Poipu, HI demographics:
population, income, and more

Total population
1,175
-17.1% year-over-year change
Median household income
$143,333/yr
3.2% year-over-year change
Housing units
1,735
-5.3% year-over-year change

Poipu population

How many people live in Poipu

Poipu is home to 1,175 residents, according to the most recent Census data. Gender-wise, 47.1% of Poipu locals are male, and 52.9% are female.

Total population
1,175
-17.1% year-over-year change
Gender ratio
Male
47.1%
553
Female
52.9%
622
Value Percent YoY change
Male 553 47.1% -20.0%
Female 622 52.9% -14.4%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Poipu is 60, with the population distributed as follows: about 10% are children under 15, then 9.4% are in the 15 to 24 age group. Adults between 25 and 44 make up 11.2% of the population, while another 30.5% fall into the 45 to 64 bracket. Finally, around 38.8% are 65 or older.

Median age
60.5
Age breakdown
Under 15
10%
15 to 24
9.4%
25 to 44
11.2%
45 to 64
30.5%
Over 65
38.8%
Value Percent YoY change
Under 15 118 10% -62.8%
15 to 24 111 9.4% -5.1%
25 to 44 132 11.2% -27.9%
45 to 64 358 30.5% -2.2%
Over 65 456 38.8% 4.8%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Poipu, 81.4% of the population are US-born citizens, while 7.8% have gained naturalized citizenship. At the same time, 10.8% of residents are non-citizens. There’s also a share of 18% that includes residents with two or more races.

Citizenship
U.S.-born citizens
81.4%
Non-U.S.-born citizens
7.8%
Non-citizens
10.8%
Value Percent YoY change
U.S.-born citizens 956 81.4% -21.9%
Non-U.S.-born citizens 92 7.8% 29.6%
Non-citizens 127 10.8% 3.2%
Racial breakdown
White
63.7%
Black or African American
0%
American Indian and Alaska Native
1.6%
Asian
14%
Native Hawaiian and other Pacific Islander
0%
Two or more races
18%
Other
2.8%
Value Percent
White 748 63.7%
American Indian and Alaska Native 19 1.6%
Asian 164 14%
Two or more races 211 18%
Other 33 2.8%

Households in Poipu

A peek inside Poipu households

Poipu has 526 households, with an average of 2 members in each. Of these, 63.3% are families, while the remaining 36.7% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
526
-7.4% year-over-year change
Average people per household
2
Non-family households
193
Family households
333
Value Percent YoY change
Non-family households 193 36.7% -11.5%
Family households 333 63.3% -4.9%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Poipu

The housing landscape of Poipu

Poipu's housing consists of 1,735 units, with 41.7% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 0.9% and offer a more compact, shared living style.

Housing units
1,735
-5.3% year-over-year change
Housing types
Value Percent
1 unit, detached 723 41.7%
1 unit, attached 15 0.9%
2 units 54 3.1%
3 or 4 units 82 4.7%
5 to 9 units 64 3.7%
10 to 19 units 387 22.3%
20 to 49 units 137 7.9%
50 or more units 273 15.7%
Homes built since 2020
5
0.0% year-over-year change

The age of buildings in Poipu

In Poipu, the median construction year is 1982. Most development happened in the second half of the 20th century. Then, 4% of homes were added from 2000 to 2009, 19.3% between 2010 and 2019, and 0.3% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 45 2.6% -11.8%
Built between 1950 and 1959 28 1.6% -24.3%
Built between 1960 and 1969 155 8.9% 1.3%
Built between 1970 and 1979 553 31.9% -11.2%
Built between 1980 and 1989 411 23.7% 4.8%
Built between 1990 and 1999 134 7.7% -21.6%
Built between 2000 and 2009 69 4% -43.0%
Built between 2010 and 2019 335 19.3% 20.1%
Built in 2020 or later 5 0.3% 0.0%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Poipu occupancy rates

Out of the 526 occupied housing units in Poipu, 81.2% are owner-occupied, while 18.8% are lived in by tenants. Meanwhile, 69.7% of all homes on the local market sit vacant.

Occupied housing units
526
-7.4% year-over-year change
Occupancy breakdown
Renter occupied
99
Owner occupied
427
Value Percent YoY
change
Renter occupied 99 18.8% -29.8%
Owner occupied 427 81.2% 0.0%
Unoccupied housing units
69.7%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Poipu housing costs

Housing costs in Poipu come to a median of $2,255 per month, while tenants specifically pay a median gross rent of $2,840.

