Baraboo, WI demographics:
population, income, and more

Total population
12,769
2.1% year-over-year change
Median household income
$69,750/yr
-5.1% year-over-year change
Housing units
6,464
5.3% year-over-year change

Baraboo population

How many people live in Baraboo

Baraboo is home to 12,769 residents, according to the most recent Census data. Gender-wise, 47.7% of Baraboo locals are male, and 52.3% are female.

Total population
12,769
2.1% year-over-year change
Gender ratio
Male
47.7%
6,087
Female
52.3%
6,682
Value Percent YoY change
Male 6,087 47.7% -0.7%
Female 6,682 52.3% 4.8%
A higher population often means more rental variety and livelier areas. The gender balance—how many men live here compared to women—can reveal a lot about the community and the lifestyles of its residents. Use this info to get a sense of the area's pace and personality.

Age demographics

The median age in Baraboo is 40, with the population distributed as follows: about 15% are children under 15, then 11.9% are in the 15 to 24 age group. Adults between 25 and 44 make up 30.2% of the population, while another 22.5% fall into the 45 to 64 bracket. Finally, around 20.4% are 65 or older.

Median age
40.4
Age breakdown
Under 15
15%
15 to 24
11.9%
25 to 44
30.2%
45 to 64
22.5%
Over 65
20.4%
Value Percent YoY change
Under 15 1,912 15% -1.3%
15 to 24 1,524 11.9% 0.7%
25 to 44 3,853 30.2% 2.5%
45 to 64 2,870 22.5% -3.0%
Over 65 2,610 20.4% 11.8%
The age composition helps you get insight into who lives in the area. A younger population might mean a more active, fast-paced vibe, while an older one could suggest a quieter, slower lifestyle. If there's a balanced makeup, you’re likely to find a variety of services, housing types, and community spaces that cater to different life stages.

Racial makeup

In Baraboo, 97.2% of the population are US-born citizens, while 2.2% have gained naturalized citizenship. At the same time, 0.6% of residents are non-citizens. As for race, 88.3% of locals are Caucasian, 0.7% are African American and 0.6% have Asian roots. Another 0.5% are Indigenous American, 0.1% are Pacific Islanders, while 2% identify as another race. There’s also a share of 7.8% that includes residents with two or more races.

Citizenship
U.S.-born citizens
97.2%
Non-U.S.-born citizens
2.2%
Non-citizens
0.6%
Value Percent YoY change
U.S.-born citizens 12,409 97.2% 2.7%
Non-U.S.-born citizens 283 2.2% -8.7%
Non-citizens 77 0.6% -33.0%
Racial breakdown
White
88.3%
Black or African American
0.7%
American Indian and Alaska Native
0.5%
Asian
0.6%
Native Hawaiian and other Pacific Islander
0.1%
Two or more races
7.8%
Other
2%
Value Percent
White 11,277 88.3%
Black or African American 89 0.7%
American Indian and Alaska Native 59 0.5%
Asian 75 0.6%
Native Hawaiian and other Pacific Islander 15 0.1%
Two or more races 998 7.8%
Other 256 2%

Households in Baraboo

A peek inside Baraboo households

Baraboo has 6,108 households, with an average of 2 members in each. Of these, 54.5% are families, while the remaining 45.5% are made up of individuals living alone or with non-relatives, such as roommates.

Households stats

Total households
6,108
6.3% year-over-year change
Average people per household
2
Non-family households
2,780
Family households
3,328
Value Percent YoY change
Non-family households 2,780 45.5% 12.7%
Family households 3,328 54.5% 1.4%
The mix between family and non-family households gives a glimpse into daily life. A higher percentage of families might mean more parks and schools, while more non-family setups can mean flexible housing and diverse living styles. For renters, this can signal what kinds of homes are common and can help you figure out if the area matches your lifestyle.

Housing in Baraboo

The housing landscape of Baraboo

Baraboo's housing consists of 6,464 units, with 57.6% being detached single-family homes ideal for those wanting space. Attached options, including duplexes and townhouses, make up 6% and offer a more compact, shared living style. Then there are the multifamily buildings in the area, and for those seeking flexibility, non-traditional options like mobile homes account for 6.6% of the housing landscape.

Housing units
6,464
5.3% year-over-year change
Housing types
Value Percent
1 unit, detached 3,724 57.6%
1 unit, attached 390 6%
2 units 355 5.5%
3 or 4 units 360 5.6%
5 to 9 units 527 8.2%
10 to 19 units 257 4%
20 to 49 units 314 4.9%
50 or more units 110 1.7%
Mobile home 427 6.6%
Homes built since 2020
19
% year-over-year change

The age of buildings in Baraboo

In Baraboo, the median construction year is 1974. About 26.7% of homes were built before the 1940s, with another 6.4% going up by 1949. Most development happened in the second half of the 20th century. Then, 14.4% of homes were added from 2000 to 2009, 4.9% between 2010 and 2019, and 0.3% are part of the newest wave of development.

