Willow, OK demographics:
population, income, and more

Total population
140
-4.8% year-over-year change
Median household income
$58,646/yr
4.4% year-over-year change
Housing units
108
-10.0% year-over-year change

Willow population

How many people live in Willow

Willow is home to 140 residents, according to the most recent Census data. Gender-wise, 70% of Willow locals are male, and 30% are female.

Total population
140
-4.8% year-over-year change
Gender ratio
Male
70%
98
Female
30%
42
Value Percent YoY change
Male 98 70% -2.0%
Female 42 30% -10.6%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Willow is 62, with the population distributed as follows: about 6.4% are children under 15, then 17.9% are in the 15 to 24 age group. Adults between 25 and 44 make up 10.7% of the population, while another 22.9% fall into the 45 to 64 bracket. Finally, around 42.1% are 65 or older.

Median age
62.4
Age breakdown
Under 15
6.4%
15 to 24
17.9%
25 to 44
10.7%
45 to 64
22.9%
Over 65
42.1%
Value Percent YoY change
Under 15 9 6.4% 12.5%
15 to 24 25 17.9% 127.3%
25 to 44 15 10.7% -55.9%
45 to 64 32 22.9% -3.0%
Over 65 59 42.1% -3.3%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Willow, 96.4% of the population are US-born citizens, while 2.1% have gained naturalized citizenship. At the same time, 1.4% of residents are non-citizens. There’s also a share of 7.9% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.4%
Non-U.S.-born citizens
2.1%
Non-citizens
1.4%
Value Percent YoY change
U.S.-born citizens 135 96.4% -6.9%
Non-U.S.-born citizens 3 2.1% 50.0%
Non-citizens 2 1.4% N/A
Racial breakdown
White
91.4%
Black or African American
0%
American Indian and Alaska Native
0.7%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
7.9%
Other
0%
Value Percent
White 128 91.4%
American Indian and Alaska Native 1 0.7%
Two or more races 11 7.9%

Households in Willow

A peek inside Willow households

Willow has 78 households, with an average of 2 members in each. Of these, 16.7% are families, while the remaining 83.3% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
78
-12.4% year-over-year change
Average people per household
2
Non-family households
65
Family households
13
Value Percent YoY change
Non-family households 65 83.3% -4.4%
Family households 13 16.7% -38.1%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Willow

The housing landscape of Willow

Willow's housing consists of 108 units, with 95.4% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 3.7% of the housing landscape.

Housing units
108
-10.0% year-over-year change
Housing types
Value Percent
1 unit, detached 103 95.4%
2 units 1 0.9%
Mobile home 4 3.7%
Homes built since 2020
3
200.0% year-over-year change

The age of buildings in Willow

In Willow, the median construction year is 1946. About 6.5% of homes were built before the 1940s, with another 68.5% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 7 6.5% -56.2%
Built between 1940 and 1949 74 68.5% 7.2%
Built between 1950 and 1959 3 2.8% -75.0%
Built between 1960 and 1969 4 3.7% 0.0%
Built between 1970 and 1979 6 5.6% 20.0%
Built between 1980 and 1989 6 5.6% 0.0%
Built between 2010 and 2019 5 4.6% -28.6%
Built in 2020 or later 3 2.8% 200.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Willow occupancy rates

Out of the 78 occupied housing units in Willow, 84.6% are owner-occupied, while 15.4% are lived in by tenants. Meanwhile, 27.8% of all homes on the local market sit vacant.

Occupied housing units
78
-12.4% year-over-year change
Occupancy breakdown
Renter occupied
12
Owner occupied
66
Value Percent YoY
change
Renter occupied 12 15.4% 71.4%
Owner occupied 66 84.6% -19.5%
Unoccupied housing units
27.8%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Willow housing costs

Median housing costs per month
$336/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.

Education in Willow

Willow education at a glance

About 33.6% of the population in Willow went to high school, while 54% pursued college studies. Another earned an associate degree and 6.2% hold a bachelor’s.

Education level
Value Percent YoY change
No high school 7 6.2% 16.7%
High school diploma 38 33.6% 5.6%
College diploma 61 54% -19.7%
Bachelor's degree 7 6.2% -36.4%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Willow

How much people earn in Willow

The average annual household income in Willow was $58,385 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -1.8% change from the previous year. At the same time, the median income stood at $58,646, reflecting a +4.4% shift over the same period.

Average household income in Willow
$58,385/year
-1.8% year-over-year change
Median household income in Willow
$58,646/year
4.4% year-over-year change

Willow income by age

In Willow, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $86,786. Overall, 90.7% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $86,786 4.7%
Over 65 $58,444 4.2%
Above poverty level
127
Below poverty level
13
Value Percent YoY
change
Above poverty level 127 90.7% -7.3%
Below poverty level 13 9.3% 30.0%

Employment in Willow

Workforce and job types in Willow

The job market in Willow is powered by 73 working residents, spread across a range of industries and roles. 75.3% of the working population are employed in professional or administrative positions, while 24.7% are in hands-on or service-based jobs. Also, 61.6% run their own businesses, 37% are employed by private companies, and 1.4% work in the public sector.

Workforce demographics

Working population
73
-24.0% year-over-year change
White collar
55
Blue collar
18
Value Percent YoY change
White collar 55 75.3% -26.7%
Blue collar 18 24.7% -14.3%
Employer type
Self employees
61.6%
Private companies
37%
Governmental workers
1.4%
Not for profit companies
0%
Value Percent YoY change
Self employees 45 61.6% -10.0%
Private companies 27 37% -22.9%
Governmental workers 1 1.4% -90.9%

Transportation in Willow

How people get around in Willow

Commuting methods vary: 97.3% of residents travel by personal vehicle and 2.7% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 71 97.3% -26.0%
Walk 2 2.7% N/A
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Willow by zipcode?

Zipcode Population Number of households Median income Average income
73673 302 174 $57,813 $65,087

Explore more communities

FAQs about Willow demographics 

What is the total population of Willow?

Willow has a total population of 140 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -4.8% compared to a year ago.

What is the gender ratio in Willow?

The gender ratio in Willow is as follows:
  • 70% males (98 residents)
  • 30% females (42 residents)

What is the median age in Willow?

The median age in Willow is 62.4.

What is the age distribution of the population in Willow?

The age distribution in Willow is as follows:
  • Under 15: 6.4% (9 residents)
  • Ages 15-24: 17.9% (25 residents)
  • Ages 25-44: 10.7% (15 residents)
  • Ages 45-64: 22.9% (32 residents)
  • Over 65: 42.1% (59 residents)

What is the racial and ethnic makeup of Willow?

The racial and ethnic makeup of Willow is as follows:
  • White: 91.4% (128 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 0.7% (1 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 7.9% (11 residents)
  • Other: 0% (0 residents)

What percentage of the population in Willow are U.S.-born citizens?

U.S.-born citizens represent 96.4% of the population in Willow.

How many housing units are there in Willow?

There are 108 housing units in Willow, reflecting a -10.0% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Willow and what is the average household size?

Willow has a total of 78 households, with an average of 2 people in each.

What is the median household income in Willow?

Willow has a median household income of $58,646, representing a +4.4% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Willow?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 75.3% (55 residents)
  • Blue-collar workers: 24.7% (18 residents)

Places of employment:
  • Self-employed: 61.6% (45 residents)
  • Private companies: 37% (27 residents)
  • Governmental workers: 1.4% (1 residents)
  • Not-for-profit companies: 0% (0 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025