Highland, Iowa County, WI demographics:
population, income, and more

Total population
867
-7.2% year-over-year change
Median household income
$67,344/yr
3.3% year-over-year change
Housing units
413
-3.5% year-over-year change

Highland population

How many people live in Highland

Highland is home to 867 residents, according to the most recent Census data. Gender-wise, 53.1% of Highland locals are male, and 46.9% are female.

Total population
867
-7.2% year-over-year change
Gender ratio
Male
53.1%
460
Female
46.9%
407
Value Percent YoY change
Male 460 53.1% -7.1%
Female 407 46.9% -7.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Highland is 44, with the population distributed as follows: about 20.1% are children under 15, then 11.6% are in the 15 to 24 age group. Adults between 25 and 44 make up 20.3% of the population, while another 25.1% fall into the 45 to 64 bracket. Finally, around 22.8% are 65 or older.

Median age
43.9
Age breakdown
Under 15
20.1%
15 to 24
11.6%
25 to 44
20.3%
45 to 64
25.1%
Over 65
22.8%
Value Percent YoY change
Under 15 174 20.1% -19.1%
15 to 24 101 11.6% 6.3%
25 to 44 176 20.3% -11.1%
45 to 64 218 25.1% -7.6%
Over 65 198 22.8% 4.2%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Highland, 99.5% of the population are US-born citizens, while 0.5% have gained naturalized citizenship. There’s also a share of 0.5% that includes residents with two or more races.

Citizenship
U.S.-born citizens
99.5%
Non-U.S.-born citizens
0.5%
Non-citizens
0%
Value Percent YoY change
U.S.-born citizens 863 99.5% -6.9%
Non-U.S.-born citizens 4 0.5% -42.9%
Racial breakdown
White
95.7%
Black or African American
3.8%
American Indian and Alaska Native
0%
Asian
0%
Native Hawaiian and other Pacific Islander
0%
Two or more races
0.5%
Other
0%
Value Percent
White 830 95.7%
Black or African American 33 3.8%
Two or more races 4 0.5%

Households in Highland

A peek inside Highland households

Highland has 376 households, with an average of 2 members in each. Of these, 59% are families, while the remaining 41% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
376
-3.3% year-over-year change
Average people per household
2
Non-family households
154
Family households
222
Value Percent YoY change
Non-family households 154 41% 10.8%
Family households 222 59% -11.2%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Highland

The housing landscape of Highland

Highland's housing consists of 413 units, with 84% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 1.9% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 1.7% of the housing landscape.

Housing units
413
-3.5% year-over-year change
Housing types
Value Percent
1 unit, detached 347 84%
1 unit, attached 8 1.9%
2 units 22 5.3%
3 or 4 units 13 3.2%
5 to 9 units 4 1%
10 to 19 units 12 2.9%
Mobile home 7 1.7%
Homes built since 2020
0
% year-over-year change

The age of buildings in Highland

In Highland, the median construction year is 1966. About 24.7% of homes were built before the 1940s, with another 11.4% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 102 24.7% 1.0%
Built between 1940 and 1949 47 11.4% 23.7%
Built between 1950 and 1959 28 6.8% 0.0%
Built between 1960 and 1969 52 12.6% -1.9%
Built between 1970 and 1979 64 15.5% -24.7%
Built between 1980 and 1989 65 15.7% 4.8%
Built between 1990 and 1999 31 7.5% -3.1%
Built between 2000 and 2009 20 4.8% 11.1%
Built between 2010 and 2019 4 1% -63.6%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Highland occupancy rates

Out of the 376 occupied housing units in Highland, 78.5% are owner-occupied, while 21.5% are lived in by tenants. Meanwhile, 9% of all homes on the local market sit vacant.

Occupied housing units
376
-3.3% year-over-year change
Occupancy breakdown
Renter occupied
81
Owner occupied
295
Value Percent YoY
change
Renter occupied 81 21.5% -4.7%
Owner occupied 295 78.5% -3.0%
Unoccupied housing units
9.0%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Highland housing costs

Housing costs in Highland come to a median of $784 per month, while tenants specifically pay a median gross rent of $735.

