Magnolia Town, WI demographics:
population, income, and more

Total population
3,169
0.7% year-over-year change
Median household income
$81,436/yr
2.7% year-over-year change
Housing units
1,395
0.9% year-over-year change

Magnolia population

How many people live in Magnolia

Magnolia is home to 3,169 residents, according to the most recent Census data. Gender-wise, 50.6% of Magnolia locals are male, and 49.4% are female.

Total population
3,169
0.7% year-over-year change
Gender ratio
Male
50.6%
1,604
Female
49.4%
1,565
Value Percent YoY change
Male 1,604 50.6% 1.4%
Female 1,565 49.4% 0.0%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Magnolia is 42, with the population distributed as follows: about 18.1% are children under 15, then 10% are in the 15 to 24 age group. Adults between 25 and 44 make up 28.2% of the population, while another 27.2% fall into the 45 to 64 bracket. Finally, around 16.5% are 65 or older.

Median age
42
Age breakdown
Under 15
18.1%
15 to 24
10%
25 to 44
28.2%
45 to 64
27.2%
Over 65
16.5%
Value Percent YoY change
Under 15 575 18.1% -3.7%
15 to 24 318 10% 9.3%
25 to 44 893 28.2% 4.8%
45 to 64 861 27.2% -3.6%
Over 65 522 16.5% 1.6%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Magnolia, 98.5% of the population are US-born citizens, while 1.2% have gained naturalized citizenship. At the same time, 0.4% of residents are non-citizens. As for race, 94.5% of locals are Caucasian, 0.8% are African American and 0.6% have Asian roots. There’s also a share of 2.9% that includes residents with two or more races.

Citizenship
U.S.-born citizens
98.5%
Non-U.S.-born citizens
1.2%
Non-citizens
0.4%
Value Percent YoY change
U.S.-born citizens 3,121 98.5% 0.2%
Non-U.S.-born citizens 37 1.2% 48.0%
Non-citizens 11 0.4% 22.2%
Racial breakdown
White
94.5%
Black or African American
0.8%
American Indian and Alaska Native
0.1%
Asian
0.6%
Native Hawaiian and other Pacific Islander
0%
Two or more races
2.9%
Other
1%
Value Percent
White 2,997 94.5%
Black or African American 27 0.8%
American Indian and Alaska Native 2 0.1%
Asian 19 0.6%
Two or more races 92 2.9%
Other 33 1%

Households in Magnolia

A peek inside Magnolia households

Magnolia has 1,369 households, with an average of 2 members in each. Of these, 65.4% are families, while the remaining 34.6% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
1,369
1.3% year-over-year change
Average people per household
2
Non-family households
473
Family households
896
Value Percent YoY change
Non-family households 473 34.6% -0.8%
Family households 896 65.4% 2.4%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Magnolia

The housing landscape of Magnolia

Magnolia's housing consists of 1,395 units, with 77% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 4.2% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 2.9% of the housing landscape.

Housing units
1,395
0.9% year-over-year change
Housing types
Value Percent
1 unit, detached 1,074 77%
1 unit, attached 58 4.2%
2 units 48 3.4%
3 or 4 units 34 2.4%
5 to 9 units 43 3.1%
10 to 19 units 43 3.1%
20 to 49 units 55 3.9%
Mobile home 40 2.9%
Homes built since 2020
7
133.3% year-over-year change

The age of buildings in Magnolia

In Magnolia, the median construction year is 1976. About 26.8% of homes were built before the 1940s, with another 4.6% going up by 1949. Most development happened in the second half of the 20th century. Then, 13.9% of homes were added from 2000 to 2009, 9.5% between 2010 and 2019, and 0.5% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 374 26.8% -8.3%
Built between 1940 and 1949 64 4.6% 23.1%
Built between 1950 and 1959 62 4.4% 5.1%
Built between 1960 and 1969 102 7.3% 12.1%
Built between 1970 and 1979 129 9.2% 1.6%
Built between 1980 and 1989 105 7.5% -12.5%
Built between 1990 and 1999 224 16.1% 4.2%
Built between 2000 and 2009 194 13.9% -1.5%
Built between 2010 and 2019 133 9.5% 18.8%
Built in 2020 or later 7 0.5% 133.3%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Magnolia occupancy rates

Out of the 1,369 occupied housing units in Magnolia, 77.2% are owner-occupied, while 22.8% are lived in by tenants. Meanwhile, 1.9% of all homes on the local market sit vacant.

Occupied housing units
1,369
1.3% year-over-year change
Occupancy breakdown
Renter occupied
312
Owner occupied
1,057
Value Percent YoY
change
Renter occupied 312 22.8% 6.8%
Owner occupied 1,057 77.2% -0.3%
Unoccupied housing units
1.9%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Magnolia housing costs

Housing costs in Magnolia come to a median of $1,210 per month, while tenants specifically pay a median gross rent of $925.

