Florence, WI demographics:
population, income, and more

Total population
488
24.8% year-over-year change
Median household income
$40,368/yr
13.0% year-over-year change
Housing units
330
8.6% year-over-year change

Florence population

How many people live in Florence

Florence is home to 488 residents, according to the most recent Census data. Gender-wise, 55.5% of Florence locals are male, and 44.5% are female.

Total population
488
24.8% year-over-year change
Gender ratio
Male
55.5%
271
Female
44.5%
217
Value Percent YoY change
Male 271 55.5% 43.4%
Female 217 44.5% 7.4%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Florence is 47, with the population distributed as follows: about 11.9% are children under 15, then 5.5% are in the 15 to 24 age group. Adults between 25 and 44 make up 27.7% of the population, while another 32.6% fall into the 45 to 64 bracket. Finally, around 22.3% are 65 or older.

Median age
47
Age breakdown
Under 15
11.9%
15 to 24
5.5%
25 to 44
27.7%
45 to 64
32.6%
Over 65
22.3%
Value Percent YoY change
Under 15 58 11.9% 5.5%
15 to 24 27 5.5% 50.0%
25 to 44 135 27.7% 68.8%
45 to 64 159 32.6% 50.0%
Over 65 109 22.3% -17.4%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Florence, 98.2% of the population are US-born citizens, while 1.8% have gained naturalized citizenship. There’s also a share of 2% that includes residents with two or more races.

Citizenship
U.S.-born citizens
98.2%
Non-U.S.-born citizens
1.8%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 479 98.2% 27.4%
Non-U.S.-born citizens 9 1.8% -40.0%
Racial breakdown
White
85.7%
Black or African American
1.8%
American Indian and Alaska Native
10.4%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
2%
Other
0%
Value Percent
White 418 85.7%
Black or African American 9 1.8%
American Indian and Alaska Native 51 10.4%
Two or more races 10 2%

Households in Florence

A peek inside Florence households

Florence has 243 households, with an average of 2 members in each. Of these, 53.9% are families, while the remaining 46.1% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
243
28.6% year-over-year change
Average people per household
2
Non-family households
112
Family households
131
Value Percent YoY change
Non-family households 112 46.1% 0.9%
Family households 131 53.9% 68.0%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Florence

The housing landscape of Florence

Florence's housing consists of 330 units, with 63% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 5.4% of the housing landscape.

Housing units
330
8.6% year-over-year change
Housing types
Value Percent
1 unit, detached 208 63%
2 units 23 7%
3 or 4 units 30 9.1%
5 to 9 units 8 2.4%
10 to 19 units 4 1.2%
20 to 49 units 30 9.1%
50 or more units 9 2.7%
Mobile home 18 5.4%
Homes built since 2020
0
% year-over-year change

The age of buildings in Florence

In Florence, the median construction year is 1961. About 30% of homes were built before the 1940s, with another 8.5% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 99 30% 35.6%
Built between 1940 and 1949 28 8.5% -15.2%
Built between 1950 and 1959 33 10% -40.0%
Built between 1960 and 1969 48 14.6% 50.0%
Built between 1970 and 1979 54 16.4% 12.5%
Built between 1980 and 1989 23 7% 21.1%
Built between 1990 and 1999 26 7.9% -10.3%
Built between 2000 and 2009 10 3% -9.1%
Built between 2010 and 2019 9 2.7% 125.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Florence occupancy rates

Out of the 243 occupied housing units in Florence, 71.6% are owner-occupied, while 28.4% are lived in by tenants. Meanwhile, 26.4% of all homes on the local market sit vacant.

Occupied housing units
243
28.6% year-over-year change
Occupancy breakdown
Renter occupied
69
Owner occupied
174
Value Percent YoY
change
Renter occupied 69 28.4% 21.1%
Owner occupied 174 71.6% 31.8%
Unoccupied housing units
26.4%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Florence housing costs

Housing costs in Florence come to a median of $705 per month, while tenants specifically pay a median gross rent of $545.