Construction year breakdown by decade
Value Percent YoY change
Built in 1939 or earlier 1,725 26.7% -7.7%
Built between 1940 and 1949 417 6.4% 5.8%
Built between 1950 and 1959 456 7% 8.8%
Built between 1960 and 1969 416 6.4% 4.3%
Built between 1970 and 1979 595 9.2% 23.4%
Built between 1980 and 1989 795 12.3% 6.6%
Built between 1990 and 1999 794 12.3% 12.8%
Built between 2000 and 2009 933 14.4% 8.4%
Built between 2010 and 2019 314 4.9% 18.1%
Built in 2020 or later 19 0.3% N/A
As a renter, knowing when homes were built helps you understand the potential condition and design of rental units. Newer builds may have more contemporary layouts, while older homes can offer character or larger lots, depending on the area.

Baraboo occupancy rates

Out of the 6,108 occupied housing units in Baraboo, 62.8% are owner-occupied, while 37.2% are lived in by tenants. Meanwhile, 5.5% of all homes on the local market sit vacant.

Occupied housing units
6,108
6.3% year-over-year change
Occupancy breakdown
Renter occupied
2,270
Owner occupied
3,838
Value Percent YoY
change
Renter occupied 2,270 37.2% 17.4%
Owner occupied 3,838 62.8% 0.6%
Unoccupied housing units
5.5%
Unoccupied housing units refer to homes that are currently without residents—whether they're waiting for renters or owners, used seasonally, or simply unclaimed. A higher share of empty homes may mean more housing availability, while a low number can reflect a tighter market with more competition. This, along with the renter-vs.-owner mix, helps paint a clearer picture of what types of housing and services are likely to be available in the area.

Baraboo housing costs

Housing costs in Baraboo come to a median of $1,135 per month, while tenants specifically pay a median gross rent of $940.

Median housing costs per month
$1,135/month
This figure sums up typical monthly housing costs for all households in the area. If you own, it includes mortgage payments in addition to property taxes, insurance and HOA fees. If you rent, it accounts for rent plus extras like utilities. It’s useful for seeing how local living expenses stack up compared to other places.
Median gross rent in Baraboo
$940/month
Gross rent gives a more complete look at what renters actually pay, including not just base rent, but also utilities and fees. It’s a key number for evaluating rental affordability in your area of interest and understanding how it compares to nearby locations.

Education in Baraboo

Baraboo education at a glance

About 37.1% of the population in Baraboo went to high school, while 23.2% pursued college studies. Another 14.4% earned an associate degree and 17.6% hold a bachelor’s. Meanwhile, 5.9% went even further, earning a master’s or doctorate.

Education level
Value Percent YoY change
No high school 191 1.8% 16.5%
High school diploma 3,871 37.1% 9.0%
College diploma 2,419 23.2% -0.0%
Associate degree 1,506 14.4% -3.5%
Bachelor's degree 1,839 17.6% 1.3%
Graduate degree 613 5.9% -1.0%
A community’s education mix can offer insights into the local economy and housing market. Higher levels of education often align with more job opportunities and stable incomes, which can increase demand for homes and influence both rent prices and rental availability.

Income in Baraboo

How much people earn in Baraboo

The average annual household income in Baraboo was $84,393 in 2024, the most recent annual data available, according to the U.S. Census Bureau. This marked a -1.1% change from the previous year. At the same time, the median income stood at $69,750, reflecting a -5.1% shift over the same period.

Average household income in Baraboo
$84,393/year
-1.1% year-over-year change
Median household income in Baraboo
$69,750/year
-5.1% year-over-year change

Baraboo income by age

In Baraboo, households led by residents aged 25 to 44 — usually in the early to mid stages of their careers — have a median income of $79,148. Those with someone between 45 and 64 in charge, often well established professionally, earn $97,125 overall. Younger households, where the main provider is under 25 and just starting out, report a median income of $32,665, while those led by someone over 65, many of whom may be retired, have about $53,155 in earnings. Overall, 91.6% of the locals in this community live above the poverty line.

Income breakdown by age
Value YoY change
Under 25 $32,665 6.5%
25 - 44 $79,148 2.9%
45 - 64 $97,125 -4.5%
Over 65 $53,155 0.6%
Above poverty level
11,348
Below poverty level
1,044
Value Percent YoY
change
Above poverty level 11,348 91.6% 2.6%
Below poverty level 1,044 8.4% 1.9%

Average renter income in Baraboo

To get a better sense of what renters earn on average in Baraboo, their median household income was $44,659 according to 2022 Census data. In addition, the rent-to-income ratio in the area, at 25.3%, shows what portion of their earnings goes toward housing expenses.

Renter median household income
$44,659
Rent-to-income ratio
25.3%
Understanding the rent-to-income ratio can help renters gauge if local housing costs align with their earnings. A ratio under 30% usually signals affordability, while exceeding this mark means rent is taking a larger-than-recommended bite out of income. That could make it harder for you to cover other costs like transportation, healthcare, or child care.

