White Lake, WI demographics:
population, income, and more

Total population
220
7.8% year-over-year change
Median household income
$52,917/yr
26.4% year-over-year change
Housing units
157
-6.5% year-over-year change

White Lake population

How many people live in White Lake

White Lake is home to 220 residents, according to the most recent Census data. Gender-wise, 50% of White Lake locals are male, and 50% are female.

Total population
220
7.8% year-over-year change
Gender ratio
Male
50%
110
Female
50%
110
Value Percent YoY change
Male 110 50% 17.0%
Female 110 50% 0.0%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in White Lake is 54, with the population distributed as follows: about 18.2% are children under 15, then 6.4% are in the 15 to 24 age group. Adults between 25 and 44 make up 13.2% of the population, while another 29.6% fall into the 45 to 64 bracket. Finally, around 32.7% are 65 or older.

Median age
53.8
Age breakdown
Under 15
18.2%
15 to 24
6.4%
25 to 44
13.2%
45 to 64
29.6%
Over 65
32.7%
Value Percent YoY change
Under 15 40 18.2% 60.0%
15 to 24 14 6.4% 16.7%
25 to 44 29 13.2% -12.1%
45 to 64 65 29.6% 4.8%
Over 65 72 32.7% 0.0%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

There’s also a share of 8.6% that includes residents with two or more races.

Citizenship
U.S.-born citizens
100%
Non-U.S.-born citizens
0%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 220 100% 7.8%
Racial breakdown
White
90.9%
Black or African American
0%
American Indian and Alaska Native
0.4%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
8.6%
Other
0%
Value Percent
White 200 90.9%
American Indian and Alaska Native 1 0.4%
Two or more races 19 8.6%

Households in White Lake

A peek inside White Lake households

White Lake has 109 households, with an average of 2 members in each. Of these, 58.7% are families, while the remaining 41.3% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
109
-5.2% year-over-year change
Average people per household
2
Non-family households
45
Family households
64
Value Percent YoY change
Non-family households 45 41.3% -22.4%
Family households 64 58.7% 12.3%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in White Lake

The housing landscape of White Lake

White Lake's housing consists of 157 units, with 68.2% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.3% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 10.8% of the housing landscape.

Housing units
157
-6.5% year-over-year change
Housing types
Value Percent
1 unit, detached 107 68.2%
1 unit, attached 2 1.3%
2 units 6 3.8%
3 or 4 units 1 0.6%
5 to 9 units 11 7%
10 to 19 units 13 8.3%
Mobile home 17 10.8%
Homes built since 2020
0
% year-over-year change

The age of buildings in White Lake

In White Lake, the median construction year is 1983. About 24.8% of homes were built before the 1940s, with another 5.1% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 39 24.8% 18.2%
Built between 1940 and 1949 8 5.1% -20.0%
Built between 1950 and 1959 10 6.4% 42.9%
Built between 1960 and 1969 4 2.6% -55.6%
Built between 1970 and 1979 11 7% 37.5%
Built between 1980 and 1989 22 14% -15.4%
Built between 1990 and 1999 20 12.7% 5.3%
Built between 2000 and 2009 28 17.8% -30.0%
Built between 2010 and 2019 15 9.6% -6.2%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

White Lake occupancy rates

Out of the 109 occupied housing units in White Lake, 69.7% are owner-occupied, while 30.3% are lived in by tenants. Meanwhile, 30.6% of all homes on the local market sit vacant.

Occupied housing units
109
-5.2% year-over-year change
Occupancy breakdown
Renter occupied
33
Owner occupied
76
Value Percent YoY
change
Renter occupied 33 30.3% -17.5%
Owner occupied 76 69.7% 1.3%
Unoccupied housing units
30.6%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

White Lake housing costs

Housing costs in White Lake come to a median of $631 per month, while tenants specifically pay a median gross rent of $725.

