Willard, WI demographics:
population, income, and more

Total population
631
-2.3% year-over-year change
Median household income
$70,556/yr
-2.5% year-over-year change
Housing units
597
-4.9% year-over-year change

Willard population

How many people live in Willard

Willard is home to 631 residents, according to the most recent Census data. Gender-wise, 52% of Willard locals are male, and 48% are female.

Total population
631
-2.3% year-over-year change
Gender ratio
Male
52%
328
Female
48%
303
Value Percent YoY change
Male 328 52% -4.7%
Female 303 48% 0.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Willard is 52, with the population distributed as follows: about 11.6% are children under 15, then 10.3% are in the 15 to 24 age group. Adults between 25 and 44 make up 20.4% of the population, while another 29.8% fall into the 45 to 64 bracket. Finally, around 27.9% are 65 or older.

Median age
52.3
Age breakdown
Under 15
11.6%
15 to 24
10.3%
25 to 44
20.4%
45 to 64
29.8%
Over 65
27.9%
Value Percent YoY change
Under 15 73 11.6% -1.4%
15 to 24 65 10.3% -5.8%
25 to 44 129 20.4% -3.7%
45 to 64 188 29.8% 0.5%
Over 65 176 27.9% -3.3%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Willard, 96.8% of the population are US-born citizens, while 3.2% have gained naturalized citizenship. There’s also a share of 1.3% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.8%
Non-U.S.-born citizens
3.2%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 611 96.8% -2.5%
Non-U.S.-born citizens 20 3.2% 5.3%
Racial breakdown
White
97.9%
Black or African American
0%
American Indian and Alaska Native
0.8%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
1.3%
Other
0%
Value Percent
White 618 97.9%
American Indian and Alaska Native 5 0.8%
Two or more races 8 1.3%

Households in Willard

A peek inside Willard households

Willard has 316 households, with an average of 2 members in each. Of these, 60.4% are families, while the remaining 39.6% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
316
1.6% year-over-year change
Average people per household
2
Non-family households
125
Family households
191
Value Percent YoY change
Non-family households 125 39.6% 9.7%
Family households 191 60.4% -3.0%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Willard

The housing landscape of Willard

Willard's housing consists of 597 units, with 91.5% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 0.7% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 7.9% of the housing landscape.

Housing units
597
-4.9% year-over-year change
Housing types
Value Percent
1 unit, detached 546 91.5%
1 unit, attached 4 0.7%
Mobile home 47 7.9%
Homes built since 2020
11
120.0% year-over-year change

The age of buildings in Willard

In Willard, the median construction year is 1978. About 17.4% of homes were built before the 1940s, with another 5.7% going up by 1949. Most development happened in the second half of the 20th century. Then, 14.1% of homes were added from 2000 to 2009, 7.7% between 2010 and 2019, and 1.8% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 104 17.4% -21.2%
Built between 1940 and 1949 34 5.7% -12.8%
Built between 1950 and 1959 32 5.4% 3.2%
Built between 1960 and 1969 51 8.5% -16.4%
Built between 1970 and 1979 98 16.4% -9.3%
Built between 1980 and 1989 84 14.1% 10.5%
Built between 1990 and 1999 53 8.9% -28.4%
Built between 2000 and 2009 84 14.1% 9.1%
Built between 2010 and 2019 46 7.7% 84.0%
Built in 2020 or later 11 1.8% 120.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Willard occupancy rates

Out of the 316 occupied housing units in Willard, 92.1% are owner-occupied, while 7.9% are lived in by tenants. Meanwhile, 47.1% of all homes on the local market sit vacant.

Occupied housing units
316
1.6% year-over-year change
Occupancy breakdown
Renter occupied
25
Owner occupied
291
Value Percent YoY
change
Renter occupied 25 7.9% -13.8%
Owner occupied 291 92.1% 3.2%
Unoccupied housing units
47.1%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Willard housing costs

Housing costs in Willard come to a median of $918 per month, while tenants specifically pay a median gross rent of $1,000.

