Hartland, WI demographics:
population, income, and more

Total population
9,972
2.6% year-over-year change
Median household income
$87,754/yr
0.5% year-over-year change
Housing units
4,347
6.0% year-over-year change

Hartland population

How many people live in Hartland

Hartland is home to 9,972 residents, according to the most recent Census data. Gender-wise, 50.4% of Hartland locals are male, and 49.6% are female.

Total population
9,972
2.6% year-over-year change
Gender ratio
Male
50.4%
5,023
Female
49.6%
4,949
Value Percent YoY change
Male 5,023 50.4% 3.0%
Female 4,949 49.6% 2.3%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Hartland is 42, with the population distributed as follows: about 18.8% are children under 15, then 13.1% are in the 15 to 24 age group. Adults between 25 and 44 make up 22.9% of the population, while another 25.7% fall into the 45 to 64 bracket. Finally, around 19.4% are 65 or older.

Median age
41.7
Age breakdown
Under 15
18.8%
15 to 24
13.1%
25 to 44
22.9%
45 to 64
25.7%
Over 65
19.4%
Value Percent YoY change
Under 15 1,879 18.8% 3.7%
15 to 24 1,304 13.1% -1.3%
25 to 44 2,282 22.9% 9.2%
45 to 64 2,567 25.7% -2.2%
Over 65 1,940 19.4% 3.9%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Hartland, 94.3% of the population are US-born citizens, while 3.7% have gained naturalized citizenship. At the same time, 2% of residents are non-citizens. As for race, 86.3% of locals are Caucasian, 0.6% are African American and 4.1% have Asian roots. There’s also a share of 8.3% that includes residents with two or more races.

Citizenship
U.S.-born citizens
94.3%
Non-U.S.-born citizens
3.7%
Non-citizens
2%
Value Percent YoY change
U.S.-born citizens 9,404 94.3% 4.5%
Non-U.S.-born citizens 365 3.7% -27.4%
Non-citizens 203 2% -4.7%
Racial breakdown
White
86.3%
Black or African American
0.6%
American Indian and Alaska Native
0.1%
Asian
4.1%
Native Hawaiian and other Pacific Islander
0%
Two or more races
8.3%
Other
0.6%
Value Percent
White 8,604 86.3%
Black or African American 62 0.6%
American Indian and Alaska Native 7 0.1%
Asian 413 4.1%
Two or more races 830 8.3%
Other 56 0.6%

Households in Hartland

A peek inside Hartland households

Hartland has 4,209 households, with an average of 2 members in each. Of these, 65.6% are families, while the remaining 34.4% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
4,209
5.9% year-over-year change
Average people per household
2
Non-family households
1,446
Family households
2,763
Value Percent YoY change
Non-family households 1,446 34.4% 5.5%
Family households 2,763 65.6% 6.1%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Hartland

The housing landscape of Hartland

Hartland's housing consists of 4,347 units, with 53.3% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 11.1% and offer a more compact, shared living style.

Housing units
4,347
6.0% year-over-year change
Housing types
Value Percent
1 unit, detached 2,315 53.3%
1 unit, attached 483 11.1%
2 units 111 2.6%
3 or 4 units 202 4.6%
5 to 9 units 553 12.7%
10 to 19 units 174 4%
20 to 49 units 208 4.8%
50 or more units 301 6.9%
Homes built since 2020
65
47.7% year-over-year change

The age of buildings in Hartland

In Hartland, the median construction year is 1983. About 4.3% of homes were built before the 1940s, with another 2% going up by 1949. Most development happened in the second half of the 20th century. Then, 19.2% of homes were added from 2000 to 2009, 7.6% between 2010 and 2019, and 1.5% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 187 4.3% -28.4%
Built between 1940 and 1949 89 2% 71.2%
Built between 1950 and 1959 190 4.4% 16.6%
Built between 1960 and 1969 204 4.7% -3.3%
Built between 1970 and 1979 1,303 30% 7.3%
Built between 1980 and 1989 631 14.5% -1.7%
Built between 1990 and 1999 516 11.9% 3.6%
Built between 2000 and 2009 834 19.2% 16.0%
Built between 2010 and 2019 328 7.6% 11.2%
Built in 2020 or later 65 1.5% 47.7%
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Hartland occupancy rates

Out of the 4,209 occupied housing units in Hartland, 62.5% are owner-occupied, while 37.5% are lived in by tenants. Meanwhile, 3.2% of all homes on the local market sit vacant.

Occupied housing units
4,209
5.9% year-over-year change
Occupancy breakdown
Renter occupied
1,579
Owner occupied
2,630
Value Percent YoY
change
Renter occupied 1,579 37.5% 12.5%
Owner occupied 2,630 62.5% 2.3%
Unoccupied housing units
3.2%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Hartland housing costs

Housing costs in Hartland come to a median of $1,370 per month, while tenants specifically pay a median gross rent of $1,230.