Median housing costs per month
$2,255/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Poipu
$2,840/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Poipu

Poipu education at a glance

About 10.4% of the population in Poipu went to high school, while 23.8% pursued college studies. Another 13.8% earned an associate degree and 26.1% hold a bachelor’s. Meanwhile, 24.2% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 16 1.6% 6.7%
High school diploma 103 10.4% -48.8%
College diploma 235 23.8% 10.3%
Associate degree 136 13.8% 15.2%
Bachelor's degree 257 26.1% -6.9%
Graduate degree 239 24.2% 17.7%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Poipu

How much people earn in Poipu

The average annual household income in Poipu was $209,429 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -8.4% change from the previous year. At the same time, the median income stood at $143,333, reflecting a +3.2% shift over the same period.

Average household income in Poipu
$209,429/year
-8.4% year-over-year change
Median household income in Poipu
$143,333/year
3.2% year-over-year change

Poipu income by age

In Poipu, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $179,286. Those with someone between 45 and 64 in charge, often well established professionally, earn $143,565 overall. Overall, 91.5% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $179,286 3.8%
45 - 64 $143,565 3.0%
Over 65 $128,542 3.6%
Above poverty level
1,072
Below poverty level
100
Value Percent YoY
change
Above poverty level 1,072 91.5% -20.1%
Below poverty level 100 8.5% 35.1%

Average renter income in Poipu

To get a better sense of what renters earn on average in Poipu, their median household income was $91,563 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 37.2%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$91,563
Rent-to-income ratio
37.2%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Poipu

Workforce and job types in Poipu

The job market in Poipu is powered by 533 working residents, spread across a range of industries and roles. 95.1% of the working population are employed in professional or administrative positions, while 4.9% are in hands-on or service-based jobs. Also, 23.6% run their own businesses, 65.5% are employed by private companies, and 3.4% work in the public sector.

Workforce demographics

Working population
533
-9.2% year-over-year change
White collar
507
Blue collar
26
Value Percent YoY change
White collar 507 95.1% 4.3%
Blue collar 26 4.9% -74.3%
Employer type
Self employees
23.6%
Private companies
65.5%
Governmental workers
3.4%
Not for profit companies
7.5%
Value Percent YoY change
Self employees 126 23.6% 9.6%
Private companies 349 65.5% -15.7%
Governmental workers 18 3.4% -14.3%
Not for profit companies 40 7.5% 8.1%
Unemployment rate
1.3%
-12.5% year-over-year change

Available workforce

The unemployment rate in Poipu stands at 1.3%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Poipu

How people get around in Poipu

Commuting methods vary: 65.6% of residents travel by personal vehicle and 9.2% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 322 65.6% -14.4%
Motorcycle 5 1% 0.0%
Bicycle 11 2.2% 10.0%
Walk 45 9.2% 2.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

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FAQs about Poipu demographics 

What is the total population of Poipu?

Poipu has a total population of 1,175 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -17.1% compared to a year ago.

What is the gender ratio in Poipu?

The gender ratio in Poipu is as follows:
  • 47.1% males (553 residents)
  • 52.9% females (622 residents)

What is the median age in Poipu?

The median age in Poipu is 60.5.

What is the age distribution of the population in Poipu?

The age distribution in Poipu is as follows:
  • Under 15: 10% (118 residents)
  • Ages 15-24: 9.4% (111 residents)
  • Ages 25-44: 11.2% (132 residents)
  • Ages 45-64: 30.5% (358 residents)
  • Over 65: 38.8% (456 residents)

What is the racial and ethnic makeup of Poipu?

The racial and ethnic makeup of Poipu is as follows:
  • White: 63.7% (748 residents)
  • Black or African American: 0% (0 residents)
  • American Indian and Alaska Native: 1.6% (19 residents)
  • Asian: 14% (164 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 18% (211 residents)
  • Other: 2.8% (33 residents)

What percentage of the population in Poipu are U.S.-born citizens?

U.S.-born citizens represent 81.4% of the population in Poipu.

How many housing units are there in Poipu?

There are 1,735 housing units in Poipu, reflecting a -5.3% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Poipu and what is the average household size?

Poipu has a total of 526 households, with an average of 2 people in each.

What is the median household income in Poipu?

Poipu has a median household income of $143,333, representing a +3.2% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Poipu?

The employment rate is 98.7% in Poipu, with a workforce of 533 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 95.1% (507 residents)
  • Blue-collar workers: 4.9% (26 residents)

Places of employment:
  • Self-employed: 23.6% (126 residents)
  • Private companies: 65.5% (349 residents)
  • Governmental workers: 3.4% (18 residents)
  • Not-for-profit companies: 7.5% (40 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025