Median housing costs per month
$1,210/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Magnolia
$925/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Magnolia

Magnolia education at a glance

About 35.1% of the population in Magnolia went to high school, while 21.7% pursued college studies. Another 13.1% earned an associate degree and 20.9% hold a bachelor’s. Meanwhile, 8.3% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 24 1% -4.0%
High school diploma 866 35.1% -1.8%
College diploma 535 21.7% -3.8%
Associate degree 324 13.1% 9.5%
Bachelor's degree 517 20.9% 8.2%
Graduate degree 204 8.3% -2.4%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Magnolia

How much people earn in Magnolia

The average annual household income in Magnolia was $97,859 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +2.8% change from the previous year. At the same time, the median income stood at $81,436, reflecting a +2.7% shift over the same period.

Average household income in Magnolia
$97,859/year
2.8% year-over-year change
Median household income in Magnolia
$81,436/year
2.7% year-over-year change

Magnolia income by age

In Magnolia, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $98,973. Those with someone between 45 and 64 in charge, often well established professionally, earn $93,259 overall. Overall, 93.8% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $98,973 2.3%
45 - 64 $93,259 7.6%
Over 65 $59,545 1.6%
Above poverty level
2,917
Below poverty level
191
Value Percent YoY
change
Above poverty level 2,917 93.8% 1.1%
Below poverty level 191 6.2% -5.0%

Employment in Magnolia

Workforce and job types in Magnolia

70.4% of the working population are employed in professional or administrative positions, while 29.6% are in hands-on or service-based jobs. Also, 10% run their own businesses, 63% are employed by private companies, and 19.8% work in the public sector.

Workforce demographics

White collar
1,248
Blue collar
525
Value Percent YoY change
White collar 1,248 70.4% 2.8%
Blue collar 525 29.6% -0.6%
Employer type
Self employees
10%
Private companies
63%
Governmental workers
19.8%
Not for profit companies
7.3%
Value Percent YoY change
Self employees 177 10% -6.3%
Private companies 1,117 63% -1.1%
Governmental workers 351 19.8% 16.2%
Not for profit companies 129 7.3% 5.7%

Transportation in Magnolia

How people get around in Magnolia

In Magnolia, the average commute time is 7 minutes. Commuting methods vary: 98.2% of residents travel by personal vehicle and 1.6% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Commute time
7 min
-12.5% year-over-year change
Means of transportation
Value Percent YoY change
Car 1,487 98.2% 0.4%
Motorcycle 3 0.2% 200.0%
Walk 25 1.6% -10.7%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Magnolia by zipcode?

Zipcode Population Number of households Median income Average income
53520 6,687 2,914 $75,205 $86,014
53536 9,547 4,116 $87,667 $102,204

Explore more communities

FAQs about Magnolia demographics 

What is the total population of Magnolia?

Magnolia has a total population of 3,169 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +0.7% compared to a year ago.

What is the gender ratio in Magnolia?

The gender ratio in Magnolia is as follows:
  • 50.6% males (1,604 residents)
  • 49.4% females (1,565 residents)

What is the median age in Magnolia?

The median age in Magnolia is 42.

What is the age distribution of the population in Magnolia?

The age distribution in Magnolia is as follows:
  • Under 15: 18.1% (575 residents)
  • Ages 15-24: 10% (318 residents)
  • Ages 25-44: 28.2% (893 residents)
  • Ages 45-64: 27.2% (861 residents)
  • Over 65: 16.5% (522 residents)

What is the racial and ethnic makeup of Magnolia?

The racial and ethnic makeup of Magnolia is as follows:
  • White: 94.5% (2,997 residents)
  • Black or African American: 0.8% (27 residents)
  • American Indian and Alaska Native: 0.1% (2 residents)
  • Asian: 0.6% (19 residents)
  • Native Hawaiian and Other Pacific Islander: 0% ( residents)
  • Two or More Races: 2.9% (92 residents)
  • Other: 1% (33 residents)

What percentage of the population in Magnolia are U.S.-born citizens?

U.S.-born citizens represent 98.5% of the population in Magnolia.

How many housing units are there in Magnolia?

There are 1,395 housing units in Magnolia, reflecting a +0.9% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Magnolia and what is the average household size?

Magnolia has a total of 1,369 households, with an average of 2 people in each.

What is the median household income in Magnolia?

Magnolia has a median household income of $81,436, representing a +2.7% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Magnolia?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 70.4% (1,248 residents)
  • Blue-collar workers: 29.6% (525 residents)

Places of employment:
  • Self-employed: 10% (177 residents)
  • Private companies: 63% (1,117 residents)
  • Governmental workers: 19.8% (351 residents)
  • Not-for-profit companies: 7.3% (129 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025