Median housing costs per month
$1,370/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Hartland
$1,230/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Hartland

Hartland education at a glance

About 28.7% of the population in Hartland went to high school, while 19.4% pursued college studies. Another 8.9% earned an associate degree and 28.8% hold a bachelor’s. Meanwhile, 14% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 18 0.2% -28.0%
High school diploma 2,201 28.7% 6.1%
College diploma 1,485 19.4% -10.9%
Associate degree 684 8.9% -10.0%
Bachelor's degree 2,214 28.8% 7.8%
Graduate degree 1,074 14% 16.1%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Hartland

How much people earn in Hartland

The average annual household income in Hartland was $133,350 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +2.8% change from the previous year. At the same time, the median income stood at $87,754, reflecting a +0.5% shift over the same period.

Average household income in Hartland
$133,350/year
2.8% year-over-year change
Median household income in Hartland
$87,754/year
0.5% year-over-year change

Hartland income by age

In Hartland, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $104,476. Those with someone between 45 and 64 in charge, often well established professionally, earn $119,375 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $48,621, while those led by someone over 65, many of whom may be retired, have about $57,215 in earnings. Overall, 94.7% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $48,621 5.4%
25 - 44 $104,476 -0.5%
45 - 64 $119,375 5.3%
Over 65 $57,215 7.5%
Above poverty level
9,293
Below poverty level
517
Value Percent YoY
change
Above poverty level 9,293 94.7% 5.0%
Below poverty level 517 5.3% -28.9%

Average renter income in Hartland

To get a better sense of what renters earn on average in Hartland, their median household income was $42,243 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 34.9%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$42,243
Rent-to-income ratio
34.9%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Hartland

Workforce and job types in Hartland

The job market in Hartland is powered by 5,398 working residents, spread across a range of industries and roles. 83.6% of the working population are employed in professional or administrative positions, while 16.4% are in hands-on or service-based jobs. Also, 9.8% run their own businesses, 70.5% are employed by private companies, and 8.9% work in the public sector.

Workforce demographics

Working population
5,398
4.3% year-over-year change
White collar
4,511
Blue collar
887
Value Percent YoY change
White collar 4,511 83.6% 4.7%
Blue collar 887 16.4% 2.4%
Employer type
Self employees
9.8%
Private companies
70.5%
Governmental workers
8.9%
Not for profit companies
10.7%
Value Percent YoY change
Self employees 530 9.8% -13.3%
Private companies 3,808 70.5% 1.9%
Governmental workers 482 8.9% 21.4%
Not for profit companies 578 10.7% 34.4%
Unemployment rate
4.8%
2.3% year-over-year change

Available workforce

The unemployment rate in Hartland stands at 4.8%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Hartland

How people get around in Hartland

Commuting methods vary: 80.8% of residents travel by personal vehicle and 2.3% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 4,361 80.8% 1.5%
Bus or trolleybus 6 0.1% N/A
Railroad 20 0.4% 5.3%
Bicycle 16 0.3% 6.7%
Walk 125 2.3% 15.7%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Hartland by zipcode?

Zipcode Population Number of households Median income Average income
53072 26,200 12,037 $98,538 $148,352
53029 21,778 8,511 $108,152 $152,375

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FAQs about Hartland demographics 

What is the total population of Hartland?

Hartland has a total population of 9,972 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.6% compared to a year ago.

What is the gender ratio in Hartland?

The gender ratio in Hartland is as follows:
  • 50.4% males (5,023 residents)
  • 49.6% females (4,949 residents)

What is the median age in Hartland?

The median age in Hartland is 41.7.

What is the age distribution of the population in Hartland?

The age distribution in Hartland is as follows:
  • Under 15: 18.8% (1,879 residents)
  • Ages 15-24: 13.1% (1,304 residents)
  • Ages 25-44: 22.9% (2,282 residents)
  • Ages 45-64: 25.7% (2,567 residents)
  • Over 65: 19.4% (1,940 residents)

What is the racial and ethnic makeup of Hartland?

The racial and ethnic makeup of Hartland is as follows:
  • White: 86.3% (8,604 residents)
  • Black or African American: 0.6% (62 residents)
  • American Indian and Alaska Native: 0.1% (7 residents)
  • Asian: 4.1% (413 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 8.3% (830 residents)
  • Other: 0.6% (56 residents)

What percentage of the population in Hartland are U.S.-born citizens?

U.S.-born citizens represent 94.3% of the population in Hartland.

How many housing units are there in Hartland?

There are 4,347 housing units in Hartland, reflecting a +6.0% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Hartland and what is the average household size?

Hartland has a total of 4,209 households, with an average of 2 people in each.

What is the median household income in Hartland?

Hartland has a median household income of $87,754, representing a +0.5% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Hartland?

The employment rate is 95.2% in Hartland, with a workforce of 5,398 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 83.6% (4,511 residents)
  • Blue-collar workers: 16.4% (887 residents)

Places of employment:
  • Self-employed: 9.8% (530 residents)
  • Private companies: 70.5% (3,808 residents)
  • Governmental workers: 8.9% (482 residents)
  • Not-for-profit companies: 10.7% (578 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025