Brandon, WI demographics:
population, income, and more

Total population
913
-0.1% year-over-year change
Median household income
$87,813/yr
14.1% year-over-year change
Housing units
352
-1.7% year-over-year change

Brandon population

How many people live in Brandon

Brandon is home to 913 residents, according to the most recent Census data. Gender-wise, 53.1% of Brandon locals are male, and 46.9% are female.

Total population
913
-0.1% year-over-year change
Gender ratio
Male
53.1%
485
Female
46.9%
428
Value Percent YoY change
Male 485 53.1% -0.8%
Female 428 46.9% 0.7%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Brandon is 38, with the population distributed as follows: about 25.1% are children under 15, then 14.6% are in the 15 to 24 age group. Adults between 25 and 44 make up 22.2% of the population, while another 28.6% fall into the 45 to 64 bracket. Finally, around 9.5% are 65 or older.

Median age
38.1
Age breakdown
Under 15
25.1%
15 to 24
14.6%
25 to 44
22.2%
45 to 64
28.6%
Over 65
9.5%
Value Percent YoY change
Under 15 229 25.1% -0.9%
15 to 24 133 14.6% 7.3%
25 to 44 203 22.2% -2.9%
45 to 64 261 28.6% -2.6%
Over 65 87 9.5% 6.1%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Brandon, 96.3% of the population are US-born citizens, while 2.8% have gained naturalized citizenship. At the same time, 0.9% of residents are non-citizens. As for race, 81% of locals are Caucasian, 8.6% are African American and 0.2% have Asian roots. There’s also a share of 8.3% that includes residents with two or more races.

Citizenship
U.S.-born citizens
96.3%
Non-U.S.-born citizens
2.8%
Non-citizens
0.9%
Value Percent YoY change
U.S.-born citizens 879 96.3% 0.2%
Non-U.S.-born citizens 26 2.8% -7.1%
Non-citizens 8 0.9% -11.1%
Racial breakdown
White
81%
Black or African American
8.6%
American Indian and Alaska Native
0.1%
Asian
0.2%
Native Hawaiian and other Pacific Islander
0%
Two or more races
8.3%
Other
1.6%
Value Percent
White 740 81%
Black or African American 79 8.6%
American Indian and Alaska Native 1 0.1%
Asian 2 0.2%
Two or more races 76 8.3%
Other 15 1.6%

Households in Brandon

A peek inside Brandon households

Brandon has 323 households, with an average of 3 members in each. Of these, 62.8% are families, while the remaining 37.2% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
323
-5.8% year-over-year change
Average people per household
3
Non-family households
120
Family households
203
Value Percent YoY change
Non-family households 120 37.2% -21.1%
Family households 203 62.8% 6.3%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Brandon

The housing landscape of Brandon

Brandon's housing consists of 352 units, with 78.1% being detached single-family homes ideal for those wanting space. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 0.3% of the housing landscape.

Housing units
352
-1.7% year-over-year change
Housing types
Value Percent
1 unit, detached 275 78.1%
2 units 12 3.4%
3 or 4 units 9 2.6%
5 to 9 units 5 1.4%
10 to 19 units 50 14.2%
Mobile home 1 0.3%
Homes built since 2020
0
% year-over-year change

The age of buildings in Brandon

In Brandon, the median construction year is 1938. About 55.7% of homes were built before the 1940s, with another 6.2% going up by 1949. Most development happened in the second half of the 20th century.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 196 55.7% 3.7%
Built between 1940 and 1949 22 6.2% 4.8%
Built between 1950 and 1959 22 6.2% -8.3%
Built between 1960 and 1969 27 7.7% 12.5%
Built between 1970 and 1979 25 7.1% -26.5%
Built between 1980 and 1989 48 13.6% -5.9%
Built between 1990 and 1999 1 0.3% -66.7%
Built between 2000 and 2009 9 2.6% -25.0%
Built between 2010 and 2019 2 0.6% N/A
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Brandon occupancy rates

Out of the 323 occupied housing units in Brandon, 69.4% are owner-occupied, while 30.6% are lived in by tenants. Meanwhile, 8.2% of all homes on the local market sit vacant.

Occupied housing units
323
-5.8% year-over-year change
Occupancy breakdown
Renter occupied
99
Owner occupied
224
Value Percent YoY
change
Renter occupied 99 30.6% -17.5%
Owner occupied 224 69.4% 0.5%
Unoccupied housing units
8.2%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Brandon housing costs

Housing costs in Brandon come to a median of $1,038 per month, while tenants specifically pay a median gross rent of $775.

