Bay is 46, with the population distributed as follows: about 20.2% are children under 15, then 9.3% are in the 15 to 24 age group. Adults between 25 and 44 make up 19.4% of the population, while another 23.6% fall into the 45 to 64 bracket. Finally, around 27.6% are 65 or older.

Median age
45.9
Age breakdown
Under 15
20.2%
15 to 24
9.3%
25 to 44
19.4%
45 to 64
23.6%
Over 65
27.6%
Value Percent YoY change
Under 15 601 20.2% -2.3%
15 to 24 276 9.3% 14.1%
25 to 44 578 19.4% -2.2%
45 to 64 704 23.6% 4.0%
Over 65 822 27.6% -2.4%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Williams Bay, 98.1% of the population are US-born citizens, while 1.8% have gained naturalized citizenship. At the same time, 0.1% of residents are non-citizens. There’s also a share of 2.7% that includes residents with two or more races.

Citizenship
U.S.-born citizens
98.1%
Non-U.S.-born citizens
1.8%
Non-citizens
0.1%
Value Percent YoY change
U.S.-born citizens 2,925 98.1% 1.0%
Non-U.S.-born citizens 53 1.8% -20.9%
Non-citizens 3 0.1% -25.0%
Racial breakdown
White
91.1%
Black or African American
0%
American Indian and Alaska Native
0%
Asian
1.4%
Native Hawaiian and other Pacific Islander
0%
Two or more races
2.7%
Other
4.8%
Value Percent
White 2,716 91.1%
Asian 41 1.4%
Two or more races 81 2.7%
Other 143 4.8%

Households in Williams Bay

A peek inside Williams Bay households

Williams Bay has 1,184 households, with an average of 2 members in each. Of these, 64.4% are families, while the remaining 35.6% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,184
-0.7% year-over-year change
Average people per household
2
Non-family households
421
Family households
763
Value Percent YoY change
Non-family households 421 35.6% -8.3%
Family households 763 64.4% 4.1%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Williams Bay

The housing landscape of Williams Bay

Williams Bay's housing consists of 2,173 units, with 70.5% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.2% and offer a more compact, shared living style.

Housing units
2,173
6.9% year-over-year change
Housing types
Value Percent
1 unit, detached 1,532 70.5%
1 unit, attached 25 1.2%
2 units 57 2.6%
3 or 4 units 293 13.5%
5 to 9 units 98 4.5%
10 to 19 units 32 1.5%
20 to 49 units 136 6.3%
Homes built since 2020
24
60.0% year-over-year change

The age of buildings in Williams Bay

In Williams Bay, the median construction year is 1982. About 15.3% of homes were built before the 1940s, with another 8.2% going up by 1949. Most development happened in the second half of the 20th century. Then, 12.3% of homes were added from 2000 to 2009, 10.8% between 2010 and 2019, and 1.1% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 333 15.3% -20.9%
Built between 1940 and 1949 177 8.2% 22.9%
Built between 1950 and 1959 226 10.4% 10.8%
Built between 1960 and 1969 153 7% 59.4%
Built between 1970 and 1979 146 6.7% 2.8%
Built between 1980 and 1989 274 12.6% 1.5%
Built between 1990 and 1999 338 15.6% 15.8%
Built between 2000 and 2009 267 12.3% 18.1%
Built between 2010 and 2019 235 10.8% 5.9%
Built in 2020 or later 24 1.1% 60.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Williams Bay occupancy rates

Out of the 1,184 occupied housing units in Williams Bay, 77.2% are owner-occupied, while 22.8% are lived in by tenants. Meanwhile, 45.5% of all homes on the local market sit vacant.

Occupied housing units
1,184
-0.7% year-over-year change
Occupancy breakdown
Renter occupied
270
Owner occupied
914
Value Percent YoY
change
Renter occupied 270 22.8% -8.2%
Owner occupied 914 77.2% 1.8%
Unoccupied housing units
45.5%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Williams Bay housing costs

Housing costs in Williams Bay come to a median of $1,260 per month, while tenants specifically pay a median gross rent of $900.