Median housing costs per month
$918/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Willard
$1,000/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Willard

Willard education at a glance

About 49% of the population in Willard went to high school, while 18.4% pursued college studies. Another 12.8% earned an associate degree and 6.9% hold a bachelor’s. Meanwhile, 5.4% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 40 7.5% 11.1%
High school diploma 261 49% -2.6%
College diploma 98 18.4% 10.1%
Associate degree 68 12.8% -9.3%
Bachelor's degree 37 6.9% 5.7%
Graduate degree 29 5.4% -32.6%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Willard

How much people earn in Willard

The average annual household income in Willard was $88,127 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -7.4% change from the previous year. At the same time, the median income stood at $70,556, reflecting a -2.5% shift over the same period.

Average household income in Willard
$88,127/year
-7.4% year-over-year change
Median household income in Willard
$70,556/year
-2.5% year-over-year change

Willard income by age

In Willard, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $101,875. Those with someone between 45 and 64 in charge, often well established professionally, earn $62,159 overall. Overall, 91.3% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $101,875 -5.5%
45 - 64 $62,159 -14.1%
Over 65 $58,750 2.8%
Above poverty level
568
Below poverty level
54
Value Percent YoY
change
Above poverty level 568 91.3% -4.5%
Below poverty level 54 8.7% 28.6%

Employment in Willard

Workforce and job types in Willard

54.7% of the working population are employed in professional or administrative positions, while 45.3% are in hands-on or service-based jobs. Also, 19% run their own businesses, 64.9% are employed by private companies, and 9.5% work in the public sector.

Workforce demographics

White collar
156
Blue collar
129
Value Percent YoY change
White collar 156 54.7% 2.6%
Blue collar 129 45.3% -10.4%
Employer type
Self employees
19%
Private companies
64.9%
Governmental workers
9.5%
Not for profit companies
6.7%
Value Percent YoY change
Self employees 54 19% 3.9%
Private companies 185 64.9% -5.6%
Governmental workers 27 9.5% -10.0%
Not for profit companies 19 6.7% 5.6%

Transportation in Willard

How people get around in Willard

In Willard, the average commute time is 30 minutes. Commuting methods vary: 94.1% of residents travel by personal vehicle and 5.9% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
30 min
-6.2% year-over-year change
Means of transportation
Value Percent YoY change
Car 206 94.1% -5.9%
Walk 13 5.9% -13.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Willard by zipcode?

Zipcode Population Number of households Median income Average income
54493 631 316 $70,556 $88,140

Explore more communities

FAQs about Willard demographics 

What is the total population of Willard?

Willard has a total population of 631 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -2.3% compared to a year ago.

What is the gender ratio in Willard?

The gender ratio in Willard is as follows:
  • 52% males (328 residents)
  • 48% females (303 residents)

What is the median age in Willard?

The median age in Willard is 52.3.

What is the age distribution of the population in Willard?

The age distribution in Willard is as follows:
  • Under 15: 11.6% (73 residents)
  • Ages 15-24: 10.3% (65 residents)
  • Ages 25-44: 20.4% (129 residents)
  • Ages 45-64: 29.8% (188 residents)
  • Over 65: 27.9% (176 residents)

What is the racial and ethnic makeup of Willard?

The racial and ethnic makeup of Willard is as follows:
  • White: 97.9% (618 residents)
  • Black or African American: 0% ( residents)
  • American Indian and Alaska Native: 0.8% (5 residents)
  • Asian: 0% ( residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 1.3% (8 residents)
  • Other: 0% ( residents)

What percentage of the population in Willard are U.S.-born citizens?

U.S.-born citizens represent 96.8% of the population in Willard.

How many housing units are there in Willard?

There are 597 housing units in Willard, reflecting a -4.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Willard and what is the average household size?

Willard has a total of 316 households, with an average of 2 people in each.

What is the median household income in Willard?

Willard has a median household income of $70,556, representing a -2.5% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Willard?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 54.7% (156 residents)
  • Blue-collar workers: 45.3% (129 residents)

Places of employment:
  • Self-employed: 19% (54 residents)
  • Private companies: 64.9% (185 residents)
  • Governmental workers: 9.5% (27 residents)
  • Not-for-profit companies: 6.7% (19 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025