Employment in Baraboo

Workforce and job types in Baraboo

The job market in Baraboo is powered by 6,845 working residents, spread across a range of industries and roles. 73.2% of the working population are employed in professional or administrative positions, while 26.8% are in hands-on or service-based jobs. Also, 4% run their own businesses, 73.8% are employed by private companies, and 14.8% work in the public sector.

Workforce demographics

Working population
6,845
2.8% year-over-year change
White collar
5,011
Blue collar
1,834
Value Percent YoY change
White collar 5,011 73.2% 3.1%
Blue collar 1,834 26.8% 1.8%
Employer type
Self employees
4%
Private companies
73.8%
Governmental workers
14.8%
Not for profit companies
7.4%
Value Percent YoY change
Self employees 273 4% -17.5%
Private companies 5,053 73.8% 3.7%
Governmental workers 1,016 14.8% 4.4%
Not for profit companies 503 7.4% 3.9%
Unemployment rate
2.8%
-14.1% year-over-year change

Available workforce

The unemployment rate in Baraboo stands at 2.8%, representing the share of the workforce currently without a job and actively looking for one.

For renters, the unemployment rate helps paint a picture of job security and financial stability in the area. Rates around 4% to 5% are considered typical. A lower-than-average rate might suggest strong job prospects and a thriving local economy, while a higher rate could hint at fewer opportunities—both useful to consider when planning a move.

Transportation in Baraboo

How people get around in Baraboo

Commuting methods vary: 86.3% of residents travel by personal vehicle and 3.5% prefer to walk, while the remaining share relies on public transit or on two wheelers to get from A to B.

Means of transportation
Value Percent YoY change
Car 5,762 86.3% 1.0%
Taxicab 27 0.4% -30.8%
Bus or trolleybus 1 0% 0.0%
Bicycle 8 0.1% N/A
Walk 233 3.5% -3.7%
Understanding how locals get to work can help you plan your own routine. High car usage might mean you’ll need a vehicle, while strong public transit or walkability could save you the hassle. Commute times also play a big role in quality of life—shorter trips can give you more time for the things you enjoy.

What is the median and average household income in Baraboo by zipcode?

Zipcode Population Number of households Median income Average income
53913 21,704 9,891 $74,629 $89,911

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FAQs about Baraboo demographics 

What is the total population of Baraboo?

Baraboo has a total population of 12,769 residents, according to the latest release from the U.S. Census Bureau: the 2019-2023 American Community Survey (ACS) 5-year estimates. This figure changed by +2.1% compared to a year ago.

What is the gender ratio in Baraboo?

The gender ratio in Baraboo is as follows:
  • 47.7% males (6,087 residents)
  • 52.3% females (6,682 residents)

What is the median age in Baraboo?

The median age in Baraboo is 40.4.

What is the age distribution of the population in Baraboo?

The age distribution in Baraboo is as follows:
  • Under 15: 15% (1,912 residents)
  • Ages 15-24: 11.9% (1,524 residents)
  • Ages 25-44: 30.2% (3,853 residents)
  • Ages 45-64: 22.5% (2,870 residents)
  • Over 65: 20.4% (2,610 residents)

What is the racial and ethnic makeup of Baraboo?

The racial and ethnic makeup of Baraboo is as follows:
  • White: 88.3% (11,277 residents)
  • Black or African American: 0.7% (89 residents)
  • American Indian and Alaska Native: 0.5% (59 residents)
  • Asian: 0.6% (75 residents)
  • Native Hawaiian and Other Pacific Islander: 0.1% (15 residents)
  • Two or More Races: 7.8% (998 residents)
  • Other: 2% (256 residents)

What percentage of the population in Baraboo are U.S.-born citizens?

U.S.-born citizens represent 97.2% of the population in Baraboo.

How many housing units are there in Baraboo?

There are 6,464 housing units in Baraboo, reflecting a +5.3% change compared to the previous year, according to the latest data from the U.S. Census Bureau.

How many households are in Baraboo and what is the average household size?

Baraboo has a total of 6,108 households, with an average of 2 people in each.

What is the median household income in Baraboo?

Baraboo has a median household income of $69,750, representing a -5.1% shift from the previous year, according to the U.S. Census Bureau.

What is the employment rate and job market overview for Baraboo?

The employment rate is 97.2% in Baraboo, with a workforce of 6,845 residents. Here’s a detailed breakdown of the local job market:

Job types:
  • White-collar workers: 73.2% (5,011 residents)
  • Blue-collar workers: 26.8% (1,834 residents)

Places of employment:
  • Self-employed: 4% (273 residents)
  • Private companies: 73.8% (5,053 residents)
  • Governmental workers: 14.8% (1,016 residents)
  • Not-for-profit companies: 7.4% (503 residents)

Data source & methodology

The demographic data on this page was sourced from the latest U.S. Census Bureau release—the 2019–2023 American Community Survey (ACS) 5-year estimates.

The information, issued annually, is compiled and published by the Point2Homes Research Team as soon as new data becomes available.

No representation, guarantee, or warranty is made concerning the accuracy or completeness of modified or aggregated information for particular areas.

Page last updated: September 2025