Median housing costs per month
$1,260/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Williams Bay
$900/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Williams Bay

Williams Bay education at a glance

About 20.5% of the population in Williams Bay went to high school, while 25% pursued college studies. Another 6.9% earned an associate degree and 29% hold a bachelor’s. Meanwhile, 18.2% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 10 0.4% 42.9%
High school diploma 464 20.5% -8.5%
College diploma 565 25% -6.3%
Associate degree 157 6.9% -1.9%
Bachelor's degree 656 29% 7.9%
Graduate degree 411 18.2% 6.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Williams Bay

How much people earn in Williams Bay

The average annual household income in Williams Bay was $120,960 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +4.2% change from the previous year. At the same time, the median income stood at $84,113, reflecting a +19.2% shift over the same period.

Average household income in Williams Bay
$120,960/year
4.2% year-over-year change
Median household income in Williams Bay
$84,113/year
19.2% year-over-year change

Williams Bay income by age

In Williams Bay, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $108,333. Those with someone between 45 and 64 in charge, often well established professionally, earn $133,516 overall. Overall, 91.2% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $108,333 3.5%
45 - 64 $133,516 17.7%
Over 65 $56,500 8.0%
Above poverty level
2,620
Below poverty level
254
Value Percent YoY
change
Above poverty level 2,620 91.2% 0.8%
Below poverty level 254 8.8% -1.9%

Employment in Williams Bay

Workforce and job types in Williams Bay

The job market in Williams Bay is powered by 1,295 working residents, spread across a range of industries and roles. 86.6% of the working population are employed in professional or administrative positions, while 13.4% are in hands-on or service-based jobs. Also, 18.7% run their own businesses, 57.9% are employed by private companies, and 11.6% work in the public sector.

Workforce demographics

Working population
1,295
2.7% year-over-year change
White collar
1,121
Blue collar
174
Value Percent YoY change
White collar 1,121 86.6% 7.3%
Blue collar 174 13.4% -19.4%
Employer type
Self employees
18.7%
Private companies
57.9%
Governmental workers
11.6%
Not for profit companies
11.8%
Value Percent YoY change
Self employees 242 18.7% 5.2%
Private companies 750 57.9% -2.3%
Governmental workers 150 11.6% 37.6%
Not for profit companies 153 11.8% -0.7%
Unemployment rate
2.4%
-15.8% year-over-year change

Available workforce

The unemployment rate in Williams Bay stands at 2.4%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Williams Bay

How people get around in Williams Bay

Commuting methods vary: 79.8% of residents travel by personal vehicle and 0.9% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 1,006 79.8% -0.9%
Bus or trolleybus 17 1.4% -19.1%
Walk 11 0.9% 22.2%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Williams Bay by zipcode?

Zipcode Population Number of households Median income Average income
53184 4,169 1,545 $84,413 $111,047
53191 3,261 1,378 $75,833 $117,931

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FAQs about Williams Bay demographics 

What is the total population of Williams Bay?

Williams Bay has a total population of 2,981 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.5% compared to a year ago.

What is the gender ratio in Williams Bay?

The gender ratio in Williams Bay is as follows:
  • 47.4% males (1,414 residents)
  • 52.6% females (1,567 residents)

What is the median age in Williams Bay?

The median age in Williams Bay is 45.9.

What is the age distribution of the population in Williams Bay?

The age distribution in Williams Bay is as follows:
  • Under 15: 20.2% (601 residents)
  • Ages 15-24: 9.3% (276 residents)
  • Ages 25-44: 19.4% (578 residents)
  • Ages 45-64: 23.6% (704 residents)
  • Over 65: 27.6% (822 residents)

What is the racial and ethnic makeup of Williams Bay?

The racial and ethnic makeup of Williams Bay is as follows:
  • White: 91.1% (2,716 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 1.4% (41 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 2.7% (81 residents)
  • Other: 4.8% (143 residents)

What percentage of the population in Williams Bay are U.S.-born citizens?

U.S.-born citizens represent 98.1% of the population in Williams Bay.

How many housing units are there in Williams Bay?

There are 2,173 housing units in Williams Bay, reflecting a +6.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Williams Bay and what is the average household size?

Williams Bay has a total of 1,184 households, with an average of 2 people in each.

What is the median household income in Williams Bay?

Williams Bay has a median household income of $84,113, representing a +19.2% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Williams Bay?

The employment rate is 97.6% in Williams Bay, with a workforce of 1,295 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 86.6% (1,121 residents)
  • Blue-collar workers: 13.4% (174 residents)

Places of employment:
  • Self-employed: 18.7% (242 residents)
  • Private companies: 57.9% (750 residents)
  • Governmental workers: 11.6% (150 residents)
  • Not-for-profit companies: 11.8% (153 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025