Marshfield, WI demographics:
population, income, and more

Total population
18,700
-0.1% year-over-year change
Median household income
$58,407/yr
-1.5% year-over-year change
Housing units
9,722
1.4% year-over-year change

Marshfield population

How many people live in Marshfield

Marshfield is home to 18,700 residents, according to the most recent Census data. Gender-wise, 48.9% of Marshfield locals are male, and 51.1% are female.

Total population
18,700
-0.1% year-over-year change
Gender ratio
Male
48.9%
9,152
Female
51.1%
9,548
Value Percent YoY change
Male 9,152 48.9% -0.4%
Female 9,548 51.1% 0.2%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Marshfield is 43, with the population distributed as follows: about 14% are children under 15, then 10.8% are in the 15 to 24 age group. Adults between 25 and 44 make up 26.8% of the population, while another 25.3% fall into the 45 to 64 bracket. Finally, around 23.1% are 65 or older.

Median age
43.2
Age breakdown
Under 15
14%
15 to 24
10.8%
25 to 44
26.8%
45 to 64
25.3%
Over 65
23.1%
Value Percent YoY change
Under 15 2,618 14% -11.1%
15 to 24 2,018 10.8% 5.5%
25 to 44 5,013 26.8% 2.9%
45 to 64 4,727 25.3% -0.4%
Over 65 4,324 23.1% 2.0%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Marshfield, 96.5% of the population are US-born citizens, while 1.7% have gained naturalized citizenship. At the same time, 1.8% of residents are non-citizens. As for race, 90.1% of locals are Caucasian, 1.2% are African American and 2.5% have Asian roots. There’s also a share of 5.5% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.5%
Non-U.S.-born citizens
1.7%
Non-citizens
1.8%
Value Percent YoY change
U.S.-born citizens 18,041 96.5% -0.9%
Non-U.S.-born citizens 324 1.7% 22.7%
Non-citizens 335 1.8% 37.9%
Racial breakdown
White
90.1%
Black or African American
1.2%
American Indian and Alaska Native
0.2%
Asian
2.5%
Native Hawaiian and other Pacific Islander
0%
Two or more races
5.5%
Other
0.5%
Value Percent
White 16,849 90.1%
Black or African American 219 1.2%
American Indian and Alaska Native 31 0.2%
Asian 475 2.5%
Two or more races 1,033 5.5%
Other 93 0.5%

Households in Marshfield

A peek inside Marshfield households

Marshfield has 9,075 households, with an average of 2 members in each. Of these, 52.4% are families, while the remaining 47.6% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
9,075
1.6% year-over-year change
Average people per household
2
Non-family households
4,320
Family households
4,755
Value Percent YoY change
Non-family households 4,320 47.6% 4.8%
Family households 4,755 52.4% -1.1%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Marshfield

The housing landscape of Marshfield

Marshfield's housing consists of 9,722 units, with 53.3% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 4.7% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 5.2% of the housing landscape.

Housing units
9,722
1.4% year-over-year change
Housing types
Value Percent
1 unit, detached 5,185 53.3%
1 unit, attached 458 4.7%
2 units 911 9.4%
3 or 4 units 315 3.2%
5 to 9 units 835 8.6%
10 to 19 units 564 5.8%
20 to 49 units 447 4.6%
50 or more units 505 5.2%
Mobile home 502 5.2%
Homes built since 2020
236
54.2% year-over-year change

The age of buildings in Marshfield

In Marshfield, the median construction year is 1973. About 19.5% of homes were built before the 1940s, with another 4.7% going up by 1949. Most development happened in the second half of the 20th century. Then, 7.7% of homes were added from 2000 to 2009, 5% between 2010 and 2019, and 2.4% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 1,893 19.5% 1.0%
Built between 1940 and 1949 453 4.7% -9.2%
Built between 1950 and 1959 841 8.6% 2.1%
Built between 1960 and 1969 1,145 11.8% 9.6%
Built between 1970 and 1979 1,947 20% -2.4%
Built between 1980 and 1989 1,140 11.7% 2.7%
Built between 1990 and 1999 838 8.6% -5.1%
Built between 2000 and 2009 745 7.7% -4.1%
Built between 2010 and 2019 484 5% 12.3%
Built in 2020 or later 236 2.4% 54.2%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Marshfield occupancy rates

Out of the 9,075 occupied housing units in Marshfield, 60% are owner-occupied, while 40% are lived in by tenants. Meanwhile, 6.7% of all homes on the local market sit vacant.

Occupied housing units
9,075
1.6% year-over-year change
Occupancy breakdown
Renter occupied
3,626
Owner occupied
5,449
Value Percent YoY
change
Renter occupied 3,626 40% 8.0%
Owner occupied 5,449 60% -2.3%
Unoccupied housing units
6.7%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Marshfield housing costs

Housing costs in Marshfield come to a median of $841 per month, while tenants specifically pay a median gross rent of $842.

