Rothschild, WI demographics:
population, income, and more

Total population
5,600
1.2% year-over-year change
Median household income
$88,261/yr
1.2% year-over-year change
Housing units
2,321
-0.7% year-over-year change

Rothschild population

How many people live in Rothschild

Rothschild is home to 5,600 residents, according to the most recent Census data. Gender-wise, 52.8% of Rothschild locals are male, and 47.2% are female.

Total population
5,600
1.2% year-over-year change
Gender ratio
Male
52.8%
2,958
Female
47.2%
2,642
Value Percent YoY change
Male 2,958 52.8% 1.3%
Female 2,642 47.2% 1.1%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Rothschild is 39, with the population distributed as follows: about 21.9% are children under 15, then 11.6% are in the 15 to 24 age group. Adults between 25 and 44 make up 26.2% of the population, while another 22.4% fall into the 45 to 64 bracket. Finally, around 17.8% are 65 or older.

Median age
38.6
Age breakdown
Under 15
21.9%
15 to 24
11.6%
25 to 44
26.2%
45 to 64
22.4%
Over 65
17.8%
Value Percent YoY change
Under 15 1,224 21.9% 2.3%
15 to 24 652 11.6% 11.6%
25 to 44 1,469 26.2% -2.7%
45 to 64 1,256 22.4% -7.8%
Over 65 999 17.8% 13.5%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Rothschild, 96% of the population are US-born citizens, while 3.6% have gained naturalized citizenship. At the same time, 0.4% of residents are non-citizens. As for race, 87.9% of locals are Caucasian, 3.3% are African American and 4.6% have Asian roots. There’s also a share of 3.9% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96%
Non-U.S.-born citizens
3.6%
Non-citizens
0.4%
Value Percent YoY change
U.S.-born citizens 5,373 96% 0.9%
Non-U.S.-born citizens 203 3.6% 10.9%
Non-citizens 24 0.4% 9.1%
Racial breakdown
White
87.9%
Black or African American
3.3%
American Indian and Alaska Native
0%
Asian
4.6%
Native Hawaiian and other Pacific Islander
0%
Two or more races
3.9%
Other
0.3%
Value Percent
White 4,924 87.9%
Black or African American 185 3.3%
Asian 257 4.6%
Two or more races 218 3.9%
Other 16 0.3%

Households in Rothschild

A peek inside Rothschild households

Rothschild has 2,296 households, with an average of 2 members in each. Of these, 61.2% are families, while the remaining 38.8% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
2,296
1.5% year-over-year change
Average people per household
2
Non-family households
892
Family households
1,404
Value Percent YoY change
Non-family households 892 38.8% 2.3%
Family households 1,404 61.2% 0.9%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Rothschild

The housing landscape of Rothschild

Rothschild's housing consists of 2,321 units, with 73.7% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 5.5% and offer a more compact, shared living style.

Housing units
2,321
-0.7% year-over-year change
Housing types
Value Percent
1 unit, detached 1,710 73.7%
1 unit, attached 128 5.5%
2 units 53 2.3%
3 or 4 units 44 1.9%
5 to 9 units 80 3.4%
10 to 19 units 151 6.5%
20 to 49 units 155 6.7%
Homes built since 2020
78
11.4% year-over-year change

The age of buildings in Rothschild

In Rothschild, the median construction year is 1975. About 6.7% of homes were built before the 1940s, with another 8.1% going up by 1949. Most development happened in the second half of the 20th century. Then, 16.4% of homes were added from 2000 to 2009, 3.6% between 2010 and 2019, and 3.4% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 156 6.7% 4.0%
Built between 1940 and 1949 187 8.1% 25.5%
Built between 1950 and 1959 370 15.9% -3.4%
Built between 1960 and 1969 294 12.7% -5.2%
Built between 1970 and 1979 323 13.9% -13.4%
Built between 1980 and 1989 236 10.2% 25.5%
Built between 1990 and 1999 212 9.1% -13.1%
Built between 2000 and 2009 381 16.4% 4.1%
Built between 2010 and 2019 84 3.6% -20.0%
Built in 2020 or later 78 3.4% 11.4%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Rothschild occupancy rates

Out of the 2,296 occupied housing units in Rothschild, 74.6% are owner-occupied, while 25.4% are lived in by tenants. Meanwhile, 1.1% of all homes on the local market sit vacant.

Occupied housing units
2,296
1.5% year-over-year change
Occupancy breakdown
Renter occupied
582
Owner occupied
1,714
Value Percent YoY
change
Renter occupied 582 25.4% -3.3%
Owner occupied 1,714 74.6% 3.2%
Unoccupied housing units
1.1%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Rothschild housing costs

Housing costs in Rothschild come to a median of $976 per month, while tenants specifically pay a median gross rent of $970.

