Custer, WI demographics:
population, income, and more

Total population
2,394
7.1% year-over-year change
Median household income
$113,690/yr
-2.8% year-over-year change
Housing units
948
6.0% year-over-year change

Custer population

How many people live in Custer

Custer is home to 2,394 residents, according to the most recent Census data. Gender-wise, 59% of Custer locals are male, and 41% are female.

Total population
2,394
7.1% year-over-year change
Gender ratio
Male
59%
1,413
Female
41%
981
Value Percent YoY change
Male 1,413 59% 13.9%
Female 981 41% -1.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Custer is 52, with the population distributed as follows: about 15.6% are children under 15, then 9.6% are in the 15 to 24 age group. Adults between 25 and 44 make up 18.2% of the population, while another 36.3% fall into the 45 to 64 bracket. Finally, around 20.3% are 65 or older.

Median age
51.7
Age breakdown
Under 15
15.6%
15 to 24
9.6%
25 to 44
18.2%
45 to 64
36.3%
Over 65
20.3%
Value Percent YoY change
Under 15 373 15.6% 18.8%
15 to 24 230 9.6% 0.4%
25 to 44 437 18.2% -2.5%
45 to 64 868 36.3% 4.5%
Over 65 486 20.3% 17.7%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Custer, 99.5% of the population are US-born citizens, while 0.5% have gained naturalized citizenship. There’s also a share of 0.5% that includes residents with two or more races.

Citizenship
U.S.-born citizens
99.5%
Non-U.S.-born citizens
0.5%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 2,382 99.5% 7.4%
Non-U.S.-born citizens 12 0.5% 33.3%
Racial breakdown
White
99.3%
Black or African American
0%
American Indian and Alaska Native
0%
Asian
0.2%
Native Hawaiian and other Pacific Islander
0%
Two or more races
0.5%
Other
0%
Value Percent
White 2,377 99.3%
Asian 4 0.2%
Two or more races 13 0.5%

Households in Custer

A peek inside Custer households

Custer has 926 households, with an average of 3 members in each. Of these, 78.9% are families, while the remaining 21.1% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
926
9.1% year-over-year change
Average people per household
3
Non-family households
195
Family households
731
Value Percent YoY change
Non-family households 195 21.1% 20.4%
Family households 731 78.9% 6.4%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Custer

The housing landscape of Custer

Custer's housing consists of 948 units, with 93.5% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 0.5% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 0.5% of the housing landscape.

Housing units
948
6.0% year-over-year change
Housing types
Value Percent
1 unit, detached 886 93.5%
1 unit, attached 5 0.5%
2 units 52 5.5%
Mobile home 5 0.5%
Homes built since 2020
19
35.7% year-over-year change

The age of buildings in Custer

In Custer, the median construction year is 1990. About 11.3% of homes were built before the 1940s, with another 2% going up by 1949. Most development happened in the second half of the 20th century. Then, 21.1% of homes were added from 2000 to 2009, 4.5% between 2010 and 2019, and 2% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 107 11.3% 9.2%
Built between 1940 and 1949 19 2% -20.8%
Built between 1950 and 1959 32 3.4% 28.0%
Built between 1960 and 1969 43 4.5% -4.4%
Built between 1970 and 1979 158 16.7% 46.3%
Built between 1980 and 1989 114 12% -5.8%
Built between 1990 and 1999 213 22.5% -6.2%
Built between 2000 and 2009 200 21.1% 11.1%
Built between 2010 and 2019 43 4.5% -17.3%
Built in 2020 or later 19 2% 35.7%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Custer occupancy rates

Out of the 926 occupied housing units in Custer, 92.7% are owner-occupied, while 7.3% are lived in by tenants. Meanwhile, 2.3% of all homes on the local market sit vacant.

Occupied housing units
926
9.1% year-over-year change
Occupancy breakdown
Renter occupied
68
Owner occupied
858
Value Percent YoY
change
Renter occupied 68 7.3% 83.8%
Owner occupied 858 92.7% 5.7%
Unoccupied housing units
2.3%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Custer housing costs

Housing costs in Custer come to a median of $1,294 per month, while tenants specifically pay a median gross rent of $888.