Median housing costs per month
$1,038/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Brandon
$775/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Brandon

Brandon education at a glance

About 48.4% of the population in Brandon went to high school, while 21.3% pursued college studies. Another 11.2% earned an associate degree and 13.8% hold a bachelor’s. Meanwhile, 3.7% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 10 1.6% -41.2%
High school diploma 304 48.4% 2.7%
College diploma 134 21.3% -3.6%
Associate degree 70 11.2% 12.9%
Bachelor's degree 87 13.8% -10.3%
Graduate degree 23 3.7% -4.2%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Brandon

How much people earn in Brandon

The average annual household income in Brandon was $92,054 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a +7.4% change from the previous year. At the same time, the median income stood at $87,813, reflecting a +14.1% shift over the same period.

Average household income in Brandon
$92,054/year
7.4% year-over-year change
Median household income in Brandon
$87,813/year
14.1% year-over-year change

Brandon income by age

In Brandon, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $92,292. Those with someone between 45 and 64 in charge, often well established professionally, earn $99,792 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $29,688, while those led by someone over 65, many of whom may be retired, have about $72,885 in earnings. Overall, 91.5% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $29,688 -17.1%
25 - 44 $92,292 46.2%
45 - 64 $99,792 1.4%
Over 65 $72,885 15.5%
Above poverty level
830
Below poverty level
77
Value Percent YoY
change
Above poverty level 830 91.5% -0.4%
Below poverty level 77 8.5% 4.0%

Average renter income in Brandon

To get a better sense of what renters earn on average in Brandon, their median household income was $48,889 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 19%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$48,889
Rent-to-income ratio
19%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Brandon

Workforce and job types in Brandon

The job market in Brandon is powered by 493 working residents, spread across a range of industries and roles. 62.3% of the working population are employed in professional or administrative positions, while 37.7% are in hands-on or service-based jobs. Also, 8.3% run their own businesses, 67.6% are employed by private companies, and 17.8% work in the public sector.

Workforce demographics

Working population
493
2.1% year-over-year change
White collar
307
Blue collar
186
Value Percent YoY change
White collar 307 62.3% 8.9%
Blue collar 186 37.7% -7.5%
Employer type
Self employees
8.3%
Private companies
67.6%
Governmental workers
17.8%
Not for profit companies
6.3%
Value Percent YoY change
Self employees 41 8.3% 2.5%
Private companies 333 67.6% 1.5%
Governmental workers 88 17.8% 10.0%
Not for profit companies 31 6.3% -11.4%
Unemployment rate
2.4%
-42.9% year-over-year change

Available workforce

The unemployment rate in Brandon stands at 2.4%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Brandon

How people get around in Brandon

Commuting methods vary: 91.8% of residents travel by personal vehicle and 0.4% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 448 91.8% 2.3%
Motorcycle 2 0.4% 0.0%
Bicycle 6 1.2% 0.0%
Walk 2 0.4% -66.7%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Brandon by zipcode?

Zipcode Population Number of households Median income Average income
53919 2,292 823 $97,019 $106,795

Explore more communities

FAQs about Brandon demographics 

What is the total population of Brandon?

Brandon has a total population of 913 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by -0.1% compared to a year ago.

What is the gender ratio in Brandon?

The gender ratio in Brandon is as follows:
  • 53.1% males (485 residents)
  • 46.9% females (428 residents)

What is the median age in Brandon?

The median age in Brandon is 38.1.

What is the age distribution of the population in Brandon?

The age distribution in Brandon is as follows:
  • Under 15: 25.1% (229 residents)
  • Ages 15-24: 14.6% (133 residents)
  • Ages 25-44: 22.2% (203 residents)
  • Ages 45-64: 28.6% (261 residents)
  • Over 65: 9.5% (87 residents)

What is the racial and ethnic makeup of Brandon?

The racial and ethnic makeup of Brandon is as follows:
  • White: 81% (740 residents)
  • Black or African American: 8.6% (79 residents)
  • American Indian and Alaska Native: 0.1% (1 residents)
  • Asian: 0.2% (2 residents)
  • Native Hawaiian and Other Pacific Islander: 0% (0 residents)
  • Two or More Races: 8.3% (76 residents)
  • Other: 1.6% (15 residents)

What percentage of the population in Brandon are U.S.-born citizens?

U.S.-born citizens represent 96.3% of the population in Brandon.

How many housing units are there in Brandon?

There are 352 housing units in Brandon, reflecting a -1.7% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Brandon and what is the average household size?

Brandon has a total of 323 households, with an average of 3 people in each.

What is the median household income in Brandon?

Brandon has a median household income of $87,813, representing a +14.1% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Brandon?

The employment rate is 97.6% in Brandon, with a workforce of 493 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 62.3% (307 residents)
  • Blue-collar workers: 37.7% (186 residents)

Places of employment:
  • Self-employed: 8.3% (41 residents)
  • Private companies: 67.6% (333 residents)
  • Governmental workers: 17.8% (88 residents)
  • Not-for-profit companies: 6.3% (31 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025