Median housing costs per month
$841/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Marshfield
$842/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Marshfield

Marshfield education at a glance

About 39.8% of the population in Marshfield went to high school, while 19.9% pursued college studies. Another 14.8% earned an associate degree and 16.6% hold a bachelor’s. Meanwhile, 8.3% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 98 0.6% -29.0%
High school diploma 6,115 39.8% -0.6%
College diploma 3,055 19.9% -1.9%
Associate degree 2,272 14.8% 19.2%
Bachelor's degree 2,554 16.6% 2.9%
Graduate degree 1,275 8.3% -1.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Marshfield

How much people earn in Marshfield

The average annual household income in Marshfield was $82,055 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +0.1% change from the previous year. At the same time, the median income stood at $58,407, reflecting a -1.5% shift over the same period.

Average household income in Marshfield
$82,055/year
0.1% year-over-year change
Median household income in Marshfield
$58,407/year
-1.5% year-over-year change

Marshfield income by age

In Marshfield, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $71,826. Those with someone between 45 and 64 in charge, often well established professionally, earn $70,731 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $50,060, while those led by someone over 65, many of whom may be retired, have about $41,721 in earnings. Overall, 88.3% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $50,060 N/A
25 - 44 $71,826 4.3%
45 - 64 $70,731 4.8%
Over 65 $41,721 -1.3%
Above poverty level
16,215
Below poverty level
2,143
Value Percent YoY
change
Above poverty level 16,215 88.3% -0.7%
Below poverty level 2,143 11.7% 5.9%

Average renter income in Marshfield

To get a better sense of what renters earn on average in Marshfield, their median household income was $40,117 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 25.2%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$40,117
Rent-to-income ratio
25.2%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Marshfield

Workforce and job types in Marshfield

The job market in Marshfield is powered by 9,516 working residents, spread across a range of industries and roles. 75.2% of the working population are employed in professional or administrative positions, while 24.8% are in hands-on or service-based jobs. Also, 7.7% run their own businesses, 61.1% are employed by private companies, and 11% work in the public sector.

Workforce demographics

Working population
9,516
5.4% year-over-year change
White collar
7,154
Blue collar
2,362
Value Percent YoY change
White collar 7,154 75.2% 7.7%
Blue collar 2,362 24.8% -1.2%
Employer type
Self employees
7.7%
Private companies
61.1%
Governmental workers
11%
Not for profit companies
20.2%
Value Percent YoY change
Self employees 733 7.7% 14.5%
Private companies 5,815 61.1% -0.7%
Governmental workers 1,042 11% 22.6%
Not for profit companies 1,926 20.2% 14.2%
Unemployment rate
2.8%
-9.9% year-over-year change

Available workforce

The unemployment rate in Marshfield stands at 2.8%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Marshfield

How people get around in Marshfield

Commuting methods vary: 81.6% of residents travel by personal vehicle and 4.1% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 7,608 81.6% 2.8%
Taxicab 55 0.6% -16.7%
Bus or trolleybus 24 0.3% N/A
Bicycle 204 2.2% 47.8%
Walk 380 4.1% 8.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Marshfield by zipcode?

Zipcode Population Number of households Median income Average income
54449 26,183 11,816 $67,551 $92,897

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FAQs about Marshfield demographics 

What is the total population of Marshfield?

Marshfield has a total population of 18,700 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -0.1% compared to a year ago.

What is the gender ratio in Marshfield?

The gender ratio in Marshfield is as follows:
  • 48.9% males (9,152 residents)
  • 51.1% females (9,548 residents)

What is the median age in Marshfield?

The median age in Marshfield is 43.2.

What is the age distribution of the population in Marshfield?

The age distribution in Marshfield is as follows:
  • Under 15: 14% (2,618 residents)
  • Ages 15-24: 10.8% (2,018 residents)
  • Ages 25-44: 26.8% (5,013 residents)
  • Ages 45-64: 25.3% (4,727 residents)
  • Over 65: 23.1% (4,324 residents)

What is the racial and ethnic makeup of Marshfield?

The racial and ethnic makeup of Marshfield is as follows:
  • White: 90.1% (16,849 residents)
  • Black or African American: 1.2% (219 residents)
  • American Indian and Alaska Native: 0.2% (31 residents)
  • Asian: 2.5% (475 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 5.5% (1,033 residents)
  • Other: 0.5% (93 residents)

What percentage of the population in Marshfield are U.S.-born citizens?

U.S.-born citizens represent 96.5% of the population in Marshfield.

How many housing units are there in Marshfield?

There are 9,722 housing units in Marshfield, reflecting a +1.4% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Marshfield and what is the average household size?

Marshfield has a total of 9,075 households, with an average of 2 people in each.

What is the median household income in Marshfield?

Marshfield has a median household income of $58,407, representing a -1.5% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Marshfield?

The employment rate is 97.2% in Marshfield, with a workforce of 9,516 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 75.2% (7,154 residents)
  • Blue-collar workers: 24.8% (2,362 residents)

Places of employment:
  • Self-employed: 7.7% (733 residents)
  • Private companies: 61.1% (5,815 residents)
  • Governmental workers: 11% (1,042 residents)
  • Not-for-profit companies: 20.2% (1,926 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025