Median housing costs per month
$784/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Highland
$735/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Highland

Highland education at a glance

About 42.9% of the population in Highland went to high school, while 26.5% pursued college studies. Another 14.4% earned an associate degree and 12.7% hold a bachelor’s. Meanwhile, 2% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 10 1.5% 42.9%
High school diploma 280 42.9% -8.2%
College diploma 173 26.5% -12.6%
Associate degree 94 14.4% 16.1%
Bachelor's degree 83 12.7% 9.2%
Graduate degree 13 2% -18.8%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Highland

How much people earn in Highland

The average annual household income in Highland was $74,951 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +3.8% change from the previous year. At the same time, the median income stood at $67,344, reflecting a +3.3% shift over the same period.

Average household income in Highland
$74,951/year
3.8% year-over-year change
Median household income in Highland
$67,344/year
3.3% year-over-year change

Highland income by age

In Highland, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $96,875. Those with someone between 45 and 64 in charge, often well established professionally, earn $98,750 overall. Overall, 87.3% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
25 - 44 $96,875 6.2%
45 - 64 $98,750 -4.8%
Above poverty level
749
Below poverty level
109
Value Percent YoY
change
Above poverty level 749 87.3% -5.5%
Below poverty level 109 12.7% -13.5%

Employment in Highland

Workforce and job types in Highland

The job market in Highland is powered by 451 working residents, spread across a range of industries and roles. 67.4% of the working population are employed in professional or administrative positions, while 32.6% are in hands-on or service-based jobs. Also, 12% run their own businesses, 66.1% are employed by private companies, and 12.2% work in the public sector.

Workforce demographics

Working population
451
-5.7% year-over-year change
White collar
304
Blue collar
147
Value Percent YoY change
White collar 304 67.4% -5.6%
Blue collar 147 32.6% -5.8%
Employer type
Self employees
12%
Private companies
66.1%
Governmental workers
12.2%
Not for profit companies
9.8%
Value Percent YoY change
Self employees 54 12% 17.4%
Private companies 298 66.1% -11.6%
Governmental workers 55 12.2% -1.8%
Not for profit companies 44 9.8% 12.8%

Transportation in Highland

How people get around in Highland

Commuting methods vary: 90.3% of residents travel by personal vehicle and 0.9% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 400 90.3% -7.6%
Walk 4 0.9% -33.3%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Highland by zipcode?

Zipcode Population Number of households Median income Average income
53543 1,758 739 $77,031 $95,045

Explore more communities

FAQs about Highland demographics 

What is the total population of Highland?

Highland has a total population of 867 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -7.2% compared to a year ago.

What is the gender ratio in Highland?

The gender ratio in Highland is as follows:
  • 53.1% males (460 residents)
  • 46.9% females (407 residents)

What is the median age in Highland?

The median age in Highland is 43.9.

What is the age distribution of the population in Highland?

The age distribution in Highland is as follows:
  • Under 15: 20.1% (174 residents)
  • Ages 15-24: 11.6% (101 residents)
  • Ages 25-44: 20.3% (176 residents)
  • Ages 45-64: 25.1% (218 residents)
  • Over 65: 22.8% (198 residents)

What is the racial and ethnic makeup of Highland?

The racial and ethnic makeup of Highland is as follows:
  • White: 95.7% (830 residents)
  • Black or African American: 3.8% (33 residents)
  • American Indian and Alaska Native: 0% (0 residents)
  • Asian: 0% (0 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 0.5% (4 residents)
  • Other: 0% (0 residents)

What percentage of the population in Highland are U.S.-born citizens?

U.S.-born citizens represent 99.5% of the population in Highland.

How many housing units are there in Highland?

There are 413 housing units in Highland, reflecting a -3.5% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Highland and what is the average household size?

Highland has a total of 376 households, with an average of 2 people in each.

What is the median household income in Highland?

Highland has a median household income of $67,344, representing a +3.3% shift from the previous year, according to the U.S. Census Bureau.

What is the job market overview for Highland?

Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 67.4% (304 residents)
  • Blue-collar workers: 32.6% (147 residents)

Places of employment:
  • Self-employed: 12% (54 residents)
  • Private companies: 66.1% (298 residents)
  • Governmental workers: 12.2% (55 residents)
  • Not-for-profit companies: 9.8% (44 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025