Median housing costs per month
$631/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in White Lake
$725/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in White Lake

White Lake education at a glance

About 55.1% of the population in White Lake went to high school, while 19.3% pursued college studies. Another 9.7% earned an associate degree and 8% hold a bachelor’s. Meanwhile, 7.4% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 1 0.6% 0.0%
High school diploma 97 55.1% -4.0%
College diploma 34 19.3% -19.1%
Associate degree 17 9.7% 30.8%
Bachelor's degree 14 8% -12.5%
Graduate degree 13 7.4% 550.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in White Lake

How much people earn in White Lake

The average annual household income in White Lake was $64,802 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +23.8% change from the previous year. At the same time, the median income stood at $52,917, reflecting a +26.4% shift over the same period.

Average household income in White Lake
$64,802/year
23.8% year-over-year change
Median household income in White Lake
$52,917/year
26.4% year-over-year change

White Lake income by age

In White Lake, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $71,750. Those with someone between 45 and 64 in charge, often well established professionally, earn $78,750 overall. Overall, 80.9% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $71,750 4.4%
45 - 64 $78,750 110.9%
Over 65 $32,500 -1.3%
Above poverty level
178
Below poverty level
42
Value Percent YoY
change
Above poverty level 178 80.9% 15.6%
Below poverty level 42 19.1% -14.3%

Average renter income in White Lake

To get a better sense of what renters earn on average in White Lake, their median household income was $22,083 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 39.4%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$22,083
Rent-to-income ratio
39.4%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in White Lake

Workforce and job types in White Lake

The job market in White Lake is powered by 85 working residents, spread across a range of industries and roles. 49.4% of the working population are employed in professional or administrative positions, while 50.6% are in hands-on or service-based jobs. Also, 20% run their own businesses, 57.6% are employed by private companies, and 14.1% work in the public sector.

Workforce demographics

Working population
85
-7.6% year-over-year change
White collar
42
Blue collar
43
Value Percent YoY change
White collar 42 49.4% -6.7%
Blue collar 43 50.6% -8.5%
Employer type
Self employees
20%
Private companies
57.6%
Governmental workers
14.1%
Not for profit companies
8.2%
Value Percent YoY change
Self employees 17 20% 13.3%
Private companies 49 57.6% 4.3%
Governmental workers 12 14.1% -47.8%
Not for profit companies 7 8.2% 0.0%
Unemployment rate
2.3%
0.0% year-over-year change

Available workforce

The unemployment rate in White Lake stands at 2.3%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in White Lake

How people get around in White Lake

Commuting methods vary: 83.1% of residents travel by personal vehicle and 13.2% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 69 83.1% -12.7%
Walk 11 13.2% 57.1%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in White Lake by zipcode?

Zipcode Population Number of households Median income Average income
54491 1,607 747 $55,917 $65,583

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FAQs about White Lake demographics 

What is the total population of White Lake?

White Lake has a total population of 220 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +7.8% compared to a year ago.

What is the gender ratio in White Lake?

The gender ratio in White Lake is as follows:
  • 50% males (110 residents)
  • 50% females (110 residents)

What is the median age in White Lake?

The median age in White Lake is 53.8.

What is the age distribution of the population in White Lake?

The age distribution in White Lake is as follows:
  • Under 15: 18.2% (40 residents)
  • Ages 15-24: 6.4% (14 residents)
  • Ages 25-44: 13.2% (29 residents)
  • Ages 45-64: 29.6% (65 residents)
  • Over 65: 32.7% (72 residents)

What is the racial and ethnic makeup of White Lake?

The racial and ethnic makeup of White Lake is as follows:
  • White: 90.9% (200 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 0.4% (1 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 8.6% (19 residents)
  • Other: 0% (0 residents)

What percentage of the population in White Lake are U.S.-born citizens?

U.S.-born citizens represent 100% of the population in White Lake.

How many housing units are there in White Lake?

There are 157 housing units in White Lake, reflecting a -6.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in White Lake and what is the average household size?

White Lake has a total of 109 households, with an average of 2 people in each.

What is the median household income in White Lake?

White Lake has a median household income of $52,917, representing a +26.4% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for White Lake?

The employment rate is 97.7% in White Lake, with a workforce of 85 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 49.4% (42 residents)
  • Blue-collar workers: 50.6% (43 residents)

Places of employment:
  • Self-employed: 20% (17 residents)
  • Private companies: 57.6% (49 residents)
  • Governmental workers: 14.1% (12 residents)
  • Not-for-profit companies: 8.2% (7 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025