Median housing costs per month
$1,294/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Custer
$888/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Custer

Custer education at a glance

About 40.4% of the population in Custer went to high school, while 12.1% pursued college studies. Another 14.6% earned an associate degree and 23.8% hold a bachelor’s. Meanwhile, 8.8% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 5 0.3% -16.7%
High school diploma 786 40.4% 0.6%
College diploma 236 12.1% 13.5%
Associate degree 284 14.6% 7.2%
Bachelor's degree 463 23.8% 10.8%
Graduate degree 172 8.8% 22.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Custer

How much people earn in Custer

The average annual household income in Custer was $122,176 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -3.3% change from the previous year. At the same time, the median income stood at $113,690, reflecting a -2.8% shift over the same period.

Average household income in Custer
$122,176/year
-3.3% year-over-year change
Median household income in Custer
$113,690/year
-2.8% year-over-year change

Custer income by age

In Custer, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $139,485. Those with someone between 45 and 64 in charge, often well established professionally, earn $114,315 overall. Overall, 97.2% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $139,485 -9.1%
45 - 64 $114,315 0.5%
Over 65 $79,250 5.5%
Above poverty level
2,323
Below poverty level
66
Value Percent YoY
change
Above poverty level 2,323 97.2% 6.2%
Below poverty level 66 2.8% 37.5%

Employment in Custer

Workforce and job types in Custer

72.2% of the working population are employed in professional or administrative positions, while 27.8% are in hands-on or service-based jobs. Also, 13.6% run their own businesses, 69.2% are employed by private companies, and 11.3% work in the public sector.

Workforce demographics

White collar
1,013
Blue collar
389
Value Percent YoY change
White collar 1,013 72.2% 9.9%
Blue collar 389 27.8% -9.1%
Employer type
Self employees
13.6%
Private companies
69.2%
Governmental workers
11.3%
Not for profit companies
6%
Value Percent YoY change
Self employees 190 13.6% 65.2%
Private companies 970 69.2% -6.8%
Governmental workers 158 11.3% 15.3%
Not for profit companies 84 6% 47.4%

Transportation in Custer

How people get around in Custer

Commuting methods vary: 95.6% of residents travel by personal vehicle and 3.4% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 1,116 95.6% 3.1%
Bicycle 11 0.9% -26.7%
Walk 40 3.4% 37.9%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Custer by zipcode?

Zipcode Population Number of households Median income Average income
54423 2,394 926 $113,690 $122,184

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FAQs about Custer demographics 

What is the total population of Custer?

Custer has a total population of 2,394 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +7.1% compared to a year ago.

What is the gender ratio in Custer?

The gender ratio in Custer is as follows:
  • 59% males (1,413 residents)
  • 41% females (981 residents)

What is the median age in Custer?

The median age in Custer is 51.7.

What is the age distribution of the population in Custer?

The age distribution in Custer is as follows:
  • Under 15: 15.6% (373 residents)
  • Ages 15-24: 9.6% (230 residents)
  • Ages 25-44: 18.2% (437 residents)
  • Ages 45-64: 36.3% (868 residents)
  • Over 65: 20.3% (486 residents)

What is the racial and ethnic makeup of Custer?

The racial and ethnic makeup of Custer is as follows:
  • White: 99.3% (2,377 residents)
  • Black or African American: 0% ( residents)
  • American Indian and Alaska Native: 0% ( residents)
  • Asian: 0.2% (4 residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 0.5% (13 residents)
  • Other: 0% ( residents)

What percentage of the population in Custer are U.S.-born citizens?

U.S.-born citizens represent 99.5% of the population in Custer.

How many housing units are there in Custer?

There are 948 housing units in Custer, reflecting a +6.0% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Custer and what is the average household size?

Custer has a total of 926 households, with an average of 3 people in each.

What is the median household income in Custer?

Custer has a median household income of $113,690, representing a -2.8% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Custer?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 72.2% (1,013 residents)
  • Blue-collar workers: 27.8% (389 residents)

Places of employment:
  • Self-employed: 13.6% (190 residents)
  • Private companies: 69.2% (970 residents)
  • Governmental workers: 11.3% (158 residents)
  • Not-for-profit companies: 6% (84 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025