Roland, OK demographics:
population, income, and more

Total population
3,687
4.5% year-over-year change
Median household income
$51,754/yr
2.4% year-over-year change
Housing units
1,495
1.5% year-over-year change

Roland population

How many people live in Roland

Roland is home to 3,687 residents, according to the most recent Census data. Gender-wise, 49.6% of Roland locals are male, and 50.4% are female.

Total population
3,687
4.5% year-over-year change
Gender ratio
Male
49.6%
1,828
Female
50.4%
1,859
Value Percent YoY change
Male 1,828 49.6% -0.9%
Female 1,859 50.4% 10.5%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Roland is 34, with the population distributed as follows: about 21.6% are children under 15, then 12.2% are in the 15 to 24 age group. Adults between 25 and 44 make up 29.4% of the population, while another 25.7% fall into the 45 to 64 bracket. Finally, around 11.2% are 65 or older.

Median age
34.1
Age breakdown
Under 15
21.6%
15 to 24
12.2%
25 to 44
29.4%
45 to 64
25.7%
Over 65
11.2%
Value Percent YoY change
Under 15 797 21.6% 5.8%
15 to 24 449 12.2% -8.2%
25 to 44 1,083 29.4% 5.5%
45 to 64 947 25.7% 3.2%
Over 65 411 11.2% 20.9%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Roland, 96.9% of the population are US-born citizens, while 2.1% have gained naturalized citizenship. At the same time, 1% of residents are non-citizens. As for race, 63.7% of locals are Caucasian, 6.5% are African American and 1.4% have Asian roots. There’s also a share of 15.5% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.9%
Non-U.S.-born citizens
2.1%
Non-citizens
1%
Value Percent YoY change
U.S.-born citizens 3,572 96.9% 4.0%
Non-U.S.-born citizens 79 2.1% 31.7%
Non-citizens 36 1% 9.1%
Racial breakdown
White
63.7%
Black or African American
6.5%
American Indian and Alaska Native
12.7%
Asian
1.4%
Native Hawaiian and other Pacific Islander
0.1%
Two or more races
15.5%
Other
0%
Value Percent
White 2,349 63.7%
Black or African American 240 6.5%
American Indian and Alaska Native 468 12.7%
Asian 53 1.4%
Native Hawaiian and other Pacific Islander 5 0.1%
Two or more races 572 15.5%

Households in Roland

A peek inside Roland households

Roland has 1,274 households, with an average of 3 members in each. Of these, 67.9% are families, while the remaining 32.1% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,274
3.4% year-over-year change
Average people per household
3
Non-family households
409
Family households
865
Value Percent YoY change
Non-family households 409 32.1% -0.5%
Family households 865 67.9% 5.4%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Roland

The housing landscape of Roland

Roland's housing consists of 1,495 units, with 67% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.8% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 6.4% of the housing landscape.

Housing units
1,495
1.5% year-over-year change
Housing types
Value Percent
1 unit, detached 1,001 67%
1 unit, attached 27 1.8%
2 units 103 6.9%
3 or 4 units 120 8%
5 to 9 units 118 7.9%
10 to 19 units 31 2.1%
Mobile home 95 6.4%
Homes built since 2020
0
% year-over-year change

The age of buildings in Roland

In Roland, the median construction year is 1986. About 0.5% of homes were built before the 1940s, with another 0.6% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 8 0.5% 60.0%
Built between 1940 and 1949 9 0.6% -18.2%
Built between 1950 and 1959 50 3.3% -20.6%
Built between 1960 and 1969 82 5.5% -25.4%
Built between 1970 and 1979 333 22.3% 19.8%
Built between 1980 and 1989 424 28.4% 2.4%
Built between 1990 and 1999 222 14.8% -18.4%
Built between 2000 and 2009 260 17.4% 12.6%
Built between 2010 and 2019 107 7.2% 20.2%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Roland occupancy rates

Out of the 1,274 occupied housing units in Roland, 54.5% are owner-occupied, while 45.5% are lived in by tenants. Meanwhile, 14.8% of all homes on the local market sit vacant.

Occupied housing units
1,274
3.4% year-over-year change
Occupancy breakdown
Renter occupied
580
Owner occupied
694
Value Percent YoY
change
Renter occupied 580 45.5% 3.8%
Owner occupied 694 54.5% 3.1%
Unoccupied housing units
14.8%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Roland housing costs

Housing costs in Roland come to a median of $896 per month, while tenants specifically pay a median gross rent of $855.