Median housing costs per month
$705/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Florence
$545/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Florence

Florence education at a glance

About 36.6% of the population in Florence went to high school, while 9.9% pursued college studies. Another 18.6% earned an associate degree and 25.5% hold a bachelor’s. Meanwhile, 7.2% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 9 2.2% 28.6%
High school diploma 148 36.6% -8.6%
College diploma 40 9.9% 29.0%
Associate degree 75 18.6% 97.4%
Bachelor's degree 103 25.5% 71.7%
Graduate degree 29 7.2% 45.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Florence

How much people earn in Florence

The average annual household income in Florence was $63,524 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +62.4% change from the previous year. At the same time, the median income stood at $40,368, reflecting a +13% shift over the same period.

Average household income in Florence
$63,524/year
62.4% year-over-year change
Median household income in Florence
$40,368/year
13.0% year-over-year change

Florence income by age

In Florence, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $120,676. Overall, 85% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $120,676 65.6%
Above poverty level
369
Below poverty level
65
Value Percent YoY
change
Above poverty level 369 85% 67.0%
Below poverty level 65 15% -42.0%

Average renter income in Florence

To get a better sense of what renters earn on average in Florence, their median household income was $18,424 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 35.5%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$18,424
Rent-to-income ratio
35.5%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Florence

Workforce and job types in Florence

The job market in Florence is powered by 204 working residents, spread across a range of industries and roles. 53.9% of the working population are employed in professional or administrative positions, while 46.1% are in hands-on or service-based jobs. Also, 12.2% run their own businesses, 53.4% are employed by private companies, and 16.7% work in the public sector.

Workforce demographics

Working population
204
75.9% year-over-year change
White collar
110
Blue collar
94
Value Percent YoY change
White collar 110 53.9% 39.2%
Blue collar 94 46.1% 154.1%
Employer type
Self employees
12.2%
Private companies
53.4%
Governmental workers
16.7%
Not for profit companies
17.6%
Value Percent YoY change
Self employees 25 12.2% -13.8%
Private companies 109 53.4% 62.7%
Governmental workers 34 16.7% 209.1%
Not for profit companies 36 17.6% 300.0%
Unemployment rate
4.2%
-65.4% year-over-year change

Available workforce

The unemployment rate in Florence stands at 4.2%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Florence

How people get around in Florence

Commuting methods vary: 78.9% of residents travel by personal vehicle and 2.9% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 161 78.9% 78.9%
Walk 6 2.9% -53.9%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Florence by zipcode?

Zipcode Population Number of households Median income Average income
54121 3,257 1,580 $58,750 $81,342

Explore more communities

FAQs about Florence demographics 

What is the total population of Florence?

Florence has a total population of 488 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +24.8% compared to a year ago.

What is the gender ratio in Florence?

The gender ratio in Florence is as follows:
  • 55.5% males (271 residents)
  • 44.5% females (217 residents)

What is the median age in Florence?

The median age in Florence is 47.

What is the age distribution of the population in Florence?

The age distribution in Florence is as follows:
  • Under 15: 11.9% (58 residents)
  • Ages 15-24: 5.5% (27 residents)
  • Ages 25-44: 27.7% (135 residents)
  • Ages 45-64: 32.6% (159 residents)
  • Over 65: 22.3% (109 residents)

What is the racial and ethnic makeup of Florence?

The racial and ethnic makeup of Florence is as follows:
  • White: 85.7% (418 residents)
  • Black or African American: 1.8% (9 residents)
  • American Indian and Alaska Native: 10.4% (51 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 2% (10 residents)
  • Other: 0% (0 residents)

What percentage of the population in Florence are U.S.-born citizens?

U.S.-born citizens represent 98.2% of the population in Florence.

How many housing units are there in Florence?

There are 330 housing units in Florence, reflecting a +8.6% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Florence and what is the average household size?

Florence has a total of 243 households, with an average of 2 people in each.

What is the median household income in Florence?

Florence has a median household income of $40,368, representing a +13.0% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Florence?

The employment rate is 95.8% in Florence, with a workforce of 204 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 53.9% (110 residents)
  • Blue-collar workers: 46.1% (94 residents)

Places of employment:
  • Self-employed: 12.2% (25 residents)
  • Private companies: 53.4% (109 residents)
  • Governmental workers: 16.7% (34 residents)
  • Not-for-profit companies: 17.6% (36 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025