Median housing costs per month
$976/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Rothschild
$970/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Rothschild

Rothschild education at a glance

About 33.6% of the population in Rothschild went to high school, while 20.8% pursued college studies. Another 10.3% earned an associate degree and 25.3% hold a bachelor’s. Meanwhile, 6.5% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 149 3.6% 34.2%
High school diploma 1,402 33.6% -1.8%
College diploma 868 20.8% -21.5%
Associate degree 431 10.3% -6.7%
Bachelor's degree 1,056 25.3% 21.1%
Graduate degree 272 6.5% 39.5%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Rothschild

How much people earn in Rothschild

The average annual household income in Rothschild was $102,075 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +5.4% change from the previous year. At the same time, the median income stood at $88,261, reflecting a +1.2% shift over the same period.

Average household income in Rothschild
$102,075/year
5.4% year-over-year change
Median household income in Rothschild
$88,261/year
1.2% year-over-year change

Rothschild income by age

In Rothschild, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $109,779. Those with someone between 45 and 64 in charge, often well established professionally, earn $109,352 overall. Overall, 91.5% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $109,779 -0.5%
45 - 64 $109,352 18.8%
Over 65 $54,313 8.0%
Above poverty level
5,116
Below poverty level
473
Value Percent YoY
change
Above poverty level 5,116 91.5% 2.4%
Below poverty level 473 8.5% -10.4%

Average renter income in Rothschild

To get a better sense of what renters earn on average in Rothschild, their median household income was $38,929 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 29.9%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$38,929
Rent-to-income ratio
29.9%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Rothschild

Workforce and job types in Rothschild

The job market in Rothschild is powered by 2,975 working residents, spread across a range of industries and roles. 71.4% of the working population are employed in professional or administrative positions, while 28.6% are in hands-on or service-based jobs. Also, 10.4% run their own businesses, 70.1% are employed by private companies, and 7.8% work in the public sector.

Workforce demographics

Working population
2,975
-2.1% year-over-year change
White collar
2,123
Blue collar
852
Value Percent YoY change
White collar 2,123 71.4% -1.1%
Blue collar 852 28.6% -4.5%
Employer type
Self employees
10.4%
Private companies
70.1%
Governmental workers
7.8%
Not for profit companies
11.6%
Value Percent YoY change
Self employees 311 10.4% 10.7%
Private companies 2,086 70.1% -4.3%
Governmental workers 233 7.8% 4.0%
Not for profit companies 345 11.6% -2.5%
Unemployment rate
0.3%
-65.2% year-over-year change

Available workforce

The unemployment rate in Rothschild stands at 0.3%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Rothschild

How people get around in Rothschild

Commuting methods vary: 85.6% of residents travel by personal vehicle and 0.4% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 2,475 85.6% -3.1%
Bus or trolleybus 10 0.4% -23.1%
Walk 11 0.4% -59.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Rothschild by zipcode?

Zipcode Population Number of households Median income Average income
54474 4,589 1,883 $81,635 $101,386

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FAQs about Rothschild demographics 

What is the total population of Rothschild?

Rothschild has a total population of 5,600 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +1.2% compared to a year ago.

What is the gender ratio in Rothschild?

The gender ratio in Rothschild is as follows:
  • 52.8% males (2,958 residents)
  • 47.2% females (2,642 residents)

What is the median age in Rothschild?

The median age in Rothschild is 38.6.

What is the age distribution of the population in Rothschild?

The age distribution in Rothschild is as follows:
  • Under 15: 21.9% (1,224 residents)
  • Ages 15-24: 11.6% (652 residents)
  • Ages 25-44: 26.2% (1,469 residents)
  • Ages 45-64: 22.4% (1,256 residents)
  • Over 65: 17.8% (999 residents)

What is the racial and ethnic makeup of Rothschild?

The racial and ethnic makeup of Rothschild is as follows:
  • White: 87.9% (4,924 residents)
  • Black or African American: 3.3% (185 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 4.6% (257 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 3.9% (218 residents)
  • Other: 0.3% (16 residents)

What percentage of the population in Rothschild are U.S.-born citizens?

U.S.-born citizens represent 96% of the population in Rothschild.

How many housing units are there in Rothschild?

There are 2,321 housing units in Rothschild, reflecting a -0.7% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Rothschild and what is the average household size?

Rothschild has a total of 2,296 households, with an average of 2 people in each.

What is the median household income in Rothschild?

Rothschild has a median household income of $88,261, representing a +1.2% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Rothschild?

The employment rate is 99.7% in Rothschild, with a workforce of 2,975 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 71.4% (2,123 residents)
  • Blue-collar workers: 28.6% (852 residents)

Places of employment:
  • Self-employed: 10.4% (311 residents)
  • Private companies: 70.1% (2,086 residents)
  • Governmental workers: 7.8% (233 residents)
  • Not-for-profit companies: 11.6% (345 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025