Median housing costs per month
$896/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Roland
$855/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Roland

Roland education at a glance

About 55.2% of the population in Roland went to high school, while 22.2% pursued college studies. Another 11.3% earned an associate degree and 5.8% hold a bachelor’s. Meanwhile, 2.1% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 92 3.4% 46.0%
High school diploma 1,508 55.2% 1.3%
College diploma 606 22.2% -1.0%
Associate degree 308 11.3% 18.9%
Bachelor's degree 159 5.8% -1.9%
Graduate degree 58 2.1% 20.8%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Roland

How much people earn in Roland

The average annual household income in Roland was $64,301 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +9.9% change from the previous year. At the same time, the median income stood at $51,754, reflecting a +2.4% shift over the same period.

Average household income in Roland
$64,301/year
9.9% year-over-year change
Median household income in Roland
$51,754/year
2.4% year-over-year change

Roland income by age

In Roland, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $53,365. Those with someone between 45 and 64 in charge, often well established professionally, earn $62,727 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $35,865, while those led by someone over 65, many of whom may be retired, have about $35,439 in earnings. Overall, 82.1% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $35,865 7.3%
25 - 44 $53,365 4.2%
45 - 64 $62,727 3.9%
Over 65 $35,439 18.9%
Above poverty level
2,926
Below poverty level
638
Value Percent YoY
change
Above poverty level 2,926 82.1% 1.8%
Below poverty level 638 17.9% 5.1%

Average renter income in Roland

To get a better sense of what renters earn on average in Roland, their median household income was $47,202 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 21.7%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$47,202
Rent-to-income ratio
21.7%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Roland

Workforce and job types in Roland

The job market in Roland is powered by 1,624 working residents, spread across a range of industries and roles. 69.3% of the working population are employed in professional or administrative positions, while 30.7% are in hands-on or service-based jobs. Also, 9.5% run their own businesses, 71.3% are employed by private companies, and 13.6% work in the public sector.

Workforce demographics

Working population
1,624
-0.1% year-over-year change
White collar
1,125
Blue collar
499
Value Percent YoY change
White collar 1,125 69.3% 2.2%
Blue collar 499 30.7% -5.0%
Employer type
Self employees
9.5%
Private companies
71.3%
Governmental workers
13.6%
Not for profit companies
5.6%
Value Percent YoY change
Self employees 154 9.5% 0.0%
Private companies 1,158 71.3% -2.7%
Governmental workers 221 13.6% 6.8%
Not for profit companies 91 5.6% 21.3%
Unemployment rate
3.0%
78.6% year-over-year change

Available workforce

The unemployment rate in Roland stands at 3%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Roland

How people get around in Roland

Commuting methods vary: 93.4% of residents travel by personal vehicle and 1.3% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 1,512 93.4% -3.4%
Bicycle 12 0.7% N/A
Walk 21 1.3% 16.7%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Roland by zipcode?

Zipcode Population Number of households Median income Average income
74954 5,105 1,824 $58,397 $73,746

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FAQs about Roland demographics 

What is the total population of Roland?

Roland has a total population of 3,687 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +4.5% compared to a year ago.

What is the gender ratio in Roland?

The gender ratio in Roland is as follows:
  • 49.6% males (1,828 residents)
  • 50.4% females (1,859 residents)

What is the median age in Roland?

The median age in Roland is 34.1.

What is the age distribution of the population in Roland?

The age distribution in Roland is as follows:
  • Under 15: 21.6% (797 residents)
  • Ages 15-24: 12.2% (449 residents)
  • Ages 25-44: 29.4% (1,083 residents)
  • Ages 45-64: 25.7% (947 residents)
  • Over 65: 11.2% (411 residents)

What is the racial and ethnic makeup of Roland?

The racial and ethnic makeup of Roland is as follows:
  • White: 63.7% (2,349 residents)
  • Black or African American: 6.5% (240 residents)
  • American Indian and Alaska Native: 12.7% (468 residents)
  • Asian: 1.4% (53 residents)
  • Native Hawaiian and Other Pacific Islander: 0.1% (5 residents)
  • Two or More Races: 15.5% (572 residents)
  • Other: 0% (0 residents)

What percentage of the population in Roland are U.S.-born citizens?

U.S.-born citizens represent 96.9% of the population in Roland.

How many housing units are there in Roland?

There are 1,495 housing units in Roland, reflecting a +1.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Roland and what is the average household size?

Roland has a total of 1,274 households, with an average of 3 people in each.

What is the median household income in Roland?

Roland has a median household income of $51,754, representing a +2.4% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Roland?

The employment rate is 97% in Roland, with a workforce of 1,624 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 69.3% (1,125 residents)
  • Blue-collar workers: 30.7% (499 residents)

Places of employment:
  • Self-employed: 9.5% (154 residents)
  • Private companies: 71.3% (1,158 residents)
  • Governmental workers: 13.6% (221 residents)
  • Not-for-profit companies: 5.6% (91 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025